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The Ernst & Young Business Plan Guide

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Efnisyfirlit

  • Front Matter
    • Acknowledgments
      • SPECIAL THANKS
    • Preface
    • A DEDICATION TO ENTREPRENEURSHIP AND THE ENTREPRENEURS OF AMERICA
    • ABOUT THE AUTHORS
    • ABOUT ERNST & YOUNG'S STRATEGIC GROWTH MARKETS PRACTICE
    • THE ERNST & YOUNG ENTREPRENEUR OF THE YEAR PROGRAM
      • Who Is Eligible?
  • PART I The Purpose of a Business Plan
    • The Purpose of a Business Plan
    • CHAPTER ONE The Business Plan
      • SPECIAL EXHIBITS AT THE FRANKLIN INSTITUTE
      • PLANNING NEEDS TO BE DYNAMIC
      • LOOKING FORWARD—THE BUSINESS PLAN AS A PLANNING DOCUMENT
      • SUCCEEDING BY SUCCEEDING, SUCCEEDING BY NOT FAILING
      • LOOKING BACKWARD—THE BUSINESS PLAN AS A YARDSTICK
        • Figure 1.1 Succeeding by Not Failing (Half of the Formula for Success)
      • RAISING CASH—THE BUSINESS PLAN AS A FINANCING TOOL
      • THE BUSINESS PLAN—A MORE GENERALIZED TOOL
      • USING PROFESSIONALS
      • THE ROLE OF THE PLAN IN RAISING MONEY
    • CHAPTER TWO Who Reads the Business Plan?
      • LENDING AND THE FOUR Cs
        • Character
        • Cash Flow
        • Collateral
        • Contribution
      • TERMS OF DEBT
        • Repayment Period
        • Rates
      • INVESTORS
        • The Venture Capital Fund
        • Other Financing Sources
          • Self, Family, and Friends
          • “Angels”
          • Vendors
          • Corporate Venture Capitalists
          • Ad Hoc Venture Pools
    • CHAPTER THREE Legal Forms of a Business: Focusing on the Need for Protection, Simplicity, and Taxation
      • BUSINESS FORMATION
      • MAJOR VARIABLES
        • Liability
        • Control
        • Ease of Admitting New Investors
        • Taxes
          • Sole Proprietorships
          • Limited Liability Companies
          • Partnerships
          • S Corporations
          • C Corporations
            • Table 3.1 Key characteristics of alternative forms of legal organization
      • A FEW WORDS ABOUT BUYING A COMPANY
    • CHAPTER FOUR Due Diligence: Think Like the Pros
      • RISK INVENTORY
        • Financial Risks
        • Operational Risks
        • Business Risks
        • Transaction Risk
      • TRANSACTION RISK
      • THE TRANSACTION SCORECARD
        • WOULD THIS HAVE BEEN A DEAL BREAKER?
  • PART II An In-Depth Look at a Business Plan
    • An In-Depth Look at a Business Plan
    • CHAPTER FIVE Contents
      • I. GOOD FOODS, INCORPORATED BUSINESS PLAN
      • Section
    • CHAPTER SIX Executive Summary
      • TEN LITTLE RULES THAT WILL SERVE YOU WELL!
      • II. EXECUTIVE SUMMARY
        • The Company
        • Market Potential
        • Major Milestones
        • Distinctive Competence
        • Financial Summary
      • COMMENT: EXECUTIVE SUMMARY
    • CHAPTER SEVEN General Company Description
      • III. GENERAL COMPANY DESCRIPTION
      • COMMENT: GENERAL COMPANY DESCRIPTION
    • CHAPTER EIGHT Products and Services
      • IV. PRODUCTS AND SERVICES
        • Child Foods
        • Good Foods, Inc. Product Listing
          • 6 to 12 Months
          • 1 to 3 Years
          • The Company's Services
      • COMMENT: PRODUCTS AND SERVICES
    • CHAPTER NINE Marketing Plan
      • MARKET DEFINITION AND OPPORTUNITY
        • V. MARKETING PLAN
          • Market Definition and Opportunity
        • Traditional Children's Food Industry
        • Children's Health Food Industry
        • Target Markets
        • Health Food Consumers
        • Child Care Centers
      • COMMENT: MARKET DEFINITION AND OPPORTUNITY
      • COMPETITION AND OTHER INFLUENCES
        • Degree of Competition
        • Future Sources of Competition
        • Other Influences
          • COMPETITION AND OTHER INFLUENCES
            • Traditional Children's Food Industry
            • Health Food Trade
            • Competitive Analysis
            • GFI's Competitive Edge
            • Price Competition
      • COMMENT: COMPETITION AND OTHER INFLUENCES
      • MARKETING STRATEGY
        • Sales and Distribution Strategy
        • Pricing Strategy
        • Advertising, Public Relations, and Promotion
        • Site Analysis
        • Related Budgets
        • Future Marketing Activities
          • MARKETING STRATEGY
            • Advertising, Public Relations, and Promotion
            • Distribution
      • COMMENT: MARKETING STRATEGY
      • MARKET RESEARCH
        • MARKET RESEARCH
          • The Nature's Best, Incorporated® Store
          • Other Market Research
          • Reaction from Distributors and Retailers
            • Susie's Produce Market, Sacramento, California
            • Safemart Stores, Northern California Division
            • Serlen & Sivin, Los Angeles, California
            • Roberts Southwest Distributors, Tulsa, Oklahoma
            • Well-Balanced Foods, Ridgefield, New Jersey
            • Lynch Foods, Bronx, New York
      • COMMENT: MARKET RESEARCH
      • SALES FORECASTS
        • Sales by Period
        • Sales by Product or Service
