International Business, European Edition

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- AÞV.2106 Alþjóðaviðskipti.
Ensk lýsing:
Essential reading for students studying International Business at Undergraduate and Postgraduate level, this text is based on the US book ‘International Business’ 7 th Edition by Michael R. Czinkota, Ilkka A. Ronkainen, and Michael H. Moffett. Presenting an up-to-date and complete exploration of international business issues and practice, the text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts.
The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective. Building on the strengths of the original work, the new text covers topics that are included in European International Business courses, eg, The Nature of International Business, Economic Integration, International Financial Markets and Emerging Issues in International Business.
Lýsing:
Essential reading for students studying International Business at Undergraduate and Postgraduate level, this text is based on the US book ‘International Business’ 7 th Edition by Michael R. Czinkota, Ilkka A. Ronkainen, and Michael H. Moffett. Presenting an up-to-date and complete exploration of international business issues and practice, the text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts.
The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective. Building on the strengths of the original work, the new text covers topics that are included in European International Business courses, eg, The Nature of International Business, Economic Integration, International Financial Markets and Emerging Issues in International Business.
Annað
- Höfundar: Michael Czinkota, Iikka A. Ronkainen, Michael H. Moffett, Svetla Marinova, Marin Marinov
- Útgáfa:1
- Útgáfudagur: 2009-04-20
- Blaðsíður: 617
- Hægt að prenta út 10 bls.
- Hægt að afrita 2 bls.
- Format:ePub
- Print ISBN: 9780470510292
Efnisyfirlit
- Front Matter
- ABOUT THE AUTHORS
- PREFACE
- INTRODUCTION
- TOPIC COVERAGE AND ORGANIZATION
- DISTINGUISHING PEDAGOGICAL FEATURES
- Contemporary Realism
- Chapter Summary and Review Questions
- Internet Exercises
- Take a Stand
- COMPREHENSIVE LEARNING PACKAGE
- INSTRUCTOR COMPANION WEB SITE
- Instructor’s Manual
- Test Bank
- PowerPoint Lecture Presentations
- Student Companion web site
- GLOBAL MARKET POTENTIAL SYSTEM ONLINE (GMPSO ©) http://www.gmpso2.com
- Available for use with Czinkota’s International Business
- How does GMPSO Work?
- Available for use with Czinkota’s International Business
- EUROPEAN EDITION AUTHORS’ ACKNOWLEDGEMENTS
- CHAPTER 1 The Nature of International Business
- LEARNING OBJECTIVES
- GLOBALIZATION: OPPORTUNITY OR THREAT?
- GLOBALIZATION: MAKE YOUR CHOICE
- A THEORETICAL VIEWPOINT
- Unbundling Globalization
- Individuals Not Firms, Sectors or Skill Groups
- The Need for International Business
- A Definition of International Business
- GLOBALIZATION: Globalization and Consumption: African Perspective
- A Brief History
- Figure 1.1: Growth of world output and trade, 1998–2007.
- Global Links Today
- Table 1.1: The top 25 nonfinancial transnational corporations from developing economies, ranked by foreign assets (millions of dollars and number of employees).
- Table 1.2: The global components of a Big Mac in the Ukraine.
- Unbundling Globalization
- EAT LOCALLY, SPEND GLOBALLY
- POLITICS: Consumers Get Political (1)
- POLITICS: Consumers Get Political (2)
- The Structure of the Book
- ETHICS: Students Against Sweatshops
- LEARNING OBJECTIVES
- GLOBAL OUTSOURCING: COMPARATIVE ADVANTAGE TODAY
- Table 2.1: Examples of global outsourcing of comparative advantage in intellectual skills.
- INTRODUCTION
- THE AGE OF MERCANTILISM
- CLASSICAL TRADE THEORY
- The Theory of Absolute Advantage
- Figure 2.1: The evolution of trade theory.
- The Theory of Comparative Advantage
- A Numerical Example of Classical Trade
- Table 2.2: Absolute advantage and comparative advantagea.
- National Production Possibilities
- Figure 2.2: Production possibility frontiers, specialization of production and the benefits of trade.
