Efnisyfirlit

• Title Page
• Contents
• Foreword
• Glossary
  • Job Opportunities
  • Job Seeking
  • The Optimum Portfolio
  • First Impressions
• One: Graphic Design
  • 1 Inspirations and Motivations
    • Michael Bierut: On Being a Graphic Designer
    • Stephen Doyle: Selfish – In a Good Way
    • Stefan Sagmeister: On Being Self-Motivated
    • Arnold Schwartzman: Still Designing after All These Years
    • Gail Anderson: The Joys of Print Design
  • 2 Starting A Studio or Working for Someone Else
    • Lynda Decker: Mapping Out the Future
    • Fernando Music: From Boss to Employee
    • Allison Henry Aver: Working Holistically
    • Romain Raclin: Creative Space
    • Alexander Isley: Staying Independent
    • Agnieszka Gasparska: Small Is Sensible
    • Bobby Martin and Jennifer Kinon: Championing Design
    • Antonio Alcalá: What a Dream Client Looks Like
    • Mark Pernice: From Band Member to Design Leader
    • Tamara Gildengers Connolly: Balancing Studio and Home
    • Araba Simpson: One Person, All Alone
    • Matt Luckhurst: Designing for Design Firms
  • 3 Partners on Partnering
    • Hjalti Karlsson and Jan Wilker: Not a Lot of Verbalizing
    • Stuart Rogers and Sam Eckersley: Sharing Responsibilities
    • Justin Colt and Jose Fresneda: How Partners Become Partners
    • Greg D’Onofrio and Patricia Belen: Two Partners, One Passion
    • Scott Buschkuhl: At Present We Are Three
• Two: Design Genres
  • 4 Letters and Type
    • Marian Bantjes: Lettering as Art and Business
    • Andy Cruz and Rich Roat: There’s a Type Designer in the House
    • Pierre di Scuillo: Typography That Speaks Up
    • Ross MacDonald: An Illustrator’s Passion for Type
    • Roberto de Vicq de Cumptich: For the Love of Type
    • How Many Typefaces Can You Love? (sidebar)
  • 5 Making Logos and Marks
    • Mark Fox: The Mark Maker
  • 6 Books and Book Jackets
    • Scott-Martin Kosofsky: Making a Living Doing Books
    • Michael Carabetta: Books and E-Books
    • Paul Buckley: The Bookkeeper
    • Jim Heimann: Making Visual Books
  • 7 Editorial Design
    • Len Small: Print Is Bouncing Back
    • Susanna Shannon: Art Director Becomes Editor
  • 8 Social Innovation
    • Mark Randall: Citizen Designer
    • Bob McKinnon: Socially Impactful Design
  • 9 Branding and Packaging
    • Sharon Werner: Approachable Design
  • 10 Illustration Design
    • Michel Bouvet: The Citizen Designer
    • Mirko Ilic: Design Is Like Classical Ballet
    • Steve Brodner: Graphic Commentary and Design
    • Steven Guarnaccia: The Old New Illustration
    • Neil Gower: Fraudulent Graphic Designer
    • Craig Frazier: Designing Pictures
• Three: Transitional Design
  • 11 Understanding Change
    • Richard Saul Wurman: The Architect of Understanding
    • Crossing Disciplines (sidebar)
    • Petrula Vrontikis: Creating Interactions
    • Erik Adigard: The Experience of the Information
    • Véronique Marrier: Graphic Design as a Cause
    • Making Transitions: Returning to School with Barbara DeWilde (sidebar)
  • 12 Eccentrics and Design Quirkiness
    • Charles S. Anderson: Celebrating Commercial Art
    • Antoine Audiau and Manuel Warosz: Over-the-Top Digital D.I.Y.
    • Ludovic Houplain/H5: Getting an Oscar for Graphic Design
    • Cary Murnion: Designing Cooties
    • Nick Ace: Speaking Frankly
  • 13 What Comes Next
    • Timothy Goodman: Disposable Ideas
    • Ryan Feerer: Making Design Meals
    • Design Entrepreneurship (sidebar)
    • Franco Cervi: “I Am Reckless!”
• Four: Digital Design
  • 14 Interactive Multimedia Installations and Interfaces
    • Debugging the Language of Digital Job Titles (sidebar)
    • Jeroen Barendse: Subverting the Mental Map
    • Julien Gachadoat: Demomaking for a Living
    • Ada Whitney: The New Motion
    • Defining the New Animation: Popularity, by J. J. Sedelmeir (sidebar)
    • Defining the New Animation: Technology’s Perks, by J. J. Sedelmeir (sidebar)
    • Jean-Louis Fréchin: Asking the Right Questions
    • Alexander Chen: Working for Google (sidebar)
  • 15 Designing Apps for Mobile Devices
    • Sean Bumgarner: Between Text and Images
    • Michel Chanaud: Always Learning
    • John Kilpatrick: Designer as Accelerator
    • Nicolas Ledoux and Pascal Béjean: Digital Books and Magazines by Contemporary Artists
    • Typography on the Web, by Jason Santa Maria (sidebar)
    • Frédérique Krupa: Games as Powerful Motivators
    • Girls and Games (sidebar)
  • 16 E-Commerce with a Soul
    • Randy J. Hunt: Growing into a Job
    • Lucy Sisman: Online Editorial Ventures
    • Nancy Kruger Cohen: Addicted to Startups
  • 17 User Experience Specialists
    • Bruce Charonnat: Understanding Human–Computer Interaction
    • Michael Aidan: Using the Audience as Media
    • Hugh Dubberly: Mapping the Relationship between Ideas
    • Matthew Stadler: To Publish: To Create a Public for Books
  • 18 Geeks, Programmers, Developers, Tinkerers
    • Frieder Nake: Controlling Computers with Our Thoughts
    • Mark Webster: Iterations and Algorithms
• Five: Design Education
  • 19 Making Choices
    • Andrea Marks: Old School, New School
    • Lita Talarico: Educating Design Entrepreneurs
    • Rudi Meyer: Developing the Right Attitude
    • Lucille Tenazas: Idiosyncratic Contexts
    • Liz Danzico: Interfacing with UX
    • Allan Chochinov: The Maker Generation
    • David Carroll: Students and Surveillance
    • APPS That Track, by David Carroll (sidebar)
• Appendix 1 College Directory
• Appendix 2 Additional Reading
• Index
• EULA

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