Efnisyfirlit

• Introduction
  • About This Book
  • Foolish Assumptions
  • Conventions and Icons Used in This Book
  • Beyond the Book
  • Where to Go from Here
• Part I: Getting Started with Infographics
  • Chapter 1: Unlocking the Power of Infographics
    • Recognizing the Value of Visuals
    • So You Want to Be an Infographic Designer
    • Filling Your Toolbox
    • Assembling Your Team
      • Using internal resources
      • Going with the professionals
    • Working with Decision Makers
  • Chapter 2: Exploring Infographics
    • Establishing Your Voice
      • Promoting with brand infographics
      • Educating with informational editorial infographics
    • Working with Infographics
      • Identifying what makes an infographic
      • Sticking with what works
      • Become a subject matter expert
      • Considering possibilities beyond the static infographic
    • Predicting the Lifecycle of Infographics
      • Timely: Sharing breaking news
      • Related: Telling a relevant tale
      • Evergreen: Letting things build
    • Engaging Viewers with Animation and Motion
      • Bringing infographics to life with motion and sound
      • Creating an interactive infographic experience
  • Chapter 3: Designing Your Approach to Infographics
    • Establishing a Work Process
      • Deciding on your eventual output
      • Gathering data
      • Create narrative and flow
      • Develop and refine your visual plan
      • Build artwork and visuals
      • Refine artwork and ensure accuracy
      • Getting your project approved
      • Sharing your creation with your audience
    • Assembling the Tools of the Trade
      • Lining up your technology tools
      • Gathering a work force
      • Building professional relationships
    • Developing Design Principles
      • Balance
      • Hierarchy
      • Unity
      • Proportion
      • Color
      • Fonts
    • Respecting Brand Guidelines
      • Using recommended fonts
      • Working with logos
      • Working with colors
      • Using copy guidelines
    • Outlining the Approval Process
• Part II: Starting with Data
  • Chapter 4: Informing Yourself
    • Determining Your Infographic’s Thesis
      • Thinking of the infographic’s main points
      • Calling out a call-to-action
    • Appealing to the Target Audience
      • Complexity
      • Density
      • Appearance
    • Getting the Logistics
      • Printing considerations
      • Web dimensions
      • Type point (size)
  • Chapter 5: Gathering Your Data
    • Searching Online
      • Doing simple Google searches
      • Refining your Google searches
    • Finding Additional Sources
      • Discovering government databases
      • Using company resources
      • Reading company reports
      • Reaching out to experts
    • Placing It All Together
      • Getting back to your thesis
      • Citing your sources
  • Chapter 6: Discovering the Story
    • Analyzing and Organizing Your Information
      • Looking for trends
      • Employing comparisons
      • Thinking about history
      • Finding the outliers
      • Recognizing patterns
    • Thinking of a Narrative
      • Creating a flow
      • Writing copy
• Part III: Depicting with Delightful Design
  • Chapter 7: Creating Wireframes and Managing Mood Boards
    • Outlining Your Wireframe
      • The title: Creating the viewer’s first impression
      • The introduction: Presenting your most important data
      • The body: Building the content of your infographic
      • The call-to-action: Drawing a strong conclusion
    • Editing Your Story
      • Clarifying the “big idea”
      • Conceptualizing an overall layout
      • Visualizing transitions
      • Mapping your illustrations
      • Blocking: Creating a visual roadmap
    • Working with Fonts
      • Choosing text styles
      • Following the three-font rule
    • Putting Your Mood Board to Work
      • Working with mood boards in the digital age
  • Chapter 8: Designing Around a Theme
    • Matching Visuals to Your Topic
    • Following Brand Guidelines
      • Using guidelines for logos, color, and font
      • Working with your client’s specifications
    • Designing a Custom Style
      • Creating color palettes
      • Feeling out the right fonts
      • Including illustrations
      • Testing out textures and patterns
    • Finding Inspiration
