Efnisyfirlit

• Cover
• Halftitle
• The McGraw Hill Series in Operations and Decision Sciences
• Title
• Copyright
• Dedication
• Walkthrough
• Students are Learning Differently.
• Real Research is the Basis for Lively Class Discussions.
• Review Prepares. Discussion Cements.
• Projects Provide the Proof.
• Preface
• Detailed Changes to this Edition
• Connect
• Brief Contents
• Contents
• Part I: Building the Foundation for Research
  • Chapter 1: Research Foundations and Fundamentals
    • Business Environment for Decision-Making
      • Role of Data in Decision-Making
      • Addressing the Challenges
      • Is New Data Needed?
      • The Research Process
    • The Language of Research
      • Concepts
      • Constructs
      • Operational Definitions
      • Variables
      • Hypotheses, Theories, and Models
    • Summary
    • Keyterms
    • Review & Discussion Questions
    • Cases
  • Chapter 2: The Research Process: An Overview
    • What Is Good Research?
    • The Research Process
    • Stage 1: Clarify the Research Question
      • Identify and Prioritize Dilemmas
      • Exploration
      • Value and Budget the Research
    • Stage 2: Design the Research Project
      • Data Collection Design
      • Sampling Design
    • Stage 3: Collect and Prepare the Data
      • Collect the Data
      • Prepare the Data
    • Stage 4: Analyze and Interpret the Data
    • Stage 5: Report Insights and Recommendations
    • The Research Project Time Frame
    • Research Process Pitfalls and Solutions
      • Ill-Defined Management Problems
      • Unresearchable Questions
      • Overembracing Data Analytics
      • The Manager’s Hidden Agenda(s)
      • Favored-Technique Syndrome
      • Researcher Inexperience
    • Research Process Ethical Issues and Responsibilities
    • Summary
    • Keyterms
    • Review & Discussion Questions
    • Cases
  • Chapter 3: Stage 1: Clarify the Research Question
    • Stage 1 in the Research Process
    • The Question Hierarchy
      • The Management Question
      • The Research Question
      • Investigative Questions
      • Measurement Questions
    • The Exploration Strategy
      • Information Sources
      • Evaluating External Sources
      • Internal Sources
      • Evaluating Internal Sources
    • Value the Research
    • Justify and Budget for Research
    • Stage 1 Ethical Issues and Their Solutions
    • Summary
    • Keyterms
    • Review & Discussion Questions
    • Cases
    • Additional Content
• Part II: The Design of Business Research
  • Chapter 4: Stage 2: Research Design, An Overview
    • What Is Research Design?
    • Sampling Design
    • Data Collection Design
      • An Example
      • Design Dimensions
      • The Topical Scope
    • Design the Measurement Instrument
    • Summary
    • Keyterms
    • Review & Discussion Questions
    • Cases
  • Chapter 5: Stage 2: Sampling Design
    • Sampling Design
    • Define the Target Population and Case
    • Define the Population Parameters
    • Define the Sample Frame
      • A Community as Sample Frame
    • Define the Number of Cases
      • Sample versus Census
      • Lower Cost
      • Greater Speed of Data Collection
      • Availability of Population Cases
      • Better Quality Results
      • Accuracy
      • Precision
      • Sample Size
    • Define the Sampling Method
    • Probability Sampling
      • Simple Random Sampling
      • Complex Probability Sampling
    • Nonprobability Sampling
      • Convenience Sampling
      • Purposive Sampling
      • Snowball Sampling
    • Define the Selection and Recruiting Protocols
    • Ethical Issues and Their Solutions
    • Summary
    • Keyterms
    • Review & Discussion Questions
    • Cases
    • Appendix: Calculate the Sample Size
  • Chapter 6: Stage 2: Data Collection Design: Qualitative Research
    • What Is Qualitative Research?
