Efnisyfirlit

• Cover
• Title Page
• Copyright
• Contents
• Preface to the Second Edition
• Chapter 1: Background
  • 1.1 Historical Background and Context
  • 1.2 the Financial Impact of Pricing and Revenue Optimization
  • 1.3 Organization of the Book
  • 1.4 Further Reading
• Chapter 2: Introduction to Pricing and Revenue Optimization
  • 2.1 the Challenges of Pricing
  • 2.2 Traditional Approaches to Pricing
  • 2.3 the Scope of Pricing and Revenue Optimization
  • 2.4 the Pricing and Revenue Optimization Process
  • 2.5 Summary
  • 2.6 Further Reading
  • 2.7 Exercise
• Chapter 3: Models of Demand
  • 3.1 the Price-Response Function
  • 3.2 Measures of Price Sensitivity
  • 3.3 Common Price-Response Functions
  • 3.4 Summary
  • 3.5 Further Reading
  • 3.6 Exercise
• Chapter 4: Estimating Price Response
  • 4.1 Data Sources for Price-Response Estimation
  • 4.2 Price-Response Estimation Using Historical Data
  • 4.3 the Estimation Process
  • 4.4 Challenges in Estimation
  • 4.5 Updating the Estimates
  • 4.6 Data-Free Approaches to Estimation
  • 4.7 Summary
  • 4.8 Further Reading
  • 4.9 Exercises
• Chapter 5: Optimization
  • 5.1 Elements of Contribution
  • 5.2 the Basic Price Optimization Problem
  • 5.3 Existence and Uniqueness of Optimal Prices
  • 5.4 Optimization with Multiple Prices
  • 5.5 a Data-Driven approach to Price Optimization
  • 5.6 Competitive Response and Optimization
  • 5.7 Optimization with Multiple Objective Functions
  • 5.8 Summary
  • 5.9 Further Reading
  • 5.10 Exercises
• Chapter 6: Price Differentiation
  • 6.1 the Economics of Price Differentiation
  • 6.2 Limits to Price Differentiation
  • 6.3 Tactics for Price Differentiation
  • 6.4 Calculating Differentiated Prices
  • 6.5 Price Differentiation and Consumer Welfare
  • 6.6 Nonlinear Pricing
  • 6.7 Summary
  • 6.8 Further Reading
  • 6.9 Exercises
• Chapter 7: Pricing with Constrained Supply
  • 7.1 the Nature of Supply Constraints
  • 7.2 Optimal Pricing with a Supply Constraint
  • 7.3 Opportunity Cost
  • 7.4 Market Segmentation and Supply Constraints
  • 7.5 Variable Pricing
  • 7.6 Variable Pricing in Action
  • 7.7 Summary
  • 7.8 Further Reading
  • 7.9 Exercises
• Chapter 8: Revenue Management
  • 8.1 History
  • 8.2 Levels of Revenue Management
  • 8.3 Revenue Management Strategy
  • 8.4 the System Context
  • 8.5 Booking Control
  • 8.6 Tactical Revenue Management
  • 8.7 Revenue Management Metrics
  • 8.8 incremental Costs and Ancillary Revenue in Revenue Management
  • 8.9 Revenue Management in Action
  • 8.10 Summary
  • 8.11 Further Reading
  • 8.12 Exercise
• Chapter 9: Capacity Allocation
  • 9.1 the Two-Class Problems
  • 9.2 Capacity Allocation with Multiple Fare Classes
  • 9.3 Capacity Allocation with Dependent Demands
  • 9.4 a Data-Driven approach to Capacity Control
  • 9.5 Capacity Allocation in Action
  • 9.6 Measuring Capacity Allocation Effectiveness
  • 9.7 Summary
  • 9.8 Further Reading
  • 9.9 Exercises
• Chapter 10: Network Management
  • 10.1 When is Network Management Applicable?
  • 10.2 a Linear Programming approach
  • 10.3 Virtual Nesting*
  • 10.4 Network Bid Pricing
  • 10.5 Network Management in Action
  • 10.6 Summary
  • 10.7 Further Reading
  • 10.8 Exercises
• Chapter 11: Overbooking
  • 11.1 Background
  • 11.2 Approaches to Overbooking
  • 11.3 a Deterministic Heuristic
  • 11.4 Risk-Based Policies
  • 11.5 Service-Level Policies
  • 11.6 Hybrid Policies
  • 11.7 Extensions
  • 11.8 Measuring and Managing Overbooking
  • 11.9 Alternatives to Overbooking
  • 11.10 Summary
  • 11.11 Further Reading
  • 11.12 Exercises
• Chapter 12: Markdown Management
  • 12.1 Background
  • 12.2 Markdown Optimization
  • 12.3 Estimating Markdown Sensitivity
  • 12.4 Strategic Customers and Markdown Management
  • 12.5 Markdown Management in Action
  • 12.6 Summary
  • 12.7 Further Reading
  • 12.8 Exercises
• Chapter 13: Customized Pricing
  • 13.1 Background and Business Setting
  • 13.2 Calculating Optimal Customized Prices
  • 13.3 Bid Response
  • 13.4 Extensions and Variations
  • 13.5 Customized Pricing in Action
  • 13.6 Summary
  • 13.7 Further Reading
  • 13.8 Exercises
• Chapter 14: Behavioral Economics and Pricing
  • 14.1 Violations of the Law of Demand
  • 14.2 Price Presentation and Framing
  • 14.3 Fairness
  • 14.4 Implications for Pricing and Revenue Optimization
  • 14.5 Summary
  • 14.6 Further Reading
  • 14.7 Exercises
• Appendix A: Optimization
  • A.1 Continuous Optimization
  • A.2 Linear Programming
  • A.3 Duality and Complementary Slackness
  • A.4 Discrete Optimization
  • A.5 Reinforcement Learning and Bandit Approaches
  • A.6 Further Reading
• Appendix B: Probability
  • B.1 Probability Distributions
  • B.2 Continuous Distributions
  • B.3 Discrete Distributions
  • B.4 Sample Statistics
• References
• Index

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