Excellence in Business Communication, Global Edition
Höfundar: John Thill, Courtland L Bovee
4.690 kr.
Lýsing:
Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, this is the premier text for helping you hone and develop essential communication skills. The 14th edition continues to set new standards for currency and innovation. The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication skills, innovative technology usage, and contemporary business practices.
Annað
- Höfundar: John Thill, Courtland L. Bovee
- Útgáfa:14
- Útgáfudagur: 2023-04-06
- Hægt að prenta út 2 bls.
- Hægt að afrita 2 bls.
- Format:Page Fidelity
- ISBN 13: 9781292450124
- Print ISBN: 9781292450117
- ISBN 10: 1292450126
Efnisyfirlit
- Title Page
- Copyright
- Pearson's Commitmentto Diversity, Equity, and Inclusion
- Brief Contents
- Contents
- Preface
- Prologue
- Part 1: Understanding the Foundations of Business Communication
- Chapter 1. Professional Communication in a Digital, Social, Mobile World
- Communicating At KLM
- Understanding Why Communication Matters
- Communication Is Important to Your Career
- Communication Is Important to Your Company
- What Makes Business Communication Effective?
- Communicating as a Professional
- Understanding What Employers Expect from You
- Communicating in an Organizational Context
- Adopting an Audience-Centered Approach
- Exploring the Communication Process
- The Conventional Communication Model
- Barriers in the Communication Environment
- Inside the Mind of Your Audience
- The Social Communication Model
- Using Technology to Improve Communication
- The Potential Benefits of Communication Technology
- The Spectrum of Contemporary Communication Technology
- Committing to Ethical and Legal Communication
- Forms of Unethical Communication
- Distinguishing Ethical Dilemmas from Ethical Lapses
- Ensuring Ethical Communication
- Ensuring Legal Communication
- Developing Skills for Your Career
- Applying What You’ve Learned
- Solving Communication Dilemmas At: KLM
- Learning Objectives Checkup
- Apply Your Knowledge
- Practice Your Skills
- Expand Your Skills
- Build Your Career
- Improve Your Grammar, Mechanics, and Usage
- Apply Your Skills Now: Practice Your Professionalism
- Practicing Ethical Communication: Are You for Real?
- Chapter 2. Interpersonal Communication Skills
- Communicating At OpenText
- Improving Your Listening Skills
- Understanding Why Listening Is Such a Complex Process
- Becoming a Better Listener
- Improving Your Nonverbal Communication Skills
- Recognizing Nonverbal Communication
- Using Nonverbal Communication Effectively
- Developing Your Conversational Skills
- Initiating Business Conversations
- Maintaining a Positive Conversational Flow
- Gracefully Concluding a Conversation
- Handling Difficult Conversations
- Managing Workplace Conflict
- Why Conflict Arises in the Workplace
- Constructive Versus Destructive Conflict
- Steps to Resolve Conflict
- Developing Your Skills as a Negotiator
- Understanding the Principles of Negotiation
- Preparing for a Negotiation
- Engaging in Negotiation
- Solving Communication Dilemmas At: OpenText
- Learning Objectives Checkup
- Apply Your Knowledge
- Practice Your Skills
- Expand Your Skills
- Build Your Career
- Improve Your Grammar, Mechanics, and Usage
- Five-Minute Guide To Resolving Workplace Conflict
- Five-Minute Guide To Business Negotiations
- Apply Your Skills Now: Prepare Yourself for a Difficult Conversation
- Chapter 3. Collaboration and Business Etiquette
- Communicating At Sodexo
- Communicating Effectively in Teams
- Types of Teams
- Advantages and Disadvantages of Teams
- Characteristics of Effective Teams
- Group Dynamics
- Virtual and Hybrid Teams
- Collaborating on Communication Efforts
- Collaboration Arrangements
- Giving—and Responding to—Constructive Feedback
- Tools and Systems for Collaborative Content Development
- Making Your Meetings More Productive
- Preparing for Meetings
- Leading and Contributing to Efficient Meetings
- Putting Meeting Results to Productive Use
- Conducting Virtual Meetings
- Developing Your Business Etiquette
- Business Etiquette in the Workplace
- Virtual Workplace Etiquette
- Business Etiquette in Social Settings
- Social Media Etiquette
- Telephone and Mobile Etiquette
- Solving Communication Dilemmas At: Sodexo
- Learning Objectives Checkup
- Apply Your Knowledge
- Practice Your Skills
- Expand Your Skills
- Build Your Career
- Improve Your Grammar, Mechanics, and Usage
