Efnisyfirlit

• Cover Page
• Half Title Page
• Title Page
• Copyright Page
• Dedication
• Contents
• List of figures
• List of tables
• List of case studies
• Note on authors
• Note on Contributors
• Preface
• Acknowledgements
• Part I History and development of health, wellness and medical tourism
  • 1 Definitions and concepts
    • Defining key terms: health, wellness, well-being, happiness and quality of life
      • Cultural differences in understandings of health and wellness
      • The role of tourism and travel in health
      • Definitions and typologies of health tourism
      • Spa tourism
      • Medical tourism
      • Spiritual tourism
      • Holistic, alternative and ‘New Age' tourism
      • Wellness tourism
    • Conclusion
  • 2 A historical overview
    • A brief international overview of health and wellness
    • Europe
    • Middle East and North Africa
    • Asia-Pacific
    • Africa
    • The Americas
    • Conclusion
  • 3 A geographical and regional analysis
    • Europe
      • Western Europe
      • Central and Eastern Europe
      • Nordic and Scandinavian countries
      • Southern Europe
    • Middle East and North Africa
    • Africa
    • Asia
    • Australasia and the South Pacific
    • Americas and the Caribbean
    • Conclusion
    • Acknowledgement
  • 4 Leisure, lifestyle and society
    • Trends in modern living
    • Active ageing and longevity
      • Psychology
      • Complementary and alternative medicine and therapy
      • Therapy and healing
      • Rehabilitation
      • The Search for Community
      • Obsession with the self and celebrity
      • Nutrition
      • Cosmetics
      • Fitness and sports
      • New media and technology
      • The need or desire to downsize
      • The slow movement
    • Environmental psychology and ecotherapy
      • Towards a new spirituality
      • Self-development trends
    • Government and social tourism
      • How to live better?
    • Conclusion
• Part II Managing and marketing health, wellness and medical tourism
  • 5 Demand and motivation of tourists
    • Profiling health and wellness visitors
    • Demand and motivations of health tourists
    • Segmenting health and wellness consumers
    • Spa tourists
    • Medical tourists
    • Holistic, spiritual and new age tourists
    • Cross-cultural differences in guests' expectations and preferences
    • Conclusion
  • 6 Targeting and branding
    • Introduction
    • Marketing communications
    • Branding
    • Branding at national and regional level
    • Branding at local and operator level
    • Packaging, distribution and pricing
    • Conclusions
  • 7 Planning and management
    • Introduction
    • The need to plan and manage health and wellness tourism
    • Impacts of health and wellness tourism
      • Environmental impacts
      • Sustainable planning and management for health and wellness tourism
      • Standardisation versus unique experiences
      • Planning and managing national, regional and local destinations
      • Managing health and wellness facilities
  • 8 Future trends and predictions
    • Ongoing definitional challenges
    • The links between leisure, lifestyle and tourism
    • Product development and trends
    • Future predictions
    • The future of health, wellness and medical tourism
• Part III The international context for health, wellness and medical tourism Case studies
  • Spa developments
    • 9 SpaFinder Wellness trends What they teach us and why they are important
      • Significant trends: a look at the past — and a glimpse of what lies ahead
        • Wellness
        • Online spa
        • Indigenous treatments
        • Medicine and spa
        • Organic
        • Spa comes home
        • Gift certificates, vouchers, cards
        • Yin of luxury, yang of discount
        • Men
        • What lies ahead?
    • 10 Spa lifestyle resort communities and staycations
      • Introduction
      • Overall trends affecting the spa/wellness movement
      • What is a Spa Residential Community?
      • Key success factors
      • Back to the future
    • 11 The rise of destination spas in emerging economies A case study of GOCO Hospitality's Qatar and China destination spa projects
      • Introduction
      • What is a destination spa?