  • Chapter 9: Designing Infographics in Adobe Illustrator
    • Setting Up Illustrator
      • Navigating the workspace
      • Working with toolbars and palettes
      • Determining the essentials
    • Mastering Illustrator Basics
      • Using the Selection and Direct Selection tools
      • Maximizing the Pen tool
      • Placing a text box
      • Changing fonts with the Type tool
      • Using the Direct Selection tool
      • Grouping objects
      • Discovering the beauty of the Brush tool
      • Getting geometric with the Shape tool
      • Making charts and graphs with the Graph tool
      • Using the Eyedropper tool
      • Adding icons with the Symbols tool
      • Using the Pathfinder tool to create shapes
      • Editing paths with the Eraser tool
    • Experimenting with Illustrator Effects
      • Gaining contrast with a gradient
      • Building depth with the Blend tool
      • Creating dynamic graphics with a warp
      • Joining objects with a compound path
      • Cropping illustrations with clipping masks
      • Importing sketches into Illustrator to use as a template
  • Chapter 10: Designing Infographics in Photoshop
    • Getting Started with Photoshop
      • Labeling layers
      • Using folders and groups
    • Learning the Basic Photoshop Tools
      • Selection tools
      • Drawing tools
      • Transformation tools
      • Type tools
      • Photographic tools
    • Changing Fonts with Character Styles
    • Creating Boundaries with Layer Masks and Clipping Paths
      • Building a layer mask by cropping
      • Using layer masks to hide or reveal selected parts of an image
      • Creating a clipping path
    • Making Your Graphics Pop
      • Creating depth with blend modes
      • Changing colors with a color overlay
      • Giving graphics depth: gradients, bevels, and satin
      • Showcasing elements with shadows
    • Managing Your Workflow
      • Copying style effects from one layer to another
      • Using effects sparingly
  • Chapter 11: Expanding Your Tools and Techniques
    • Starting Your Project with Illustrator
    • Opening Photoshop Files in Illustrator
    • Using Illustrator Graphics in Photoshop
    • Scaling between Programs
    • Discovering the Benefits of a Smart Object
    • Working with Smart Filters
    • Determining which Program Works Best for Your Needs
      • Graphing
      • Detailed icons
      • Patterns
      • Type manipulation
    • Working with Other Design Tools
      • Microsoft programs
      • Infogr.am
      • Easel.ly
      • Creative Market
• Part IV: Ready to Distribute
  • Chapter 12: Launching Your Infographic
    • Deciding Where to Publish
    • Publishing Infographics on the Web
      • Determining the right size
      • Creating filenames that generate traffic
      • Using appropriate keywords
      • Introducing readers to the infographic
      • Making the most of your space
    • Sharing Your Work
      • Providing social share buttons on the page
      • Giving out an embed code
  • Chapter 13: Promoting Your Infographic
    • Collecting Influencers
      • Getting prepared to go viral
      • Building a list of influencers
      • Organizing your list of influencers
    • Putting Your Plan in Place
      • Building relationships
      • Offering exclusives
      • Using social media
    • Determining When to Pitch
      • Targeting influencers at the best time
      • Timing your social media shares
• Part V: The Part of Tens
  • Chapter 14: Ten Infographics Trends to Follow
    • Adding Interactive Features to Your Graphics
      • Placing information on different pages
      • Letting the reader choose
    • Using Video or Animation in Graphics
    • Designing for Tablets
    • Using Data to Drive Your Project
    • Developing Graphics for Market Research
    • Using Graphics to Bridge Cultures
    • The DIY Graphics Movement
    • Infographics for Presentations
    • Make a List, Check It Twice
    • Keeping It Small
  • Chapter 15: Ten Future Infographic Uses to Try Today
    • Education
    • Digital Interactivity
    • Sound Medium
    • Multicultural Uses
    • Viral Topics
    • Demographics
    • Social Media
    • Immersive Interactive Graphics
    • Print Media
    • Presentation Tools
• About the Author
• Cheat Sheet
• More Dummies Products

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