Efnisyfirlit

• Cover
• Introduction
  • About This Book
  • Foolish Assumptions
  • Icons Used in This Book
  • Beyond the Book
• Part 1: Getting Started with SEO
  • Chapter 1: Surveying the Search Engine Landscape
    • Investigating Search Engines and Directories
    • Where Do People Search?
    • Search Engine Magic
    • Gathering Your Tools
  • Chapter 2: Search Results, Deconstructed
    • The Big Two: Organic and PPC
    • Looking at Local Results
    • Checking Out Shopping Results
    • Staying Current with News Results
    • Viewing Video and Image Results
    • And Plenty More …
    • Getting Friendly with Social Results
    • Collecting Bits n’ Pieces
  • Chapter 3: Your One-Hour, Search Engine–Friendly Website Makeover
    • Is Your Site Indexed?
    • Taking Action If You’re Not Listed
    • Picking Good Keywords
    • Examining Your Pages
    • Getting Your Site Indexed
  • Chapter 4: Beating the Competition: Planning a Powerful Search Engine Strategy
    • Don’t Trust Your Web Designer
    • Understanding the Limitations
    • Eyeing the Competition
    • Going Beyond Getting to #1
    • Controlling Search Engine Variables
    • Determining Your Plan of Attack
    • Look Away a Few Minutes
    • Two Things to Remember
  • Chapter 5: Making Your Site Useful and Visible
    • Learning from Amazon
    • Revealing the Secret But Essential Rule of Web Success
    • Making Your Site Work Well
    • Panda — Google Endorses Good Design
    • Keep It Fresh (Perhaps)
• Part 2: Building Search Engine-Friendly Sites
  • Chapter 6: Picking Powerful Keywords
    • Understanding the Importance of Keywords
    • Thinking Like Your Prey
    • Starting Your Keyword Analysis
    • Using a Keyword Tool
    • Making Sure You Understand Your Tool
    • Working with Your Tool
    • Choosing Your Keywords
    • Using Your Keywords
  • Chapter 7: Creating Pages That Search Engines Love
    • Preparing Your Site
    • Seeing Through a Search Engine’s Eyes
    • Understanding Keyword Concepts
    • Creating Your Web Pages
  • Chapter 8: Designing for Speed
    • The Importance of Speed
    • What Is Site Speed?
    • So How Is My Site Doing?
    • Speeding Up Your Site
  • Chapter 9: Designing for Mobile
    • How Mobile Affects SEO
    • Is Your Site Mobile Friendly?
    • Making Your Site Mobile Friendly
    • Mobile-First Indexing
    • Accelerated Mobile Pages (AMP)
    • Web Light — Google’s Trick for Speeding Up Pages
  • Chapter 10: Using Structured Data Markup
    • Creating Rich Snippets
    • A Special Case: Video and Images
    • Pick Your Data Format
    • Providing Knowledge Panel Information
    • Getting Help
  • Chapter 11: Avoiding Things That Search Engines Hate
    • Understanding Content Value and Thin Content
    • Avoiding Image, Video, and Animation Problems
    • Links That Aren’t Links
    • Avoiding Complicated URLs
    • Managing Dynamic Web Pages
    • Foregoing Frames
    • Considering JavaScript and AJAX
    • Fixing Bits and Pieces
  • Chapter 12: Dirty Deeds, Done Dirt Cheap
    • Tricking Search Engines
    • Concrete Shoes, Cyanide, TNT — An Arsenal of Dirty Deeds
    • Page Swapping and Page Jacking
    • Doorway and Information Pages
    • Using Redirects and Cloaking
    • Structured Markup Strategies
    • Much, Much More
    • Tricks Versus Strategies
    • Link Tricks
    • Paying the Ultimate Penalty
  • Chapter 13: Bulking Up Your Site: Competing with Content
    • Creating Content Three Ways
    • Writing Your Own Stuff
    • Convincing Someone Else to Write Content
    • Using OPC (Other People’s Content)
    • Understanding Copyright — It’s Not Yours!
    • Hunting for Other People’s Content
    • A Word about Duplicated Content
    • “Content Is King”
  • Chapter 14: Finding Traffic Through Local Search Marketing
    • Why You Shouldn’t Skip This Chapter
    • Understanding Local Search Marketing’s Importance
    • Looking through Local Search
    • How Does Local Search Work?
    • Two Ways to Reach People Locally
    • “Localizing” Your Web Pages
    • Registering for Local Search
    • The Local Directory Listing Services
    • The Other Side of Local: Review Sites
    • Working with the Yellow Pages
• Part 3: Adding Your Site to the Indexes and Directories
  • Chapter 15: Getting Your Pages into the Search Engines
    • Linking Your Site for Inclusion
    • Submitting to the Major Search Engines
    • Simple Link Submissions to the Major Systems
