1. Bækur og afþreying
  2. Bækur og kort
  3. Rafbækur
  4. Hugvísindi
  5. Tungumál
  6. Enska

Writing Business Bids and Proposals For Dummies

Vörumerki: Dummies Series
Vörunúmer: 9781119174332
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2.990 kr.

Writing Business Bids and Proposals For Dummies

Veldu vöru

Rafræn bók. Uppl. sendar á netfangið þitt eftir kaup
Rafbók til eignar. Rafbók til eignar þarf að hlaða niður á þau tæki sem þú vilt nota innan eins árs frá því bókin er keypt. Útgáfa: 1

Efnisyfirlit

  • Cover
  • Introduction
    • About This Book
    • Foolish Assumptions
    • Icons Used in This Book
    • Beyond the Book
    • Where to Go from Here
  • Part 1: Understanding Proposal Development
    • Chapter 1: Introducing Bids and Proposals
      • Defining Bids and Proposals
      • Preparing to Propose
      • Becoming More Professional
    • Chapter 2: Understanding Different Types of Proposals
      • Responding to a Request for Proposal (RFP)
      • Writing a Proactive Proposal
      • Comparing Small and Large Proposals
      • Understanding Procurement: The Differences Among Segments
  • Part 2: Focusing on Your Customer
    • Chapter 3: Building Customer Relationships
      • Getting to Know Your Customers
      • Handling Customer Engagement: Your Sales Process
      • Managing Customer Relationships
    • Chapter 4: Giving Your Customers What They Ask For (And More)
      • Following Your Customers’ Instructions
      • Complying with Your Customers’ Requirements
      • Enhancing Compliance with Responsiveness
    • Chapter 5: Sizing Up Your Competition
      • Gathering Information About Your Competitors
      • Unseating Incumbents
      • Ghosting Your Competition
  • Part 3: Planning Your Approach
    • Chapter 6: Developing Your Proposal Process
      • Understanding Where the Proposal Process Fits In
      • Pre-Proposal Stage: To Bid or Not to Bid?
      • Proposal Development Stage: Delivering on Your Proposal Strategy
      • Post-Proposal Stage: Getting Ready for Another Round
    • Chapter 7: Setting Yourself Apart From Your Competitors
      • Presenting Features and Benefits
      • Backing Up Your Claims with Proof
    • Chapter 8: Keeping Your Proposal on Track
      • Coming Up with a Schedule That Works
      • Budgeting Your Funds and Resources
      • Choosing Your Proposal Team
  • Part 4: Creating Your Proposal
    • Chapter 9: Developing Your Proposal
      • Crafting the Executive Summary
      • Writing a Transmittal Letter
      • Describing the Customer’s Situation
      • Answering Your Customer’s Questions
      • Writing the Solution for a Proactive Proposal
      • Establishing Value in the Pricing Section
      • Building the Experience Section
      • Closing with a Call to Action
    • Chapter 10: Applying the Principles of Good Writing: Structuring Your Argument
      • Outlining to Guide Your Writing
      • Writing Clearly
      • Writing Persuasively
      • Using Headings to Guide the Reader through Your Proposal
    • Chapter 11: Making Your Proposals Look Good
      • Designing Eye-Catching, Accessible Documents
      • Applying Basic Design Principles to Make Your Proposal Stand Out
      • Using Graphics to Help Readers Understand Your Proposal
    • Chapter 12: Getting Your Proposal Out the Door
      • Getting Fresh Eyes On Your Proposal
      • Readying Your Proposal for Delivery
      • Responding to Electronic Submissions
      • Giving an Oral Presentation
  • Part 5: Taking Your Proposal to the Next Level
    • Chapter 13: Using Tools and Templates to Accelerate Your Proposals
      • Tooling Around with Proposals
      • Creating Foolproof Processes and Outputs
    • Chapter 14: Leading Proposal Teams Effectively
      • Leading Long Before the Project Begins
      • Guiding Your Team from Start to Finish
      • Taking a Virtual Approach to Proposal Team Leadership
    • Chapter 15: Making Each Proposal Better than the Last
      • Improving with Every Opportunity
      • Collecting Content for Reuse
      • Getting and Staying in Proposal Shape
  • Part 6: The Part of Tens
    • Chapter 16: Ten Templates for Building Your Proposal
      • Creating a Compliance Matrix
      • Proving Your Past Performance
      • Standardizing the Proposal Model
      • Keeping Up with Your Costs
      • Tracking Your Customer Contacts
      • Scheduling Your Process Milestones
      • Deciding Whether to Bid
      • Checking Off Production Activities
      • Checking the Checker
      • Capturing and Sharing Lessons Learned
    • Chapter 17: Ten Common Misconceptions about Bids and Proposals
      • Engaging the Customer Early Isn’t Important
      • An Executive Summary Only Summarizes Your Proposal
      • Features and Benefits Are All the Same
      • If You’re the Incumbent, You’ve Got Nothing to Worry About
      • Always Use Business Speak and Buzz Phrases in Your Proposals
      • Sales Is a Game of Numbers, So Bid on Everything
      • You Can Skip the Reviews if You’re Short on Time
      • Collecting Information about Your Competitors Is Unethical
      • After You Decide to Bid, Stick to Your Decision to the End
      • Debrief Sessions Help You Single Out Underperformers
  • Appendix: Online Resources
  • About the Authors
  • Advertisement Page
  • Connect with Dummies
  • End User License Agreement

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Eiginleikar
Vörumerki: Dummies Series
Vörunúmer: 9781119174332
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