- ETHICS: Over- and Under-Invoicing
- The Gains from International Trade
- Concluding Points about Classical Trade Theory
- The Theory of Absolute Advantage
- FACTOR PROPORTIONS TRADE THEORY
- Factor Intensity in Production
- Figure 2.3: Factor proportions in production.
- Factor Endowments, Factor Prices and Comparative Advantage
- Assumptions of the Factor Proportions Theory
- The Leontief Paradox
- Linder’s Overlapping Product Ranges Theory
- Factor Intensity in Production
- INTERNATIONAL INVESTMENT AND PRODUCT CYCLE THEORY
- The Stages of the Product Cycle
- POLITICS: When the Numbers Don’t Add Up
- Trade Implications of the Product Cycle
- Figure 2.4: Trade patterns and product cycle theory.
- The Stages of the Product Cycle
- Economies of Scale and Imperfect Competition
- Internal Economies of Scale
- External Economies of Scale
- Strategic Trade
- Price
- Cost
- Repetition
- Externalities
- The Competitive Advantage of Nations
- Figure 2.5: Determinants of national competitive advantage: Porter’s diamond.
- Clusters and the New Economics
- The Foreign Direct Investment Decision
- Figure 2.6: The foreign direct investment decision sequence.
- The Theory of Foreign Direct Investment
- Firms as Seekers
- Firms as Exploiters of Imperfections
- Firms as Internalizers
- LEARNING OBJECTIVES
- IS THERE A EUROPEAN IDENTITY?
- INTRODUCTION
- CULTURE DEFINED
- POLITICS: Protecting Mozzarella
- THE ELEMENTS OF CULTURE
- Table 3.1: Elements of culture.
- Language
- Figure 3.1: Example of an advert that transferred poorly.
- Nonverbal Language
- Religion
- Values and Attitudes
- Table 3.2: Effect of value differences on management practice.
- Manners and Customs
- Table 3.3: When and what to give as gifts.
- Material Elements
- Aesthetics
- Education
- Social Institutions
- Figure 3.2: Different interpretation of the ‘@’ symbol.
- CULTURE: National Culture – Culture in Russia
- Table 3.4: Types of international information.
- Table 3.5: Managers’ ranking of factors involved in acquiring international expertise.
- Figure 3.3: An example of culture consulting.
- Figure 3.4: A model of cross-cultural behaviour.
- Figure 3.5: Culture dimension scores for twelve countries (0 = low; 100 = high).
- Table 3.6: Culture-based segmentation.
- Figure 3.6: Cross-cultural training methods.
- E-BUSINESS: Online Cultural Training
- LEARNING OBJECTIVES
- CORRUPTION, GUNS AND TERRORISM
- INTRODUCTION
- THE HOME-COUNTRY PERSPECTIVE
- LAW: Ensuring Protection of US Exports in the European Union
- LAW: European Union Product Warranty Directive
- Embargoes and Sanctions
- Export Controls
- POLITICS: The EU Code of Conduct Fails to Prevent French Helicopters Being Produced Under Licence in India and Transferred to Nepal
- A New Environment for Export Controls
- POLITICS:Iran’s Nuclear Aspirations
- Regulating International Business Behaviour
- POLITICS: Iran’s Boycott of Danish Goods
- Political Action and Risk
- FIGURE 4.1: Exposure to political risk.
- Economic Risk
- Managing the Risk
- Legal Differences and Restraints
- The Influencing of Politics and Laws
- International Politics
- International Law
- CHAPTER 5 Financial Markets
- LEARNING OBJECTIVES
- CURRENCIES AND THE FEAR OF FLOATING
- THE MARKET FOR CURRENCIES
- Exchange Rate Quotations and Terminology
- Direct and Indirect Quotations
- Figure 5.1: Exchange rate and cross rate tables.
- Cross Rates
- Percentage Change Calculations
- FIGURE 5.2: Guide to world currencies.
- Foreign Currency Market Structure
- FIGURE 5.3: Global currency trading: the trading day.
- Table 5.1: Typical foreign currency quotations on a Reuters screen.
