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Influencers and Revolutionaries

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Efnisyfirlit

  • Cover
  • Praise for Influencers & Revolutionaries
  • Influencers & Revolutionaries
  • Contents
  • Acknowledgements
  • Introduction
    • Chapter guide
  • 1 Classic innovation theory and current leading-edge thinking
    • Defining innovation and the innovative organization
    • Building a culture of innovation
    • Summary
  • 2 The disruptors disrupted. What next for adland?
    • The attack of the consultancies, and future agency roles
    • Brand purpose or ‘toxic pomposity?
    • The rebels
    • Influencer marketing and false authenticity
    • Charlatans and rogue managers
    • Summary
  • 3 The future of retail and the future home
    • The consumer and the environment
    • Ethics and innovation
    • Environmentalism meets fashion and luxury
    • Crocodiles and supply chains
    • Luxury brands and the ultimate luxury store
    • The future home and the Internet of Things
    • The kitchen of the future
    • Entertainment
    • Summary
  • 4 How the food and drink industries leverage catalytic trends
    • Radical restaurants and truth machines
    • From local foraging to global traditions
    • We have to change what we eat and drink
    • From impossible foods to experience dining to snackification
    • From Public Enemy No 1 to customized sustainable design
    • Smart packaging and holistic thinking
    • Summary
  • 5 The wellness economy meets the lifestyle industry
    • Health is everything
    • Trust and transparency
    • Algorithmic interpretations and personal control
    • Product and service innovation – back to the future
    • Mental health, and combating anxiety
    • Play and community
    • Communicating a health message
    • The D-word
    • Summary
  • 6 Smart cities, the IoT and connected living
    • Urban tensions
    • Empathy and inclusion
    • The rise and rise of secondary cities
    • Security
    • Environmentalism: ‘tell the truth, and act like it’s real’
    • Megacities and smart cities
    • Mobility ‘connected, shared and self-driving’
    • Summary
  • 7 Intelligent and sustainable: a new era of tourism and mobility
    • Homogenized travel and ‘social media similarity’
    • Cruise ships and Tesla ships
    • Hotels: cultural hubs, smart rooms and community integration
    • Business not as usual, and sci-fi futures
    • Airlines, airships, air taxis and spacecraft
    • The life, death and rebirth of the automobile
    • Autonomous vehicles, connected cars, electrification and shared mobility
    • Sharing, insurance and the ‘Third Transportation Revolution’
    • Trains and ‘the fifth mode of transport’
    • Summary
  • 8 The transformation of entertainment by technology, experiences and personalization
    • Play is a space where the past and future have no meaning
    • Gaming: next-generation consoles, cloud-based gaming wars, eSports and ethics
    • Sport: AR and VR full immersion experiences and cause-based campaigning
    • Television: the rise of the disruptors, mobile-based viewing and Smart TV
    • Radio: community engagement, audience appeal and social media
    • Film and video: how online viewing has transformed content consumption
    • Music: the transformation of immersive, engaging and rewarding experiences
    • Festivals: the rise and rise of tech powered niche audience events
    • Summary
  • 9 The future of work: goodbye to certainty and stability. Hello to Industry 4.0
    • Defining the issue…
    • Meanwhile: artificial intelligence, language interfaces and augmented reality
    • Diversity, inclusion and cognitive diversity
    • Rateocracy: from ‘owning’ to ‘attraction’
    • Generational issues: challenges and opportunities
    • Education and lifelong learning
    • Gender-specific
    • Emotional and empowering – the future workspace
    • Forget coworking, think proworking
    • Cultural planning and social action
    • Cultural clustering and the battle for authenticity
    • Brand purpose and a new social consciousness
    • The future work manifesto: ‘empowerment, flexibility, collaboration, empathy and autonomy’
    • Summary
  • 10 Fintech and insurtech, and the battle of choice vs privacy
    • Capitalism under attack, and the need for greater accountability
    • The sun rises in the East…
    • Hypertargeting meets privacy… and Libra
    • Gambling and open banking
    • Bitcoin, smart contracts, neobanks and… Extinction Rebellion
    • Big brands fight back, and criminal networks see an opportunity
    • Insurtech and ‘Policy 2.0’
    • Sharing, collaborating, pricing and not-for-profit
    • Summary
  • Summary: The Influencers and Revolutionaries Innovation Manifesto
    • The Influencers and Revolutionaries Innovation Manifesto
  • References and further reading
  • Index
  • Copyright

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Eiginleikar
Vörumerki: Kogan Page
Vörunúmer: 9780749498696
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Influencers and Revolutionaries

Vörumerki: Kogan Page
Vörunúmer: 9780749498696
Rafræn bók. Uppl. sendar á netfangið þitt eftir kaup
2.790 kr.
Fá vöru senda með tölvupósti
2.790 kr.