Efnisyfirlit

• Preface
• Acknowledgments
• About the Author
• PART I. INTRODUCTION TO THE MEDIA
  • Chapter 1. Living in a Media World: An Introduction to Mass Communication
    • The Four Levels of Communication
      • Intrapersonal Communication
      • Interpersonal Communication
      • Group Communication
      • Mass Communication
    • Understanding Our Media World
      • The Cognitive Dimension
      • The Emotional Dimension
      • The Aesthetic Dimension
      • The Moral Dimension
    • Models of Mass Communication
      • Transmission Model
      • Ritual Model
      • Publicity Model
      • Reception Model
    • Evolution of the Media World
      • • Test Your Media Literacy: Can Television Take Anything Seriously?
      • Online and Mobile Media: Interactive Communication
    • The Seven Secrets About the Media “They” Don’t Want You to Know 2.0
      • SECRET 1: The Media Are Essential Components of Our Lives
      • SECRET 2: There Are No Mainstream Media (MSM)
      • SECRET 3: Everything From the Margin Moves to the Center
      • SECRET 4: Nothing Is New: Everything That Happened in the Past Will Happen Again
      • SECRET 5: All Media Are Social
      • SECRET 6: Online Media Are Mobile Media
      • SECRET 7: There Is No “They”
    • Chapter Review
    • Chapter Summary
    • Key Terms
    • Review Questions
  • Chapter 2. Mass Communication Effects: How Society and Media Interact
    • The Evolution of Media Effects Research
      • The Limited Effects Model
    • Effects of Media in Our Lives
      • Message Effects
      • Attitudinal Effects
      • Behavioral Effects
      • Psychological Effects
      • Medium Effects
      • Ownership Effects
      • Active Audience Effects
    • Media and Society
      • Surveillance of the Environment
      • Correlation of Different Elements of Society
      • Socialization and Transmission of Culture
    • Our Interactions With Media
      • Uses and Gratifications Theory
      • Symbolic Interactionism
      • Cultivation Analysis
    • The Critical/Cultural Approach
      • • Test Your Media Literacy: Agenda Setting Versus Critical/Cultural Theory
      • Media and Body Image
    • Chapter Review
    • Chapter Summary
    • Key Terms
    • Review Questions
  • Chapter 3. The Media Business: Consolidation, Globalization, and the Long Tail
    • The U.S. Media Industry
      • The Growth of National News
    • Big Media: The Legacy Conglomerates
      • Disney: The Mouse That Grew and Grew
      • News Corporation and Fox: A Worldwide Giant Downsizes
      • WarnerMedia: Back to Basics
      • ViacomCBS: Together Again
      • Bertelsmann: The World’s Largest Publisher
    • Big Media: The New Players
      • Comcast/NBCUniversal: Cable Buys Broadcaster
      • Alphabet: Google and Company
      • • Test Your Visual Media Literacy: Google Doodles
      • Apple: Reinventing the Media
    • Media Economics and the Long Tail
      • Characteristics of the Long Tail
      • Consequences of the Long Tail
      • Big Players in the Long Tail
    • Chapter Review
    • Chapter Summary
    • Key Terms
    • Review Questions
• PART II. LEGACY MEDIA
  • Chapter 4. Books: The Birth of the Mass Media
    • Books and Mass Communication
      • A Demand for Books
    • Books and Mass Culture
      • Spreading Ideas Through Publishing
      • The Development of Large-Scale, Mass-Produced Books
    • Buying and Selling Books
      • Publishers
      • Writers
      • Booksellers
    • Books and Culture
      • The Role of Libraries in Culture
    • Books and Censorship
      • • Test Your Visual Media Literacy: Graphic Novels
    • The Future of Books
      • From Clay, to Paper, to Electronic
      • Print on Demand
    • Chapter Review
    • Chapter Summary
    • Key Terms
    • Review Questions
  • Chapter 5. The News Business: Reflection of a Democratic Society
    • Inventing the Modern Press
      • The Penny Press: Newspapers for the People
      • A Modern Democratic Society
      • Pulitzer, Hearst, and the Battle for New York City
      • Magazines and the News
    • Broadcast News
      • News on the Radio
      • Television News Goes 24/7
    • The News Business
      • National and Metropolitan Newspapers
      • Local and Community News
    • News Media, Identity, and Political Bias
      • Gans’s Basic Journalistic Values
      • From Where Do People Get Their News?
