Efnisyfirlit

• About the Author
• Dedication
• Author’s Acknowledgments
• Contents at a Glance
• Table of Contents
• Foreword
• Introduction
  • About This Book
  • Foolish Assumptions
  • Conventions Used in This Book
  • How This Book Is Organized
  • Icons Used in This Book
  • Where to Go from Here
• Part I: Getting Started with the Business of Blogging
  • Chapter 1: Examining Blogging at the Professional Level
    • Knowing What Professional Bloggers Do
    • Building Your Online Community: The Blogging Advantage
    • Deciding Whether a Blog Is Right for You
    • Exploring the Blog and Business Connection
    • Setting Your Professional Blogging Objectives
    • Sketching Your Preliminary Plan
  • Chapter 2: Finding Your Niche in the Blogosphere
    • Building Your Blog-Analysis Toolbox
    • Defining Your Audience
    • Identifying the Competition
    • Analyzing the Competition’s Strengths and Weaknesses
    • Discovering Your Niche with a SWOT Analysis
    • Creating Your Editorial Mission
  • Chapter 3: Protecting Your Blog with Appropriate Business Policies and Practices
    • Setting Up the Business End of Things
    • Understanding U.S. Laws That Impact Your Blog
    • Applying Trademark, Copyright, and Licensing Protections to Your Blogging Efforts
    • Protecting Privacy
    • Reviewing the FTC Guidelines for Endorsements and Testimonials
    • Avoiding Libel
• Part II: Making Money with Your Blog
  • Chapter 4: Monetizing Your Blog Strategy
    • Having Realistic Expectations
    • Understanding Your Monetization Options
    • Matching Monetization to Your Business Goals
    • Recognizing How Monetization Can Impact Your Blog Design
    • Creating a Financial Plan
    • Deciding Whether to Stay or Sell
    • Getting Paid
  • Chapter 5: Selling Products or Services on Your Blog
    • Selling Products and Services
    • Integrating Sales Authentically
    • Measuring Sales Results
    • Becoming a Thought Leader
  • Chapter 6: Making Money from Advertising
    • Gaining Perspective on Blogging for Money
    • Getting a Sponsor
    • Selling Ads
    • Participating in an Ad Network
    • Choosing the Right Advertising Network
    • Understanding Affiliate Marketing
    • Building Your Affiliate Marketing Program
  • Chapter 7: Getting Paid for Your Words
    • Discovering the Ways to Be Paid for Writing
    • Making Money via Pay-Per-Post
    • Writing for Other Blogs
    • Getting a Traditional Media Gig
    • Writing a Book
• Part III: Building Your Blog, Step by Step
  • Chapter 8: Choosing Your Blog Name, Platform, and Web Hosting
    • Naming Your Blog
    • Creating and Registering Your Domain Name
    • Choosing a Blog Platform and Hosting
  • Chapter 9: Designing Your Blog
    • Discovering How Blogging Software Incorporates Design
    • Understanding Your Design Options
    • Deciding Whether to Do It Yourself or Hire a Designer
    • Pulling Together the Design Elements
  • Chapter 10: Developing Your Blog Content
    • Putting the Final Touches on Your Strategy
    • Finding Your Voice
    • Creating the Editorial Calendar
    • Building a Blogroll
    • Setting Your Editorial Policies
    • Grabbing and Holding Readers’ Attention
• Part IV: Maximizing Your Blog’s Success
  • Chapter 11: Getting the Word Out about Your Blog
    • Telling Your Friends, Family, and Business Contacts
    • Making New Friends
    • Getting the Most Out of Your Social Networks
    • Taking Full Advantage of Search Engines
  • Chapter 12: Responding When Companies Come Calling
    • Understanding Public Relations and Blogger Relations
    • Developing Best Practices for Working with Marketers and PR Reps
    • Avoiding Burnout and Staying Focused on Your Objectives
  • Chapter 13: Monitoring and Measuring: Why They Matter
    • Monitoring and Measuring Your Blog Activity
    • Understanding Your Readership by Using Analytics
    • Using Analytics Data to Improve Your Results
    • Making Sense of Advertising and Affiliate Marketing Reports
    • Using the Reports to Maximize Your Revenue
    • Using Analytics and Reporting to Forecast
    • Putting Metrics in Perspective
  • Chapter 14: Keeping Your Blog Fresh
    • Jump-Starting Your Muse
    • Taking a Vacation
    • Keeping Your Community Engaged
    • Eyes to the Future: Growing Your Blog
• Part V: The Part of Tens
  • Chapter 15: Ten Common Mistakes and How to Avoid Them
    • Failing to Plan is Planning to Fail
    • Succumbing to Shiny Object Syndrome
    • Overcrowded Sidebars
    • Buried Contact Information
    • Forgetting to Check Your Design in Multiple Browsers, on Different Operating Systems
    • Neglecting to Add an RSS Feed
    • Not Knowing Your Subscribers
    • It’s All about Me!
    • If I Build It, They Will Come
    • Forgetting to Update Your Copyright Date
    • Poor or NonExistent Recordkeeping
  • Chapter 16: Ten (Or More) Blogs You Can Learn from Simply by Reading
    • ProBlogger
    • Common Craft
    • Want Not
    • Copyblogger
    • AlmostFearless.com
    • Duct Tape Marketing
    • Cake Wrecks
    • Lip-sticking
    • Mom-101
    • GlobalVoices
    • Bonus Sites
  • Chapter 17: Ten Tips for Jump-Starting Your Creativity
    • Capture Ideas in a Notebook
    • Read the Paper
    • Reread Your Favorite Posts
    • Read Blogs
    • Surf the ’Net Aimlessly
    • Spend an Hour on Your Hobby
    • Play a Game
    • Look Up Childhood Friends on Facebook
    • Take a Walk
    • Move to a “Different Window”
• Index

UM RAFBÆKUR Á HEIMKAUP.IS

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Fleiri góðir kostir
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