Lýsing:
The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this book, written by a leading academic in the field and recommended for PR students and practitioners alike. Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving.
Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field. Face the ethical questions and dilemmas that are inherent to public relations and ensure you practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide, packed with useful tools and insights to support those in PR and corporate communications.
Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today, written by an accredited academic with over 26 years' professional experience in the field. Fully updated, this third edition includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
Annað
- Höfundur: Patricia J Parsons
- Útgáfa:3
- Útgáfudagur: 2016-04-03
- Hægt að prenta út 10 bls.
- Hægt að afrita 10 bls.
- Format:ePub
- ISBN 13: 9780749477271
- Print ISBN: 9780749477264
- ISBN 10: 074947727X
Efnisyfirlit
- Cover
- PR in Practice Series
- Title Page
- Contents
- List of figures
- About the author
- About the consultant editor
- Foreword
- Preface
- PART ONE What lies beneath
- 01 Before we begin: New profession… or one of the oldest?
- Public relations ethics: oxymoron?
- A tarnished history
- Defining our terms
- A profession or professionalism?
- Aspiring to professionalism
- Measuring your professionalism quotient
- Notes
- 02 Lies, truth and honesty: Their role in PR practice
- An epidemic of lying
- The ‘truth’ in public relations
- Can you predict honesty?
- One principle among several
- Notes
- 03 Truth, trust and the virtue of being ‘good’
- Truth and trust
- The limits of organizational responsibility
- To whom are you loyal?
- The virtue of being ‘good’
- Notes
- 04 Whose rights are right?
- Rights and responsibilities
- When my right conflicts with yours
- Conflicting rights in public relations
- Notes
- 05 The trouble with rules
- Rules rule our lives
- Those darn deontologists
- The real trouble with rules
- ‘Situations alter cases’
- Moral relativism and situations
- The problem with situations
- Notes
- 06 Utilitarianism: Right acts and wrong reasons
- What the heck is ‘utilitarianism’?
- Motives be damned
- Problems with Robin Hood
- Notes
- 01 Before we begin: New profession… or one of the oldest?
- 07 Your moral development: Cultivating respect and humility
- R-E-S-P-E-C-T
- Still the moral child
- The moral child grows up
- An ethical litmus test?
- More than good manners: ethics and etiquette
- Sexual harassment and respect
- Morality and your level of competence
- The virtue of humility
- Notes
- 08 Codes of ethics: The good, the bad and the (almost) ugly
- Codes as contracts
- Minimum standards or ideals?
- Who needs codes, anyway?
- A global code?
- Relying on a personal code
- Using personal values
- Developing your own code
- Notes
- 09 Conflicts of interest: Sex and other relationship issues
- Defining a conflict
- Sleeping with… the enemy?
- Practicalities before ethics
- Outside conflicts
- Personal relationships and ethical principles
- Other conflict situations
- Notes
- 10 (Very) personal ethical decisions: Whistle-blowing and moonlighting
- A dilemma you don’t need
- A continuum of tattling
- How to be a whistle-blower
- Tattling
- The temptations of moonlighting
- Notes
- 11 Public relations ethics and traditional media
- Our relationship with journalists
- Media access and ethics
- Journalists have codes, too
- Aspects of ethical media relations
- Media transparency and PR ethics
- PR ethics and the disappearing gatekeepers
- Notes
- 12 PR ethics and social media
- New media, new ethical dilemmas
- Inauthentic online communication
- Sponsored online material
- Social media and your internal public
- Ethics and ‘native advertising’
- Guidance for ethical social media engagement
- Notes
- 13 Persuasion, propaganda and advocacy: The ethics of influence
- Engineering consent
- Ethical persuasion… an oxymoron?
- PR for biker gangs?
- Any client, any time?
- The advocate arises
- The ‘right’ to PR counsel
- Sneaky propaganda
- A war of words
- The pitfalls of euphemism
- Doublespeak
- The ‘controlled lexicon’
- The vocabulary of public relations
- Persuasion by lobby
- Transparency versus obfuscation
- Notes
- 14 Supporting ‘good causes’: Bad ethics or bad taste?
- ‘Aware’ of the issues
- A staple of community relations
- Seeking a good fit
- From good causes to good taste
- Notes
- 15 Deceptive authorship: Ghostwriting and plagiarism
- A PR practice
- The unseen author
- Crossing the line?
- Acceptable versus unacceptable uses
- Notes
- 16 Making decisions: The true reality of everyday ethics
- Why make a decision at all?
- The best you can hope for
- Ethical dilemmas: not all the same
- Decision steps
- Making those ethical decisions in PR
- A case in point
- Other approaches
- Criteria for second-guessing
- PR practitioners as ethical decision-makers
- The researcher told us so
- Notes
- 17 PR and the corporate ethics programme
- Organizational ethics/Pr ethics:not the same thing
- Ethics as window-dressing
- Social responsibility defined
- The case of the triple bottom line
- Organizational ethics and PR
- Notes
- 18 The future of ethical public relations: Education and leadership
- Why we care about an ethical future
- Back to the classroom
- Developing future PR leaders
- Drawing to a conclusion
- Notes
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