Efnisyfirlit

• Title Page
• Copyright
• Contents
• Part 1 Digital Technology for Revenue Growth, Profitability, and Innovation
  • Chapter 1 Digital Technology Creates New Levers for Growth and Improved Performance
    • Case 1.1, Opening Case: China’s Digitization Expands Business Opportunities and GDP
    • 1.1 Digital Technology Transforming How Business Is Done
    • 1.2 Business Process Management
    • 1.3 Competitive Advantage and SWOT Analysis
    • 1.4 Enterprise Technology Trends
    • 1.5 IT Expertise Adds Value to Your Career
    • Case 1.2, Business Case: Pei Wei Asian Diner Deploys Mobile and Social Channels
    • Case 1.3, Video Case: London’s PIE Mapping Grows to Global Scale with Cloud Services
  • Chapter 2 Data Governance, IT Architecture, and Cloud Strategies
    • Case 2.1, Opening Case: Grupo Fármacos Builds Business Capabilities
    • 2.1 Data Governance Strategy
    • 2.2 Enterprise IT Architecture
    • 2.3 Information and Decision Support Systems
    • 2.4 Data Centers and Cloud Computing
    • 2.5 Cloud Services Delivery Models
    • Case 2.2, Business Case: BMW Becomes More Competitive with Private and Hybrid Clouds
    • Case 2.3, Video Case: Cloud Computing: Three Case Studies
  • Chapter 3 Data Management, Big Data, and Business Intelligence
    • Case 3.1, Opening Case: Asia Capital Reinsurance Leverages Data Analytics Platforms
    • 3.1 Database Management Systems
    • 3.2 Big Data and Analytics
    • 3.3 Data and Text Mining
    • 3.4 Business Intelligence
    • Case 3.2, Business Case: How the World’s Largest Beverage Company Competes
    • Case 3.3, Video Case: Hertz Dominates Global Car Rental Market
  • Chapter 4 Digital Networks and the Triple Bottom Line
    • Case 4.1, Opening Case: “One Sony” Strategy Simplifies Global Collaboration
    • 4.1 Data Networks and API
    • 4.2 Wireless and Mobile Infrastructure
    • 4.3 Messaging and Collaboration Technology
    • 4.4 Sustainability and the Triple Bottom Line
    • Case 4.2, Business Case: Customizable Web and Mobile Business Apps
    • Case 4.3, Video Case: Popcart Technology Takes Consumers from Inspiration to Preparation
  • Chapter 5 Cybersecurity, Risk Management, and ­Financial Crime
    • Case 5.1, Opening Case: Nearly 40% of South Korea Hacked in Insider Data Theft
    • 5.1 Data Breaches and Cybersecurity Challenges
    • 5.2 IT Risk Management
    • 5.3 Mobile, App, and Cloud Security Challenges
    • 5.4 Financial Crime and Fraud Defenses
    • Case 5.2, Business Case: LinkedIn Hack: Lessons Learned and Hidden Dangers
    • Case 5.3, Video Case: Targeted Botnets
• Part 2 Reaching, Engaging, and Retaining Consumers
  • Chapter 6 Internet Technologies and Search Strategies
    • Case 6.1, Opening Case: Nike Golf Drives Web Traffic with Search Engine Optimization
    • 6.1 Search Technology
    • 6.2 Organic Search and Search Engine Optimization
    • 6.3 Paid Search Strategies and Metrics
    • 6.4 Semantic Web and Search
    • 6.5 Recommendation Engines
    • Case 6.2, Business Case: Baidu and Qihoo SEO—Optimising for Chinese Customers
    • Case 6.3, Video Case: Learning Power Search
  • Chapter 7 Social Media Strategies and Metrics
    • Case 7.1, Opening Case: How ASOS Manages Its Social Channels
    • 7.1 Social Media Strategies and Communities
    • 7.2 Social Communities and Engagement
    • 7.3 Social Monitoring, Metrics, and Analytics
    • 7.4 Social Media Failures and Lessons Learned
    • Case 7.2, Nonprofit Case: L&L Society of Canada Social Marketing Strategy
    • Case 7.3, Video Case: Rise of Social Networks at Deutsche Bank
  • Chapter 8 Retail, Mobile, and ­E-Commerce
    • Case 8.1, Opening Case: Louis Vuitton Mobile Commerce Strategy
    • 8.1 Retail Channels
    • 8.2 B2C E-Commerce
    • 8.3 B2B E-Commerce and E-Procurement
    • 8.4 Mobile Commerce and Transactions
    • Case 8.2, Business Case: Hot Mobile App WeChat Revives QR Codes
    • Case 8.3, Video Case: Mobile Visual Search Technology
• Part 3 Operational and Strategic Systems and Technology
  • Chapter 9 Tactical and Operational Support Systems
    • Case 9.1, Opening Case: Ducati Redesigns Its Operations
    • 9.1 Business Challenges
    • 9.2 Manufacturing, Production, and Transportation Management Systems
    • 9.3 Sales and Marketing Systems
    • 9.4 Accounting and Finance Systems
    • 9.5 Human Resource Systems and Ethics
    • Case 9.2, Business Case: HSBC Fights Fraud in Split Second Decisions
    • Case 9.3, Video Case: United Rentals Optimizes Its Workforce with Human Capital Management
  • Chapter 10 Strategic Enterprise Systems
    • Case 10.1, Opening Case: 3D Printing
    • 10.1 Enterprise Systems
    • 10.2 Enterprise Social Platforms
    • 10.3 Enterprise Resource Planning Systems
    • 10.4 Supply Chain Management Systems
    • 10.5 Customer Relationship Management Systems
    • Case 10.2, Business Case: SAP Implementation Fail
    • Case 10.3, Video Case: Conversations in the Cloud with 4.8 Billion Consumers
• Part 4 Operational and Strategic Information Systems
  • Chapter 11 Data Visualization and Geographic Systems
    • Case 11.1, Opening Case: Global 500 and Agencies Visualize with StatSilk
    • 11.1 Data Visualization
    • 11.2 Enterprise Data Mashups
    • 11.3 Digital Dashboards
    • 11.4 Geographic Information Systems
    • Case 11.2, Visualization Case: Are You Ready for Football?
    • Case 11.3, Video Case: The Beauty of Data Visualization
  • Chapter 12 IT Strategy and Balanced Scorecard
    • Case 12.1, Opening Case: Superior Performance with Balanced Scorecard
    • 12.1 IT Strategies
    • 12.2 IT–Business Alignment
    • 12.3 Balanced Scorecard Method
    • 12.4 Cloud and Vendor Strategies
    • Case 12.2, Business Case: British-Swedish Biopharmaceutical Ends $1.4 Billion Outsourcing Contract
    • Case 12.3, Data Analysis: Third-Party versus Company-Owned Offshoring
  • Chapter 13 Project Management and SDLC
    • Case 13.1, Opening Case: Keeping Your Project on Track, Knowing When It Is Doomed
    • 13.1 Project Management and Project Portfolios
    • 13.2 Project Stages: Planning, Execution, and Budgeting
    • 13.3 Project Stages: Monitoring, Control, and Closing
    • 13.4 System Development Life Cycle
    • Case 13.2, Business Case: Steve Jobs’ Project Management Style
    • Case 13.3, Demo Case: Mavenlink Project Management Software
• Glossary
• Organizational Index
• Name Index
• Subject Index
• EULA

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