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UX For Dummies

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Efnisyfirlit

  • Contents at a Glance
  • Table of Contents
  • Introduction
    • About This Book
    • Foolish Assumptions
    • Icons Used in This Book
    • Beyond the Book
    • Where to Go from Here
  • Part I: Getting Started with UX
    • Chapter 1: Defining UX and the Process
      • What Is UX, Really?
      • The Promise of Good UX Design
      • UX Components
      • UX Is a Big Deal
      • How UX and Usability Work Together
      • Necessary UX Inputs
      • Considerations before Beginning UX
      • How a Typical Project Works
    • Chapter 2: Examining Why You Should Use UX
      • Realizing UX for All Channel Benefits
      • Understanding How UX Benefits Your Business
      • Understanding How UX Impacts Your Users
    • Chapter 3: Determining Your Users
      • User Experience versus Customer Experience
      • Gathering Data
      • Analyzing the Data to Create User Profiles
      • Prioritizing Who?s Most Important
      • Bringing Users to Life through Personas
      • A Final Example
      • Building Upon Your Understanding
    • Chapter 4: Modeling the Experience
      • Creating User Scenarios
      • Understanding and Designing User Journeys
    • Chapter 5: Understanding UX as (R)evolution
      • Figuring Out Your Strategy
      • Defining a Sustainable Model
      • Advancing the Future with a UX Process
  • Part II: Components of Design
    • Chapter 6: Taming the Beast: Understanding What You Do and Don?t Have
      • Assessing Your Current and Future States
      • Surveying Your Competitors to Build a Better Experience
      • Defining and Prioritizing Features and Requirements
    • Chapter 7: Developing Content Strategy
      • Defining Content and Content Strategy
      • Making Your Content Work
      • Understanding the Content Inventory and Audit
      • Interviewing Stakeholders for Content Requirements
      • Creating the Content Strategy Audit Report and Future-State Point of View (POV)
    • Chapter 8: Designing the Content Strategy
      • Getting Started with Content Strategy
      • Identifying the Necessary Content Types
      • Creating Experience-Level, Section-Level, and Page-Level Content Strategy
      • Creating a Content Model
      • Creating a Taxonomy
      • Identifying Content Life Cycles for Each Type of Content
      • Creating a Governance Model
      • Creating an Editorial Calendar and Production Tools
    • Chapter 9: Building the Information Architecture
      • Benefits of Good Information Architecture
      • Creating a Sitemap as the Framework of Your Experience
      • Constructing a Blueprint with Wireframes
    • Chapter 10: Designing for Specific Channels
      • Changing Trends in UX
      • Preparing Your Design for Multichannel
      • Designing for Home Desktop, Laptop, and Large-Screen Computers
      • Designing for Mobile Phones
      • Designing for Tablet Experiences
      • Designing UX for Other Channels
      • Considering the Role of Social Networks
    • Chapter 11: Diving into Visual Design
      • Wearing a UX Hat for Visual Design
      • Understanding the Basics of Visual Design
      • Conceptualizing Visual Design
      • Validating the Visual Design
      • Creating and Using Style Guides
  • Part III: Your UX in Action
    • Chapter 12: Testing: How It Can Save Your UX
      • Eight Common Testing Myths in UX
      • The Power of Prototypes
      • Deciding on Your Testing Strategy
      • Using Participatory Design Testing Methods
      • Conducting a Card Sorting Exercise
      • Usability Testing Primer
    • Chapter 13: Measuring Your UX to Keep It Relevant
      • Measuring UX Performance as UX Strategy
      • Understanding Goals, Objectives, and Metrics
      • Putting the Performance Approach to Work
      • Understanding Channel-Specific Requirements
      • Capturing and Reporting on Metrics
    • Chapter 14: Making It Past the Finish Line
      • Determining When You Should Consider Bringing in Additional Assistance
      • Supporting Large-Scale UX Projects with Additional Information Architects
      • Bringing in Visual Design Experts
      • Assisting with Content and Copy
      • Supporting User Testing Activities
      • Enabling the Technology Architecture through Expert Help
      • Where to Find UX Help
  • Part IV: The Part of Tens
    • Chapter 15: Ten Reasons Why the User Is Your Most Important Consideration
      • UX Is Based on User-Centered Design
      • UX Focuses on How Services Are Used
      • Users Vary in How and What Content They Consume
      • Users Share Their Experiences ? Positive or Negative
      • Users Change Over Time
      • User Experience Trumps Brand Messaging
      • Your Competitor Is Only a Click Away
      • Your Users Are Not You
      • Experience Is Personal
      • Experience-Focused Companies Out-Perform the Market
    • Chapter 16: Ten Ways to Ensure That Your UX Is Best in Class
      • Ask Your Users
      • Conduct a Heuristic Assessment
      • Monitor Your Analytics
      • Focus on the Enjoyment Factor
      • Keep the Experience Fresh
      • Structure the UX to Reflect User Needs
      • Reuse Components
      • Support Multiple Platforms
      • Don?t Lose Your User
      • Create the Experience That Competitors Copy
    • Chapter 17: Ten UX Principles That Never Change
      • The User Is Rarely Wrong
      • Usability Is an Absolute Requirement
      • Content Is King
      • Don?t Underestimate Visual Design
      • Prototypes Are Powerful Tools
      • UX Is an Art and a Science
      • Good UX = A User?s Approach
      • Less Is More
      • Consistency Is Key
      • The Experience Is the Brand
  • Glossary
  • Index
  • About the Authors

UM RAFBÆKUR Á HEIMKAUP.IS

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Eiginleikar
Vörumerki: Dummies Series
Vörunúmer: 9781118852712
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UX For Dummies

Vörumerki: Dummies Series
Vörunúmer: 9781118852712
Rafbók

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1.940 kr.
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1.940 kr.