Efnisyfirlit

• Cover Page
• Title Page
• Copyright Page
• Dedication
• About The Authors
• Preface
• Connect
• A Guided Tour
• Brief Contents
• Chapter 1 Strategic Management: Creating Competitive Advantages
  • What Is Strategic Management?
  • The Strategic Management Process
  • The Role of Corporate Governance and Stakeholder Management
  • The Strategic Management Perspective: An Imperative throughout the Organization
  • Ensuring Coherence in Strategic Direction
• Chapter 2 Analyzing the External Environment of the Firm
  • Enhancing Awareness of the External Environment
  • The General Environment
  • Digital Economy: A Fundamental Shift in the Business Environment
  • The Competitive Environment
• Chapter 3 Assessing the Internal Environment of the Firm
  • Value-Chain Analysis
  • Resource-Based View of the Firm
  • Evaluating Firm Performance: Two Approaches
• Chapter 4 Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources
  • The Central Role of Knowledge in Today’s Economy
  • Human Capital: The Foundation of Intellectual Capital
  • The Vital Role of Social Capital
  • Using Technology to Leverage Human Capital and Knowledge
  • Protecting the Intellectual Assets of the Organization: Intellectual Property and Dynamic Capabilities
• Chapter 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages
  • Types of Competitive Advantage and Sustainability
  • Can Competitive Strategies be Sustained? Integrating and Applying Strategic Management Concepts
  • Industry Life-Cycle Stages: Strategic Implications
• Chapter 6 Corporate-Level Strategy: Creating Value through Diversification
  • Making Diversification Work: An Overview
  • Related Diversification: Economies of Scope and Revenue Enhancement
  • Enhancing Revenue and Differentiation
  • Related Diversification: Market Power
  • Unrelated Diversification: Financial Synergies and Parenting
  • The Means to Achieve Diversification
  • How Managerial Motives Can Erode Value Creation
• Chapter 7 International Strategy: Creating Value in Global Markets
  • The Global Economy: A Brief Overview
  • Factors Affecting a Nation’s Competitiveness
  • International Expansion: A Company’s Motivations and Risks
  • Achieving Competitive Advantage in Global Markets
  • Entry Modes of International Expansion
• Chapter 8 Entrepreneurial Strategy and Competitive Dynamics
  • Recognizing Entrepreneurial Opportunities
  • Entrepreneurial Strategy
  • Competitive Dynamics
• Chapter 9 Strategic Control and Corporate Governance
  • Ensuring Informational Control: Responding Effectively to Environmental Change
  • Attaining Behavioral Control: Balancing Culture, Rewards, and Boundaries
  • The Role of Corporate Governance
• Chapter 10 Creating Effective Organizational Designs
  • Traditional Forms of Organizational Structure
  • Boundaryless Organizational Designs
  • Creating Ambidextrous Organizational Designs
• Chapter 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization
  • Leadership: Three Interdependent Activities
  • Getting Things Done: Overcoming Barriers and Using Power
  • Emotional Intelligence: A Key Leadership Trait
  • Creating a Learning Organization
  • Creating an Ethical Organization
• Chapter 12 Managing Innovation and Fostering Corporate Entrepreneurship
  • Managing Innovation
  • Corporate Entrepreneurship
  • Real Options Analysis: A Useful Tool
  • Entrepreneurial Orientation
• Chapter 13 Analyzing Strategic Management Cases
  • How to Conduct a Case Analysis
  • How to Get the Most from Case Analysis
  • Useful Decision-Making Techniques in Case Analysis
  • Following the Analysis-Decision-Action Cycle in Case Analysis

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