- Market Size and Composition
- FIGURE 5.4: Global foreign exchange market turnover (daily averages in April, billions of US dollars).
- E-BUSINESS: Online Global Currency Exchange
- CULTURE: The Linguistics of Currency Trading
- THE PURPOSE OF EXCHANGE RATES
- What Is a Currency Worth?
- The Law of One Price
- MONETARY SYSTEMS OF THE TWENTIETH CENTURY
- Table 5.2: The hamburger standard.
- The Gold Standard
- The Inter-war Years, 1919–1939
- The Bretton Woods Agreement, 1944–1971
- Times of Crisis, 1971–1973
- Floating Exchange Rates, 1973–Present
- THE EUROPEAN MONETARY SYSTEM AND THE EURO
- The Maastricht Treaty and the Euro
- ‘Why’ Monetary Unification?
- Fiscal Policy and Monetary Policy
- Fixing the Value of the Euro
- Table 5.3: The fixing of the exchange rates to the euro (€).
- Figure 5.5: Monthly average exchange rates: US dollars per euro.
- Figure 5.6: US dollar to euro currency exchange rate: past trend, present value and a prophetic future projection.
- POLITICS: Sweden Says ‘No’ to the Euro
- The Maastricht Treaty and the Euro
- Eurocurrency Markets
- Eurocurrency Interest Rates
- Table 5.4: Exchange rates and Eurocurrency interest rates.
- Linking Eurocurrency Interest Rates and Exchange Rates
- Defining International Financing
- Figure 5.7: Categorizing international financial transactions: issuing bonds in London.
- Structure of International Banking
- The International Bond Market
- International Equity Markets
- CULTURE: Equity Market Crises in the Twentieth Century
- Private Placements
- Gaining Access to International Financial Markets
- LEARNING OBJECTIVES
- BUILDING BLOCS TOWARD WORLDWIDE FREE TRADE
- INTRODUCTION
- LEVELS OF ECONOMIC INTEGRATION
- Table 6.1: Forms of international economic integration.
- The Free Trade Area
- The Customs Union
- The Common Market
- The Economic Union
- ARGUMENTS SURROUNDING ECONOMIC INTEGRATION
- Trade Creation and Trade Diversion
- Reduced Import Prices
- Increased Competition and Economies of Scale
- Higher Factor Productivity
- Regionalism versus Nationalism
- EUROPEAN INTEGRATION
- Economic Integration in Europe from 1948 to the Mid-1980s
- POLITICS: Integration Pains
- Table 6.2: Membership of the European Union.
- Table 6.3: Main provisions of the Treaty of Rome.
- The European Union since the Mid-1980s
- POLITICS
- Organization of the EU
- Figure 6.1: Organization and decision making of the EU.
- Implications of the Integrated European Market
- Table 6.4: Proposed company responses to European markets.
- Economic Integration in Europe from 1948 to the Mid-1980s
- US–Canada Free Trade Agreement
- North American Free Trade Agreement (NAFTA)
- RETAIL: Reshaping the World Retail Market
- Latest Developments and Future Prospects for NAFTA
- Integration in Latin America
- Integration in Asia
- POLITICS: In Support of Free Trade in Asia
- Integration in Africa
- Effects of Change
- Strategic Planning
- Reorganization
- Lobbying
- LEARNING OBJECTIVES
- HIGH-TECH TEACHING IN CHINA
- INTRODUCTION
- DOING BUSINESS WITH CHANGING ECONOMIES
- COMPETITION: From Global Partners to Global Competitors
- Figure 7.1: The world economic pyramid.
- INVESTMENT: R&D Investment: Pathway to Growth
- A Brief Overview of Transition Economies
- Table 7.1: Population of changing economies.
- A Brief Overview of Emerging Economies
- Table 7.2: Human capital of India and China.
- A Brief Overview of Lesser-Developed Economies
- The Realities of Economic Change
- ADJUSTING TO GLOBAL CHANGE
- Figure 7.2: Average annual growth rates in hourly compensation costs, 1994–2004.
- Figure 7.3: Manufacturing (value added) as a percentage of GDP.
- International Business Challenges and Opportunities
- Table 7.3: Business climates in key economies.