      • Fake News
      • Patriotism and the Press
      • The Ethnic Press
    • The Future of News
      • • Test Your Visual Media Literacy: Comic Strip Tells Story of Syrian Refugee Family
    • Chapter Review
    • Chapter Summary
    • Key Terms
    • Review Questions
  • Chapter 6. Audio: Music and Talk Across Media
    • The History of Audio Recording and Transmission
      • A New Way of Publishing Music
      • The Birth of Radio: Transmitting Music and Talk
      • From Radio’s Golden Age to the Television Age
      • Becoming a Companion Medium
      • Radio’s New Look: HD and Satellite
    • Streaming Audio
      • • Test Your Media Literacy: Smart Speakers
      • Podcasting
    • Music, Youth Culture, and Society
      • Blending Black and White Musical Traditions
      • The Changing Face of Popular Music
      • Finding a Niche: Popular Radio Formats
      • Concerns About Effects of Music on Young People
      • Changing the Musical Experience: From Social Music to Personal Soundtracks
    • Music and the Long Tail: The Future of Sound
      • New Economic Models for the Music Industry
    • Chapter Review
    • Chapter Summary
    • Key Terms
    • Review Questions
  • Chapter 7. Movies: Mass Producing Entertainment
    • The Development of Movies
      • The Earliest Filmmakers
    • The Studio System
      • Talking Pictures
      • The Blacklist
      • Television and the Movies
    • The Blockbuster Movie Era
      • Movie Viewership in the Digital Era
      • Digital Production and Projection
      • What Makes a Movie Profitable?
      • Where Are Movies Made?
    • Movies and Society
      • • Test Your Visual Media Literacy: Does It Look As If Women Have Major Film Roles?
      • Problematic Depictions of Race
      • The Production Code: Protecting the Movies From Censorship
      • The Ratings System
    • The Long Tail and the Future of Movies
      • Declining Ticket Sales
    • Chapter Review
    • Chapter Summary
    • Key Terms
    • Review Questions
  • Chapter 8. Television and Video: Broadcast and Beyond
    • Broadcast Television
      • The Beginning of Broadcasting
    • Cable and Satellite Television
      • Ted Turner’s Cable TV Empire
      • Digital Television: HDTV and DVRs
    • The Changing Business of Television
      • Defining Ratings
      • An Earthquake in Slow Motion
      • Diversity on Television
    • Television and Society
      • How Do Viewers Use Television?
      • Standards for Television
      • • Test Your Media Literacy: No Sense of Place
      • The Problem of Decency
    • Redefining Television in the Twenty-First Century
      • The Earthquake in Slow Motion Continues
    • Chapter Review
    • Chapter Summary
    • Key Terms
    • Review Questions
• PART III. DIGITAL AND GLOBAL MEDIA
  • Chapter 9. Online and Mobile Media
    • The Development of the Internet
      • ARPAnet
      • Connecting Incompatible Networks
      • Email
      • Texting and Direct Messaging
    • Tim Berners-Lee: Inventor of the World Wide Web
      • Openness and Accessibility on the Internet
      • Searching on the World Wide Web
      • Going Mobile
    • Online Media: Blogs, Podcasts, and Streaming
      • • Test Your Visual Media Literacy: Humans of New York
      • Longtail Content
    • The Internet and Society: Hacker Ethic
      • Hacking the 2016 Presidential Election
      • The Notion of Cyberspace
    • The Internet and Society: Our Online World
      • Conflicts Over Digital Media
    • Convergence of Old and New Media
      • Everything Is Data
    • Chapter Review
    • Chapter Summary
    • Key Terms
    • Review Questions
  • Chapter 10. Social Media and Video Games: Becoming Part of the Story
    • Social Media: Sharing Our Lives Online
      • YouTube
      • Facebook
      • Instagram
      • Snapchat
      • Twitter
      • TikTok
    • Development of Video Games
      • • Test Your Media Literacy: Should the President Be Active on Social Media?
      • Atari Popularizes Video Games
      • Importance of Arcades
      • Nintendo Revives Home Console Market
      • Sony PlayStation and Microsoft Xbox
    • Conflicts Over Video Games
      • Pokémon
    • Video Games as Mass Communication
    • Video Games as a Spectator Sport
    • Video Games in Contemporary Culture
      • Diversity and Representation in Video Games
    • Chapter Review
    • Chapter Summary
    • Key Terms
    • Review Questions
  • Chapter 11. Global Media: Communication Around the World
    • Media Ideals Around the World
      • Authoritarian Theory
      • Communist Theory
      • Libertarian Theory
      • Social Responsibility Theory
      • Norms for the Press in the Twenty-First Century
      • Going Global: Media Standards Around the World
      • Are We Really Living in a Media World?
