Efnisyfirlit

• Festival & Special Event Management Essentials First Edition
  • Copyright
  • About the authors
  • Brief Contents
  • Contents
  • Preface
• PART 1 THE EVENT CONTEXT AND CONCEPT DEVELOPMENT
  • CHAPTER 1 An overview of the event field
    • Introduction
    • 1.1 Special events as benchmarks for our lives
    • 1.2 The modern Australian tradition of celebrations
    • 1.3 The birth of an event industry
      • Challenges face the new industry
      • Events on the world stage
    • 1.4 Special events
      • Types of events
    • 1.5 The structure of the event industry
      • Event organisations
      • Event management companies
      • Event industry suppliers
      • Venues
      • Industry associations
      • External regulatory bodies
    • 1.6 Event management, education and training
      • Identifying the knowledge and skills required by event managers
      • Training delivery
      • Career opportunities in events
    • Summary
    • Questions
    • Case study
    • References
    • Acknowledgements
  • CHAPTER 2 Perspectives on events
    • Introduction
    • 2.1 The government perspective
      • National government
      • State government
      • Local government
      • The role of government in events
    • 2.2 Event strategies
      • Scotland Events Strategy
      • Singapore MICE strategy
    • 2.3 Governments creating celebration spaces and precincts
      • Events and urban development
    • 2.4 The corporate perspective
      • Corporate use of events
    • 2.5 Return on investment
    • 2.6 The community perspective
      • Community events
      • Regional festivals as community builders
      • The individual perspective
      • Major events and the community
    • 2.7 Strategies for community engagement
    • Summary
    • Questions
    • Case study
    • References
    • Acknowledgements
  • CHAPTER 3 The event planning context
    • Introduction
    • 3.1 Contexts of event planning
      • Social and cultural context
      • The political context
      • The legal and regulatory context
      • Environmental context
      • Economic context
    • 3.2 Event legacies
    • Summary
    • Questions
    • Case study
    • References
    • Acknowledgements
  • CHAPTER 4 Conceptualising the event
    • Introduction
    • 4.1 Stakeholders in events
    • 4.2 The host organisation
      • Types of host organisation
      • The host community
    • 4.3 Sponsors
      • Sponsors as partners in events
    • 4.4 Media
      • Co-workers
      • Participants and spectators
    • 4.5 Sourcing events
      • In-house events
      • Pitching and tendering for events
      • Bidding for events
      • Franchising events
    • 4.6 Creating the event concept
      • Defining the purpose of the event
      • Identifying the event audience
      • Deciding the timing of the event
      • Choosing the event venue
      • Scanning the event environment
      • Developing the event concept
      • Choosing an event theme
      • Designing the event experience
      • Summarising the process of creating the event concept
    • 4.7 Evaluating the event concept
      • The marketing screen
      • The operations screen
      • The financial screen
    • Summary
    • Questions
    • Case study
    • References
    • Acknowledgements
• PART 2 PLANNING
  • CHAPTER 5 Strategic event planning
    • Introduction
    • 5.1 What is strategic planning?
      • The strategic planning process and event organisations
    • 5.2 Strategic planning process for new and geographically mobile events
      • Preliminary stages
      • Strategic planning stage
      • Strategic planning for existing events
    • Summary
    • Questions
    • Case study
    • References
    • Acknowledgements
  • CHAPTER 6 Event project management
    • Introduction
    • 6.1 What is a project and what is project management?
    • 6.2 Considerations when applying project management in event settings
    • 6.3 Skills and knowledge required by event project managers
    • 6.4 Event project management stages
      • Initiation
      • Planning
      • Monitoring and control
      • Shutdown and review
    • 6.5 Project management software for events
    • Summary
    • Questions
    • Case study
    • References
    • Acknowledgements
  • CHAPTER 7 Event financial planning
    • Introduction
    • 7.1 The event financial management process
      • Income-generating events
      • Fully funded events
    • 7.2 Useful tools, practices and concepts aligned with best practice event financial management
      • Fixed, variable and semi variable costs
      • Break-even analysis
      • Ratio analysis
      • Cash flow
      • Profit and loss statements
      • Other financial considerations
    • Summary
    • Questions
    • Case study
    • References
    • Acknowledgements
  • CHAPTER 8 Human resource management and events
    • Introduction
    • 8.1 Considerations associated with human resource planning for events
    • 8.2 The human resource management process for events
      • Human resource strategy and objectives
      • Policies and procedures
    • 8.3 Motivating staff and volunteers
      • Content theories
      • Process theories
    • 8.4 Building effective staff and volunteer teams
    • 8.5 Legal obligations
    • Summary
    • Questions
    • Case study
    • References
    • Acknowledgements
  • CHAPTER 9 Marketing and sponsorship planning
    • Introduction
    • 9.1 What is marketing?
