
Lýsing:
Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events.
This new edition has been updated to include: • New and updated content on developments in technology, risk management and event volunteering. • New and updated case studies that include emerging economies. • New industry voices by international practitioners. Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management.
Annað
- Höfundar: Charles Bladen, James Kennell, Emma Abson, Nick Wilde
- Útgáfa:2
- Útgáfudagur: 30-10-2017
- Hægt að prenta út 2 bls.
- Hægt að afrita 2 bls.
- Format:ePub
- ISBN 13: 9781317442240
- Print ISBN: 9781138907058
- ISBN 10: 1317442245
Efnisyfirlit
- Cover
- Half Title
- Title Page
- Copyright Page
- Table of Contents
- List of images
- List of figures
- List of tables
- List of case studies
- Acknowledgements
- Guided tour
- 1 Introduction to events management
- 1.1 Introduction to the second edition
- 1.2 Aims of the second edition
- 1.3 What is an event?
- 1.4 Events management challenges
- 1.5 Events, human history and culture
- 1.6 The events ‘business’
- 1.7 Role of events managers
- 1.8 About this book
- Industry voice
- 1.9 Summary
- Further reading
- References
- 2 Event project management: feasibility, planning, delivery and evaluation
- 2.1 Aims
- 2.2 Introduction
- 2.3 Events as projects
- 2.4 Project management perspectives
- 2.5 Event project definition, organisation and framework
- 2.6 Project parameters
- 2.7 Stakeholder requirements and needs
- 2.8 The project objective statement
- 2.9 Project planning
- 2.10 Project optimisation
- 2.11 Project evaluation and review techniques
- 2.12 Project crashing
- 2.13 Project risk management
- 2.14 Project cost breakdown structures
- 2.15 Project implementation
- 2.16 Project shut-down
- 2.17 The required competencies of an event project leader
- Industry voice
- 2.18 Summary
- Further reading
- References
- 3 Event design and production
- 3.1 Aims
- 3.2 Introduction
- 3.3 Recent developments
- 3.4 Events as designed experiences
- 3.5 Concept and theme
- 3.6 Understanding event experiences
- 3.7 Event staging and logistics
- 3.8 Summary
- Further reading
- References
- 4 Event operations
- 4.1 Aims
- 4.2 Introduction
- 4.3 The legal environment
- 4.4 Insurance
- 4.5 Regulations, licences and permits
- 4.6 Events contracts
- 4.7 Event logistics
- Industry voice
- 4.8 Summary
- Further reading
- References
- 5 Event human resource management
- 5.1 Aims
- 5.2 Introduction
- 5.3 The event human resource challenge
- 5.4 Finding the right people
- 5.5 The challenges in practice to the events industry
- 5.6 Formulating and conducting event induction and acculturation
- 5.7 Developing effective communication with event workers
- 5.8 Event employee learning and development
- 5.9 Motivating, maximising performance and retaining employees
- 5.10 Remunerating staff
- 5.11 Summary
- Further reading
- References
- 6 Event finance
- 6.1 Aims
- 6.2 Introduction
- 6.3 Financial terminology
- 6.4 Financial planning and control
- 6.5 Users of event finance information
- 6.6 Budgeting and events
- 6.7 Budgeting as a logically sequenced planning process
- 6.8 Common methods of budgeting
- 6.9 Applying budgeting to worked examples
- 6.10 Comparing actual and budgeted performance
- 6.11 Summary
- Further reading
- References
- 7 Event marketing
- 7.1 Aims
- 7.2 Introduction
- 7.3 Event marketing planning
- 7.4 Event sponsorship
- Industry voice
- 7.5 Summary
- Further reading
- References
- 8 Event health, safety and risk management
- 8.1 Aims
- 8.2 Introduction
- 8.3 Health and safety legislation
- 8.4 Health and safety management
- 8.5 Risk management
- 8.6 Risk assessment
- 8.7 Specific event risks
- Industry voice
- 8.8 Summary
- Further reading
- References
- 9 Sporting events
- 9.1 Aims
- 9.2 Introduction
- 9.3 Overview of the sports industry
- 9.4 Managing the sporting event: managing participants
- 9.5 Sporting events marketing
- Industry voice
- 9.6 Summary
- Further reading
- References
- 10 Mega-events
- 10.1 Aims
- 10.2 Introduction
- 10.3 Defining mega-events
- 10.4 Mega-event periods
- 10.5 Mega-event tourism
- Industry voice
- 10.6 Summary
- Further reading
- References
- 11 Events in the public and third sectors
- 11.1 Aims
- 11.2 Introduction
- 11.3 The public sector
- 11.4 Events in the public sector
- 11.5 The third sector
- 11.6 Events in the third sector
- 11.7 Other not-for-profit events
- Industry voice
- 11.8 Summary
- Further reading
- References
- 12 Corporate events
- 12.1 Aims
- 12.2 Introduction
- 12.3 Categorisation
- 12.4 Key logistical issues for corporate events
- 12.5 The corporate event customer
- 12.6 Corporate event evaluation
- Industry voice
- 12.7 Summary
- Further reading
- References
- 13 Cultural events and festivals
- 13.1 Aims
- 13.2 Introduction
- 13.3 Cultural events
- 13.4 Festivals
- 13.5 Types of cultural events and festivals
- 13.6 Programming cultural events and festivals
- 13.7 Marketing cultural events and festivals
- 13.8 The public role of cultural events and festivals
- Industry voice
- 13.9 Summary
- Further reading
- References
- 14 Event impacts, sustainability and legacy
- 14.1 Aims
- 14.2 Introduction
- 14.3 Event impacts
- 14.4 Measuring impacts and evaluating events
- 14.5 Event sustainability
- 14.6 Event legacies
- 14.7 Events and the new economics
- Industry voice
- 14.8 Summary
- Further reading
- References
- 15 Events and the media
- 15.1 Aims
- 15.2 Introduction
- 15.3 What is the media?
- 15.4 The role of the media in events management
- 15.5 The media and links to stakeholders
- 15.6 Media management
- 15.7 The impact of media coverage on events
- 15.8 Crisis management for event managers
- Industry voice
- 15.9 Summary
- Further reading
- References
- Index
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- Gerð : 208
- Höfundur : 9508
- Útgáfuár : 2017
- Leyfi : 380