Efnisyfirlit

• Cover
• Title Page
• Acknowledgments
• Author's Note
• Preface
• Module ONE: Your Foundation
  • CHAPTER 1: The Red Velvet Rope Policy
    • Dump the Duds
    • The Old Man, the Little Boy, and the Donkey
    • What to Do When You Don't (Yet) Have Clients
    • Pruning Your Client List
    • Creating Your Red Velvet Rope Policy
    • Ideal Clients, the Duds, and Everyone Else
    • A Perpetual Process
  • CHAPTER 2: Why People Buy What You're Selling
    • Step 1: Identify Your Target Market
    • Your Passions, Natural Talents, and Knowledge Are Key
    • If You Feel Stuck
    • Step 2: Identify the Urgent Needs and Compelling Desires of Your Target Market
    • Step 3: Determine the Biggest Result Your Clients Get
    • Step 4: Uncover and Demonstrate the Benefits of Your Investable Opportunities
    • Relax, Be Playful, and Have Fun!
    • Clients Want You to Help Them
  • CHAPTER 3: Develop a Personal Brand
    • Branding
    • Releasing Blocks
    • You Are Uniquely You
    • The Three Components of Your Personal Brand
    • Your Who and Do What Statement
    • Your Why You Do It Statement
    • Your Tagline
    • Roma Non è Stata Construita un Giorno (Rome Wasn't Built in a Day)
  • CHAPTER 4: How to Talk About What You Do
    • Developing Your Book Yourself Solid Dialogue
    • Five-Part Book Yourself Solid Dialogue Formula
    • Getting into a Book Yourself Solid Dialogue with Ease
• Module TWO: Building Trust and Credibility
  • CHAPTER 5: Becoming a Likeable Expert in Your Field
    • The Standard Credibility Builders
    • Standards of Service
    • Becoming and Establishing Yourself as a Category Authority
    • Do I Have To?
    • Where to Begin
    • Making the Mental Shift
    • The Power of Likeability
  • CHAPTER 6: The Book Yourself Solid Sales Cycle Process
    • Building Relationships of Trust
    • Turn Strangers into Friends and Friends into Clients
    • The Book Yourself Solid Six Keys to Creating Connection: Who, What, Where, When, Why, and How
    • The Book Yourself Solid Sales Cycle Process
    • The Book Yourself Solid Always-Have-Something-to-Invite-People-to Offer
    • Use the Book Yourself Solid Sales Cycle to Unconditionally Serve Your Clients
  • CHAPTER 7: The Book Yourself Solid Keep-in-Touch Strategy
    • Relevant, Interesting, Current, and Valuable Content
    • Choosing Your Keep-in-Touch Tools
    • Automating Your Keep-in-Touch Strategy
  • CHAPTER 8: The Power of Information Products
    • Brand-Building Products and Easy-to-Follow Programs
    • The Five Simple Steps to Developing Your Product
    • The Simple Three-Step Product Launch Sequence
    • Pre-Launch Checklist
    • Joint Venture Partners and Affiliates
    • A Necessary Step in Your Business Development
• Module THREE: Simple Selling and Perfect Pricing
  • CHAPTER 9: Perfect Pricing
    • Don't Buy into a Poverty Mindset
    • Pricing Models
    • When to Lower Prices, Discount, and Offer Specials
    • When to Raise Prices
    • Regulations on Pricing
  • CHAPTER 10: Super Simple Selling
    • Letting Go of Limiting Beliefs
    • Shifting Your Perspective
    • Successful Selling Needs the Right Amount of Trust at Just the Right Time
    • The Secret to the Book Yourself Solid System
    • The Super Simple Selling System
    • Book Yourself Solid Four-Part Sales Formula
    • About the Gap
    • If They're Uncertain
    • Cut the Crap Out of Selling
• Module FOUR: The Book Yourself Solid Six Core Self-Promotion Strategies
  • CHAPTER 11: The Book Yourself Solid Networking Strategy
    • Networking, Ugh!
    • Making the Shift to the Book Yourself Solid Way
    • The Book Yourself Solid 50/50 Networking Rule
    • Have You Got Any Soul?
    • Share Who You Know, What You Know, and How You Feel
    • Networking Opportunities
    • Networking Events—What to Do
    • Networking Events—What Not to Do
    • Online Networking through Social Media
    • You Are Always Networking
    • So You've Got Spinach in Your Teeth
  • CHAPTER 12: The Book Yourself Solid Direct Outreach Strategy
    • Direct Outreach Gone Wrong
    • You Will Connect More When You've Got the Skinny
    • Only One Link in the Chain of Destiny Can Be Handled at a Time
    • Socially Successful Conduct
    • The Book Yourself Solid List of 20
    • Making Your Case
    • Direct Outreach Plan
    • Patience and Persistence Pay Off
  • CHAPTER 13: The Book Yourself Solid Referral Strategy
    • Quick Referral Analysis
    • Finding Referral Opportunities
    • Beginning the Referral Process
  • CHAPTER 14: The Book Yourself Solid Speaking Strategy
    • Self-Promotion
    • Getting Promoted by Others
    • Booking Your Way Up
    • How to Find Your Audiences
    • Get Booked to Speak
    • Fifty Public Speaking Performance Tips You Can't Afford to Ignore
    • To Speak or Not to Speak, That Is the Question
  • CHAPTER 15: The Book Yourself Solid Writing Strategy
    • How to Get Out of Writing
    • The Five-Part Book Yourself Solid Writing Strategy
    • Help Editors Help You
  • CHAPTER 16: The Book Yourself Solid Web Strategy
  • PART 1: Designing Your Website
    • Purpose and Benefits of Having a Website
    • The Biggest Mistake Most People Make Online
    • Content and Structure
    • Website Basics
    • The 10 Most Effective Website Home Page Formats for Service Professionals
    • What to Look for in a Web Designer
  • PART 2: Getting Visitors to Your Website
    • Optimize Your Site
    • Leverage Your Email Signature
    • Participate in Online Communities
    • Cross-Promote through Marketing Partners
    • Use Tell-a-Friend Forms
    • Take Advantage of Online Press Releases
    • Profit from Pay-per-Click Advertising
    • The Two Essential Principles of Visitor Conversion
  • PART 3: Building Your Social Media Platform
    • Don't Mix the Personal with the Professional
    • Social Media: Pulling It All Together
• Final Thoughts
• References
• How to Reach Michael Port
• About the Author
• Index
• End User License Agreement

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