Efnisyfirlit

• List of Figures
• List of Tables
• About the Author
• Preface to the Third Edition
• Online Resources
• PART I ORIENTATION
  • 1 Why Social Research?
    • What is Social Research?
    • The Tasks of Social Research
    • What Can You Achieve with Social Research?
    • Quantitative and Qualitative Research
    • Doing Research On Site, Doing it Online or Combining the Two
    • Why and How Research Can Be Fun
    • What you Need to Ask Yourself
    • What You Need to Succeed
    • What You Have Learned
    • What’s Next
  • 2 Worldviews in Social Research
    • Positivism
    • Critical Rationalism
    • Interpretative Paradigm
    • Constructionism
    • Social Research between Fundamentalism and Pragmatism
    • What You Need to Ask Yourself
    • What You Need to Succeed
    • What You Have Learned
    • What’s Next
  • 3 Ethical Issues in Social Research
    • Principles of Ethically Acceptable Research
    • Informed Consent
    • Confidentiality, Anonymity and Data Protection
    • How to Avoid Causing Harm to Participants
    • Codes of Ethics
    • Ethics Committees
    • Rules of Good Scientific Practice
    • Research Ethics: Cases and Mass Research
    • Research Ethics in Digital and Online Research
    • Data Protection: Regulations in the European Union
    • Conclusion
    • What You Need to Ask Yourself
    • What You Need to Succeed
    • What You Have Learned
    • What’s Next
  • 4 From Research Idea to Research Question
    • Starting Points for Research
    • Origins of Research Questions
    • Characteristics of Research Questions
    • Good Research Questions, Bad Research Questions
    • The Use of Hypotheses
    • What You Need to Ask Yourself
    • What You Need to Succeed
    • What You Have Learned
    • What’s Next
• PART II PLANNING AND DESIGN
  • 5 Reading and Reviewing the Literature
    • The Scope of a Literature Review
    • What Do We Mean by ‘Literature’?
    • Finding Literature
    • Areas of Literature
    • Reading Empirical Studies
    • How to Construct and Write a Literature Review
    • Referencing the Literature
    • Plagiarism and How to Avoid It
    • What You Need to Ask Yourself
    • What You Need to Succeed
    • What You Have Learned
    • What’s Next
  • 6 Steps in the Research Process
    • Overview of the Research Process
    • The Research Process in Quantitative Research
    • The Research Process in Qualitative Research
    • Comparing the Processes of Quantitative and Qualitative Research
    • What You Need to Ask Yourself
    • What You Need to Succeed
    • What You Have Learned
    • What’s Next
  • 7 Designing Social Research
    • Writing a Proposal for a Research Project
    • Developing a Timescale
    • Designing a Study
    • Research Designs in Quantitative Research
    • Qualitative Research Designs
    • Sampling
    • Sampling Strategies in Quantitative Research
    • Sampling Strategies in Qualitative Research
    • Sampling and Access in Online Research
    • What You Need to Ask Yourself
    • What You Need to Succeed
    • What You Have Learned
    • What’s Next
• PART III METHOD SELECTION
  • 8 Deciding on Your Methods
    • Decisions in the Research Process
    • Decisions in Planning a Quantitative Study
    • Decisions in Planning a Qualitative Study
    • Decisions within Quantitative and Qualitative Research
    • Deciding between Qualitative and Quantitative Research
    • Deciding between Doing Research On Site or Online
    • Deciding on Specific Approaches to Research
    • Reflection Halfway through the Process
    • What You Need to Ask Yourself
    • What You Need to Succeed
    • What You Have Learned
    • What’s Next
  • 9 Triangulation and Mixed Methods
    • Combining Different Approaches
    • Mixed Methods
    • Triangulation
    • Digital Research as a Complementary Strategy
    • Pragmatism and the Issue as Points of Reference
    • What You Need to Ask Yourself
    • What You Need to Succeed
    • What You Have Learned
    • What’s Next
• PART IV WORKING WITH DATA
  • 10 Using Existing Data
    • What Does Existing Data Mean?
    • Why Use Existing Data?
    • Information and Data
    • Secondary Analysis
    • Working with Documents
    • Visual Data as Documents: Photo and Film
    • Analyzing Internet Documents and Interactions
    • Social Media for Doing Research
    • Problems with Using Digital Data
    • Big Data
    • What You Need to Ask Yourself
    • What You Need to Succeed
    • What You Have Learned
    • What’s Next
  • 11 Collecting New Data
    • Surveys and Interviews
    • Quantitative Surveys: Questionnaires
    • Qualitative Inquiries: Interviews and Focus Groups
    • Online Surveys, Interviews and Focus Groups
    • Observation
    • Obtaining and Documenting Information
    • What You Need to Ask Yourself
    • What You Need to Succeed
    • What You Have Learned
    • What’s Next
  • 12 Analyzing Data
    • Quantitative Data Analysis
    • Quantitative Content Analysis
    • Quantitative Analysis of other Forms of Data
    • Qualitative Analysis
    • Transcription of Interview Data
    • Qualitative Content Analysis
    • Grounded Theory Coding
    • Thematic Coding
    • Thematic Analysis
    • Interpretative Methods: Analyzing Narratives
    • Formal Approaches: Talk in (Inter-) Action
    • Interpretative Methods of Analyzing Qualitative Data
    • Case Studies and Typologies
    • Data Analysis in Mixed Methods and Triangulation Research
    • What You Need to Ask Yourself
    • What You Need to Succeed
    • What You Have Learned
    • What’s Next
• PART V REFLECTION AND WRITING
  • 13 What is Good Research? Evaluating Your Research Project
    • Evaluating Empirical Studies
    • Quality and Evaluation of Quantitative Research
    • Reliability
    • Validity
    • Objectivity
    • Representativeness
    • Quality and Evaluation of Qualitative Research
    • Reformulation of Traditional Criteria
    • Method-appropriate Criteria
    • Generalization
    • Standards and Quality in Digital Research
    • Limits of Research Approaches
    • Limits of Quantitative Research
    • Limits of Qualitative Research
    • Limits of Triangulation and Mixed Methods in Social Research
    • What You Need to Ask Yourself
    • What You Need to Succeed
    • What You Have Learned
    • What’s Next
  • 14 Writing Up Research and Using Results
    • Goals of Writing Up Social Research
    • Writing Up Quantitative Research
    • Writing Up Qualitative Research
    • Issues of Writing
    • Outlets for Writing
    • Feeding Back Results to Participants
    • Using Data in Debate
    • What You Need to Ask Yourself
    • What You Need to Succeed
    • What You Have Learned
    • What’s Next
• Glossary
• References
• Name Index
• Subject Index

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