Efnisyfirlit

• Cover
• Introduction
  • About This Book
  • Foolish Assumptions
  • Icons Used in This Book
  • How This Book Is Organized
  • Beyond the Book
  • Other For Dummies Books
  • Where to Go from Here
• Part 1: Getting Started with Growth Hacking
  • Chapter 1: Defining Growth Hacking
    • Defining Growth Hacking Goals
    • Working through the Basics
    • Recognizing the Distinctive Nature of Growth Hacking
    • Steering Clear of Growth Hacking Obstacles
  • Chapter 2: Building Growth Hacking Skills
    • Determining the Growth Hacker’s Skill Set
    • Inspecting the Growth Hacker’s Toolbox
    • Seeing What Makes Growth Hackers Tick
  • Chapter 3: Building Growth Teams
    • Investigating Growth Team Structure
    • Gauging the Impact of Growth Leads
    • Looking at the Four Types of Organizational Cultures
    • Strategic Priorities of Growth Teams
• Part 2: Seeing Where Growth Opportunities Come From
  • Chapter 4: Applying Customer Journey Frameworks
    • Understanding Customer Journey Frameworks
    • Using Tools to Visualize Customer Journeys
    • Conducting a Growth Audit
    • More Context on Tools
  • Chapter 5: Diving into the Customer Journey
    • So, How Do Users Find Out about Your Product, Anyway?
    • Seeing What Excites Your Customers
    • Onboarding versus Activation
    • Landing That Repeat Customer
    • Inspiring Users to Pull Out Their Wallets
    • Turning Product Users into Product Proselytizers
• Part 3: Applying the Growth Hacking Process
  • Chapter 6: Laying the Foundation for Growth
    • Doing It Like a Scientist: Developing and Testing Hypotheses
    • Identifying Your North Star Metric
    • Understanding How Your Product Grows Today
    • A Simple Growth Equation
  • Chapter 7: Identifying Potential Opportunities for Growth
    • Narrowing Your Sights
    • Choosing the Best Ideas to Test
    • Ensuring That You Have a Good Hypothesis
    • Seeing How the Pieces Fit Together
  • Chapter 8: Prioritizing Your Ideas before You Test Them
    • The Importance of Prioritization
    • Methodologies for Prioritizing Ideas
    • General Criticisms of Simpler Frameworks
  • Chapter 9: Testing Ideas and Learning from Them
    • Working with Two Types of Tests
    • Analyzing Results
    • Acting on What You’ve Learned
  • Chapter 10: Managing the Growth Process
    • Establishing a Weekly Routine
    • Setting the Ground Rules
    • Moving to a Month-to-Month Schedule
    • Taking the Long-Term Perspective
  • Chapter 11: Laying the Right Foundation for Company-Wide Growth
    • Taking Baby Steps
    • Making Your CEO the Growth Advocate
    • Sharing Is Better than Hoarding
• Part 4: The Part of Tens
  • Chapter 12: Ten Key Benefits of the Growth Hacking Methodology
    • A Focus on Process versus Tactics
    • Cross-Functional Collaboration
    • Organizational Alignment
    • Data-Informed Decision-Making
    • Improved Customer Focus
    • A Better Understanding of Your Customers
    • Improved Customer Experience
    • A State of Constant Curiosity
    • Better Product-Development Processes
    • Greater Control because of Product-First Growth
  • Chapter 13: Ten Things to Watch Out For
    • Ignoring the Need to Constantly Evangelize Progress and Learning
    • Not Sticking to the Growth Meeting Agenda
    • Testing Things That Don’t Need to Be Tested (Right Now)
    • Not Taking Big Enough Swings
    • Blindly Copying What Others Have Done
    • Measuring What You Did versus What You Learned
    • Not Understanding the Opportunity Costs of Testing
    • Having Lots of Tests That Yield Inconclusive Results
    • Not Analyzing Your Tests in a Timely Fashion
    • Not Checking on Whether the Gains Still Hold
  • Chapter 14: Ten (+Twelve!) Key Resources to Continue Your Education
    • GrowthHackers.com
    • CXL Blog
    • Optimizely Blog
    • Conversion Sciences Blog
    • Reforge Blog
    • Brian Balfour’s Blog
    • Andrew Chen’s Blog
    • Intercom Blog
    • Occam’s Razor Blog
    • Analytics Demystified Blog
    • MeasuringU Blog
    • Online Behavior Blog
    • Casey Winters’ Blog
    • Kieran Flanagan’s Blog
    • Growth Engineering Blog
    • Widerfunnel Blog
    • forEntrepeneurs Blog
    • Mobile Growth Stack Blog
    • Dan Wolchonok’s Blog
    • Christoph Janz’s Blog
    • The Amplitude Blog
    • The Breakout Growth Podcast
• Glossary
• Index
• About the Author
• Advertisement Page
• Connect with Dummies
• End User License Agreement

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