    • Working with the Webmaster Accounts
    • Using If-Modified-Since
    • Using Webmaster Tools, Too
    • Submitting to Secondary Systems
  • Chapter 16: Submitting to the Directories
    • Pitting Search Directories Against Search Engines
    • Why Are Directories So Significant?
    • Submitting to the Search Directories
    • The General Directories
    • Finding Specialized Directories
    • Using “Local” Directories
  • Chapter 17: Product Search: Remember the Shopping Directories and Retailers
    • Understanding Where People Search for Products
    • Working with the Product Indexes
    • Exploring More Shopping Services
    • The Classified-Ad Sites
    • Working with E-Commerce Marketplaces
    • Managing Your Data
• Part 4: After You've Submitted Your Site
  • Chapter 18: Using Link Popularity to Boost Your Position
    • Why Search Engines Like Links
    • Understanding Page Value and PageRank
    • Page Relevance
    • Hubs and Neighborhoods
    • Trust in TrustRank
    • Inserting Keywords into Links
    • Good Links and Bad
    • Recognizing Links with No Value
    • Recalling a Few Basic Rules about Links
  • Chapter 19: Finding Sites to Link to Yours
    • Controlling Your Links
    • Doing a Link Analysis
    • Generating Links, Step by Step
    • Be Careful Whom You Link To!
  • Chapter 20: Even More Great Places to Get Links
    • Got Content? Syndicate It!
    • Syndicating Utilities and Infographics
    • And More Link-Building Ideas …
    • PR and Link Building
    • The nofollow Curse
    • Who’s Going to Do All This Work?!
  • Chapter 21: Social Networking — Driven by Drivel
    • Just What Is Social Networking?
    • Beware the Social Networking Hype
    • The Drivel Factor
    • The SEO Benefits of Social Networking
    • Social Networking — A Book in Itself
  • Chapter 22: Video and Images: Putting Your Best Face Forward
    • The SEO Benefits of Video
    • Ranking Images
  • Chapter 23: Beyond the Basics
    • What’s on the Page?
    • Organic Results
    • Sitelinks Below Organic Results
    • Search Boxes
    • Special Organic Formatting
    • Knowledge Panels
    • Featured Snippets
    • Local Results
    • Image and Video Results
    • PPC (Pay Per Click) Advertising Results
    • Shopping Results
    • News Results
    • Twitter Results
    • Getting Multiple Results on the Search Results Page
  • Chapter 24: When Google Bites Back: A Guide to Catastrophe
    • How, and How Much?
    • Is It Really a Penalty? A Little Analysis
    • Pulling It All Together: Have You Been Penalized?
    • Dealing with Manual Actions
    • Dealing with “Algorithmic Actions”
    • Digging Your Way Out of the Hole
• Part 5: The Part of Tens
  • Chapter 25: Ten-Plus Myths and Mistakes
    • Myth: It’s All about Meta Tags and Submissions
    • Myth: Web Designers and Developers Understand Search Engines
    • Mistake: You Don’t Know Your Keywords
    • Mistake: Building the Site and Then Bringing in the SEO Expert
    • Myth: $25 Can Get Your Site a #1 Position
    • Myth: Google Partners Get You #1 Positions
    • Mistake: You Don’t Have Pages Optimized for Specific Keywords
    • Mistake: Your Pages Are Empty
    • Myth: Pay Per Click Is Where It’s At
    • Mistake: Ignoring Site Usability and Aesthetics
    • Mistake: Believing Everything You Read
  • Chapter 26: Ten-Plus Ways to Stay Updated
    • Let Me Help Some More
    • The Search Engines Themselves
    • Google’s Webmaster Pages
    • Google’s Search Engine Optimization Starter Guide
    • Google Search Quality Raters Guidelines
    • Bing SEO Tips
    • Matt Cutts and John Mueller
    • Google’s Webmaster Help YouTube Channel
    • The Official Google Webmaster Help Group
    • Search Engine News and Tips Sites
  • Chapter 27: Ten-Plus Useful Things to Know
    • Checking Your Site Rank
    • Checking for Broken Links
    • Assessing Traffic with the Alexa Toolbar
    • Finding Your Keyword Density
    • Analyzing Your Site’s Traffic
    • Tracking Phone Calls
    • Checking for Duplication and Theft
    • Using 301 Redirects
    • You Need an Attractive Site
    • Using SEO Tools
    • Fixing Your Reputation
    • Working With Multiregional and Multilingual Sites
    • Partially Blocking Google
• Index
• About the Author
• Advertisement Page
• Connect with Dummies
• End User License Agreement

UM RAFBÆKUR Á HEIMKAUP.IS

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Fleiri góðir kostir
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