Rafræn sending. Upplýsingar verða sendar á netfangið þitt eftir kaup
2.990 kr.
What's the Future of Business?
Rafræn sending. Upplýsingar verða sendar á netfangið þitt eftir kaup
Rafbók til eignar. Rafbók til eignar þarf að hlaða niður á þau tæki sem þú vilt nota innan eins árs frá því bókin er keypt. Útgáfa: 1
Annað
Höfundur: Brian Solis
Útgáfa:1
Útgáfudagur: 2013-03-04
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Format:ePub
ISBN 13: 9781118911051
Print ISBN: 9781118456538
ISBN 10: 1118911059
Lesa meiraMinnka
Efnisyfirlit
Front Matter
BUSINESS... MEET DESIGN
CHAPTER 0 TOTAL RECALL
THE VOICE OF THE EMPOWERED CUSTOMER
So what?
What are customers to align with if we don't first define it? What do we want them to be a part of?
ARE YOU EXPERIENCED?
#InnovateorDie
CHAPTER 1 SORRY, WE'RE CLOSED: How to Survive Digital Darwinism
DISRUPTIVE TECHNOLOGY IS A CATALYST FOR CHANGE, NOT THE REASON
The question is at what point does emerging technology or new behavior become disruptive?
CHAPTER 2 THE JOURNEY OF BUSINESS TRANSFORMATION
THERE'S A HERO IN EVERY ONE OF US
THE GREAT MYTH OF TECHNOLOGY
This is the end of business as usual.
CHAPTER 3 MEET THE NEW GENERATION OF CUSTOMERS... GENERATION C
So, how well do you know Gen Y? Let's find out...
WIDENING THE VIEW FROM GENERATION Y TO GENERATION C
DIFFERENT TIMES CALL FOR DIFFERENT MEASURES
CHAPTER 4 THE NEW CUSTOMER HIERARCHY
A NEW ERA OF SOCIAL SERVICE: PROMOTING THE EXPERIENCES OF CUSTOMERS
THE BROKEN LINK OF SOCIAL MEDIA CUSTOMER SERVICE
But, if getting closer to customers is a key objective, why do many businesses neglect the first mile of customer experiences?
CONNECTING THE DOTS IN SOCIAL MEDIA TO IMPROVE EXPERIENCES
Answer this question: What is the experience you want customers to have?
CHAPTER 5 THE DIM LIGHT AT THE END OF THE FUNNEL
FUNNEL VISION: WITHOUT AWARENESS THERE CAN BE NO CONSIDERATION
THE CLUSTER FUNNEL
CHAPTER 6 THE ZERO MOMENT OF TRUTH
In the moment of truth, how do you fare and what shared experiences are awaiting your customer?
CHAPTER 7 THE ULTIMATE MOMENT OF TRUTH
THE ULTIMATE MOMENT OF TRUTH
Your work must focus on expressions, not impressions.
CHAPTER 8 OPENING A WINDOW INTO NEW CONSUMERISM
DISCOVERY DISRUPTED
OPENING THE DOOR TO A NEW GENERATION OF CONNECTED CONSUMERISM
OPENING THE WINDOWS TO DIGITAL INFLUENCE
CHAPTER 9 THE DYNAMIC CUSTOMER JOURNEY
The importance of the influence loop cannot be overstated. It affects every stage of the journey, every moment of truth.
CHAPTER 10 INSIDE THE ELLIPSE: EMBARKING ON THE DYNAMIC CUSTOMER JOURNEY
FORMULATION (STIMULUS)
ROLE MODEL: TOMS
PRECOMMERCE (ZERO MOMENT OF TRUTH)
ROLE MODEL: GIANTNERD
COMMERCE (FIRST MOMENT OF TRUTH)
If you think that product experiences are out of your realm of responsibility, think again.
POSTCOMMERCE (ULTIMATE MOMENT OF TRUTH)
ROLE MODEL: GIFFGAFF
CHAPTER 11 IMPROVING THE UMOT TO OPTIMIZE THE ZMOT
CHAPTER 12 THE SIX PILLARS OF SOCIAL COMMERCE: Understanding the Psychology of Engagement
HEAR NO EVIL. SEE NO EVIL. SPEAK NO EVIL.
However, the truth is that new media did not “invent” conversations, experiences, or opinions.
THE A.R.T. OF ENGAGEMENT
THE PSYCHOLOGY OF SOCIAL COMMERCE
HEURISTIC NUMBER 1: SOCIAL PROOF—FOLLOW THE CROWD
HEURISTIC NUMBER 2: AUTHORITY—THE GUIDING LIGHT
HEURISTIC NUMBER 3: SCARCITY—LESS IS MORE
HEURISTIC NUMBER 4: LIKING—BUILDS BONDS AND TRUST
HEURISTIC NUMBER 5: CONSISTENCY
HEURISTIC NUMBER 6: RECIPROCITY—PAY IT FORWARD
If ignorance is bliss, awareness is awakening.