- Reasons for State-Owned Enterprises
- The Effect of State-Owned Enterprises on International Business
- Privatization
- Figure 7.4: Trends in global privatization.
- POLITICS: ‘For Sale’ Signs Up in Russia
- The Less-Developed Markets35
- ENTREPRENEURSHIP: Meeting Need and Opportunity in Developing Markets
- CHAPTER 8 Entry and Expansion
- LEARNING OBJECTIVES
- EXPANDING A BUSINESS
- INTRODUCTION
- THE ROLE OF MANAGEMENT
- MOTIVATIONS TO GO ABROAD
- Table 8.1: Major motivations to firms.
- Proactive Motivations
- Reactive Motivations
- ENTREPRENEURSHIP: An International Bug
- STRATEGIC EFFECTS OF GOING INTERNATIONAL
- Figure 8.1: Profit and risk during early internationalization.
- ENTRY AND DEVELOPMENT STRATEGIES
- Exporting and Importing
- Figure 8.2: Evolution of a manufacturer’s decision on entry mode.
- Exporting and Importing
- Export Management Companies
- Compensation of EMCs
- Power Conflicts between EMCs and Clients
- Trading Companies
- Expansion of Trading Companies
- Private Sector Facilitators
- Public Sector Facilitators
- Table 8.2: Selected export promotion agencies around the globe.
- Licensing
- CULTURE: TV Programme Licences Are International
- Franchising
- Inter-firm Co-operation
- Reasons for Inter-firm Co-operation
- Figure 8.3: Complementary strengths create value.
- Types of Inter-firm Co-operation
- Figure 8.4: Forms of inter-firm co-operation.
- Reasons for Inter-firm Co-operation
- Consortia
- Table 8.3: Comparison of conditions of implementation, advantages and disadvantages of various entry modes.
- Figure 8.5: A comprehensive model of international market entry and development.
- LEARNING OBJECTIVES
- THE CHANGING LANDSCAPE OF GLOBAL MARKETS
- GLOBALIZATION
- Figure 9.1: Evolution of global strategy.
- Globalization Drivers3
- Market Factors
- Cost Factors
- Table 9.1: Consolidation in the paper industry 1998–2002.
- Environmental Factors
- Competitive Factors
- The Outcome
- ENTREPRENEURSHIP: Mininationals Leap into Global Markets
- Figure 9.2: The global landscape by industry and market.
- Understanding and Adjusting the Core Strategy
- Figure 9.3: Global strategy formulation.
- Market and Competitive Analysis
- Internal Analysis
- Formulating Global Marketing Strategy
- Choice of Competitive Strategy
- Figure 9.4: Competitive strategies.
- Country-Market Choice
- Figure 9.5: Example of a market-portfolio matrix.
- Figure 9.6: Example of strategic interconnectedness matrix.
- Segmentation
- Figure 9.7: Bases for global market segmentation.
- Table 9.2: Global segments based on cultural values.
- Choice of Competitive Strategy
- Product Offering
- Marketing Approach
- Location of Value-Added Activities
- Table 9.3: Globalization of the marketing mix.
- Competitive Moves
- Challenges
- Management Processes
- Organization Structures
- E-BUSINESS: Taking Globalism to the Extremes
- Corporate Culture
- Organizational Designs
- Little or No Formal Organization
- Figure 9.8: The export department structure.
- The International Division
- Figure 9.9: The international division structure.
- Global Organizational Structures
- Little or No Formal Organization
- Product Structure
- Figure 9.10: The global product structure (Kodak).
- Area Structure
- Figure 9.11: The global area structure.
- Functional Structure
- Figure 9.12: The global functional structure.
- Customer Structure
- Mixed Structure
- Figure 9.13: Global matrix structure (S&M stands for Sales and Marketing).
- Matrix Structure
- Evolution of Organizational Structures
- Figure 9.14: Evolution of international structures.
- Locus of Decision Making
- Table 9.4: Levels of co-ordination.
- Factors Affecting Structure and Decision Making
- The Networked Global Organization
- Figure 9.15: The networked global organization.
