Lýsing:
Get ready to run for--and win--that local election! In the land of opportunity, just about anyone who qualifies as an elector can seek public office. Some do it on a whim, some are urged to run, and some want to use their time and talents to make a difference in their local community. If you want to know how to prepare for a run, which steps to take beforehand, and how the process goes from announcement to campaigning to election day to the swearing-in ceremony--this book has you covered.
Find out what it’s like to run for local office as a first-time candidate Explore the introspection required and the study necessary to make such a run effective Deal with marketing, fundraising, interacting with the public, and dealing with opponents Encourage and help others to make a run for local office Though only one person ultimately wins a seat, nobody does it without a wide network of support.
Annað
- Höfundur: Dan Gookin
- Útgáfa:1
- Útgáfudagur: 2019-07-23
- Hægt að prenta út 10 bls.
- Hægt að afrita 2 bls.
- Format:ePub
- ISBN 13: 9781119588245
- Print ISBN: 9781119588177
- ISBN 10: 1119588243
Efnisyfirlit
- Cover
- Introduction
- About This Book
- Foolish Assumptions
- Icons Used in This Book
- Beyond the Book
- Where to Go from Here
- Part 1: Hail, Future Caesar
- Chapter 1: Who Runs for Public Office
- To Be a Politician
- The Ideal Candidate
- The Political Type
- Accept the Results
- Chapter 2: Local Office Choices
- Political Hierarchy
- Local Office Options
- Choose an Office
- Partisan Effects
- Chapter 3: Other Ways to Get Involved
- Boost Your Public Résumé
- The Activist and the Gadfly
- Stay Behind the Curtain
- Chapter 1: Who Runs for Public Office
- Chapter 4: Know Yourself
- Some Vital Questions
- Explore Your Past
- Sell Yourself
- To Become a Public Person
- Chapter 5: Research the Position
- The Obligations of Holding Office
- Fit the Job into Your Schedule
- Study the Issues
- The Players
- Chapter 6: Consider Your Competition
- Meet Your Opposition
- The Street Fight
- The Formidable Foe (an Incumbent)
- The Agony of Running Unopposed
- Slates
- Chapter 7: Know the Voters
- Behold: Voter Data!
- The Fickle Electorate
- Chapter 8: Ready to Run
- When to Start?
- The Announcement
- Get Your Answers Ready
- Election Registration
- Commit Your Time
- Chapter 9: Gather Your Assets
- People to Help You
- Your Message
- Endorsements
- Contact Lists
- Chapter 10: Your Campaign Brand
- Marvelous Marketing Mavens
- You Are the Product
- Magic Marketing Material
- Chapter 11: Money Stuff
- Campaign Finances
- Money to Spend
- The Secret to Raising Money
- Strategies for Fundraising
- Finance Reports
- Chapter 12: Communications
- Connect with Your Audience
- To Go Negative
- Chapter 13: The Campaign
- Your Campaign’s Number-One Employee
- Not One, but Two Elections
- Stuff Happens
- Down to the Wire
- Chapter 14: Election Day
- Get Out the Vote
- Rules About Election Day
- Plan Your Victory Party
- The Aftermath
- Why Not Try Again?
- Chapter 15: Know the Law
- Orientation
- Rules
- Conflicts of Interest
- The Quasi-Judicial Role
- Your Role
- Cooperation
- Chapter 16: Public Service
- The Staff
- Members of the Public
- Public Communications
- The Press
- Your Behavior in Public
- Chapter 17: At a Public Meeting
- Transparency
- The Public Meeting
- Concerned Citizens Want to Be Heard
- Your Public Record
- Chapter 18: Decisions: Who to Tick Off?
- The Same Ol’ Same Ol’
- Homework for Every Decision
- That “Difficult Decision”
- The Vote
- Chapter 19: Your Reelection
- The Glory of Incumbency
- Your Reelection Strategy
- Term Limits
- Groom a Replacement
- Chapter 20: Ten Common Campaign Mistakes
- Not Raising Money
- Spending Money Early
- Misspending Money
- Not Showing Up
- Not Tracking Finances
- Mistreating Staff and Supporters
- Arguing with Idiots Online
- Not Using Volunteers
- Getting Facts Wrong
- Going Negative
- Chapter 21: Ten Ups and Downs
- Up and Down: Polls
- Up: Money Comes In
- Down: Press Coverage
- Up: Unexpected Support
- Down: Your Opponent is Doing Well
- Up: You See an Effect
- Down: Stress
- Up: Positive Feedback
- Down: No-Shows
- Up: You Did It
- Chapter 22: Ten Frustrations of an Elected Official
- Staff Offers Yes–No “Decisions”
- Electeds Kowtow to Staff
- Electeds Keep Congratulating Staff
- The Whole “Sir” Thing
- Out of the Loop
- Someone Punts
- When Peers Are Obviously Unprepared
- People Who Suck the Air Out of the Room
- Subcommittee Overload
- Experts to Ignore
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- Gerð : 208
- Höfundur : 10672
- Útgáfuár : 2019