Efnisyfirlit

• Title
• Copyright
• Brief contents
• Contents
• List of figures
• List of tables
• List of boxes
• About the authors
• Preface to the fifth edition
• Acknowledgements
• Tour of the book
• 1. Understanding research
  • 1.1 Introduction
  • 1.2 Nature and purpose of business research
  • 1.3 Classifying research
  • 1.4 Academic levels of research
  • 1.5 Overview of the research process
  • 1.6 Supervision
  • 1.7 Characteristics of good research
  • 1.8 Conclusions
  • References for further reading
  • Activities
• 2. Dealing with practical issues
  • 2.1 Introduction
  • 2.2 Knowledge, skills and personal qualities
  • 2.3 Generating a research topic
  • 2.4 Negotiating access to data
  • 2.5 Research ethics
  • 2.6 Managing the research project
  • 2.7 Funding the research
  • 2.8 Conclusions
  • References for further reading
  • Activities
• 3. Identifying your research paradigm
  • 3.1 Introduction
  • 3.2 The two main paradigms
  • 3.3 Philosophical assumptions of positivism and interpretivism
  • 3.4 Comparing positivism and interpretivism
  • 3.5 Pragmatism
  • 3.6 Conclusions
  • References for further reading
  • Activities
• 4. Designing the research
  • 4.1 Introduction
  • 4.2 Link between paradigm and methodology
  • 4.3 Methodologies associated with positivism
  • 4.4 Methodologies associated with interpretivism
  • 4.5 Triangulation
  • 4.6 Conclusions
  • References for further reading
  • Activities
• 5. Searching and reviewing the literature
  • 5.1 Introduction
  • 5.2 Searching the literature
  • 5.3 Referencing
  • 5.4 Reviewing the literature
  • 5.5 Avoiding plagiarism
  • 5.6 Conclusions
  • References for further reading
  • Activities
• 6. Writing your research proposal
  • 6.1 Introduction
  • 6.2 Overview of research design
  • 6.3 The research problem
  • 6.4 Purpose of the research
  • 6.5 The research questions
  • 6.6 Writing the research proposal
  • 6.7 Evaluating your proposal
  • 6.8 Conclusions
  • References for further reading
  • Activities
  • Appendix: examples of business research proposals
• 7. Collecting qualitative data
  • 7.1 Introduction
  • 7.2 Main issues in collecting qualitative data
  • 7.3 Interviews
  • 7.4 Critical incident technique
  • 7.5 Focus groups
  • 7.6 Protocol analysis
  • 7.7 Diary methods
  • 7.8 Observation
  • 7.9 Conclusions
  • References for further reading
  • Activities
• 8. Analysing qualitative data
  • 8.1 Introduction
  • 8.2 Main issues in analysing qualitative data
  • 8.3 A general analytical procedure
  • 8.4 Content analysis
  • 8.5 Discourse analysis
  • 8.6 Evaluating your analysis
  • 8.7 Conclusions
  • References for further reading
  • Activities
• 9. Integrated collection and analysis methods
  • 9.1 Introduction
  • 9.2 Grounded theory
  • 9.3 Repertory grid technique
  • 9.4 Cognitive mapping
  • 9.5 Conclusions
  • References for further reading
  • Activities
• 10. Collecting data for statistical analysis
  • 10.1 Introduction
  • 10.2 Main issues in collecting data for statistical analysis
  • 10.3 Variables
  • 10.4 Data collection methods
  • 10.5 Designing questions
  • 10.6 Coding questions
  • 10.7 Conclusions
  • References for further reading
  • Activities
• 11. Analysing data using descriptive statistics
  • 11.1 Introduction
  • 11.2 Key concepts in statistics
  • 11.3 Getting started with SPSS
  • 11.4 Frequency distributions
  • 11.5 Measuring central tendency
  • 11.6 Measuring dispersion
  • 11.7 Normal distribution
  • 11.8 Conclusions
  • References for further reading
  • Activities
• 12. Analysing data using inferential statistics
  • 12.1 Introduction
  • 12.2 Planning the analysis
  • 12.3 Tests of difference
  • 12.4 Tests of association and correlation
  • 12.5 Linear regression
  • 12.6 Time series analysis
  • 12.7 Conclusions
  • References for further reading
  • Activities
• 13. Writing your dissertation or thesis
  • 13.1 Introduction
  • 13.2 Planning how to write up your research
  • 13.3 Structure and content
  • 13.4 Presenting qualitative and quantitative data
  • 13.5 Preparing for your viva voce
  • 13.6 Conclusions
  • References for further reading
  • Activities
• 14. Publishing your research
  • 14.1 Introduction
  • 14.2 Developing a publications strategy
  • 14.3 Writing a conference paper
  • 14.4 Presenting a conference paper or poster
  • 14.5 Writing a journal article
  • 14.6 Responding to reviewers’ comments
  • 14.7 Conclusions
  • References for further reading
  • Activities
• 15. Troubleshooting
  • 15.1 Introduction
  • 15.2 Getting started
  • 15.3 Managing the process
  • 15.4 Identifying a topic and a research problem or issue
  • 15.5 Making a preliminary plan of action
  • 15.6 Finding a theoretical framework
  • 15.7 Writing the proposal
  • 15.8 Choosing a methodology
  • 15.9 Searching and reviewing the literature
  • 15.10 Collecting the research data
  • 15.11 Organising qualitative research data
  • 15.12 Analysing the research data
  • 15.13 Structuring the dissertation or thesis
  • 15.14 Writing the dissertation or thesis
  • 15.15 Dealing with writer’s block
  • 15.16 Achieving the standards
  • 15.17 Eleventh-hour strategies for finishing your dissertation or thesis
  • 15.18 Developing a publications strategy
  • 15.19 Presenting a conference paper
  • 15.20 Dealing with reviewers’ comments
• Appendix: random number tables
• Glossary
• Subject Index

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