      • Shift from West to East and emerging economies
      • The demand for destination spas in emerging economies
      • Qatar destination spa — Doha, GCC
      • Octave Living Destination Retreat — Suzhou, China
      • Moving forward
    • 12 The Russian spa market Diverse and maturing
    • 13 Italian spas today Demand and offer evolution and trends
      • Introduction
      • The development of the wellness and spa market in Italy
      • The wellness offer between tradition and innovation
      • Italian spas and spa towns as tourist destinations
      • The future: threats and opportunities
      • Notes
    • 14 Traditional spas — between health and wellness tourism The Trentino strategy to face the challenge of the market
      • A short history of Trentino spas
      • Trentino spas today
      • Trentino spas: an opportunity to complete the tourism offer of an alpine destination
      • Notes
    • 15 Day spa revenue management Some examples from Italy
      • Revenue management in the day spa sector
      • Revenue management for day spas: the case study
      • Conclusion
    • 16 A multipurpose wellness park The case study of Hamat Gader, Israel
      • Introduction
      • The Ancient Roman Baths
      • The structure of the modern site
      • Visitors' behaviour and perceptions
    • 17 Benchmarking pilot study for Hungarian wellness and spa hotels
      • Introduction
      • Scope of the study
      • Method
      • Results
      • Conclusion
    • 18 Comparative analysis of health tourism products and online communication of selected Hungarian spas and hotels
      • Introduction
      • Methodology
      • Findings
        • Target groups
      • Products and packages
      • Languages
      • Photos
      • Social media
      • Summary
    • 19 Sleep therapy A case study from Tervis Medical Spa, Estonia
      • Sleep therapy
      • Sleep therapy at the Tervis Medical Spa, Estonia
    • 20 Benefits of higher education to the international spa industry A UK perspective
    • 21 Labour and compensation structure of the spa industry in Canada
      • Introduction
      • Salaries, hourly wages and gratuities
      • Bonus, incentive and benefit programmes and work arrangements
    • 22 Joining together and shaping the future of the global spa and wellness industry
      • Background
      • The landmark ‘global spa economy report'
      • GSS Summits
        • ‘Spas and the Global Wellness Market: Synergies and Opportunities' research report
        • ‘Wellness Tourism and Medical Tourism: Where Do Spas Fit?' research report
        • ‘Spa Management Workforce and Education: Addressing Market Gaps' research report
      • Final thoughts and future vision
  • Health tourism destinations
    • 23 Wellness tourism development in Slovenia in the last two decades
      • Introduction
      • Research question and methodology
      • Case study from Slovenia: health spa resort development in the last two decades
      • Radenci Health Resort
      • Olimia Thermal Spa
      • Sava Rogaška Hotels
      • Conclusion
      • S ources
    • 24 Wellness and spa provision in the Silesian health resorts of Poland
      • The history of health tourism in Poland
      • Preventative health services offered in the Silesian resorts of Ustronie and Goczałkowice
      • Customer perceptions of preventative health services in Ustronie and Goczałkowice
      • Summary of wellness services and spas in Poland
    • 25 History, traditions and the recent trends in the spa industry in the Czech Republic
      • Recent trends in the Czech spa industry
      • Conclusions
    • 26 Special health tourism products in the Bükk and Mátra regions
      • Introduction
      • The development of health tourism in the mountains
      • Climate tourism in the Mátra Mountains
      • Medicinal herbal tourism in the Bükk
      • Spiritual tourism in the Bükk and Mátra area
    • 27 Health tourism and horse milk therapy in Kyrgyzstan
      • Introduction
      • Health and wellness tourism in Kyrgyzstan
      • Horse milk therapy
    • 28 Well-being tourism in Finland
      • Case 1: natural well-being as a lifestyle in brand development and in social media (Case SaimaaLife)
      • Case 2: development of new well-being (tourism) products based on traditional Finnish sauna
      • Case 3: well-being in South Ostrobothnia
      • Conclusions
    • 29 Health leisure market The evolution in Portugal
      • Introduction
      • SPA demand in Portugal in the twenty-first century
      • The new dimension of the health leisure market: from traditional thermal spa to the modern urban spa
      • Spa-goers: new facilities, new motivations and leisure consumers in Portugal
      • Final remarks
      • Notes
    • 30 The holy Himalayas An adobe to wellness
      • The Himalayas and medical tourism
      • The Himalayas and spa/yoga tourism and meditation
      • The Himalayas and escapism and relaxation
      • The Himalayas and hedonistic/experiential wellness
      • The Himalayas, existential and psychological wellness
      • The Himalayas and spiritual tourism
      • The Himalayas and community well-being
      • The role of the Himalayas in global wellness tourism
      • Conclusion
    • 31 Te Aroha wellness tourism Yesterday and today
      • Te Aroha wellness spa
    • 32 Revitalising the healing tradition Thermal springs in the Western Cape
    • 33 Opportunities and barriers to sustainable health tourism development in the Israeli Dead Sea region
      • Introduction
      • Dead Sea's natural health resources
      • The Dead Sea health tourism industry
      • Environmental pressures
      • Tourism development plans
      • The geo-political environment
      • Summary and conclusions
    • 34 Heritage and the renaissance of Domburg as a health resort
      • Health and wellness in the Netherlands
      • The case of Domburg
      • Domburg as an early bathing resort
      • Well-being in Domburg: a SWOT analysis
    • 35 Health cuisine A new health destination marketing tool
      • Introduction
      • Modern macrobiotics in Alicante
      • Health and wellness in Thailand
      • TCM in Hong Kong
      • Inspiration: what is healthy food?
