Efnisyfirlit

• History of Graphic Design
• Contents
• Preface
• Preface to the First Edition
• Acknowledgments
• Part I The Prologue to Graphic Design
  • The visual message from prehistory through the medieval era
  • The Invention of Writing
    • Prehistoric visual communications
    • The cradle of civilization
    • The earliest writing
    • Mesopotamian visual identification
    • Egyptian hieroglyphs
    • Papyrus and writing
    • The first illustrated manuscripts
    • Egyptian visual identification
  • Alphabets
    • Cretan pictographs
    • The North Semitic alphabet
    • The Aramaic alphabet and its descendants
    • The Greek alphabet
    • The Latin alphabet
    • The Korean alphabet
  • The Asian Contribution
    • Chinese calligraphy
    • The invention of paper
    • The discovery of printing
    • The invention of movable type
  • Illuminated Manuscripts
    • The classical style
    • Celtic book design
    • The Caroline graphic renewal
    • Spanish pictorial expressionism
    • Romanesque and Gothic manuscripts
    • Judaic manuscripts
    • Islamic manuscripts
    • Late medieval illuminated manuscripts
• Part II A Graphic Renaissance
  • The origins of European typography and design for printing
  • Printing Comes to Europe
    • Early European block printing
    • Movable typography in Europe
    • Copperplate engraving
  • The German Illustrated Book
    • Origins of the illustrated typographic book
    • Nuremberg becomes a printing center
    • Typography spreads from Germany
  • Renaissance Graphic Design
    • Graphic design of the Italian Renaissance
    • Italian writing masters
    • Innovation passes to France
    • Basel and Lyons become design centers
    • The seventeenth century
  • An Epoch of Typographic Genius
    • Graphic design of the rococo era
    • Caslon and Baskerville
    • The origins of information graphics
    • The imperial designs of Louis René Luce
    • The modern style
    • The illuminated printing of William Blake
    • The epoch closes
• Part III The Bridge to the Twentieth Century
  • The Industrial Revolution: The impact of industrial technology upon visual communications
  • Graphic Design and the Industrial Revolution
    • Innovations in typography
    • The wood-type poster
    • A revolution in printing
    • The mechanization of typography
    • Photography, the new communications tool
    • The inventors of photography
    • The application of photography to printing
    • Defining the medium
    • Photography as reportage
    • Popular graphics of the Victorian era
    • The development of lithography
    • The Boston school of chromolithography
    • The design language of chromolithography
    • The battle on the signboards
    • Images for children
    • The rise of American editorial and advertising design
    • Victorian typography
  • The Arts and Crafts Movement and Its Heritage
    • The Century Guild
    • The Kelmscott Press
    • The private press movement
    • A book-design renaissance
  • Art Nouveau
    • The influence of ukiyo-e
    • Art nouveau
    • Chéret and Grasset
    • English art nouveau
    • The further development of French art nouveau
    • Art nouveau comes to America
    • Innovation in Belgium and the Netherlands
    • The German Jugendstil movement
    • The Italian pictorial tradition
  • The Genesis of Twentieth-Century Design
    • Frank Lloyd Wright and the Glasgow school
    • The Vienna Secession
    • Peter Behrens and the New Objectivity
    • Design for the London Underground
• Part IV The Modernist Era
  • Graphic design in the first half of the twentieth century
  • The Influence of Modern Art
    • Cubism
    • Futurism
    • Dada
    • Surrealism
    • Expressionism
    • Photography and the modern movement
  • Pictorial Modernism
    • Plakatstil
    • Switzerland and the Sachplakat
    • The poster goes to war
    • The maverick from Munich
    • Spanish Civil War posters
    • Postcubist pictorial modernism
  • A New Language of Form
    • Russian suprematism and constructivism
    • De Stijl
    • The spread of constructivism
  • The Bauhaus and the New Typography
    • The Bauhaus at Weimar
    • The impact of Laszlo Moholy-Nagy
    • The Bauhaus at Dessau
    • The final years of the Bauhaus
    • Jan Tschichold and the new typography
    • Typeface design in the first half of the twentieth century
    • The Isotype movement
    • The prototype for the modern map
    • Independent voices in the Netherlands
    • New approaches to photography
  • The Modern Movement in America
    • Immigrants to America
    • The Works Progress Administration Poster Project
    • The flight from fascism
    • A patron of design
    • The war years
    • After the war
    • Informational and scientific graphics
• Part V The Age of Information
  • Graphic design in the global village
  • The International Typographic Style
    • Pioneers of the movement
    • Functional graphics for science
    • New Swiss sans-serif typefaces
    • A master of classical typography
    • Design in Basel and Zurich
    • The International Typographic Style in America
  • The New York School
    • Pioneers of the New York school
    • Graphic design education at Yale University School of Art
    • An editorial design revolution
    • Editorial design after the decline
    • The new advertising
    • American typographic expressionism
    • George Lois
  • Corporate Identity and Visual Systems
    • Pintori at Olivetti
    • Design at CBS
    • Raymond Loewy
    • The New Haven Railroad design program
    • Corporate identification comes of age
    • Programmed visual identification systems
    • The Federal Design Improvement Program
    • Transportation signage symbols
    • Design systems for the Olympic Games
    • The Music Television logo
  • The Conceptual Image
    • The Polish poster
    • American conceptual images
    • The poster mania
    • European visual poets
    • Postrevolution Cuban posters
  • Postmodern Design
    • Precursors to postmodern design
    • Early Swiss postmodern design
    • New-wave typography
    • The Memphis and San Francisco schools
    • Retro and vernacular design
  • National Visions within a Global Dialogue
    • Pentagram, the formative years
    • Recent British graphic design
    • The rise of Japanese design
    • Design in the Netherlands
    • The new conceptual poster
    • The conceptual book cover
    • Design in Spain, Portugal, and Latin America
    • A new aesthetic of modern Chinese graphic design
    • South Korea
    • The Middle East
    • A voice from Africa
  • The Digital Revolution—and Beyond
    • The origins of computer-aided graphic design
    • Pioneers of digital graphic design
    • Revitalizing editorial design
    • The digital type foundry
    • Digital imaging
    • Interactive media, the Internet, and the World Wide Web
    • The digital vanguard
    • Design for portable devices
    • Motion graphics and film titles
    • Typography and the built environment
    • New typographic expression
    • Letterpress revival
• Epilogue
• Bibliography
• Image Credits
• Index
• EULA

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