Efnisyfirlit

• Cover
• Contents
• Advertisement
• Title Page
• Copyright
• About the Author
• Dedication
• Author’s Acknowledgments
• Publisher’s Note
• Introduction
  • About This Book
  • Conventions Used in This Book
  • Foolish Assumptions
  • What You Shouldn’t Read
  • How This Book Is Organized
  • Icons Used in This Book
  • I’m Here if You Need Me!
• Part I: The Web Design Kick-Off
  • 1 So You’re Designing a Website
    • The People Involved
    • Getting Started in Web Design
    • Getting Experience
  • 2 From Concept to Execution
    • Phase 1: Definition
    • Phase 2: Design
    • Phase 3: Development
    • Phase 4: Deployment
    • Phase 5: Maintenance
• Part II: User-Friendly Design
  • 3 Designing the Right Site for the Right Crowd
    • Who Is the Audience?
    • Building an Outline for Your Site
    • Creating a Sitemap
    • Building a Map for a Site Redesign
    • Developing a Marketing Plan
  • 4 Organizing and Navigating Web Content
    • Page-Level Planning
    • Presenting Content on the Page
    • Getting Around in Style
  • 5 User Interface Design for the Web
    • Interaction Design
    • Visual Design’s Role in Usability
    • Consistency Is Everything
    • Maximizing Space
  • 6 User Testing: Lab Coats Not Required
    • Developing Testable Prototypes
    • Prepping for the User Test
    • Carrying Out the User Test
    • “Houston, We Have a Problem . . .”: Evaluating Results
• Part III: Designing Web Graphics
  • 7 Web Graphic Design 101
    • Crafting the Visual Interface
    • Establishing Visual Priority
    • Adding Breathing Space
    • Establishing a Design Style Guideline
  • 8 Letter-Perfect Type Design
    • Text That You Can Actually Read
    • Controlling Text Display
    • Working with CSS
  • 9 Understanding Web Color, Resolution, and File Formats
    • The Secret World of RGB
    • Color Bit Depth
    • Hexadecimal Color Code
    • Image and Monitor Resolution
    • Bitmap versus Vector Graphics
    • Image Compression and File Formats
  • 10 Building Your Web Comps
    • The Usual Software Suspects
    • Mood Boards: Setting the Tone
    • Design Resources
    • Building a Web-Page Template from Scratch
    • Web Background Graphics
  • 11 Getting Inspired: Web-Design Ideas
    • Developing Design Directions
    • Gathering Design Input
    • Getting Ideas for Visual and Interaction Design
    • Designing a Mobile-Friendly Version of Your Site
  • 12 Presenting Your Design Masterpiece
    • Assembling an Online Presentation
    • Creating Sizzling Printed Presentations
    • Presenting to Clients
• Part IV: Producing the Final Website
  • 13 Building the Presentation Layer
    • HTML: The Glue That Holds a Page Together
    • HTML5
    • DHTML, JavaScript, jQuery, and Ajax
    • CSS
  • 14 Platform Selection, Content Management, Analytics, and SEO
    • Development Platform
    • Content Management
    • Web Analytics
    • Search Engine Optimization
  • 15 Websites on Steroids
    • Extending Website Functionality
    • E-commerce Websites
    • Personalized Web Pages with Cookies
    • Browser and Location Detection
    • Global Website Performance
• Part V: The Part of Tens
  • 16 Ten Tips for Managing Your Web-Design Business
    • Presenting Your Work
    • Developing a Proposal
    • Winning the Bid
    • Knowing What to Charge as an Independent Consultant
    • How Agencies Charge
    • Managing a Client’s Expectations
    • Setting Client Responsibilities for the Project
    • Getting Clients to Sign Off on Key Milestones
    • Managing the Web Project’s Workflow
    • Hiring and Managing Subcontractors
  • 17 Ten Information and Interaction Design Tips
    • Use Only Five to Seven Main Categories
    • Develop Wireframes for Each Unique Page Layout
    • Always Label Your Buttons and Icons
    • Mind the Download Time
    • Provide “You Are Here” Feedback
    • Make It Easy to Get Back Home
    • Visually Differentiate Clickable and Non-clickable Things
    • “One of These Buttons Is Not Like the Others”
    • Tread Lightly with Real-Life Metaphors
    • Use Color-Coding Sparingly
  • 18 Ten Things That Can Go Wrong
    • “Can We Add Just One More Thing?”
    • “We Don’t Have Time for a Sitemap.”
    • “The Clients Want THAT Design?”
    • “Who Needs Usability Testing When You Have Me?”
    • “But I’m Sure I Can Make This New Technology Work!”
    • “We’re Planning for an International Audience?”
    • “The Site Needs to Work on Mobile Platforms?”
    • “You Mean We Need to Maintain the Site Now?”
    • “Oops, We Forgot to Add Analytics”
    • “If We Build It, They Will Come.”
    • Cheat Sheet
• End User License Agreement

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