Media Literacy
Námskeið FJR0276 Fjölmiðlarýni II - Höfundur: W. James Potter
6.990 kr.
Námskeið
- FJR0276 Fjölmiðlarýni II
Ensk lýsing:
In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so we can avoid the risks and maximize its potential to help us. Media Literacy, Eighth Edition shows readers how. Drawing from thousands of media literature studies, bestselling author W. James Potter explores the key components to understanding the fascinating world of mass media. In this updated, revised, and reorganized new edition, Potter presents numerous examples and facts for readers to understand how the media operate, how they attract attention, and how they influence us on a day-to-day basis.
Lýsing:
Media Literacy teaches students how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating world of mass media. Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public.
Annað
- Höfundur: W. James Potter
- Útgáfa:10
- Útgáfudagur: 2021-01-25
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- Format:ePub
- ISBN 13: 9781071814499
- Print ISBN: 9781071814451
- ISBN 10: 1071814494
Efnisyfirlit
- Preface
- Acknowledgments
- About the Author
- PART I • INTRODUCTION
- Chapter 1 • Why Increase Media Literacy?
- The Information Problem
- Growth Is Accelerating
- High Degree of Exposure
- Keeping Up
- Dealing with the Information Problem
- Our Mental Hardware
- Our Mental Software
- Automatic Routines
- Advantages and Disadvantages
- The Information Problem
- The Big Question
- Summary
- Further Reading
- Keeping Up to Date
- Chapter 1 • Why Increase Media Literacy?
- Chapter 2 • Media Literacy Approach
- What Is Media Literacy?
- The Three Building Blocks of Media Literacy
- Skills
- Knowledge Structures
- Personal Locus
- The Definition of Media Literacy
- Media Literacy Is Multidimensional
- Media Literacy Is a Continuum, Not a Category
- The Development of Media Literacy
- Advantages of Developing a Higher Degree of Media Literacy
- Appetite for Wider Variety of Media Messages
- More Self-Programming of Mental Codes
- More Control over Media
- Summary
- Further Reading
- Exercise
- Chapter 3 • Broadening Our Perspective on Media Effects
- Four-Dimensional Analytical Tool
- Timing of Effects
- Valence of Effects
- Consumer Perspective
- Media Business Perspective
- Intentionality of Effects
- Consumer Perspective
- Media Business Perspective
- Type of Effects
- Cognitive-Type Effect
- Belief-Type Effect
- Attitudinal-Type Effect
- Physiological-Type Effect
- Emotional-Type Effect
- Behavioral-Type Effect
- Macro-Type Effects
- Four-Dimensional Analytical Tool
- Using the Four-Dimensional Analytic Tool
- The Example of Addiction
- The Analysis
- Becoming More Media Literate
- Summary
- Further Reading
- Exercises
- Media Effects Are Constantly Occurring
- Manifested Effects and Process Effects
- Baseline Effects and Fluctuation Effects
- Factors Influencing Media Effects
- Baseline Factors
- Demographics
- Developmental Maturities
- Cognitive Abilities
- Personal Locus
- Knowledge Structures
- Sociological Factors
- Media Exposure Habits
- Fluctuation Factors
- Content of the Messages
- Context of Portrayals
- Cognitive Complexity of Content
- Motivations
- States
- Degree of Identification
- Process of Influence
- Baseline Factors
- Thinking about Blame
- Becoming More Media Literate
- Summary
- Further Reading
- Keeping Up to Date
- Exercises
- Chapter 5 • Development of the Mass Media Industries
- The Evolution Pattern
- Stages of Evolution
- Innovation Stage
- Penetration Stage
- Peak Stage
- Decline Stage
- Adaptation Stage
- Comparisons across Mass Media
- Stages of Evolution
- Revolution Pattern of Development
- The Analog Media
- Channel
- Decision Making
- Messages
- The Digital Media
- Channel
- Decision Making
- Messages
- Range of Experiences
- Convergence
- The Analog Media
- Profile of Mass Media Workforce
- Summary
- Further Reading
- Keeping Up to Date
- Exercises
- The Evolution Pattern
- Chapter 6 • Economic Perspective
- The Media Game of Economics
- The Players
- The Goal
- Characteristics of the Game
- Nature of Competition
- Complex Interdependency among Players
- Importance of Valuing Resources Well
- Digital Convergence
- Media Industry Strategies
- Maximizing Profits
- Increasing Revenue
- Minimizing Expenses
- Constructing Audiences
- Attracting People to Niche Audiences
- Conditioning Audiences
- Reducing Risk
- Maximizing Profits
- Consumers’ Strategies
- Default Strategy
- Media Literacy Strategy
- Summary
- Further Reading
- Keeping Up to Date
- Exercises
- The Media Game of Economics
- Chapter 7 • Audience: Industry Perspective
- The Shift from Mass to Niche Perspective on Audience
- What Is a Mass Audience?