- ENTREPRENEURSHIP: Centres of Excellence
- Promoting Internal Co-operation
- Table 9.5: Teaching programmes at Ford Motor Co.
- The Role of Country Organizations
- Figure 9.16: Roles for country organizations.
- Types of Controls
- E-BUSINESS: Knowledge across Boundaries
- Bureaucratic/Formalized Control
- Table 9.6: Comparison of bureaucratic and cultural control mechanisms.
- Cultural Control
- Figure 9.17: Securing country–organization co-operation.
- CHAPTER 10 Marketing, Logistics and Supply-Chain Management
- LEARNING OBJECTIVES
- BEING A GOOD SPORT GLOBALLY
- MARKETING IN INTERNATIONAL BUSINESS OPERATIONS
- TARGET MARKET SELECTION
- Identification and Screening
- Preliminary Screening
- Figure 10.1: The screening process in target market choice.
- Estimating Market Potential
- Estimating Sales Potential
- Identifying Segments
- Preliminary Screening
- Concentration versus Diversification
- Expansion Alternatives
- Factors Affecting Expansion Strategy
- Market-Related Factors
- Table 10.1: Factors affecting the choice between concentration and diversification strategies.
- Mix-Related Factors
- Company-Related Factors
- Identification and Screening
- MARKETING MANAGEMENT
- Standardization versus Adaptation
- Table 10.2: Standardization versus adaptation.
- Factors Affecting Adaptation
- Marketing Mix Policy
- Product Policy
- Figure 10.2: Factors affecting product adaptation decisions.
- Pricing Policy
- LOGISTICS: Export Documentation
- LOGISTICS: Terms of Shipment and Sale
- Distribution Policy
- Promotional Policy
- LOGISTICS: Distribution and Supply-Chain Management – Logistics in China
- LOGISTICS: Ocean Shipping
- LOGISTICS: Air Shipping
- Product Policy
- Standardization versus Adaptation
- Figure 10.3: The international supply chain.
- International Transportation Issues
- Table 10.3: Evaluating transportation options.
- International Inventory Issues
- Figure 10.4: Stresses in intermodal movement.
- Special Trade Zones
- Centralized Logistics Management
- Decentralized Logistics Management
- Outsourcing Logistics Services
- LEARNING OBJECTIVES
- THE FINANCIAL CHALLENGES OF SCHERING-PLOUGH
- INTRODUCTION
- WHAT IS THE GOAL OF MANAGEMENT?
- Global Financial Goals
- ETHICS Stockholder Wealth Maximization and Corporate Culture: The Enron Debacle
- Genus Corporation
- Tax Management
- Figure 11.1: Genus corporation and foreign subsidiaries.
- Currency Management
- Funds Flow Management
- Tax Management
- Multinational Management
- Table 11.1: Genus corporation’s consolidated gross profits (in 000s).
- Global Financial Goals
- Figure 11.2: Trade financing with a letter of credit.
- Trade Financing Using a Letter of Credit (L/C)
- Capital Budget Components and Decision Criteria
- A Proposed Project Evaluation
- Table 11.2: Multinational capital budget: Singapore manufacturing facility.
- Risks in International Investments
- Figure 11.3: Operating and financing cash flows of a multinational firm.
- Operating Cash Flows and Financing Cash Flows
- Intra-firm Cash Flows and Transfer Prices
- POLITICS Swiss Unit Pays Penalty for Transfer Pricing Abuse
- Cash Management
- Figure 11.4: Netting and cash pooling of cash flows in the multinational firm.
- Netting
- Cash Pooling
- Leads and Lags
- Figure 11.5: Establishing a re-invoicing centre in the multinational firm.
- Re-Invoicing
- Internal Banks
- Transaction Exposure
- CULTURE To Hedge or Not to Hedge?
- Transaction Exposure Management
- ETHICS The Role of Currency Gains in Amazon.com’s Quest for Profits
- Risk Management versus Speculation
- Currency Risk Sharing
- Impact of Economic Exposure
- Economic Exposure Management
- POLITICS The Booming Business of Countertrade
- A Definition of Countertrade
- Table 11.3: A sample of barter agreements.