        • Sales by Customer Group
        • Market Share
      • SUPPORT MATERIAL
    • CHAPTER TEN Operational Plan
      • PRODUCT DEVELOPMENT
        • VI. OPERATIONAL PLAN
          • Product Development
          • Current Product Development Status
      • COMMENT: PRODUCT DEVELOPMENT
      • MANUFACTURING
        • MANUFACTURING
          • Processing Techniques
          • Planned Operations
          • Production Costs
          • Facilities and Properties
      • COMMENT: MANUFACTURING
      • SERVICE AND SUPPORT
      • COMMENT: SERVICE AND SUPPORT
      • OTHER INFLUENCES
        • Productive Resources
        • Changing Technology
        • Customers
        • Regulation
          • FDA REGULATION
      • COMMENT: OTHER INFLUENCES
      • PROTECTIONS
        • What Is Being Protected
        • Impact of Protection
        • Documentation
          • PROTECTIONS
      • COMMENT: PROTECTIONS
    • CHAPTER ELEVEN Management and Organization
      • THE SECOND ROW!
      • TONE AT THE TOP, AND IN THE MIDDLE, TOO
      • MANAGEMENT TEAM/PRINCIPALS
        • Succession Planning
          • Retention and Recognition
          • MANAGEMENT AND ORGANIZATION
            • Top Management
            • Ownership
            • Technical Advisory Board
              • Otto Vladnick, PhD
              • Mac Farland, PhD
              • Margaret Valerum
              • Zina Johnson, MD
              • Donald Schatzbert, MD
              • Mark Eichen, MD
            • Business and Legal Advisers
              • Marketing
              • Legal
              • Accounting and Finance
      • COMMENT: MANAGEMENT
      • ORGANIZATIONAL CHART
        • ORGANIZATIONAL CHART
      • COMMENT: ORGANIZATIONAL CHART
      • POLICY AND STRATEGY
        • Table 11.1 Anticipated Year of Initial Hirings
      • COMMENT: HIRING AND SALARY
        • MANAGEMENT RESUMES
          • Judith M. Appel
          • Organization and Membership
          • Health-Related Education
          • Academic Education
          • Dr. George P. Knapp
          • Currently
          • Education
          • Lectures
          • Nutrition Papers Presented
          • Papers Published
          • Radio Programs
          • Dr. Samuel Knapp
          • Education
          • Publications
          • Lectures
          • Radio Programs
    • CHAPTER TWELVE Major Milestones
      • COMMENT: MAJOR MILESTONES
    • CHAPTER THIRTEEN Structure and Capitalization
      • KEEP YOUR NAME!
      • STRUCTURING THE DEAL
        • A WORD TO THE WISE...
      • CAPITAL REQUIREMENTS
      • SOURCES OF CAPITAL
        • VIII. STRUCTURE AND CAPITALIZATION
      • COMMENT: STRUCTURE AND CAPITALIZATION
    • CHAPTER FOURTEEN Financial Plan
      • AN EXIT STRATEGY
      • IX. FINANCIAL DATA
      • NOTES AND ASSUMPTIONS FOR FINANCIAL PROJECTIONS
        • NOTES AND ASSUMPTIONS FOR FINANCIAL PROJECTIONS
          • Schedule 1: Projected Annual Income
            • Net Sales
            • Total Sales per Market
            • Operating Expenses
            • Year One
            • Year Two
            • Years Three through Five
            • Interest Expense
            • Income Tax Expense
          • Schedule 4: Projected Annual Cash Flow
            • Cash Receipts
            • Cash Disbursements
            • Short-Term Borrowing and Repayment
          • Schedule 5: Projected Balance Sheet
            • Assets
            • Liabilities
            • Owner's Equity
      • INCOME STATEMENTS
      • SUMMARY OF HISTORICAL FINANCIAL DATA AND ESTIMATED BALANCE SHEET
      • CASH FLOW STATEMENT
        • Table 14.1 Schedule 1: Good Foods, Incorporated Financial Projections (in thousands)
        • Table 14.2 Schedule 2: Good Foods, Incorporated Summary of Historical Financial Data
        • Table 14.3 Schedule 3: Good Foods, Incorporated Estimated Balance Sheet
      • BALANCE SHEET AND FINANCIAL RATIOS AND STATISTICS
        • Table 14.4 Schedule 4: Good Foods, Incorporated Projected Annual Cash Flow (in thousands)
      • BREAK-EVEN ANALYSIS
        • Table 14.5 Schedule 5: Good Foods, Incorporated Projected Annual Balance Sheet (in thousands)
        • Table 14.6 Good Foods, Incorporated Projected Annual Financial Ratios
      • PRODUCT- AND SERVICE-SPECIFIC FINANCIAL SUMMARIES
      • COMMENT: FINANCIAL PLAN
    • CHAPTER FIFTEEN Confidentiality Agreements
      • SAMPLE AGREEMENT OF CONFIDENTIALITY
    • CHAPTER SIXTEEN Further Considerations
      • PEOPLE
      • MONEY
      • CASHING OUT
      • WOMEN AND MINORITIES
  • PART II Other Resources for Entrepreneurs
    • Other Resources for Entrepreneurs
    • CHAPTER SEVENTEEN Resources for Entrepreneurs
    • CHAPTER EIGHTEEN Conclusion
  • Back Matter
    • Index

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Vörumerki: John Wiley
Vörunúmer: 9781118584507
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The Ernst & Young Business Plan Guide

Vörumerki: John Wiley
Vörunúmer: 9781118584507
Rafræn bók. Uppl. sendar á netfangið þitt eftir kaup

Veldu vöru

2.390 kr.
Fá vöru senda með tölvupósti
2.390 kr.