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Visual Social Marketing For Dummies

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  • Introduction
    • About This Book
    • Foolish Assumptions
    • Icons Used in This Book
    • Beyond the Book
    • Where to Go from Here
    • Contact Us!
  • Part I: Getting Started with Visual Social Marketing
    • Chapter 1: Marketing in the Age of Visual Content
      • Defining Visual Social Marketing
      • Appreciating the Marketing Potential of Visual Social Marketing
        • Building deeper connections
        • Increasing the believability of your marketing
        • Communicating more quickly
        • Evaluating how viewers process visual elements
        • Digging in to see how visual elements attract results on social networks
        • Recognizing the challenges facing social media marketers
        • Overcoming the clutter
      • Examining the Key Applications of Visual Social Marketing
        • Applying images on social networks
        • Applying images on visual social networks
        • Applying visual elements on websites
      • Determining the Copyright Status of Visual Elements
        • Images and videos: Embedding versus uploading
        • Avoiding legal issues when taking your own photos and videos
    • Chapter 2: Generating Website Traffic from Visual Social Marketing
      • Examining How Websites Are Shared Across a Few Popular Social Networks
        • Optimizing your website to generate traffic from Pinterest
        • Examining how search engines display images and videos
      • Preparing a Website to Generate Traffic from Visual Social Marketing
        • Assessing the pages on your site that may be shared
        • Generating images for website pages
    • Chapter 3: Developing a Visual Social Marketing Plan
      • Researching Your Category or Industry
      • Defining Your Marketing Goals
        • Link to broader marketing goals
        • Build brand awareness
        • Attract website traffic
        • Grow sales
        • Engage customers
      • Knowing Your Customers
      • Developing Your Visual Content Plan
        • Evaluating the quality of the content you create
        • Recognizing resources and constraints
        • Choosing between do-it-yourself and hiring a professional
        • Selecting the right image-oriented social networks
      • Assessing Your Visual Inventory
      • Creating and Sharing Visual Assets
      • Tracking, Measuring, and Adjusting Your Strategy
        • Assessing your results on the fly
        • Building in testing
  • Part II: Putting Together a Visual Social Media Strategy
    • Chapter 4: Acquiring and Organizing Visual Assets
      • Searching Your Resources for Visual Assets
        • Taking inventory of existing visual elements
        • Shooting photos and videos
        • Employees
        • Customers
        • Hiring professionals
        • Exploring free, licensed image sites
        • Paying via a licensed image site
      • Building a Visual Library
      • Turning Content into Visual Assets
    • Chapter 5: Tools, Tips, and Tricks for Creating Visual Assets
      • Taking Outstanding Photos
      • Selecting Photo Editing Tools
        • Free photo editing tools
        • Paid editing tools
        • Mobile editing tools
      • Benefiting from Free and Simple Ways to Create Images
        • Presentation software
        • Smartphone or tablet
        • Writing or drawing on paper or boards
        • Image sharing sites
      • Creating Videos
        • Free video editing tools
        • Paid video editing applications
  • Part III: Integrating Images into Your Social Media Marketing
    • Chapter 6: Driving Engagement on Facebook with Images
      • Images Required on Facebook Pages
        • Optimizing profile photos
        • Optimizing cover photos
      • Images in Posts
        • Editing Facebook post images
        • Optimizing Facebook post images
      • Images Generated from Links
      • Choosing the Image to Accompany a Link
      • Videos on Facebook
        • Uploading videos to Facebook
        • Sharing YouTube videos on Facebook
    • Chapter 7: Generating Interest with Visual Content on Twitter
      • The Images Required for Your Twitter Account
        • Optimized profile photos
        • Changing header and background images and the color scheme
        • Header image
        • Background image and color scheme
      • Visual Content in Status Updates
        • Photos in status updates
        • Videos in status updates
        • Visual status updates
    • Chapter 8: Improving Your Blog with Visual Content
      • Driving Traffic to Your Blog with Visual Content
        • Implementing best practices for adding images to your blog
        • Planning a strategy for posting images on your blog
      • Telling Your Story with Images
        • Uploading images to your blog
        • Linking to an image in your blog post
      • Engaging Readers with Videos on Your Blog
        • Uploading videos to your blog
        • Embedding a video on your blog
    • Chapter 9: Drawing Attention to LinkedIn with Images
      • Enhancing Your LinkedIn Profile with Visual Content
        • Adding or changing your profile image
        • Optimizing your profile photo
        • Adding images to the body of your profile
        • Including images in status updates
      • Optimizing Your LinkedIn Company Page with Visual Content
        • Harnessing photos on your LinkedIn company page
        • Including images in LinkedIn products and services descriptions
  • Part IV: Marketing via the Visual Social Networks
    • Chapter 10: Growing Your Business with Pinterest
      • How Businesses Are Using Pinterest
      • Exploring Pinterest
        • Understanding your profile settings
        • Knowing key profile statistics
      • Making Pinterest Boards That Get Results
        • Creating boards