- LEARNING OBJECTIVES
- SEARCHING FOR GLOBAL EXECS
- INTRODUCTION
- MANAGING MANAGERS
- Early Stages of Internationalization
- Advanced Stages of Internationalization
- Figure 12.1: International management development.
- Inter-firm Co-operative Ventures
- Sources for Management Recruitment
- Table 12.1: The major advantages and disadvantages of expatriates.
- Selection Criteria for Overseas Assignments
- Table 12.2: Criteria for selecting managers for overseas assignment.
- Competence Factors
- Adaptability Factors
- Personal Characteristics
- CULTURE Women and the Global Corporate Ladder
- The Selection and Orientation Challenge
- Figure 12.2: Companies offering cultural training.
- Culture Shock
- Figure 12.3: Culture shock cycle for an overseas assignment.
- Causes and Remedies
- Terrorism: Tangible Culture Shock
- Repatriation
- Compensation
- Base Salary and Salary-Related Allowances
- Table 12.3: International cost comparisons.
- Nonsalary-Related Allowances
- Method of Payment
- Compensation of Host-Country Nationals
- Base Salary and Salary-Related Allowances
- Labour Participation in Management
- Labour Participation in Decision Making
- Table 12.4: Degree of worker involvement in decision making of firms.
- Improvement of Quality of Work Life
- Labour Participation in Decision Making
- The Role of Labour Unions
- ETHICS Global Unions versus Global Companies
- Human Resource Policies
- CHAPTER 14 New Horizons
- LEARNING OBJECTIVES
- IMPORTING ON THE INTERNET
- INTRODUCTION
- THE INTERNATIONAL BUSINESS ENVIRONMENT
- The Political Environment
- Planned versus Market Economies
- The North -- South Relationship
- Emerging Markets
- POLITICS Food Fight in Africa
- A Divergence of Values
- Figure 14.1: General economic indicators: GDP volume and GDP growth.
- Emerging Markets
- The International Financial Environment
- Figure 14.2: General economic indicators: GDP per capita.
- Figure 14.3: General economic indicators: GDP composition.
- The Effects of Population Shifts
- The Technological Environment
- GLOBALIZATION AND TRADE NEGOTIATIONS
- GOVERNMENT POLICY
- THE FUTURE OF INTERNATIONAL BUSINESS MANAGEMENT
- International Planning and Research
- Figure 14.4: Long-term planning.
- International Product Policy
- TABLE 14.1: US patents granted to foreign inventors in 2002.
- International Communications
- Distribution Strategies
- International Pricing
- International Planning and Research
- KNOWLEDGE AND INTERNATIONAL BUSINESS
- CAREERS IN INTERNATIONAL BUSINESS
- CULTURE Ensuring Student Safety Abroad
- Further Training
- Employment with a Large Firm
- Table 14.2: Web sites in gaining international employment.
- Opportunities for Women in Global Management
- Employment with a Small or Medium-Sized Firm
- Self-Employment
- SUMMARY
- QUESTIONS FOR DISCUSSION
- INTERNET EXERCISES
- TAKE A STAND
- FOR DISCUSSION
- Case Study 1 RENAMING THE VIETNAMESE CATFISH1
- The US Catfish Industry
- The Issue
- Congressional Reaction
- When Is a Catfish a Catfish?
- The Issue and the Free Trade
- Questions for Discussion
- Case Study 2 TURKEY’S KRIZ
- TURKEY’S KRIZ
- The Balance of Payments Accounts
- Figure 1: Turkey’s balance of payments, 1993-2000.
- Table 1: Sub-accounts of the Turkish current account, 1998-2000 (millions of US dollars).
- Table 2: Sub-accounts of the Turkish financial account, 1998-2000 (millions of US dollars).
- Turkish Banking
- Figure 2: Turkish inflation rate and exchange rate (quarterly).
- Figure 3: The fall of the Turkish Lira. Time period shown in diagram: 1 June 2000-30 May 2001.
