1. Bækur og afþreying
  2. Bækur og kort
  3. Rafbækur
  4. Viðskipta- og hagfræði
  5. Viðskipti

Mobile Marketing For Dummies

Vörumerki: Dummies Series
Vörunúmer: 9780470929490
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Mobile Marketing For Dummies

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Rafbók til eignar. Rafbók til eignar þarf að hlaða niður á þau tæki sem þú vilt nota innan eins árs frá því bókin er keypt. Útgáfa: 1
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Efnisyfirlit

  • Contents at a Glance
  • Table of Contents
  • Introduction
    • About This Book
    • Conventions Used in This Book
    • Foolish Assumptions
    • How This Book Is Organized
    • Icons Used in This Book
    • Where to Go from Here
  • Part I: Getting Up to Speed on Mobile Marketing
    • Chapter 1: Unveiling the Possibilities of Mobile Marketing
      • Defining Mobile Marketing
      • Getting Your Bearings on the Three Forms of Mobile Marketing
      • Getting the Most Out of Mobile Devices
      • Discovering Available Mobile Paths and Capabilities
    • Chapter 2: Mapping Out Your Mobile Marketing Strategy
      • Adding a Mobile Strategy to Your Marketing Plan
      • Including Mobile Service Providers in Your Strategy
      • Understanding the Costs of Mobile Marketing
      • Basing Your Strategy on Your Mobile Reach
      • Including Customer Analysis in Your Strategy
    • Chapter 3: Complying with Industry Regulations and Best Practices
      • Creating Your Company’s Mobile Marketing Policy
      • Complying with Trade Association Guidelines
      • Complying with U.S. Government Regulations
      • Complying with Non-U.S. Government Regulations
  • Part II: Executing Direct Mobile Marketing Campaigns
    • Chapter 4: Getting Ready for a Text Messaging Campaign
      • Understanding SMS Basics
      • Getting Approval for Your Text Messaging Campaigns
      • Understanding Common Short Codes
      • Choosing an SMS Application Platform
      • Setting Up Your SMS Database
    • Chapter 5: Executing Common Text Messaging Campaigns
      • Getting Permission: The Opt-In
      • Gracefully Saying Goodbye: The Opt-Out
      • Sending Information and Alerts via SMS
      • Engaging with Mobile Coupons
      • Offering Quizzes and Trivia
      • Capturing Sentiment with Polling and Surveys
      • Discovering Text-to-Screen and Experiential SMS Campaigns
    • Chapter 6: Sending Multimedia Messages
      • Comparing MMS to SMS
      • Preparing Your MMS Campaign
      • Sending Common MMS Campaigns
    • Chapter 7: Mobile E-Mail Marketing
      • Getting a Grip on Mobile E-Mail
      • Collecting E-Mail Addresses through Mobile Devices
      • Building and Sending a Mobile E-Mail Campaign
  • Part III: Mobile Media, Publishing, and Advertising
    • Chapter 8: Designing and Developing Mobile Internet Sites
      • Understanding the Mobile Web
      • Considering the Purpose of Your Mobile Site
      • Choosing a Mobile Internet Domain Strategy
      • Designing and Building Your Mobile Site
      • Creating Mobile Site Content
    • Chapter 9: Developing Mobile Applications and Content
      • Choosing a Mobile Application Strategy
      • Choosing a Method for Developing Your Application
      • Following Best Practices for Designing Applications
      • Distributing Mobile Applications
      • Creating and Distributing Mobile Content
    • Chapter 10: Displaying Your Advertising on Mobile Devices
      • Squeezing the Advantages Out of Mobile Advertising
      • Leveraging Different Types of Mobile Advertising
      • Grasping the Basics of Buying and Selling Mobile Advertisements
      • Getting a Return on Your Mobile Ad Buying
      • Placing Ads in Your Own Mobile Properties
    • Chapter 11: Executing Voice-Enabled Mobile Campaigns
      • Choosing an Approach to Mobile Marketing with Voice
      • Setting Up IVR Programs
      • Executing Different Kinds of Voice Campaigns
    • Chapter 12: Mobile Social Media Marketing
      • Integrating Mobile with Your Social Media Strategy
      • Engaging with Mobile Social Media Users
  • Part IV: Mobile Commerce and Analytics
    • Chapter 13: Engaging in Mobile Commerce
      • Deciding Where to Sell Your Stuff
      • Setting Up Your Mobile Billing Infrastructure
      • Making It Easy for Customers to Pay by Mobile
      • Selling Content through Carrier Portals
      • Collecting Payment through Carrier Billing: PSMS and the Mobile Web
      • Leveraging the Mobile Wallet
    • Chapter 14: Evaluating the ROI on Mobile Marketing
      • Determining What to Track and Analyze
      • Preparing Your Database to Collect Information
      • Populating a Mobile Database
      • Tracking Interactions: Clicks, Calls, Votes, and More
      • Calculating Your Return on Mobile Marketing Investment
  • Part V: The Part of Tens
    • Chapter 15: Ten Ways to Reach Your Customers on Their Mobile Devices
      • Text Messaging (SMS)
      • Multimedia Messaging Service (MMS)
      • Mobile E-Mail
      • Mobile Internet Sites
      • Mobile Applications
      • Interactive Voice Response (IVR)
      • Mobile Social Media
      • Mobile Advertising
      • Mobile Commerce and Location-Based Enabled Engagements
      • Mobile-Enabled Traditional Media
    • Chapter 16: Ten Mobile Marketing Resources
      • The Mobile Marketing Association (MMA)
      • dotMobi
      • The Common Short Code Administration (CSCA)
      • Mobile Testing Services
      • The Wireless Telecommunications Bureau (WTB)
      • Mobile Marketer and Other Reference Sites
      • The Direct Marketing Association (DMA)
      • CTIA: The Wireless Association
      • MyWireless.org
      • The Netsize Guide
  • Glossary
  • Index

