Efnisyfirlit

• Cover
• Half Title
• Series
• Title
• Copyright
• Contents
• List of figures
• List of photos
• List of tables
• Case studies
• The authors
• Series editors
• Series preface
• Preface
• Acknowledgements
• Part 1 Event context
  • 1 An overview of the event field
    • Introduction
    • Events as benchmarks for our lives
    • The rich tradition of events
    • Industrialisation, festivals and the sporting event calendar
    • Birth of an events industry?
    • What are events?
    • Categorising events
    • The structure of the events industry
    • Events management education and training
    • Recognition of events management as a profession
    • Career opportunities in events
    • Event sector maturity
    • Summary
    • Questions
    • Case study 1.1: The power of celebration – the globalisation and impact of the festivals and events industry
    • Case study 1.2: MPI World Education Congress 2020 – driving the industry forward with successful and safe hybrid events
  • 2 Perspectives on events
    • Introduction
    • The government perspective
    • The corporate perspective
    • The community perspective
    • Summary
    • Questions
    • Case study 2.1: Edinburgh – ‘the world’s leading festival city’
    • Case study 2.2: Putting CSR at the heart of an annual conference’s agenda by Ashfield Event Experiences
  • 3 The event planning context
    • Introduction
    • Social and cultural context
    • Political context
    • Legal and regulatory context
    • Environmental context
    • Economic context
    • Event legacies
    • Summary
    • Questions
    • Case study 3.1: Campaigning against climate change
    • Case study 3.2: Glasgow 2014 Commonwealth Games legacy
  • 4 Event tourism planning
    • Introduction
    • Government involvement in event tourism
    • The event tourism strategic planning process
    • Situational analysis
    • Development of event tourism goals
    • Creation of an event tourism organisational structure
    • Development of an event tourism strategy
    • Implementation and evaluation of an event tourism strategy
    • Evaluation of event tourism strategy
    • Summary
    • Questions
    • Case study 4.1: The National Events Strategy for Wales 2022 to 2030
    • Case study 4.2: Notting Hill Carnival
  • 5 Sustainable event management
    • Introduction
    • The environmental impacts of event production
    • Event sustainability policies
    • Measurement, industry initiatives and certification
    • Summary
    • Questions
    • Case study 5.1: Boardmasters’ approach to sustainability
    • Case study 5.2: The Ocean Race 2017–2018
• Part 2 Planning
  • 6 Strategic event planning
    • Introduction
    • What is strategic planning?
    • Strategic planning process for new and geographically mobile events
    • Summary
    • Questions
    • Case study 6.1: Liverpool Irish Festival Business Plan 2020–2025
    • Case study 6.2: Leaving legacies from the Platinum Jubilee Pageant
  • 7 Conceptualising the event
    • Introduction
    • Stakeholders in events
    • The host organisation
    • The host community
    • Sponsors
    • Media
    • Co-workers
    • Participants and spectators
    • Sourcing events
    • Creating the event concept
    • Evaluating the event concept
    • Summary
    • Questions
    • Case study 7.1: School of Rock
    • Case study 7.2: AV Awards
  • 8 Event project management
    • Introduction
    • What is a project and what is project management?
    • Considerations when applying project management in event settings
    • Skills and knowledge required by event project managers
    • Event project management phases
    • Project management software for events
    • Limitations of the project management approach to event management
    • Convergence
    • Summary
    • Questions
    • Case study 8.1: Project management lessons from the Fyre Festival
  • 9 Event financial planning
    • Introduction
    • The event financial management process
    • Useful tools, practices and concepts aligned with best practice event financial management
    • Commitment account
    • Summary
    • Questions
    • Case study 9.1: Innovative ticket pricing at Greenbelt Festival
  • 10 Human resource management and events
    • Introduction
    • Considerations associated with human resource planning for events
    • The human resource management process for events
    • Motivating staff and volunteers
    • Building effective staff and volunteer teams
    • Legal obligations
    • Equality, diversity and inclusion
    • Summary
    • Questions
    • Case study 10.1: The people matrix of the Woodford Folk Festival – building a passionate team
  • 11 Marketing planning for events
    • Introduction
    • What is marketing?
    • The need for marketing
    • The nexus between event marketing and management
    • The role of strategic marketing planning
    • Marketing context
    • Market analysis
    • Steps in the strategic event marketing planning process
    • The event experience
    • People and partnerships
    • The marketing plan
    • Summary
    • Questions
    • Case study 11.1: A dissection of modern-day event marketing strategies
  • 12 Promotion: Integrated marketing communication for events
    • Introduction
    • Application of IMC
    • Establishing the IMC budget
    • Elements of IMC
    • Selecting the promotional mix
    • Controlling, monitoring and evaluation
    • Summary
    • Questions
    • Case study 12.1: International Confex
  • 13 Sponsorship of events
    • Introduction
    • What is sponsorship?
    • Trends influencing the growth in sponsorship
    • Sponsorship benefits for events and sponsors
    • The value of sponsorship policy
    • Stages in developing the event sponsorship strategy
    • Managing sponsorships
    • Evaluating the effectiveness of a sponsorship
    • Summary
    • Questions
    • Case study 13.1: Microsoft UK’s sponsorship of the 2002 Commonwealth Games
    • Case study 13.2: Cheltenham Festivals
• Part 3 Event operations and evaluation
  • 14 Event design and production
    • Introduction
    • Key factors influencing event design decisions
    • Event design elements
    • Theming and event design
    • Recording the event
    • Contingencies
    • Summary
    • Questions
    • Case study 14.1: Driving environmental change at Goodwood Revival
    • Case study 14.2: Theming – a marketing tool
  • 15 Event logistics
    • Introduction
    • What is logistics?
    • The elements of event logistics
    • Supply of the customer
    • Supply of product – product portfolio
    • Supply of site/venue services and facilities
    • Onsite logistics
    • Shutdown
    • Techniques of logistics management
    • Control of events logistics
    • Evaluation of logistics
    • The logistics or operations plan
    • Summary
    • Questions
    • Case study 15.1: Electrical services at Glastonbury Festival
    • Case study 15.2: Inside COP26
  • 16 Legal considerations in event planning and management
    • Introduction
    • Legal structures for event ownership and management
    • Contracts
    • Intellectual property
    • Consumer protection
    • The duty of care
    • Regulations, licences and permits
    • Summary
    • Questions
    • Case study 16.1: Ticket to nowhere: Don’t let ticket fraudsters take off with your cash
    • Case study 16.2: Maria Alexiou v SOCOG (2001)
  • 17 Risk management
    • Introduction
    • What is risk?
    • Risks in event settings
    • Developing a risk management culture
    • The risk management process
    • Risk assessment
    • Further risk management methodologies
    • Occupational safety and health (OSH) and events
    • Summary
    • Questions
    • Case study 17.1: Operations and risk management at the Auckland Diwali Festival – implementation of new LPG gas bottle system
    • Case study 17.2: 200th anniversary of the Battle of Trafalgar
  • 18 Event evaluation and research
    • Introduction
    • What is event evaluation?
    • Post-event evaluation
    • How event evaluations should be used
    • The event evaluation process
    • Summary
    • Questions
    • Case study 18.1: London welcomes in 2021 with a message of thanks and hope
    • Case study 18.2: Being Human festival, United Kingdom
• References
• Index

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