- Economic Death Spiral
- Turkish Kriz
- Questions for Discussion
- Case Study 3 GLOBALIZING A SMALL HYDRAULIC FIRM FROM EASTERN EUROPE1
- Transformation of a Bulgarian Small Enterprise
- Environmental Characteristics
- Market Position
- Company Performance
- Competitive Environment
- Rammer
- Svedala
- Case Corporation
- Darda Corporation
- Genesis
- Gradall
- Grasan
- Indeco
- Padley and Venables
- Aquajet
- Atlas Copco
- Brokk
- Dimas
- Soosan Breakers
- Latest Developments
- Questions for Discussion
- Case Study 4 COSMETICS FROM POLAND1
- The Polish Cosmetics Market
- Figure 1: Market size, US$ million.
- The Company
- Figure 2: Structure of the R&D department. More details about the research programme can be obtained from: www.drirenaeris.pl/badania/en/badania.php and www.drirenaeris.pl/en/kosmetyki_skladniki.php.
- Brand Image
- Diversification
- Figure 3: Brands and consumer target groups. More information about the products and brands can be found at www.beautyexclusive.com/erisskincare.html.
- Figure 4: Market segments and company brands.
- Marketing Communications
- Internationalization
- Questions for Discussion
- The Polish Cosmetics Market
- Case Study 5 GENERAL MOTORS AND AVTOVAZ OF RUSSIA
- General Motors Corporation
- The Russian Automobile Industry
- Table 1: The Russian car industry, 1991-1999 (units).
- AvtoVAZ
- AvtoVAZ Ownership
- Figure 1: AvtoVAZ’s web of influence and ownership.
- AvtoVAZ Suppliers
- Dealerships and Distribution
- International Activities
- Table 2: AvtoVAZ suppliers owned or controlled by SOK.
- Table 3: AvtoVAZ exports.
- Foreign Entry into Russia
- Table 4: Foreign car producers in Russia.
- Renewed Interest
- Table 5: Russian car market shares by price.
- Negotiations
- Market Strategy
- Timing
- Financing
- Structure
- Progress
- Questions for Discussion
- Appendix 1
- Appendix 2
- Appendix 3
- Appendix 4
- Appendix 5
- Importance of the Turkish Market as an Emerging Economy
- The Uzan Conglomerate
- Motorola and Nokia: The Western Partners
- Figure 1: Motorola: by the numbers.
- Nokia
- Figure 2: Motorola performance 1999-2003.
- Figure 3: Motorola net income/loss 1999-2002.
- Figure 4: Motorola revenues 1999-2002.
- Figure 5: Telephone subscribers (fixed and mobile) per 100 inhabitants in Turkey.
- Table 1: Wireless markets in Europe.
- Table 2: Turkish mobile market leaders.
- Currency Exposure
- Management Response
- Figure 1: Toyota Motor’s European currency operating structure.
- Figure 2: Daily exchange rates: Japanese yen per euro.
- Figure 3: Daily exchange rates: British pounds per euro.
- Questions for Discussion
- From Mine to Market
- The De Beers Dynasty
- Figure 1: Major diamond-producing countries.
- Figure 2: Global retail sales of diamond jewellery.
- Controversies Arise
- The History of Conflict Diamonds
- Investigators Bring Problem to Light
- Ties to Terrorist Groups
- Table 1: Belgian diamond imports compared with exports from certain countries (US$ millions).
- The Kimberley Process
- Critics Speak Out
- The US Response
- New Technologies Offer Solutions
- Questions for Discussion
- Introduction
- Gorenje’s Timeline
- 1950–1960
- 1961–1970
- 1971–1980
- 1981–1990
- 1991–1996
- 1997–2005
- 2006
- 2007
- The Household Appliance Industry
- Table 1: SWOT analysis for European home appliance companies.
- Gorenje’s Business Strategy
- Gorenje’s Internationalization Strategy
- Figure 1: Gorenje branding strategies.
- Table 2: Gorenje’s investments by entry mode.
- Figure 2: Gorenje large household appliance unit sales by region in 2006.
- Figure 3: Number of manufactured household appliances by year (in ’000s household appliances).
- The Future
- Discussion Questions
- The Nationalization Spree
- Oil and Gas Resources in Bolivia
- Oil Resources
- Gas Resources
- Figure 1(a): Map of Bolivia.
