SEO For Dummies

Höfundur: Peter Kent
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2.790 kr.

SEO For Dummies

Veldu vöru

Rafræn sending. Upplýsingar verða sendar á netfangið þitt eftir kaup
Rafbók til leigu í 120 daga. Útgáfa: 7


  • Cover
  • Introduction
    • About This Book
    • Foolish Assumptions
    • Icons Used in This Book
    • Beyond the Book
  • Part 1: Getting Started with SEO
    • Chapter 1: Surveying the Search Engine Landscape
      • Investigating Search Engines and Directories
      • Where Do People Search?
      • Search Engine Magic
      • Gathering Your Tools
    • Chapter 2: Search Results, Deconstructed
      • The Big Two: Organic and PPC
      • Looking at Local Results
      • Checking Out Shopping Results
      • Staying Current with News Results
      • Viewing Video and Image Results
      • And Plenty More …
      • Getting Friendly with Social Results
      • Collecting Bits n’ Pieces
    • Chapter 3: Your One-Hour, Search Engine–Friendly Website Makeover
      • Is Your Site Indexed?
      • Taking Action If You’re Not Listed
      • Picking Good Keywords
      • Examining Your Pages
      • Getting Your Site Indexed
    • Chapter 4: Beating the Competition: Planning a Powerful Search Engine Strategy
      • Don’t Trust Your Web Designer
      • Understanding the Limitations
      • Eyeing the Competition
      • Going Beyond Getting to #1
      • Controlling Search Engine Variables
      • Determining Your Plan of Attack
      • Look Away a Few Minutes
      • Two Things to Remember
    • Chapter 5: Making Your Site Useful and Visible
      • Learning from Amazon
      • Revealing the Secret But Essential Rule of Web Success
      • Making Your Site Work Well
      • Panda — Google Endorses Good Design
      • Keep It Fresh (Perhaps)
  • Part 2: Building Search Engine-Friendly Sites
    • Chapter 6: Picking Powerful Keywords
      • Understanding the Importance of Keywords
      • Thinking Like Your Prey
      • Starting Your Keyword Analysis
      • Using a Keyword Tool
      • Making Sure You Understand Your Tool
      • Working with Your Tool
      • Choosing Your Keywords
      • Using Your Keywords
    • Chapter 7: Creating Pages That Search Engines Love
      • Preparing Your Site
      • Seeing Through a Search Engine’s Eyes
      • Understanding Keyword Concepts
      • Creating Your Web Pages
    • Chapter 8: Designing for Speed
      • The Importance of Speed
      • What Is Site Speed?
      • So How Is My Site Doing?
      • Speeding Up Your Site
    • Chapter 9: Designing for Mobile
      • How Mobile Affects SEO
      • Is Your Site Mobile Friendly?
      • Making Your Site Mobile Friendly
      • Mobile-First Indexing
      • Accelerated Mobile Pages (AMP)
      • Web Light — Google’s Trick for Speeding Up Pages
    • Chapter 10: Using Structured Data Markup
      • Creating Rich Snippets
      • A Special Case: Video and Images
      • Pick Your Data Format
      • Providing Knowledge Panel Information
      • Getting Help
    • Chapter 11: Avoiding Things That Search Engines Hate
      • Understanding Content Value and Thin Content
      • Avoiding Image, Video, and Animation Problems
      • Links That Aren’t Links
      • Avoiding Complicated URLs
      • Managing Dynamic Web Pages
      • Foregoing Frames
      • Considering JavaScript and AJAX
      • Fixing Bits and Pieces
    • Chapter 12: Dirty Deeds, Done Dirt Cheap
      • Tricking Search Engines
      • Concrete Shoes, Cyanide, TNT — An Arsenal of Dirty Deeds
      • Page Swapping and Page Jacking
      • Doorway and Information Pages
      • Using Redirects and Cloaking
      • Structured Markup Strategies
      • Much, Much More
      • Tricks Versus Strategies
      • Link Tricks
      • Paying the Ultimate Penalty
    • Chapter 13: Bulking Up Your Site: Competing with Content
      • Creating Content Three Ways
      • Writing Your Own Stuff
      • Convincing Someone Else to Write Content
      • Using OPC (Other People’s Content)
      • Understanding Copyright — It’s Not Yours!
      • Hunting for Other People’s Content
      • A Word about Duplicated Content
      • “Content Is King”
    • Chapter 14: Finding Traffic Through Local Search Marketing
      • Why You Shouldn’t Skip This Chapter
      • Understanding Local Search Marketing’s Importance
      • Looking through Local Search
      • How Does Local Search Work?
      • Two Ways to Reach People Locally
      • “Localizing” Your Web Pages
      • Registering for Local Search
      • The Local Directory Listing Services
      • The Other Side of Local: Review Sites
      • Working with the Yellow Pages
  • Part 3: Adding Your Site to the Indexes and Directories
    • Chapter 15: Getting Your Pages into the Search Engines
      • Linking Your Site for Inclusion
      • Submitting to the Major Search Engines
      • Simple Link Submissions to the Major Systems
      • Working with the Webmaster Accounts
      • Using If-Modified-Since
      • Using Webmaster Tools, Too
      • Submitting to Secondary Systems
    • Chapter 16: Submitting to the Directories
      • Pitting Search Directories Against Search Engines
      • Why Are Directories So Significant?
      • Submitting to the Search Directories
      • The General Directories
      • Finding Specialized Directories
      • Using “Local” Directories
    • Chapter 17: Product Search: Remember the Shopping Directories and Retailers
      • Understanding Where People Search for Products
      • Working with the Product Indexes
      • Exploring More Shopping Services
      • The Classified-Ad Sites
      • Working with E-Commerce Marketplaces
      • Managing Your Data
  • Part 4: After You've Submitted Your Site
    • Chapter 18: Using Link Popularity to Boost Your Position
      • Why Search Engines Like Links
      • Understanding Page Value and PageRank
      • Page Relevance
      • Hubs and Neighborhoods
      • Trust in TrustRank
      • Inserting Keywords into Links
      • Good Links and Bad
      • Recognizing Links with No Value
      • Recalling a Few Basic Rules about Links
    • Chapter 19: Finding Sites to Link to Yours
      • Controlling Your Links
      • Doing a Link Analysis
      • Generating Links, Step by Step
      • Be Careful Whom You Link To!
    • Chapter 20: Even More Great Places to Get Links
      • Got Content? Syndicate It!
      • Syndicating Utilities and Infographics
      • And More Link-Building Ideas …
      • PR and Link Building
      • The nofollow Curse
      • Who’s Going to Do All This Work?!
    • Chapter 21: Social Networking — Driven by Drivel
      • Just What Is Social Networking?
      • Beware the Social Networking Hype
      • The Drivel Factor
      • The SEO Benefits of Social Networking
      • Social Networking — A Book in Itself
    • Chapter 22: Video and Images: Putting Your Best Face Forward
      • The SEO Benefits of Video
      • Ranking Images
    • Chapter 23: Beyond the Basics
      • What’s on the Page?
      • Organic Results
      • Sitelinks Below Organic Results
      • Search Boxes
      • Special Organic Formatting
      • Knowledge Panels
      • Featured Snippets
      • Local Results
      • Image and Video Results
      • PPC (Pay Per Click) Advertising Results
      • Shopping Results
      • News Results
      • Twitter Results
      • Getting Multiple Results on the Search Results Page
    • Chapter 24: When Google Bites Back: A Guide to Catastrophe
      • How, and How Much?
      • Is It Really a Penalty? A Little Analysis
      • Pulling It All Together: Have You Been Penalized?
      • Dealing with Manual Actions
      • Dealing with “Algorithmic Actions”
      • Digging Your Way Out of the Hole
  • Part 5: The Part of Tens
    • Chapter 25: Ten-Plus Myths and Mistakes
      • Myth: It’s All about Meta Tags and Submissions
      • Myth: Web Designers and Developers Understand Search Engines
      • Mistake: You Don’t Know Your Keywords
      • Mistake: Building the Site and Then Bringing in the SEO Expert
      • Myth: $25 Can Get Your Site a #1 Position
      • Myth: Google Partners Get You #1 Positions
      • Mistake: You Don’t Have Pages Optimized for Specific Keywords
      • Mistake: Your Pages Are Empty
      • Myth: Pay Per Click Is Where It’s At
      • Mistake: Ignoring Site Usability and Aesthetics
      • Mistake: Believing Everything You Read
    • Chapter 26: Ten-Plus Ways to Stay Updated
      • Let Me Help Some More
      • The Search Engines Themselves
      • Google’s Webmaster Pages
      • Google’s Search Engine Optimization Starter Guide
      • Google Search Quality Raters Guidelines
      • Bing SEO Tips
      • Matt Cutts and John Mueller
      • Google’s Webmaster Help YouTube Channel
      • The Official Google Webmaster Help Group
      • Search Engine News and Tips Sites
    • Chapter 27: Ten-Plus Useful Things to Know
      • Checking Your Site Rank
      • Checking for Broken Links
      • Assessing Traffic with the Alexa Toolbar
      • Finding Your Keyword Density
      • Analyzing Your Site’s Traffic
      • Tracking Phone Calls
      • Checking for Duplication and Theft
      • Using 301 Redirects
      • You Need an Attractive Site
      • Using SEO Tools
      • Fixing Your Reputation
      • Working With Multiregional and Multilingual Sites
      • Partially Blocking Google
  • Index
  • About the Author
  • Advertisement Page
  • Connect with Dummies
  • End User License Agreement