- Rejection of the Idea of a Mass Audience
- The Idea of Niche Audiences
- Identifying Niches
- Geographic Segmentation
- Demographic Segmentation
- Social Class Segmentation
- Geodemographic Segmentation
- Psychographic Segmentation
- Twelve American Lifestyles
- VALS Typology
- The Shift from Mass to Niche Perspective on Audience
- Attracting Audiences
- Appeal to Existing Needs and Interests
- Cross-Media and Cross-Vehicle Promotion
- Conditioning Audiences
- Summary
- Further Reading
- Exercises
- Information Processing
- Filtering
- Meaning Matching
- Meaning Construction
- Analyzing the Idea of Exposure to Media Messages
- Exposure and Attention
- Physical Exposure
- Perceptual Exposure
- Psychological Exposure
- Attention
- Exposure States
- Automatic State
- Attentional State
- Transported State
- Self-Reflexive State
- Exposure and Attention
- Cognitive Traits
- Field Independency
- Crystalline Intelligence
- Fluid Intelligence
- Conceptual Differentiation
- Emotional Traits
- Emotional Intelligence
- Tolerance for Ambiguity
- Non-impulsiveness
- Processing Information
- Tools
- Chapter 9 • Entertainment
- What Is Entertainment?
- Audience’s Perspective
- Programmers’ Perspective
- Patterns
- Content Analysis Method
- Character Patterns
- Controversial Elements
- Health
- Body Image
- What Is Entertainment?
- Telling Stories as a Business
- Story Formulas
- General Story Formula
- Genres
- Comedy
- Drama
- Romance
- Challenges
- Different Media
- Changing Public Taste
- Dealing with Risk
- Appreciate the Blend of Reality and Fantasy
- Appreciate Story Formulas
- Advertising Is Pervasive
- Advertising Strategies
- Traditional Strategy
- Digital Strategies
- Tools of Advertising
- Tools for Identifying Audiences
- Tools for Persuading Audiences
- Search Engine Optimization
- Recommender Systems
- Ratings Services
- Buying Funnel
- Analyze Your Personal Needs
- Analyze Ads
- Look for Differences
- Evaluate the Ads
- Dynamic Nature of News
- Rise and Fall of “Big News”
- Shift to Online Sources of News
- Changes in the Need for News
- Changes in News Content
- More Immediate
- More Local
- Shorter News Stories
- Multimedia Stories
- Political Philosophy Perspective
- Professional Journalism Perspective
- Economic Perspective
- Marketing Perspective
- By Type of Producer
- By News Criteria
- By Accuracy
- By News Perspective
- Exposure Matters
- Quality Matters
- Be Analytical
- Evaluate Facts
- Evaluate the News Story
- Be Skeptical
- Attraction to Digital Games
- Who Are the Players?
- Why the Attraction?