- Figure 1(b): Bolivia – a brief profile
- The Bolivian Gas War
- Figure 2: Bolivia GDP growth by sectors 1990-2003.
- Figure 3: Oil production and consumption in Bolivia: 1980-2005. The production and consumption figures are for the months of January to June in every year.
- Figure 4: History of oil in Bolivia.
- Figure 5: History of natural gas in Bolivia.
- Figure 6: Bolivia’s natural gas reserves: 1997-2005.
- Figure 7: Gas production and consumption in Bolivia: 1980-2003.
- Table 1: Brief profile of the oil and gas sector in Bolivia (figures reported in 2005).
- The Nationalization
- Table 2: Questions in the referendum.
- Table 3: Results of the referendum.
- Table 4: Key points in the nationalization decree.
- Figure 8: Complete text of the presidential decree (28 701) on nationalization of oil and gas sector.
- Benefits of Nationalization
- The Criticism
- The Two Summits
- The Road Ahead
- Questions for Discussion
- FURTHER READING
- Introduction
- Background Note
- Figure 1: BMW group: figures.
- The Board of Management and Supervisory Board
- Figure 2: Board of directors
- Board of Management
- Tasks and Responsibilities
- Composition and Compensation
- Conflicts of Interest
- The Supervisory Board
- Tasks and Responsibilities
- Figure 3: Supervisory board.
- Formation of Committees
- Composition and Compensation
- Conflicts of Interest
- Transparency
- Tasks and Responsibilities
- Questions for Discussion
- FURTHER READING
- Introduction
- Background Note
- Figure 1: Danfoss organization.
- Table 1: Danfoss worldwide -- financial performance (2001--2005).
- Danfoss Enters China
- Figure 2: Air-conditioning and refrigeration industry in China. (Compiled from various sources).
- Figure 3: Danfoss in China.
- The Initial Years
- The China Strategy
- Table 2: Danfoss’ manufacturing facilities.
- Figure 4: Danfoss -- product categories in China.
- Figure 5: Cold food chain in China. (Compiled from various sources).
- Table 3: Danfoss -- eight most important success factors for doing business in China.
- The Road Ahead
- Questions for Discussion
- FURTHER READING
- Introduction
- Background
- Figure 1: Gazprom’s gas exports to Western Europe in Bcm (2000--2004).
- Figure 2: Gas exports to Europe transiting through Ukraine and other countries.
- Exports to Europe
- Figure 3: Gazprom’s production and financial details.
- Figure 4: World proven natural gas reserves by region as of 1 January 2004.
- Gas Disputes in the 1990s
- Figure 5: Gazprom’s alternative options for gas exports.
- Figure 6: Gazprom’s 2006 tariffs per 1000 cubic metres of gas. Compiled from various sources.
- The Settlement
- German Blues
- Background Note
- Table 1: Wal-Mart retail divisions.
- Business Segments
- Wal-Mart’s International Operations
- Table 2: Wal-Mart specialty divisions.
- Table 3: Wal-Mart’s international presence in 2003.
- Table 4: Operating income from international operations.
- Wal-Mart in Germany
- Entry Strategy Gone Wrong?
- Problems in Operating Environment
- Figure 1: A note on the retailing industry in Germany.
- Figure 2: Profiles of German retailers.
- Problems in External Environment
- Cultural Mismatch
- Future Prospects
- Table 5: Sales and operating profit in Germany.
- Table 6: Customer satisfaction ratings of German retailers.
- Questions for Discussion
- FURTHER READING
- GLOSSARY
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- REFERENCES
- Chapter 1
- Chapter 2
- Chapter 3
- Chapter 4
- Chapter 5
- Chapter 6
- Chapter 7
- Chapter 8
- Chapter 9
- Chapter 10
- Chapter 11
- Chapter 12
- Chapter 13
- Chapter 14
- Case Study 1
- Case Study 5
- Case Study 6
- Case Study 8
- Case Study 10
- Case Study 12
- Case Study 13
- Case Study 14
- INDEX
UM RAFBÆKUR Á HEIMKAUP.IS
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