- Five-Minute Guide To Better Business Meetings
- Developing As A Professional: Being a Team Player
- Intelligent Communication Technology: Hi, I'm an Algorithm, Your New Teammate
- Chapter 4. Communication Challenges in a Diverse, Global Marketplace
- Communicating At Siemens AG
- Understanding the Opportunities and Challenges of Communication in a Diverse World
- The Opportunities in a Global Marketplace
- The Advantages of a Diverse Workforce
- The Challenges of Intercultural Communication
- Developing Cultural Competency
- Understanding the Concept of Culture
- Recognizing the Dynamics of Bias
- Recognizing Dimensions of Cultural Diversity
- Diversity Considerations in the Global Marketplace
- Diversity Considerations in the Contemporary Workplace
- Adapting to Global Business Cultures
- Guidelines for Adapting to Any Business Culture
- Helping Others Adapt to Your Culture
- Guidelines for Adapting to U.S. Business Culture
- Improving Communication with Global Audiences
- Improving Intercultural Communication in the Workplace
- Practicing Inclusive Leadership
- Being a Strong Ally
- Developing Inclusive Communication Habits
- Solving Communication Dilemmas At: Siemens AG
- Learning Objectives Checkup
- Apply Your Knowledge
- Practice Your Skills
- Expand Your Skills
- Build Your Career
- Improve Your Grammar, Mechanics, and Usage
- Intelligent Communication Technology: Real-Time Translation
- Chapter 1. Professional Communication in a Digital, Social, Mobile World
- Chapter 5. Planning Business Messages
- Communicating At DaVita
- Understanding the Three-Step Writing Process
- Optimizing Your Writing Time
- Planning Effectively
- Analyzing the Situation
- Defining Your Purpose
- Developing an Audience Profile
- Gathering Information
- Uncovering Audience Needs
- Finding Your Focus
- Providing Required Information
- Selecting the Best Combination of Media and Channels
- The Most Common Media and Channel Options
- Factors to Consider When Choosing Media and Channels
- Organizing Your Information
- Defining Your Main Idea
- Limiting Your Scope
- Choosing Between Direct and Indirect Approaches
- Outlining Your Content
- Building Reader Interest with Storytelling Techniques
- Solving Communication Dilemmas At: DaVita
- Learning Objectives Checkup
- Apply Your Knowledge
- Practice Your Skills
- Expand Your Skills
- Build Your Career
- Improve Your Grammar, Mechanics, and Usage
- Five-Minute Guide To Planning A Business Message Or Document
- Practicing Ethical Communication: How Much Information Is Enough?
- Intelligent Communication Technology: Shaping Stories with the Help of Artificial Intelligence
- Chapter 6. Writing Business Messages
- Communicating At Kaleigh Moore
- Adapting to Your Audience: Being Sensitive to Audience Needs
- Using the "You" Attitude
- Maintaining Standards of Etiquette
- Emphasizing the Positive
- Using Inclusive, Bias-Free Language
- Adapting to Your Audience: Building Strong Relationships
- Establishing Your Credibility
- Projecting Your Company’s Image
- Adapting to Your Audience: Controlling Your Style and Tone
- Creating a Conversational Tone
- Using Plain Language
- Selecting the Active or Passive Voice
- Composing Your Message: Choosing Powerful Words
- Using Words Correctly
- Using Words Effectively
- Understanding Denotation and Connotation
- Balancing Abstract and Concrete Words
- Composing Your Message: Creating Effective Sentences
- Choosing from the Four Types of Sentences
- Using Sentence Style to Emphasize Key Thoughts
- Composing Your Message: Crafting Unified, Coherent Paragraphs
- Creating the Elements of a Paragraph
- Choosing the Best Way to Develop Each Paragraph
- Writing Messages for Mobile Devices
- Solving Communication Dilemmas At: Kaleigh Moore
- Learning Objectives Checkup
- Apply Your Knowledge
- Practice Your Skills
- Expand Your Skills
- Build Your Career
- Improve Your Grammar, Mechanics, and Usage
- Five-Minute Guide To Composing A Business Message Or Document
- Intelligent Communication Technology: Amplifying Your Writing with Augmented Writing Software
- Apply Your Skills Now: Think Now, Write Later
- Chapter 7. Completing Business Messages
- Communicating At Monotype
- Revising Your Message: Evaluating the First Draft
- Evaluating Your Content, Organization, Style, and Tone
- Evaluating, Editing, and Revising the Work of Others
- Revising to Improve Readability
- Varying the Length of Your Sentences
- Keeping Your Paragraphs Short
