Efnisyfirlit

• Cover Page
• Research Methods for Tourism Students
• Title
• Copyright
• Contents
• List of Illustrations
  • Figures
  • Tables
  • Graphs
• Notes on Contributors
• Preface
• Acknowledgements
• Part I: Nature of Research and Process
  • 1 Introduction
    • 1.0 Chapter Objectives
    • 1.1 What is Research?
    • 1.2 Types of Research
    • 1.3 Why Research in Tourism?
    • 1.4 About This Book
    • 1.5 the Structure of the Book
    • Chapter Summary
    • Discussion Questions
    • Further Reading
  • 2 Philosophical Disputes in Research
    • 2.0 Chapter Objectives
    • 2.1 Research Paradigms
    • 2.2 Philosophical Approaches
    • 2.3 Types of Paradigm
    • 2.4 the Methodological Approach in Social Sciences
    • Chapter Summary
    • Discussion Questions
    • Further Reading
  • 3 The Research Process
    • 3.0 Chapter Objectives
    • 3.1 What is the Research Process?
    • 3.2 Understanding the Research Process
    • 3.3 How to Proceed?
    • Chapter Summary
    • Discussion Questions
    • Further Reading
  • 4 Developing a Research Proposal
    • 4.0 Chapter Objectives
    • 4.1 What is a Research Proposal?
    • 4.2 What Would Normally Be Included in a Research Proposal?
    • 4.3 Getting Started
    • 4.4 Where Do I Start Searching?
    • 4.5 the Sections
    • Chapter Summary
    • Discussion Questions
    • Further Reading
  • 5 Reviewing the Literature
    • 5.0 Chapter Objectives
    • 5.1 Importance of Conducting a Literature Review
    • 5.2 the Literature Review
    • 5.3 Conducting the Literature Review
    • Chapter Summary
    • Discussion Questions
    • Further Reading
  • 6 Research Ethics
    • 6.0 Chapter Objectives
    • 6.1 Introduction
    • 6.2 Policies and Code for Research Ethics
    • 6.3 Research Ethics at Research Institutions
    • 6.4 Ethical Issues and the Research Process
    • Chapter Summary
    • Discussion Questions
    • Further Reading
• Part II: Conceptual Framework and Research Methods
  • 7 Developing a Conceptual Framework
    • 7.0 Chapter Objectives
    • 7.1 Introduction
    • 7.2 Defining the Conceptual Framework
    • 7.3 the Elements of a Conceptual Framework
    • 7.4 the Importance of a Conceptual Framework
    • 7.5 Difference Between Conceptual Framework and Theoretical Framework
    • 7.6 Developing a Conceptual Framework
    • 7.7 Where Does the Conceptual Framework Appear?
    • Chapter Summary
    • Discussion Questions
    • Further Reading
  • 8 Qualitative Research: An Application to Tourism
    • 8.0 Chapter Objectives
    • 8.1 Tourism Experience: A Case for Qualitative Research
    • 8.2 a Critique of Quantitative Research
    • 8.3 Conclusions
    • Chapter Summary
    • Discussion Questions
    • Further Reading
  • 9 Quantitative Research
    • 9.0 Chapter Objectives
    • 9.1 Survey Vs. Questionnaire
    • 9.2 Questionnaire Design
    • 9.3 Reliability and Validity
    • Chapter Summary
    • Discussion Questions
    • Further Reading
  • 10 Mixed Methods and Triangulation
    • 10.0 Chapter Objectives
    • 10.1 the Debate Between Quantitative and Qualitative Methods
    • 10.2 Mixed Methods Approach
    • 10.3 Mixed Methods Typologies
    • 10.4 the Mixed Methods Matrix Design
    • 10.5 Triangulation
    • 10.6 Establishing the Validity and Reliability of the Research Approach
    • Chapter Summary
    • Discussion Questions
    • Further Reading
  • 11 The Internet as a Research Tool and E-Method: Netnography
    • 11.0 Chapter Objectives
    • 11.1 What is Netnography?
