Efnisyfirlit

• COVER
• TITLE PAGE
• COPYRIGHT
• DEDICATION
• FOREWORD
• PREFACE
• ACKNOWLEDGMENTS
• PART ONE: Producing Seamless, Secure, and Sustainable (S3) Events
  • CHAPTER 1: Welcome to Greener Event Leadership and Economic Success
    • New Challenges and New Opportunities
    • Growth Opportunities
    • The Event Planning Profession
    • Event Planning Subfields
    • Meetings and Conferences
    • Stakeholders
    • A Professional Model for Event Leaders
    • Change, Creativity, and Innovation: The Three Constants in Event Leadership
    • Developing Your Career
    • Mastering Finance
    • Challenges and Opportunities
    • Getting Focused
    • How to Use This Book
    • Summary
    • Key Terms
    • Career Connections
    • Next Steps
    • References
  • CHAPTER 2: Changing Paradigms for Greener Leadership and Social Change
    • Research
    • Design: The Blueprint for Success
    • Project Management Systems for Event Leaders
    • Planning Consistently Professional Events
    • Coordination: Executing the Event Plan
    • Evaluation: The Link to the Next Event
    • Communication: The Tie That Binds All Stakeholders Together
    • Synergy: Linking Administration, Coordination, Marketing, and Risk Management
    • Corporate Social Responsibility (CSR)
    • Summary
    • Key Terms
    • Career Connections
    • Next Steps
    • References
• PART TWO: The New Sustainable Event Algorithms
  • CHAPTER 3: Composing the Sustainable Event Plan
    • Designing the Event Environment with Sustainability in Mind
    • Five‐Card Draw: Playing the Five Senses
    • Identifying the Needs of Your Guests
    • Securing the Environment
    • Effectively Manage the Event Environment
    • Entrances, Pre‐Function, and Reception Areas
    • Inside the New World of Event Design
    • Themed Events
    • Inspiration and Perspiration
    • Summary
    • Key Terms
    • Career Connections
    • Next Steps
    • References
  • CHAPTER 4: Event Leadership and Human Resources Management
    • Event Planner as a Leader: Leadership Styles
    • Leadership Characteristics
    • Human Resource Management
    • Organizational Charts
    • Developing Policies, Procedures, and Practices
    • Summary
    • Key Terms
    • Career Connections
    • Next Steps
    • References
  • CHAPTER 5: Financial Sustainability
    • Budgeting
    • Producing Profit
    • Controlling and Reducing Costs
    • Ensuring Positive Event Cash Flow
    • Accounts Payable: Finding the Best Terms
    • Barter/In‐Kind Payment
    • Common Event Financial Challenges and Solutions
    • Foreign Exchange Rates
    • Typical Events Budgets
    • How to Manage Your Finances during Turbulent Economic Times
    • Summary
    • Key Terms
    • Career Connections
    • Next Steps
    • References
• PART THREE: Event Branding and Bold Delivery
  • CHAPTER 6: Event Vendors as Strategic Partners
    • Creating and Implementing the Design for Your Event
    • Developing Appropriate Resources
    • Contracting Your Vendor Partners
    • Other Agreements
    • On‐Site Coordination
    • Catering Management
    • Coordinating Catering Operations
    • Coordinating Technical Production Resources (Audiovisual, Lighting, Sound, and Special Effects)
    • Conducting and Analyzing the Event Site Inspection
    • Determining the Production Schedule
    • Summary
    • Key Terms
    • Career Connections
    • Next Steps
    • References
  • CHAPTER 7: The Brand, the Buzz, and Better Success through Event Marketing
    • The Five Ps of Marketing
    • Experiential Event Marketing and Touchpoints
    • Internal versus External Event Marketing
    • External Event Marketing
    • Event Promotion Techniques
    • Event Marketing with Technology
    • Web Design and Management
    • Start Your Engines: Creating Greater Marketing Thrust through Commercial Sponsorship
    • Evaluating Your Event Marketing Campaign
    • Summary
    • Key Terms
    • Career Connections
    • Next Steps
    • References
  • CHAPTER 8: Ensuring a Safer and More Secure Event Environment
    • Introduction
    • Risk‐Averse Procedures
    • Differences among Morals, Laws, and Ethics
    • Common Ethical Challenges in the Special Events Industry
    • Developing Special Events within Events
    • Organizing and Conducting Spouse and Partner Programs
    • Complying with the Americans with Disabilities Act and Similar International Laws and Regulations
    • Future Trends in CSR
    • Why Is CSR Important in the Special Events Industry?
    • How You May Contribute to the Evolution of CSR with Your Future Events
    • Summary
    • Key Terms
    • Career Connections
    • Next Steps
    • References
• PART FOUR: Trends and Triumphs
  • CHAPTER 9: The Virtual View of Live Events
    • Virtual versus Live: Digital versus Live Events
    • Types of Virtual Digital Events by Delivery Technology
    • Distance or Blended Learning?
    • Creating New Event Revenue through Webcasts and Webinars
    • Tracking and Encouraging the Progress of Learners
    • New Approach to Marketing Digital and Virtual Events
    • Old Wine in New Bottles?
    • The Future of Virtual and Live Events
    • Summary
    • Key Terms
    • Career Connections
    • Next Steps
    • References
  • CHAPTER 10: Reinventing a Joyful and Sustainable Career
    • Environmental Sustainability
    • Your First Five Steps to Creating More Sustainable Events
    • Cultural Sustainability
    • Local Economies
    • Promoting Your Greener Event
    • Education
    • Professional Experience
    • Certification
    • Credentials
    • Power Tools
    • New Hiring Practices
    • Life and Career
    • From Invention to Reinvention
    • How May Planned Events Help Create, Sustain, and Celebrate a New World?
    • Summary
    • Key Terms
    • Career Connections
    • Next Steps
    • References
• PART FIVE: Best Practices and Real World Event Experiences
  • CHAPTER 11: Global, National, and Local Best Practices in Event Leadership
    • Best Global Event
    • The SXSW Global Phenomenon of Weird Practices that Work Wonders around the Corner and throughout the World
    • Best National Event
    • Norwegian Constitution Day Events, Oslo, Norway, and More
    • Best Local Event
    • Celebrate Fairfax! Festival, Fairfax, VA, USA
  • CHAPTER 12: Twenty Real‐World Event Management Experiences and Mini Case Studies
    • Advertising and Marketing
    • Attractions
    • Corporate Social Responsibility (CSR)
    • Education
    • Entertainment
    • Environmental Sustainability
    • Expositions and Exhibitions
    • Festivals
    • Finance
    • Gaming
    • Government
    • Hotels
    • Incentive
    • Information Technology
    • Meetings
    • Responding to Requests for Proposals (RFPs) for Independent Event Managers
    • Safety, Security, and Terrorism
    • Satisfying the Various Players in a Corporation
    • Social Event (Wedding)
    • Virtual Event
• GLOSSARY
• INDEX
• END USER LICENSE AGREEMENT

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