CHAPTER 13 THE IMPORTANCE OF BRAND IN AN ERA OF DIGITAL DARWINISM
This has to change.
BRANDING IS MORE IMPORTANT THAN EVER BEFORE
BRAND EMPATHY: ALWAYS IMPROVE EXPERIENCES
Give people something to stand with, something to believe in.
CHAPTER 14 WHY USER EXPERIENCE IS CRITICAL TO CUSTOMER RELATIONSHIPS
Why?
THE CRUX OF ENGAGEMENT IS INTENTION AND PURPOSE
It's easier said than done, however.
Why risk it when you can design for it?
THE EXPERIENCE REDUX
USER EXPERIENCE BECOMES THE CUSTOMER EXPERIENCE: PRINCIPLES AND PILLARS OF UX
MEDIUM-ALISM EQUALS FAUX ENGAGEMENT
THE JUXTAPOSITION OF EMPATHY AND EXPERIENCE
CHAPTER 15 INNOVATE OR DIE
That's not the strategy we're going to pursue together...
CMOS ARE AT THE CROSSROADS OF CUSTOMER TRANSACTIONS AND ENGAGEMENT
THROUGH A TELESCOPE, WE BRING THE WORLD CLOSER—THROUGH A MICROSCOPE, WE SEE WHAT WAS PREVIOUSLY INVISIBLE TO THE NAKED EYE
So, what's keeping everyone up at night?
CUSTOMER ENGAGEMENT IS NOT THE SAME AS CONVERSATIONS
TEN PRIORITIES FOR MEANINGFUL BUSINESS TRANSFORMATION
DISRUPTIVE TECHNOLOGY AND HOW TO COMPETE FOR THE FUTURE
CHAPTER 16 THE DILEMMA'S INNOVATOR
INNOVATION IS BLINDNESS: WHY INNOVATION IS FUNDAMENTAL TO THE SURVIVAL OF TOMORROW'S BUSINESS... TODAY
In the circle of life, connected consumerism is the new reality. Those businesses that don't disrupt their own markets will find their markets disrupted for them.
IN THE BATTLE AGAINST RELEVANCE VERSUS IRRELEVANCE: IT'S SURVIVAL OF THE FITTING
CHAPTER 17 THE HERO'S JOURNEY
To change takes two things: the aspiration and determination to change.
It starts with vision.
THE TASK FORCE, AKA STEERING COMMITTEE
THE STAGES OF CHANGE
THE HERO'S JOURNEY
STAGE 1: INCEPTION
STAGE 2: TRIBULATION
STAGE 3: TRANSFORMATION
STAGE 4: REALIZATION
THANK YOU
#IamtheExperience
Back Matter
NOTES
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
UM RAFBÆKUR Á HEIMKAUP.IS
Bókahillan þín er þitt svæði og þar eru bækurnar þínar geymdar. Þú kemst í bókahilluna þína hvar og hvenær sem er í tölvu eða snjalltæki. Einfalt og þægilegt!
Rafbók til eignar Rafbók til eignar þarf að hlaða niður á þau tæki sem þú vilt nota innan eins árs frá því bókin er keypt.
Þú kemst í bækurnar hvar sem er Þú getur nálgast allar raf(skóla)bækurnar þínar á einu augabragði, hvar og hvenær sem er í bókahillunni þinni. Engin taska, enginn kyndill og ekkert vesen (hvað þá yfirvigt).
Auðvelt að fletta og leita Þú getur flakkað milli síðna og kafla eins og þér hentar best og farið beint í ákveðna kafla úr efnisyfirlitinu. Í leitinni finnur þú orð, kafla eða síður í einum smelli.
Glósur og yfirstrikanir Þú getur auðkennt textabrot með mismunandi litum og skrifað glósur að vild í rafbókina. Þú getur jafnvel séð glósur og yfirstrikanir hjá bekkjarsystkinum og kennara ef þeir leyfa það. Allt á einum stað.
Hvað viltu sjá? / Þú ræður hvernig síðan lítur út Þú lagar síðuna að þínum þörfum. Stækkaðu eða minnkaðu myndir og texta með multi-level zoom til að sjá síðuna eins og þér hentar best í þínu námi.
Fleiri góðir kostir - Þú getur prentað síður úr bókinni (innan þeirra marka sem útgefandinn setur) - Möguleiki á tengingu við annað stafrænt og gagnvirkt efni, svo sem myndbönd eða spurningar úr efninu - Auðvelt að afrita og líma efni/texta fyrir t.d. heimaverkefni eða ritgerðir - Styður tækni sem hjálpar nemendum með sjón- eða heyrnarskerðingu