- Using Lists and Bullets to Clarify and Emphasize
- Adding Headings and Subheadings
- Editing for Clarity and Conciseness
- Editing for Clarity
- Editing for Conciseness
- Producing Your Message
- Designing for Readability
- Formatting Formal Letters and Memos
- Designing Messages for Mobile Devices
- Proofreading Your Message
- Distributing Your Message
- Solving Communication Dilemmas At: Monotype
- Learning Objectives Checkup
- Apply Your Knowledge
- Practice Your Skills
- Expand Your Skills
- Build Your Career
- Improve Your Grammar, Mechanics, and Usage
- Five-Minute Guide To Revising And Proofreading
- Apply Your Skills Now: Make QA Part of Your Communication Process
- Chapter 8. Crafting Messages for Digital Channels
- Communicating At Futurice
- Digital Channels for Business Communication
- Digital and Social Media Options
- Compositional Modes for Digital Media
- The Emoji Question—Overcoming the Limitations of Lean Media
- Social Networking Platforms
- Business Communication Uses of Social Platforms
- Communication Strategies for Business Social Networking
- Email
- Planning Email Messages
- Writing Email Content
- The Subject Line: Persuading People to Open Your Messages
- Completing Email Messages
- Business Messaging
- Blogging
- Business Applications of Blogging
- Tips for Successful Blogging
- Microblogging
- Business Applications of Microblogging
- Tips for Effective Business Tweets
- Podcasting
- Solving Communication Dilemmas At: Futurice
- Learning Objectives Checkup
- Apply Your Knowledge
- Practice Your Skills
- Expand Your Skills
- Build Your Career
- Improve Your Grammar, Mechanics, and Usage
- Five-Minute Guide To Better Business Email
- Five-Minute Guide To Better Blog Posts
- Intelligent Communication Technology: Monitoring the Social Media Sphere with Smart Listening Tools
- Apply Your Skills Now: Develop Professional-Grade Email Skills
- Chapter 9. Writing Routine and Positive Messages
- Communicating At Productivity Report
- Strategy for Routine Requests
- Open with Your Request
- Explain and Justify Your Request
- Request Specific Action in a Courteous Close
- Common Examples of Routine Requests
- Asking for Information or Action
- Asking for Recommendations
- Making Claims and Requesting Adjustments
- Strategy for Routine Replies, Routine Messages, and Positive Messages
- Open with the Main Idea
- Provide Necessary Details and Explanation
- End with a Courteous Close
- Common Examples of Routine Replies, Routine Messages, and Positive Messages
- Answering Requests for Information and Action
- Granting Claims and Requests for Adjustment
- Providing Recommendations and References
- Sharing Routine Information
- Writing Instructions
- Announcing Good News
- Fostering Goodwill
- Solving Communication Dilemmas At: Productivity Report
- Learning Objectives Checkup
- Apply Your Knowledge
- Practice Your Skills
- Expand Your Skills
- Build Your Career
- Improve Your Grammar, Mechanics, and Usage
- Developing As A Professional: Maintaining a Confident, Positive Outlook
- Intelligent Communication Technology: Nice Chatting with You
- Chapter 10. Writing Negative Messages
- Communicating At Rivian
- Using the Three-Step Writing Process for Negative Messages
- Step 1: Planning a Negative Message
- Step 2: Writing Negative Messages
- Step 3: Completing Negative Messages
- Using the Direct Approach for Negative Messages
- Open with a Clear Statement of the Bad News
- Provide Reasons and Additional Information
- Close on a Respectful Note
- Using the Indirect Approach for Negative Messages
- Open with a Buffer
- Provide Reasons and Additional Information
- Continue with a Clear Statement of the Bad News
- Close on a Respectful Note
- Maintaining High Standards of Ethics and Etiquette
- Sending Negative Messages on Routine Business Matters
- Making Negative Announcements on Routine Business Matters
- Rejecting Suggestions and Proposals
- Refusing Routine Requests
- Handling Bad News About Transactions
- Refusing Claims and Requests for Adjustment
- Sending Negative Organizational News
- Communicating Under Normal Circumstances
- Responding to Negative Information in a Social Media Environment
- Communicating in a Crisis
- Sending Negative Employment Messages
- Refusing Requests for Recommendations and References
- Refusing Social Networking Recommendation Requests
- Rejecting Job Applications
- Giving Negative Performance Reviews
- Terminating Employment
- Solving Communication Dilemmas At: Rivian