      • From Farm to Fork
      • Healthy gastronomy in Twente
      • Sources and acknowledgements
  • Well-being, holistic and spiritual tourism
    • 36 The social construction of travelling for well-being in Australia
      • Theme 1: defining well-being, ‘doing health' and ‘well-being as a feeling'
      • Theme 2: reflective well-being: the potentially unachievable journey
      • Theme 3: the increased public consciousness of well-being and the importance of participation
      • Well-being travel participation and non-participation discourse
    • 37 Building tourism and well-being policy Engaging with the public health agenda in the UK
      • Introduction
      • Building tourism and well-being policy
      • Well-being
      • The case of Rockley Park: policy and product integration
      • Conclusion
    • 38 Activities as a component of a social tourism holiday experience
      • Social tourism
      • Social holiday for Huhmari
    • 39 Research on preventive wellness in the Netherlands
      • Acknowledgements
      • Note
    • 40 Natural wellness The case of Icelandic wilderness landscapes for health and wellness tourism
      • Introduction and conceptual grounding
      • Working with wilderness
    • 41 Global wellness in Sedona, Arizona
      • Introduction
      • Wellness and energetic sustenance
      • Visitor characteristics
    • 42 A new age in tourism A case study of New Age centres in Costa Rica
      • Introduction
      • Tourism infrastructure
      • Post-modernist influences
    • 43 The holistic approach of Ayurveda-based wellness tourism offered in Kerala
      • Introduction
      • Ayurveda and its holistic approach
      • Current infrastructure
    • 44 Meditation tourism Exploring the meditation flow experience and well-being
      • The meditation flow experience
      • Well-being
      • Research method
      • Results
        • Respondents' basic information analysis
        • Flow experience
      • Well-being analysis
      • The relationship between meditation flow and well-being
      • Conclusion
    • 45 The propensity for yoga practitioners to become tourists A case study of Budapest
      • Travelling habits among yoga practitioners
      • The characteristics of the trip
      • Conclusions
      • Glossary of terms
  • Medical tourism and medical wellness
    • 46 Apollo Hospitals group A key player in the Indian medical tourism industry
      • Introduction: medical tourism in India
      • Apollo Hospitals Enterprise
      • Indian government initiative for the growth of medical tourism industry
    • 47 The UK National Health Service and international patients
      • Background
      • The context of NHS international activity
      • Patient pathways
      • Future developments
      • Acknowledgement
      • Disclaimer
    • 48 Kurotel — turning a dream into reality Milestones and keys to success
      • A new perspective on life
      • Every client is unique
      • Kur method
      • Healthy longevity
      • Advanced Diagnostic Centre
      • Kinder Kur: option for mother and baby
      • Kur cuisine
      • Medications and cosmetics
      • The responsibility that goes with the realisation of the dream
    • 49 The Gawler Foundation in Australia Wellness and lifestyle-based therapeutic retreats for people with serious illnesses
      • Introducing the Yarra Valley Living Centre
      • The lifestyle-based ‘Gawler approach'
      • Controversy surrounding the ‘Gawler approach': quackery or paradigm wars?
    • 50 Challenges of balneotherapy development in Oyoun Moussa, Egypt
      • Background
      • Methodology
      • Results and discussion
      • Recommendations
• References
• Index

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