    • 9.2 The characteristics of event experiences
    • 9.3 Strategic marketing planning
      • Marketing context
      • Market analysis
      • The strategic marketing planning process
    • 9.4 What is sponsorship and what benefits do sponsors seek
    • 9.5 Influences on the decision of event organisers to become involved in sponsorship
      • The value of a sponsorship policy
    • 9.6 Stages in developing an event sponsorship strategy
      • Profiling the event audience
      • Establishing potential sponsor benefits
      • Identifying potential sponsors
      • Identifying the sponsorship decision-maker
      • Preparing and presenting sponsorship proposals and opportunities
      • Negotiating event sponsorship contracts
      • Managing sponsorships
      • Evaluating the effectiveness of a sponsorship
    • Summary
    • Questions
    • Case study
    • References
    • Acknowledgements
  • CHAPTER 10 Event tourism planning
    • Introduction
    • 10.1 Government involvement in event tourism
      • The event tourism strategic planning process
    • 10.2 Situational analysis
    • 10.3 Development of event tourism goals
      • Leveraging events for economic gain
      • Geographic dispersal of economic benefits flowing from event tourism
      • Destination branding and marketing
      • Creating off-season demand for tourism industry services
      • Enhancing visitor experiences
      • Catalyst for expansion and/or improvement of infrastructure
      • Progression of a destination’s social, cultural and/or environmental agenda
    • 10.4 Creation of an event tourism organisational structure
    • 10.5 Development of an event tourism strategy
      • Existing/recurring event development
      • Event bidding
      • New event creation
      • Some general considerations in event tourism strategy development
    • 10.6 Implementation and evaluation of an event tourism strategy
      • Financial support
      • Bid development and bid support services
      • Research
      • Training and education
      • Coordination, cooperation and facilitation
      • Event strategy evaluation
    • Summary
    • Questions
    • Case study
    • References
    • Acknowledgements
  • CHAPTER 11 Risk management
    • Introduction
    • 11.1 What is risk?
    • 11.2 Risks in event settings
    • 11.3 Developing a risk management culture
    • 11.4 The risk management process
      • Establishing the scope, context and criteria
    • 11.5 Risk assessment
      • Risk identification
      • Risk analysis
      • Risk evaluation
      • Risk treatment
      • Recording and reporting
      • Consultation and communication
      • Monitoring and review
    • Summary
    • Questions
    • Case study
    • References
    • Acknowledgements
  • CHAPTER 12 Environmentally sustainable event management 1
    • Introduction
    • 12.1 The environmental impacts of event production
      • Sustainable purchasing in event planning
      • Sustainable energy use
      • Recovering event waste resources
      • Sustainable transport solutions in event production
      • Sustainable water and sanitation for event production
      • Site use management
    • 12.2 Event sustainability policies
    • 12.3 Measurement, industry initiatives and certification
      • Measurement
      • Industry initiatives
      • Green event standards and certifications
      • Event sustainability as the norm
    • Summary
    • Questions
    • Case study
    • References
    • Acknowledgements
  • CHAPTER 13 Legal considerations in event planning and management
    • Introduction
    • 13.1 Legal structures for event ownership and management
      • Legal entities
      • Contracts
    • 13.2 Selected considerations associated with event stakeholder contracts
      • Entertainers
      • Venue
      • Sponsor
      • Broadcast
      • Suppliers
    • 13.3 Intellectual property
      • Copyright
      • Trade marks
      • Confidential information
      • Special-purpose legislation to protect intellectual property
      • Business names
      • Domain names
    • 13.4 Consumer protection
      • Ambush marketing
    • 13.5 The duty of care
      • Insurance
    • 13.6 Regulations, licences and permits
    • Summary
    • Questions
    • Case study
    • References
    • Statutes and authorities
    • Cases
    • Acknowledgements
• PART 3 EVENT OPERATIONS AND EVALUATION
  • CHAPTER 14 Event design and production
    • Introduction
    • 14.1 Key factors influencing event design decisions
      • The attendee experience
      • Programming
      • Site/venue selection
    • 14.2 Event design elements
      • Layout
      • Furnishings and props
      • Lighting
      • Colour
      • Music
      • Sound
      • Stage(s)
      • Food and beverage
      • Talent
      • Experience-enhancing technologies
      • Theming
      • Coordinating the event design experience
    • 14.3 Selected event production considerations
      • Queuing
      • Transport
      • Site/venue services and facilities
      • Communication
      • Production team
      • Production schedules, running sheets, risk management and contingency plans
    • Summary
    • Questions
    • Case study
    • References
    • Acknowledgements
  • CHAPTER 15 Event evaluation and research
    • Introduction
    • 15.1 What is event evaluation?
      • Pre-event phase
      • Event planning and delivery phase
      • Post-event evaluation phase
    • 15.2 Post-event evaluation
      • Factors of potential concern in post-event evaluation
    • 15.3 How event evaluations should be used
      • Knowledge management
    • 15.4 The event evaluation process
      • Planning and identification of data requirements
      • Data collection
      • Data analysis
      • Reporting
      • Dissemination
    • Summary
    • Questions
    • Case study
    • References
    • Acknowledgements
• Future Skills Guide
• Eula

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