- Learning Objectives Checkup
- Apply Your Knowledge
- Practice Your Skills
- Expand Your Skills
- Build Your Career
- Improve Your Grammar, Mechanics, and Usage
- Five-Minute Guide To Writing Negative Messages
- Practicing Ethical Communication: The Deceptive Soft Sell
- Chapter 11. Writing Persuasive Messages
- Communicating At Stitch Fix
- Using the Three-Step Writing Process for Persuasive Messages
- Step 1: Planning Persuasive Messages
- Step 2: Writing Persuasive Messages
- Step 3: Completing Persuasive Messages
- Developing Persuasive Business Messages
- Strategies for Persuasive Business Messages
- Common Examples of Persuasive Business Messages
- Developing Marketing and Sales Messages
- Planning Marketing and Sales Messages
- Writing Conventional Marketing and Sales Messages
- Writing Promotional Messages for Social Media
- Creating Promotional Messages for Mobile Devices
- Maintaining High Standards of Ethics, Legal Compliance, and Etiquette
- Solving Communication Dilemmas At: Stitch Fix
- Learning Objectives Checkup
- Apply Your Knowledge
- Practice Your Skills
- Expand Your Skills
- Build Your Career
- Improve Your Grammar, Mechanics, and Usage
- Five-Minute Guide To Writing Persuasive Messages
- Apply Your Skills Now: Making Difficult Requests
- Practicing Ethical Communication: Pushing the Limits of Credibility
- Chapter 12. Planning Reports and Proposals
- Communicating At Strategyzer
- Applying the Three-Step Writing Process to Reports and Proposals
- Analyzing the Situation
- Gathering Information
- Selecting the Right Combination of Media and Channels
- Organizing Your Information
- Supporting Your Messages with Reliable Information
- Planning Your Research
- Locating Data and Information
- Evaluating Information Sources
- Using Your Research Results
- Conducting Secondary Research
- Finding Information at a Library
- Finding Information Online
- Documenting Your Sources
- Conducting Primary Research
- Conducting Surveys
- Conducting Interviews
- Planning Informational Reports
- Organizing Informational Reports
- Creating Successful Business Plans
- Organizing Website Content
- Planning Analytical Reports
- Focusing on Conclusions
- Focusing on Recommendations
- Focusing on Logical Arguments
- Planning Proposals
- Solving Communication Dilemmas At: Strategyzer
- Learning Objectives Checkup
- Apply Your Knowledge
- Practice Your Skills
- Expand Your Skills
- Build Your Career
- Improve Your Grammar, Mechanics, and Usage
- Five-Minute Guide To Planning Reports And Proposals
- Developing As A Professional: Being Dependable and Accountable
- Intelligent Communication Technology: Finding Meaning with Text Mining
- Chapter 13. Writing and Completing Reports and Proposals
- Communicating At Lowe's
- Writing Reports and Proposals
- Adapting to Your Audience
- Drafting Report Content
- Drafting Proposal Content
- Writing for Websites and Wikis
- Drafting Website Content
- Collaborating on Wikis
- Illustrating Your Reports with Effective Visuals
- Understanding Visual Design Principles
- Understanding the Ethics of Visual Communication
- Choosing the Right Visual for the Job
- Designing Effective Visuals
- Completing Reports and Proposals
- Producing Formal Reports and Proposals
- Distributing Reports and Proposals
- Solving Communication Dilemmas At: Lowe’s
- Learning Objectives Checkup
- Apply Your Knowledge
- Practice Your Skills
- Expand Your Skills
- Build Your Career
- Improve Your Grammar, Mechanics, and Usage
- Practicing Ethical Communication: Distorting the Data
- Chapter 14. Developing and Delivering Business Presentations
- Communicating At Barnett International
- Planning a Presentation
- Analyzing the Situation
- Selecting the Best Media and Channels
- Organizing a Presentation
- Developing a Presentation
- Adapting to Your Audience
- Crafting Presentation Content
- Enhancing Your Presentation with Effective Visuals
- Choosing Structured or Free-Form Slides
- Designing Effective Slides
- Integrating Mobile Devices in Presentations
- Completing a Presentation
- Finalizing Your Slides
- Creating Effective Handouts
- Choosing Your Presentation Method
- Practicing Your Delivery
- Delivering a Presentation
- Overcoming Anxiety
- Handling Questions Responsively
- Embracing the Backchannel
- Giving Presentations Online
- Ensuring Successful Team Presentations
- Solving Communication Dilemmas At: Barnett International
- Learning Objectives Checkup
- Apply Your Knowledge