    • 11.2 Who Are the Participants/Fora Users?
    • 11.3 Two Ways of Data Collection
    • 11.4 Why Are We Using Netnography?
    • 11.5 Issues With Using Netnography
    • 11.6 Collecting Data – Step By Step
    • Chapter Summary
    • Discussion Questions
    • Further Reading
  • 12 Online Surveys
    • 12.0 Chapter Objectives
    • 12.1 Types of Online Surveys
    • 12.2 Advantages of Online Surveys
    • 12.3 Disadvantages of Online Surveys
    • Chapter Summary
    • Discussion Questions
    • Further Reading
  • 13 Sampling
    • 13.0 Chapter Objectives
    • 13.1 Population and Sample
    • 13.2 Sampling Techniques
    • 13.3 How Large Should a Sample Be?
    • 13.4 Sampling for Qualitative Research
    • Chapter Summary
    • Discussion Questions
    • Further Reading
• Part III: Analysing Data, Research Writing and Presentation
  • 14 Analysing Qualitative Data
    • 14.0 Chapter Objectives
    • 14.1 Organising and Storing Your Qualitative Data
    • 14.2 Approaches to Coding Qualitative Data
    • 14.3 Different Types of Data Analysis: Content, Domain and Discourse Analysis
    • 14.4 Interpreting Visual Images and Film
    • Chapter Summary
    • Discussion Questions
    • Further Reading
  • 15 Grounded Theory and Data Analysis
    • 15.0 Chapter Objectives
    • 15.1 Grounded Theory and Comparative Analysis
    • 15.2 Different Versions of Grounded Theory
    • 15.3 the Process of a Grounded Theory Research
    • 15.4 Grounded Theory in Tourism Research
    • 15.5 Coding Data With a Grounded Theory Approach
    • Chapter Summary
    • Discussion Questions
    • Further Reading
  • 16 Analysing Qualitative Data Using Nvivo
    • 16.0 Chapter Objectives
    • 16.1 Analysing Qualitative Data
    • 16.2 Using Qsr Nvivo
    • Chapter Summary
    • Discussion Questions
    • Further Reading
  • 17 Analysing Quantitative Data
    • 17.0 Chapter Objectives
    • 17.1 Descriptive Analysis
    • 17.2 Measures of Central Tendency
    • 17.3 Measures of Variation
    • 17.4 Relationship Between Two Variables – Cross-Tabulation
    • 17.5 Inferential Statistics
    • 17.6 Hypothesis Testing
    • 17.7 Correlation
    • 17.8 Regression Analysis
    • 17.9 Factor Analysis
    • Chapter Summary
    • Discussion Questions
    • Further Reading
  • 18 Analysing Quantitative Data Using Spss
    • 18.0 Chapter Objectives
    • 18.1 Analysing Quantitative Data: Descriptive Measures, T-Tests and Anova
    • 18.2 Regression Analysis
    • 18.3 Factor Analysis
    • Chapter Summary
    • Discussion Questions
    • Further Reading
  • 19 Writing the Research Report
    • 19.0 Chapter Objectives
    • 19.1 Introduction
    • 19.2 the Importance of Writing Up
    • 19.3 the Structure of the Thesis
    • 19.4 Writing in an Academic Style
    • 19.5 Referencing
    • 19.6 How to Approach Writing Up
    • Chapter Summary
    • Discussion Questions
    • Further Reading
  • 20 Research Presentation
    • 20.0 Chapter Objectives
    • 20.1 Introduction
    • 20.2 Structure of a Presentation
    • 20.3 Preparing and Reviewing the Presentation
    • 20.4 Delivering the Presentation
    • 20.5 Poster Presentations
    • 20.6 Stress Management
    • 20.7 Preparing for Your Viva
    • 20.8 Example of a Presentation Structure
    • Chapter Summary
    • Discussion Questions
    • Further Reading
• Bibliography
• Index

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