Bókahillan þín er þitt svæði og þar eru bækurnar þínar geymdar. Þú kemst í bókahilluna þína hvar og hvenær sem er í tölvu eða snjalltæki. Einfalt og þægilegt!

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Rafbók til eignar þarf að hlaða niður á þau tæki sem þú vilt nota innan eins árs frá því bókin er keypt.

Þú kemst í bækurnar hvar sem er
Þú getur nálgast allar raf(skóla)bækurnar þínar á einu augabragði, hvar og hvenær sem er í bókahillunni þinni. Engin taska, enginn kyndill og ekkert vesen (hvað þá yfirvigt).

Auðvelt að fletta og leita
Þú getur flakkað milli síðna og kafla eins og þér hentar best og farið beint í ákveðna kafla úr efnisyfirlitinu. Í leitinni finnur þú orð, kafla eða síður í einum smelli.

Glósur og yfirstrikanir
Þú getur auðkennt textabrot með mismunandi litum og skrifað glósur að vild í rafbókina. Þú getur jafnvel séð glósur og yfirstrikanir hjá bekkjarsystkinum og kennara ef þeir leyfa það. Allt á einum stað.

Hvað viltu sjá? / Þú ræður hvernig síðan lítur út
Þú lagar síðuna að þínum þörfum. Stækkaðu eða minnkaðu myndir og texta með multi-level zoom til að sjá síðuna eins og þér hentar best í þínu námi.

Fleiri góðir kostir
- Þú getur prentað síður úr bókinni (innan þeirra marka sem útgefandinn setur)
- Möguleiki á tengingu við annað stafrænt og gagnvirkt efni, svo sem myndbönd eða spurningar úr efninu
- Auðvelt að afrita og líma efni/texta fyrir t.d. heimaverkefni eða ritgerðir
- Styður tækni sem hjálpar nemendum með sjón- eða heyrnarskerðingu


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