    • Media in Canada, Western Europe, and Great Britain
      • Charlie Hebdo, the Danish Cartoons, and Terrorism
      • Privacy Law in Europe
    • Media in Central and Latin America
    • Media in Islamic Countries and the Middle East
      • The Importance of “Small” Media
      • Old and New Media in the Islamic World
      • Al Jazeera
    • Media in Africa
    • Media in Russia and the Former Soviet Republics
    • Media in Asia
      • • Test Your Media Literacy: How Free Are the World’s Media to Report the News?
    • Chapter Review
    • Chapter Summary
    • Key Terms
    • Review Questions
• PART IV. STRATEGIC COMMUNICATION
  • Chapter 12. Advertising: Selling a Message
    • Creation of the Advertising Industry
      • The Growth of Brand Names
      • Advertising-Supported Media
    • The Advertising Business
      • The Client
      • The Agency
      • The Media
      • The Audience
      • • Test Your Media Literacy: Target’s Targeting
    • Contemporary Culture in Advertising
      • Debunking Subliminal Advertising
      • When Advertisements Are More Important Than the Program
    • The Long Tail and the Future of Advertising
      • Social Marketing
      • Integrated Marketing Communication
      • From Advertorials to Native Advertising
      • Is Anyone Watching Television Ads?
      • Mobile Advertising
      • Product Placement
      • Social Chicken Sandwiches
    • Chapter Review
    • Chapter Summary
    • Key Terms
    • Review Questions
  • Chapter 13. Public Relations: Interactions, Relationships, and the News
    • The Growth of Public Relations
      • World War I: The Federal Government Starts Using Public Relations
      • • Test Your Media Literacy: False Reports Garner Publicity
      • Public Relations Becomes a Profession
    • The Business of Public Relations
      • The Public Relations Process
    • The Publics
      • Crisis Communication
    • Public Relations Goes Online
      • Social Media—Interacting Directly With Your Publics
      • IMC & Coca-Cola Freestyle
    • Public Relations and Society
      • Spin Control: A More Personal Form of Public Relations
    • Public Relations and the Civil Rights Movement
    • Chapter Review
    • Chapter Summary
    • Key Terms
    • Review Questions
• PART V. REGULATION AND CONTROL OF THE MEDIA
  • Chapter 14. Media Law: Free Speech and Fairness
    • The Development of a Free Press
      • The Roots of American Free Speech
      • Limits on Free Speech
    • Libel and Protection of Individuals
      • Truth, Privilege, and Opinion
      • New York Times Co. v. Sullivan
      • Libel and Public Figures
      • Libel and Social Media
      • Recent Libel Cases
    • Invasion of Privacy
      • Social Media and Privacy
      • Privacy and Your Smartphone
    • Free Press/Fair Trial
      • Cameras in the Courtroom
      • • Test Your Visual Media Literacy: Should Legal Protections Extend to Offensive Speech?
    • Controlling the Press
      • Prior Restraint
      • Journalists and the Police
      • Free Speech and Students
      • Obscenity
    • Copyright and Regulation of the Media Industry
      • The Rise and Fall of Broadcast Regulation
    • Chapter Review
    • Chapter Summary
    • Key Terms
    • Review Questions
  • Chapter 15. Media Ethics: Truthfulness, Fairness, and Standards of Decency
    • Ethical Principles and Decision Making
      • Aristotle: Virtue and the Golden Mean
      • Kant: The Categorical Imperative
      • • Test Your Visual Media Literacy: “It Was Such a Violent Collision”
      • John Stuart Mill: The Principle of Utility
      • John Rawls: The Veil of Ignorance
      • Hutchins Commission: Social Responsibility Ethics
      • The Bok Model for Ethical Decision Making
    • Truthfulness and the News
      • Catching Fabrications
      • Disclosing Conflicts of Interest
      • Recognizing Fake News Is Consumer Responsibility
      • Photos and the Truth
    • Mistakes and Consequences in the News
      • When News Moves Too Fast: Kobe Bryant’s Death
      • There Is No “They”: Sago Mine Disaster
      • Ethics Enforcement
    • Ethics and Persuasive Communication
      • Ethics in Public Relations
    • Media and Representation
      • Attacks on Women Through Online Media
      • Representation and the Movies
    • Chapter Review
    • Chapter Summary
    • Key Terms
    • Review Questions
• Glossary
• Notes
• Index

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