    • Qualitative Research Design
    • Qualitative Sampling Design
    • Qualitative Data Collection Design
      • Interviews
      • Interviewers as Consultants
      • Creative Exercises
      • Individual Depth Interviews
      • Group Interviews
      • Focus Groups
      • Group Interview Drawbacks and Their Solutions
      • Recording, Analyzing, and Reporting Group Interviews
    • Combining Qualitative Methodologies
      • Case Study
      • Action Research
    • Merging Qualitative and Quantitative Methodologies
    • Ethical Issues and Their Solutions
    • Summary
    • Keyterms
    • Review & Discussion Questions
    • Cases
  • Chapter 7: Stage 2: Data Collection Design: Observation Research
    • Observation Research Design
    • Sampling Design
    • Data Collection Design
      • Content Type
      • Types of Observation
      • Observation Environment
      • Data Collection Protocol
      • Observer-Participant Relationship
      • Observer Training and Supervision
    • Evaluation of the Observation Method
      • Strengths
      • Limitations
    • Ethical Issues and Their Solutions
    • Summary
    • Keyterms
    • Review & Discussion Questions
    • Cases
  • Chapter 8: Stage 2: Data Collection Design: Experiments
    • Experiments and Causation
      • Causation Evidence
      • Causal Conclusion
    • Conduct an Experiment
      • Select Relevant Variables
      • Specify Treatment Levels
      • Control the Experimental Environment
      • Choose the Experimental Design
      • Select and Assign Participants (or Cases)
      • Pilot Test Data Collection Protocols, Revise
      • Conduct the Experiment
    • Validity in Experimentation
      • Internal Validity
      • External Validity
    • Experimental Research Designs
      • Preexperimental Designs
      • True Experimental Designs
      • Field Experiments: Quasi- or Semi-Experiments
    • An Evaluation of Experiments
      • Advantages
      • Disadvantages
    • Ethical Issues and Their Solutions
    • Summary
    • Keyterms
    • Review & Discussion Questions
    • Cases
    • Additional Content
  • Chapter 9: Stage 2: Data Collection Design: Survey Research
    • Data Collection Design: The Survey
      • Self-Administered Survey
      • Survey via Phone Interview
      • Survey via Personal Interview
    • Error in Survey Research
      • Interviewer Error
      • Participant Error
    • Outsourcing Survey Tasks
    • Evaluation of Survey Research
    • Ethical Issues and Their Solutions
    • Summary
    • Keyterms
    • Review & Discussion Questions
    • Cases
• Part III: Measurement
  • Chapter 10: Stage 3: Measurement Foundations
    • The Nature of Measurement
      • Tasks of Measurement
      • What Is Measured
    • Measurement Scales
      • Nominal Scales
      • Ordinal Scales
      • Interval Scales
      • Ratio Scales
      • Recoding
    • Sources of Measurement Differences
      • Error Sources
    • The Characteristics of Good Measurement
      • Validity
      • Reliability
      • Practicality
    • Summary
    • Keyterms
    • Review & Discussion Questions
    • Cases
  • Chapter 11: Stage 3: Measurement Questions
    • Instrument Design
    • Prepare the Preliminary Analysis Plan
      • Confirm Communication Approach
      • Select Instrument Structure
    • Select or Craft a Measurement Scale
      • Research Objectives
      • Response Types
      • Number of Dimensions
      • Balanced or Unbalanced
      • Forced or Unforced Choices
      • Number of Scale Points
      • Participant Errors
    • The Nature of Attitudes
      • The Relationship between Attitudes and Behavior
      • Attitude Scaling
    • Rating Questions
      • Single-Response Questions
      • Multiple-Response Questions
    • Ranking Questions
    • Sorting Questions
    • Cumulative Questions
    • Find or Craft Measurement Questions
      • Question Coverage
      • Question Wording
      • Frame of Reference
      • Response Alternatives
      • Sources of Existing Questions
      • Pretesting
    • Summary
    • Keyterms
    • Review & Discussion Questions
    • Cases
    • Appendix: Sources of Measurement Questions
  • Chapter 12: Stage 3: Measurement Instruments
    • Instrument Design
    • Phase 2: Gather and Sort the Pieces
      • Question Types
      • Pretesting: Scope and Coverage
      • Responsibility Fulfillment
    • Phase 2: Non-Question Elements
      • Non-Question Elements
      • Overcoming Instrument Problems
      • Responsibility Fulfillment
    • Phase 3: Organize the Pieces
      • Order Topics and Questions
      • Pretest The Instrument
      • Physical Design
      • Pretesting: Physical Design
      • Responsibility Fulfillment
    • Summary
    • Keyterms
    • Review & Discussion Questions
    • Cases
    • Additional Content
• Part IV: Collect, Prepare, and Examine the Data
  • Chapter 13: Stage 3: Collect, Prepare, and Examine Data
    • Collect the Data
      • Train the Data Collectors
      • Determine the Data Collection Timeline
      • Determine and Implement the Research Process(es)
      • Invite the Chosen Participants
      • Activate the Research Task(s)
      • Remind the Participants
      • Enter the Data
    • Enter the Data
    • Prepare the Data
      • Postcollection Coding of Data
    • Edit the Data
      • Complete
      • Accurate
      • Appropriately Coded
    • Examine the Data
      • Exploratory Data Analysis