- The Game-Playing Experience
- Creating Digital Game Platforms
- Designing Digital Games
- Marketing Digital Games
- Types of Games
- Massively Multiplayer Online Role-Playing Games (MMORPGs)
- Digital Games as Sport
- Addiction to Digital Games
- Addiction Defined
- The Addiction Progression
- Displacement
- Dependence
- Addiction
- Personal Implications
- Broader Concerns
- Friendship
- History
- Attraction
- Effects
- Negative Effects
- Both Negative and Positive Effects
- Attraction
- Dangers
- Second Life
- Farmville
- The Sims
- Attraction to Virtual Worlds
- Blogs
- Attraction
- Information
- Music
- Video
- Shopping
- Acquisition Issues
- Shopping Addiction
- Piracy
- The Economy
- Media Literacy with Acquisition Platforms
- Summary
- Further Reading
- Keeping Up to Date
- Exercises
- Chapter 15 • Helping Yourself and Others to Increase Media Literacy
- Helping Yourself
- Ten Guidelines
- 1. Strengthen Your Personal Locus
- 2. Develop an Accurate Awareness of Your Exposure Patterns
- 3. Acquire a Broad Base of Useful Knowledge
- 4. Think About the Reality–Fantasy Continuum
- 5. Examine Your Mental Codes
- 6. Examine Your Opinions
- 7. Change Behaviors
- 8. Become More Skilled at Designing Messages
- 9. Do Not Take Privacy for Granted
- 10. Take Personal Responsibility
- Illustrations of Milestones
- Cognitive Ladder
- Emotional Ladder
- Moral Ladder
- Aesthetic Appreciation Ladder
- Examples of Levels of Literacy
- Ten Guidelines
- Helping Yourself
- Helping Others
- Interpersonal Techniques
- Interventions
- Public Education
- Current Situation
- Barriers
- What Can You Do?
- Societal Techniques
- Summary
- Keeping Up to Date
- Exercises
- Delineating the Issue
- Arguments against Concentration of Ownership of Media Companies
- Arguments for Concentration of Ownership of Media Companies
- Evidence of Concentration
- Trend toward Concentration
- Factors Driving the Trend
- Efficiencies
- Regulation
- Deregulation
- Increased Barriers to Entry
- Reduced Level of Competition
- Reduced Number of Public Voices
- Changes in Content
- Expand Your Perspective
- Analyze the Evidence
- Ownership and Control
- Harm
- Recognize Your Values
- Localism
- Efficiency
- Delineating the Issue
- The Money Cycle
- Players
- Owners and Leagues
- Television Networks
- Advertisers
- The Public
- Olympics
- Video Gaming
- The Big Picture
- Your Own Informed Opinion
- Cost–Benefit Analysis
- Implications
- Extend Your Knowledge
- Further Reading
- Keeping Up to Date
- Applying Media Literacy Skills
- Delineating the Issue
- Public’s Perspective
- Limiting the Scope of Harmful Effects
- Equating Violence with Graphicness
- Focusing on Frequency over Context
- Producers’ Faulty Beliefs
- Violence Is Necessary to Storytelling
- Blame Others, Not Producers
- Your Own Informed Opinion
- Implications for Individuals
- Implications for Producers
- Moving Beyond Faulty Thinking
- Further Reading
- Applying Media Literacy Skills
- Delineating the Issue
- Criminal Threats to Your Privacy
- Stealing Private Information
- Direct Theft
- Indirect Theft
- Economic Purposes
- Political Purposes
- Hijacking Computers
- Destroying Information
- Stealing Private Information
- Noncriminal Threats to Your Privacy
- Monitoring Activity
- Collecting and Selling Information
- Spamming
- Controlling
- Public Opinion and Regulations
- Public Opinion
- Regulations
- Your Own Informed Opinion
- Map Your Expectation of Privacy
- Information Assessment
- Threat Assessment
- Privacy Strategy
- Remove Private Information
- Correct Inaccuracies
- Subvert Invasion of Privacy Practices
- Limit Cookies
- Download Software to Protect Your Computer from Threats to Your Privacy
- Continually Monitor Threats
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- Gerð : 208
- Höfundur : 6228
- Útgáfuár : 2021
- Leyfi : 380