UM RAFBÆKUR Á HEIMKAUP.IS

Bókahillan þín er þitt svæði og þar eru bækurnar þínar geymdar. Þú kemst í bókahilluna þína hvar og hvenær sem er í tölvu eða snjalltæki. Einfalt og þægilegt!

Rafbók til eignar
Rafbók til eignar þarf að hlaða niður á þau tæki sem þú vilt nota innan eins árs frá því bókin er keypt.

Þú kemst í bækurnar hvar sem er
Þú getur nálgast allar raf(skóla)bækurnar þínar á einu augabragði, hvar og hvenær sem er í bókahillunni þinni. Engin taska, enginn kyndill og ekkert vesen (hvað þá yfirvigt).

Auðvelt að fletta og leita
Þú getur flakkað milli síðna og kafla eins og þér hentar best og farið beint í ákveðna kafla úr efnisyfirlitinu. Í leitinni finnur þú orð, kafla eða síður í einum smelli.

Glósur og yfirstrikanir
Þú getur auðkennt textabrot með mismunandi litum og skrifað glósur að vild í rafbókina. Þú getur jafnvel séð glósur og yfirstrikanir hjá bekkjarsystkinum og kennara ef þeir leyfa það. Allt á einum stað.

Hvað viltu sjá? / Þú ræður hvernig síðan lítur út
Þú lagar síðuna að þínum þörfum. Stækkaðu eða minnkaðu myndir og texta með multi-level zoom til að sjá síðuna eins og þér hentar best í þínu námi.



Fleiri góðir kostir
- Þú getur prentað síður úr bókinni (innan þeirra marka sem útgefandinn setur)
- Möguleiki á tengingu við annað stafrænt og gagnvirkt efni, svo sem myndbönd eða spurningar úr efninu
- Auðvelt að afrita og líma efni/texta fyrir t.d. heimaverkefni eða ritgerðir
- Styður tækni sem hjálpar nemendum með sjón- eða heyrnarskerðingu
Eiginleikar
Vörumerki: Dummies Series
Vörunúmer: 9780470929490
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