    • Cross-Tabulation
      • The Importance of Percentages
      • Other Table-Based Analysis
    • Summary
    • Keyterms
    • Review & Discussion Questions
    • Cases
    • Appendix: Better Tables
    • Appendix: Review: Describing Data Statistically
• Part V: Analyze and Interpret Data
  • Chapter 14: Stage 4: Hypothesis Testing
    • Introduction
      • Statistical Significance
    • The Logic of Hypothesis Testing
      • Statistical Testing Procedures
      • Probability Values (p Values)
    • Tests of Significance
      • Types of Tests
      • How to Select a Test
      • Selecting Tests Using the Choice Criteria
      • One-Sample Tests
      • Two-Independent-Samples Tests
      • Two-Related-Samples Tests
      • k-Independent-Samples Tests
      • A Priori Contrasts
      • Multiple Comparison Tests
      • Exploring the Findings with Two-Way ANOVA
      • Nonparametric Tests
      • k-Related-Samples Tests
    • Summary
    • Keyterms
    • Review & Discussion Questions
    • Cases
  • Chapter 15: Stage 4: Measures of Association
    • Introduction
    • Bivariate Correlation Analysis
      • Pearson’s Correlation Coefficient r
      • Scatterplots for Exploring Relationships
      • The Assumptions of r
      • Computation and Testing of r
    • Simple Linear Regression
      • The Basic Model
      • Concept Application
      • Method of Least Squares
      • Predictions
      • Testing the Goodness of Fit
    • Nonparametric Measures of Association
      • Measures for Nominal Data
      • Measures for Ordinal Data
    • Summary
    • Keyterms
    • Review & Discussion Questions
    • Cases
• Part VI: Stage 5: Report the Research
  • Chapter 16: Stage 5: Research Reports: Support Insights and Recommendations
    • Introduction
      • Emphasis on Insights
      • Shift in Reporting Structure
      • Audience-Centric Planning
    • Audience Analysis
      • Audience Composition
      • Research Question Knowledge
      • Research Predispositions
      • Recommendation Effects
      • Audience Effect
      • Supplemental Purposes
    • Report Structure
    • Content and Style: Organize
      • Report Types
      • Report Components
      • Traditional Frameworks for Organization
    • Content and Style: Visualize
      • Presenting Findings
      • Data Visualization Specifically for the Oral Report
    • Content and Style: Compile
    • Content and Style: Practice
    • Content and Style: Deliver
    • Ethical Considerations in Reporting
    • Summary
    • Keyterms
    • Review & Discussion Questions
    • Cases
    • Appendix: Better Reports
• Part VII: Research Project Overview
  • Chapter 17: An Integrated Example
    • The Need for Research
    • Receipt of an RFP at Visionary Insights
      • The VI Proposal for BrainSavvy Research
      • The Proposal Review at BrainSavvy
      • The BrainSavvy Finalist Interview
      • Visionary Insights Captures the Research Contract
    • Stage 1: Clarify the Research Question
      • The Dallas Trip
      • VI Project Structure and Exploration
      • Interviews
      • Data File Analysis
      • Process Modeling
      • Focus Groups
      • Investigative and Research Questions
    • Stage 2: Research Design
      • Sampling Design
      • Data Collection Design
    • Stage 3: Collect, Prepare and Examine Data
      • Activate the Survey
      • The Analysis Plan
      • Data Preparation and Examination
    • Stage 4: Analyze the Data
      • Conference Call with Parma the Following Tuesday
    • Stage 5: Report the Research
      • Oral Report
    • Post-Project Team Debriefing
    • The Continuation Contract
      • Three and a Half Months Later
    • Summary
    • Review & Discussion Questions
• Case Index
• Appendices
  • Appendix A: Business Research Proposals and RFPs (with Sample RFP)
    • Proposing Research
      • The Research Proposal
    • Proposal Structure
      • Executive Summary
      • Problem Statement
      • Research Objectives
      • Literature Review
      • Importance/Benefits of the Study
      • Research Design
      • Data Analysis
      • Nature and Form of Results
      • Qualifications of Researchers
      • Budget
      • Schedule
      • Facilities and Special Resources
      • Project Management
      • Bibliography
      • Appendices
    • Create a Request for Proposal
      • Proposal Administration
      • Summary Problem Statement
      • Technical Section
      • Management Section
      • Contracts and Licensing Section
      • Pricing Section
      • Format
    • Qualify a Researcher to Receive the RFP
    • Evaluate a Research Company’s Proposal
      • Evaluating an Unsolicited Research Proposal
    • Sample RFP: Covering Kids
      • Background
      • Contractual Needs
      • Evaluation Task
      • Anticipated Time Schedule
      • Proposal Instructions
      • Review Criteria
  • Appendix B: Focus Group Discussion Guide
    • Background
  • Appendix C: Nonparametric Significance Tests
    • One-Sample Test
      • Kolmogorov-Smirnov Test
    • Two-Samples Tests
      • Sign Test
      • Wilcoxon Matched-Pairs Test
      • Kolmogorov-Smirnov Two-Samples Test
      • Mann-Whitney U Test
      • Other Nonparametric Tests
      • Kruskal-Wallis Test
  • Appendix D: Selected Statistical Tables
• References
• Glossary
• Indexes
  • Name Index
  • Company Index
  • Subject Index

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