- Practice Your Skills
- Expand Your Skills
- Build Your Career
- Improve Your Grammar, Mechanics, and Usage
- Five-Minute Guide To Planning Presentations
- Developing As A Professional: Recovering from Disasters
- Chapter 15. Building Careers and Writing Résumés
- Communicating At Workday
- Finding the Ideal Opportunity in Today’s Job Market
- Writing the Story of You
- Learning to Think Like an Employer
- Researching Industries and Companies of Interest
- Translating Your General Potential into a Specific Solution for Each Employer
- Taking the Initiative to Find Opportunities
- Building Your Network
- Seeking Career Counseling
- Avoiding Career-Search Mistakes
- Planning Your Résumé
- Analyzing Your Purpose and Audience
- Gathering Pertinent Information
- Selecting the Best Media and Channels
- Organizing Your Résumé Around Your Strengths
- Addressing Areas of Concern
- Writing Your Résumé
- Keeping Your Résumé Honest
- Adapting Your Résumé to Your Audience
- Composing Your Résumé
- Completing Your Résumé
- Revising Your Résumé
- Producing Your Résumé
- Proofreading Your Résumé
- Distributing Your Résumé
- Building an Effective LinkedIn Profile
- Solving Communication Dilemmas At: Workday
- Learning Objectives Checkup
- Apply Your Knowledge
- Practice Your Skills
- Expand Your Skills
- Build Your Career
- Improve Your Grammar, Mechanics, and Usage
- Five-Minute Guide To Planning Your Résumé
- Developing As A Professional: Striving to Excel
- Intelligent Communication Technology: Make Friends with the Résumé Bots
- Chapter 16. Applying and Interviewing for Employment
- Communicating At MSGA
- Submitting Your Résumé
- Writing Application Letters
- Following Up After Submitting a Résumé
- Understanding the Interviewing Process
- The Typical Sequence of Interviews
- Common Types of Interviews and Interview Questions
- Phone and Video Interviews
- What Employers Look For in an Interview
- Preemployment Testing and Background Checks
- Preparing for a Job Interview
- Learning About the Organization
- Thinking Ahead About Questions
- Boosting Your Confidence
- Polishing Your Interview Style
- Presenting a Professional Image
- Being Ready When You Arrive
- Interviewing for Success
- The Warm-Up
- The Question-and-Answer Stage
- The Close
- Interview Notes
- Following Up After an Interview
- Follow-Up Message
- Message of Inquiry
- Request for a Time Extension
- Letter of Acceptance
- Letter Declining a Job Offer
- Letter of Resignation
- Solving Communication Dilemmas At: MSGA
- Learning Objectives Checkup
- Apply Your Knowledge
- Practice Your Skills
- Expand Your Skills
- Build Your Career
- Improve Your Grammar, Mechanics, and Usage
- Five-Minute Guide To Preparing For Job Interviews
- Intelligent Communication Technology: Encountering AI-Assisted Recruiting and Interviewing
- Intelligent Communication Technology: Improving Fairness and Finding Better Talent with Blind Auditi
- First Impressions
- Paper
- Letterhead Stationery
- Appearance
- Components of Business Letters
- Standard Letter Parts
- Optional Letter Parts
- Letter Formats
- Envelopes
- Addressing The Envelope
- International Mail
- Memos
- Reports
- Margins
- Headings
- Page Numbers
- Running Headers And Footers
- Other Design Elements
- Chicago Humanities Style
- In-Text Citation—Chicago Humanities Style
- Bibliography—Chicago Humanities Style
- APA Style
- In-Text Citation—APA Style
- List Of References—APA Style
- MLA Style
- In-Text Citation—MLA Style
- List Of Works Cited—MLA Style
- Handbook of Grammar, Mechanics, and Usage
- Diagnostic Test of English Skills
- Assessment of English Skills
- Essentials of Grammar, Mechanics, and Usage
- 1.0 Grammar
- 1.1 Nouns
- 1.2 Pronouns
- 1.3 Verbs
- 1.4 Adjectives
- 1.5 Adverbs
- 1.6 Other Parts Of Speech
- 1.7 Sentences
- 2.0 Punctuation
- 2.1 Periods
- 2.2 Question Marks
- 2.3 Exclamation Points
- 2.4 Semicolons
- 2.5 Colons
- 2.6 Commas
- 2.7 Dashes
- 2.8 Hyphens
- 2.9 Apostrophes
- 2.10 Quotation Marks
- 2.11 Parentheses And Brackets
- 2.12 Ellipses
- 3.0 Mechanics
- 3.1 Capitalization
- 3.2 Italics And Boldface
- 3.3 Abbreviations
- 3.4 Numbers
- 3.5 Word Division
- 4.0 Vocabulary
- 4.1 Frequently Confused Words
- 4.2 Frequently Misused Words
- 4.3 Frequently Misspelled Words
- 4.4 Transitional Words And Phrases
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- X
- Y
- Z
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- Gerð : 208
- Höfundur : 9675
- Útgáfuár : 2023
- Leyfi : 380
