Efnisyfirlit

• Cover
• Half Title
• Title Page
• Copyright Page
• Table of Contents
• List of images
• List of figures
• List of tables
• List of case studies
• Acknowledgements
• Guided tour
• 1 Introduction to events management
  • 1.1 Introduction to the second edition
  • 1.2 Aims of the second edition
  • 1.3 What is an event?
  • 1.4 Events management challenges
  • 1.5 Events, human history and culture
  • 1.6 The events ‘business’
  • 1.7 Role of events managers
  • 1.8 About this book
  • Industry voice
  • 1.9 Summary
  • Further reading
  • References
• 2 Event project management: feasibility, planning, delivery and evaluation
  • 2.1 Aims
  • 2.2 Introduction
  • 2.3 Events as projects
  • 2.4 Project management perspectives
  • 2.5 Event project definition, organisation and framework
  • 2.6 Project parameters
  • 2.7 Stakeholder requirements and needs
  • 2.8 The project objective statement
  • 2.9 Project planning
  • 2.10 Project optimisation
  • 2.11 Project evaluation and review techniques
  • 2.12 Project crashing
  • 2.13 Project risk management
  • 2.14 Project cost breakdown structures
  • 2.15 Project implementation
  • 2.16 Project shut-down
  • 2.17 The required competencies of an event project leader
  • Industry voice
  • 2.18 Summary
  • Further reading
  • References
• 3 Event design and production
  • 3.1 Aims
  • 3.2 Introduction
  • 3.3 Recent developments
  • 3.4 Events as designed experiences
  • 3.5 Concept and theme
  • 3.6 Understanding event experiences
  • 3.7 Event staging and logistics
  • 3.8 Summary
  • Further reading
  • References
• 4 Event operations
  • 4.1 Aims
  • 4.2 Introduction
  • 4.3 The legal environment
  • 4.4 Insurance
  • 4.5 Regulations, licences and permits
  • 4.6 Events contracts
  • 4.7 Event logistics
  • Industry voice
  • 4.8 Summary
  • Further reading
  • References
• 5 Event human resource management
  • 5.1 Aims
  • 5.2 Introduction
  • 5.3 The event human resource challenge
  • 5.4 Finding the right people
  • 5.5 The challenges in practice to the events industry
  • 5.6 Formulating and conducting event induction and acculturation
  • 5.7 Developing effective communication with event workers
  • 5.8 Event employee learning and development
  • 5.9 Motivating, maximising performance and retaining employees
  • 5.10 Remunerating staff
  • 5.11 Summary
  • Further reading
  • References
• 6 Event finance
  • 6.1 Aims
  • 6.2 Introduction
  • 6.3 Financial terminology
  • 6.4 Financial planning and control
  • 6.5 Users of event finance information
  • 6.6 Budgeting and events
  • 6.7 Budgeting as a logically sequenced planning process
  • 6.8 Common methods of budgeting
  • 6.9 Applying budgeting to worked examples
  • 6.10 Comparing actual and budgeted performance
  • 6.11 Summary
  • Further reading
  • References
• 7 Event marketing
  • 7.1 Aims
  • 7.2 Introduction
  • 7.3 Event marketing planning
  • 7.4 Event sponsorship
  • Industry voice
  • 7.5 Summary
  • Further reading
  • References
• 8 Event health, safety and risk management
  • 8.1 Aims
  • 8.2 Introduction
  • 8.3 Health and safety legislation
  • 8.4 Health and safety management
  • 8.5 Risk management
  • 8.6 Risk assessment
  • 8.7 Specific event risks
  • Industry voice
  • 8.8 Summary
  • Further reading
  • References
• 9 Sporting events
  • 9.1 Aims
  • 9.2 Introduction
  • 9.3 Overview of the sports industry
  • 9.4 Managing the sporting event: managing participants
  • 9.5 Sporting events marketing
  • Industry voice
  • 9.6 Summary
  • Further reading
  • References
• 10 Mega-events
  • 10.1 Aims
  • 10.2 Introduction
  • 10.3 Defining mega-events
  • 10.4 Mega-event periods
  • 10.5 Mega-event tourism
  • Industry voice
  • 10.6 Summary
  • Further reading
  • References
• 11 Events in the public and third sectors
  • 11.1 Aims
  • 11.2 Introduction
  • 11.3 The public sector
  • 11.4 Events in the public sector
  • 11.5 The third sector
  • 11.6 Events in the third sector
  • 11.7 Other not-for-profit events
  • Industry voice
  • 11.8 Summary
  • Further reading
  • References
• 12 Corporate events
  • 12.1 Aims
  • 12.2 Introduction
  • 12.3 Categorisation
  • 12.4 Key logistical issues for corporate events
  • 12.5 The corporate event customer
  • 12.6 Corporate event evaluation
  • Industry voice
  • 12.7 Summary
  • Further reading
  • References
• 13 Cultural events and festivals
  • 13.1 Aims
  • 13.2 Introduction
  • 13.3 Cultural events
  • 13.4 Festivals
  • 13.5 Types of cultural events and festivals
  • 13.6 Programming cultural events and festivals
  • 13.7 Marketing cultural events and festivals
  • 13.8 The public role of cultural events and festivals
  • Industry voice
  • 13.9 Summary
  • Further reading
  • References
• 14 Event impacts, sustainability and legacy
  • 14.1 Aims
  • 14.2 Introduction
  • 14.3 Event impacts
  • 14.4 Measuring impacts and evaluating events
  • 14.5 Event sustainability
  • 14.6 Event legacies
  • 14.7 Events and the new economics
  • Industry voice
  • 14.8 Summary
  • Further reading
  • References
• 15 Events and the media
  • 15.1 Aims
  • 15.2 Introduction
  • 15.3 What is the media?
  • 15.4 The role of the media in events management
  • 15.5 The media and links to stakeholders
  • 15.6 Media management
  • 15.7 The impact of media coverage on events
  • 15.8 Crisis management for event managers
  • Industry voice
  • 15.9 Summary
  • Further reading
  • References
• Index

UM RAFBÆKUR Á HEIMKAUP.IS

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