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Health Fitness Management

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Efnisyfirlit

  • Cover
  • Title Page
  • Copyright
  • Contents
  • Preface
  • Part I: Human Resources
    • 1. Recognizing the Importance of Leaders and Managers
      • Exploring Management and Leadership Theory
      • Acknowledging the Difference Between Managing and Leading
      • Struggling as a Manager: Pitfalls to Avoid
      • Succeeding as a Manager: A Strategy to Manage Talent
    • 2. Understanding Organizational Design
      • Growth and Management Positions
      • Roles and Responsibilities
      • Writing Job Descriptions
      • For-Profit Organizations
      • Not-For-Profit Community Facilities
      • Hospital-Based Fitness Centers
      • Corporate-Based Fitness Organizations
    • 3. Recruiting the Best Staff for Your Facility
      • Analyzing Staffing Needs
      • Utilizing Job Descriptions
      • Designing the Appropriate Recruiting Vehicle
      • Developing Interview Strategies
      • Selecting the Best Candidate for the Position
    • 4. Training and Developing Staff
      • Five Steps to Creating Internal Training Programs
      • Outside Resources for Training and Development
      • Assessment of Training Costs
    • 5. Managing Staff Performance
      • Role of the Manager in Staff Performance
      • Steps in Managing Performance
      • Employee Termination
    • 6. Developing a Compensation Program
      • Forms of Compensation
      • Compensation and Management
      • Compensation Program Basics
      • Performance-Based Pay
  • Part II: Member Recruitment, Retention, and Profitability
    • 7. Marketing Your Program
      • Developing Strategic Marketing Plans
      • Marketing Research
      • Identifying Target Markets
      • Defining Marketing Goals and Objectives
      • Planning the Company Brand and Program Brand
      • Social Media Marketing
      • Best Practices in Modern Marketing
      • Writing an Effective Marketing Plan
      • Evaluating Marketing Programs
    • 8. Increasing Membership Sales
      • Fostering a Partnership Between the Reception Desk and the Membership Staff
      • Telephone Best Practices
      • Maximizing the Face-to-Face Selling Process
      • Corporate and Group Membership Sales
    • 9. Focusing on Customer Service
      • Recognizing the Importance of Customer Service and Loyalty
      • Identifying Your Customer
      • Understanding What the Customer Wants
      • Training Staff for Exceptional Customer Service
      • Dealing With Difficult Customers
      • Customer Service Best Practices
      • Monitoring the Effects of Customer Service
    • 10. Retaining Members Through Program Management
      • Membership Retention
      • Establishing the Purpose of Programming
      • Diversification of Activities
      • Progression of Programs
      • Promotion of Programs
      • Reliability of the Schedule
      • Accountability for Growth and Retention
      • Programming by Logical Progression
      • Developing a Successful Program
      • Recognizing the Importance of Program Directors
    • 11. Generating Revenue Through Profit Centers
      • Development and Organization of Profit Centers
      • Five Common Profit Centers
  • Part III: Operations and Facility Management
    • 12. Understanding Financial Management
      • Cash Versus Accrual Accounting
      • Financial Statements
      • Budgeting
      • Income Management
      • Accounts Receivable
      • Sales Analysis
      • Expense Management
      • Tax Considerations
    • 13. Risk Management: Addressing Health and Safety Concerns
      • Creating a Safe Environment
      • Screening Before Activity
      • Administering Physical Fitness Assessments
      • Designing Safe Exercise Programs
      • Providing Safety Orientation
      • Supervising Members
      • Managing Emergencies
      • Risk Management Documentation
    • 14. Maintaining Your Facility
      • Maintenance Activities
      • Four Areas of Maintenance Management
      • Determining Maintenance Needs
      • Performing a Needs Assessment
      • Planning the Facility Maintenance Program
      • Personnel
      • Implementing a Maintenance Program
      • Evaluating Facility Maintenance
      • Developing a Preventive Maintenance Program
    • 15. Understanding Legal and Insurance Issues
      • Civil Versus Criminal Liability
      • Tort Law
      • Contracts
      • Employment Law
      • Insurance Considerations
    • 16. Strategic Planning and Evaluation
      • Strategic Planning
      • Evaluation
      • Health and Fitness Evaluation Model
      • Location Analysis
      • Industry Evolution and Differentiation
  • Appendix
  • References
  • Index
  • About the Authors
  • Contributors

UM RAFBÆKUR Á HEIMKAUP.IS

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Þú kemst í bækurnar hvar sem er
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Eiginleikar
Vörumerki: Human Kinetics
Vörunúmer: 9781492588849
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Health Fitness Management

Vörumerki: Human Kinetics
Vörunúmer: 9781492588849
Rafræn bók. Uppl. sendar á netfangið þitt eftir kaup
8.590 kr.
Get the product now
8.590 kr.