        • Creating group boards
        • Optimizing Pinterest boards
        • Choosing the cover Pin of a Pinterest board
      • Pinning Images on Pinterest
        • Uploading a pin
        • Pinning a website (on Pinterest)
        • Using the Pin It button on a website
        • Installing the Pin It browser plug-in
        • Repinning other pins
        • Uploading versus pinning from a website
        • Optimizing pins
        • Promoted pins
      • Building Community on Pinterest
        • Exploring Pinterest content
        • Interacting with Pinterest pins, boards, and pinners
      • Driving Website Traffic With Pinterest
        • Finding content pinned from websites
        • Making your website Pinterest-friendly
        • Pinterest website analytics
    • Chapter 11: Instagramming Your Way to Success in Visual Marketing
      • Exploring Instagram
        • Benefitting from using Instagram
        • Evaluating how businesses use Instagram
        • Navigating Instagram
        • Breaking down your profile on Instagram
      • Taking and Editing Photos and Videos with Instagram
        • Editing your Instagram photos
        • Capturing Instagram videos
      • Sharing Instagram Photos and Videos
        • Optimizing the caption on your post
        • Maximizing your exposure with hashtags
      • Building an Audience on Instagram
        • Finding relevant Instagram users
        • Interacting with users on Instagram
        • Creating great-looking content for Instagram
      • Viewing Instagram Photos on a Computer
        • Instagram.com
        • Statigr.am
        • Instagram photos on a computer
    • Chapter 12: Sharing Presentations on SlideShare
      • Recognizing the Benefits of Using SlideShare
      • Getting Started with SlideShare
        • Creating a SlideShare account
        • Uploading a presentation to SlideShare
      • Exploring Advanced Upload Options
        • Uploading audio
        • Adding YouTube videos
      • Optimizing SlideShare Presentations
      • Building an Audience on SlideShare
        • Following other users
        • Interacting with other users
      • Sharing SlideShare Presentations
        • Integrating SlideShare into LinkedIn, Facebook, and Google+
        • Embedding presentations into your blog or website
    • Chapter 13: Using Infographics to Share Your Story
      • Introducing Infographics
      • Recognizing the Value of Infographics
        • Driving traffic
        • Generating links
        • Content for social networks
        • Exposure
        • Sales
      • Options for Designing an Infographic
        • Creating it yourself
        • Hiring a designer
        • Hiring an infographics company
      • Creating an Infographic
        • Brainstorming and defining the topic
        • Researching and finding data points
        • Building the story
        • Designing the infographic
        • Promoting your infographic
  • Part V: Launching into Video Social Media Marketing
    • Chapter 14: The Big Picture: Marketing with Videos
      • Understanding the Importance of Video
        • Enhancing your website with videos
        • Building your brand on video sharing sites
        • Sharing videos on other social networks
        • Harnessing user-generated videos
      • Building a Video Plan
        • Creating videos
        • Following video best practices
        • Finding video inspiration
      • Getting Realistic about Your Video Marketing Strategy
        • Recognizing the reality of viral videos
        • Promoting your videos
    • Chapter 15: Video Marketing on YouTube
      • Growing Your Business with YouTube
      • Getting Started on YouTube
        • Navigating YouTube
        • Setting the upload default settings
        • Optimizing your InVideo programming
        • Editing the advanced settings
        • Updating other fields on your channel
      • Uploading Videos for YouTube
        • Optimizing your videos
        • Completing the basic information about your video
        • Making the most of advanced settings for videos
        • Editing videos after uploading
      • Getting More from YouTube
        • Connecting with the YouTube community
        • Sharing YouTube videos
    • Chapter 16: Creating and Sharing Videos via Vine
      • Marketing Your Business with Vine
      • Exploring Vine
        • Vine Feed
        • Activity
        • Explore
        • Profile
        • Search
        • Capture Video
        • More
      • Creating a Vine Video
        • Additional camera features
        • Vine video best practices and tips
      • Sharing Vine Videos
        • Add a caption
        • Add Location
        • Add to a channel
        • Post to Vine
        • Post to Twitter and Facebook
        • Add people
        • Add tags
        • Share vines online
      • Building Community on Vine
        • Finding and following users
        • Interacting with Vine videos
  • Part VI: The Part of Tens
    • Chapter 17: Ten Types of Images to Create
      • Statistics
      • Inspirational Quotes
      • Real-Life Images
      • Infographics
      • Stock Photos with Text
      • Customer Testimonials
      • Cartoons
      • Collages
      • Product Images
      • How-to Pictures
    • Chapter 18: Ten Types of Videos to Create
      • Finding Videos for Inspiration
      • Explainer
      • How-To
      • Behind the Scenes
      • Interview
      • Product Demo
      • Customer Testimonial
      • Educational
      • Promotional
  • About the Author
  • Cheat Sheet
  • More Dummies Products


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Vörumerki: Dummies Series
Vörunúmer: 9781118772263
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Visual Social Marketing For Dummies

Vörumerki: Dummies Series
Vörunúmer: 9781118772263
Rafræn bók. Uppl. sendar á netfangið þitt eftir kaup

Veldu vöru

1.890 kr.
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