Lýsing:
If you love sports and are fascinated by business dealings in this trillion-dollar global industry, then this is the anthology you've been waiting for. The Sport Business Handbook: Insights From 100+ Leaders Who Shaped 50 Years of the Industry provides insider perspectives from more than 100 of the biggest names in the sport business industry. Plentiful examples and stories, including insiders' views of major sports deals, make this book a bible of information for those looking to begin or advance a career in the field or for anyone interested in the behind-the-scenes intricacies of sport business.
Editor Rick Horrow, an internationally known sport business and sport law expert who has been the architect of more than 100 deals worth more than $20 billion, has teamed up with renowned sport business scholar and practitioner Rick Burton and author Myles Schrag to assemble one of the most unique sport books ever published. You will be both informed and entertained by the personal insights of prominent sport business leaders, including league commissioners such as Gary Bettman, Don Garber, and Paul Tagliabue; team owners such as Jerry Colangelo and Tom Ricketts; executives such as Larry Lucchino and Pat Williams; administrators such as Joe Castiglione and Deborah Yow; professional athletes such as Scott Hamilton and Cal Ripken Jr.
; and media personalities such as Jay Bilas and Ann Meyers Drysdale. This all-star team also includes legendary Duke University men's basketball coach Mike Krzyzewski as the foreword author. The Sport Business Handbook gives you guidance for everything from the basics of breaking into the sport industry to the intricate skills required to become an industry giant: •Consider the role you want to play, what your values are, and how you can set yourself up for success in the industry.
•Understand the value of brand management and the opportunities for those with strong knowledge and skills in this area. •Embrace technology and use the power of modern media to guide your organization toward its goals. •Master leadership skills by establishing a framework for thinking and behaving as a leader at all times. Each chapter addresses a specific topic and weaves in story-like sidebars that share rare glimpses into professional dealings in sport.
These 80-plus sidebars include "Game Changer" sidebars, which describe pivotal moments that influenced sport leaders as they strived for success, and "360" sidebars, which present alternative perspectives so all viewpoints are explored in finding best practices. Instructors who adopt the text will have access to an instructor's guide that includes links to online video and audio clips that tie in directly to book topics, along with a "Breakthrough Moments" list of the 50 most significant events, chosen specifically to supplement the book's content with societal context and historical depth.
These additional tools feature questions and activities to spark classroom discussion and facilitate an enhanced learning experience for students. Nowhere else will you find such a comprehensive guide with practical advice and personal stories from the biggest names in the industry. The Sport Business Handbook is an engaging, informative book that will help you discover your strengths and develop your skills so you can become one of the leaders to shape the sport business industry for the next 50 years.
Annað
- Höfundur: Richard B. Horrow
- Útgáfa:1
- Útgáfudagur: 02/2019
- Engar takmarkanir á útprentun
- Engar takmarkanir afritun
- Format:ePub
- ISBN 13: 9781492587439
- Print ISBN: 9781492543107
- ISBN 10: 1492587435
Efnisyfirlit
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Foreword
- Preface
- Instructor’s Note
- Acknowledgments
- Part I. Launching Your Career in Sport Business
- 1. Mastering the Craft of Sport Business
- A 50-Year Front-Row Seat, by Ted Killory
- Sports Evoke Our Emotional Extremes, by Scott D. Michel
- Write Down Your Dream Job, by Richard Peddie
- 2. Essential Lessons for the Sport Business Professional
- The Value of Showing Up, by Joe Favorito
- Keep Your Head Down and Keep Working, by Jay Bilas
- 10 Principles From a “Collector” of Philosophies, by Brandon Steiner
- 3. Fostering Meaningful Business Relationships
- Take Charge to Help Give Kids Equal Opportunities, by Shane Battier
- I Want to Be President, by Andy Dolich
- Find Direction With Your Own Mission Statement, by Marc Trestman
- 1. Mastering the Craft of Sport Business
- 4. Executing a Consistent Process and Vision
- Learning to Balance Tradition and Innovation, by George Pyne
- Make Sure Your Minor League Is Major, by David A. Andrews
- Making Money With the Money You’ve Made, by Ric Edelman
- 5. Filling an Industry Need
- Outworking Adversity, by Gary Player
- Finding My Next Act After Olympic Gold, by Scott Hamilton
- Understanding the Power of Numbers, by Dan Towriss
- 6. Building a Championship Brand
- One Question Paves the Way to Compelling Stories, by Ross Greenburg
- Customizing a Message for Fans: Three Stories, by Frank Luntz
- Maintaining a Vibrant Brand With Passionate Purpose, by John Spanos and A.G. Spanos
- 7. A Mindset of Authenticity: The First Step in a Successful Sport Business Venture
- From Humble Beginnings to PGA Concessionaire, by David Lee Cook III
- Success: The Intersection of Talent and Passion, by Pat Williams
- One Good Deed Leads to Another, and Another, and Another …, by Cal Ripken Jr.
- 8. Handling Crises Calmly and Capably
- Preparation Has Always Been a Hallmark of BAA, by Tom Grilk
- Rebuilding After Katrina, by Doug Thornton
- Proactive Safety Measures Essential to Youth Sport, by Jon Butler
- 9. Building a Brand That Reflects Your Core Values
- Why Not?, by Donna Orender
- Rectify Mistakes Quickly: The Houston Dynamo Case Study, by Oliver Luck
- Pitcher-Agent Has Once-in-a-Lifetime Encounter During Comeback, by Steve Trout
- 10. Harnessing Modern Media Strategies
- The Value in the Values of the Games, by David Baker
- Going the Extra Miles Can Put You on the Map, by Ken Solomon
- Sports Require Quick Thinking for Solutions, by Jim Ganley
- 11. Changing Technologies, Changing Consumption
- Media, Athletes Both Navigating Increased Exposure, by Harvey Greene
- Filling the Gaps Between Plays, by Jim Lawson
- Attention to Detail, Top to Bottom, by Mark Williams
- 12. Using Analytics and Social Media Effectively
- Growth of Analytics Leads to Industry Evolution, by Jessica Gelman
- Pushing the Boundaries of Technology in Sport, by Angela Ruggiero
- Toward a Better Understanding of Sport Market Analytics, by Richard Lipsey
- 13. Translating Technology Into New Markets
- How “Moonshot” Technology in Regenerative Medicine Influences the Business of Sport, by Jeff Conroy
- Retail Analytics of the Future Benefits Consumer, Company, by Matt O’Toole
- Future of Sport Media Is Addressing Fans Who Lean Forward, by Chris Wagner
- 14. Developing Business Deals Consistent With Your Core Values
- Paying Back a Debt … With Interest, by Richard A. Chaifetz
- Using Sport to Explain, Engage, and Inspire, by Jon Chapman
- Do Work That Feeds Your Soul, by Don Garber
- 15. The Arc of the Deal
- Listen and Respond, by Rich McKay
- The Agent’s List, by Bob Kain
- With Your Name Comes Responsibility, by Pat Rooney Jr.
- 16. Working Toward Consensus
- “Six Win and Six Lose,” by Randy Vataha
- Doing the Unpopular, by Senator George Mitchell
- Support Helped New GM Learn on the Job, by Ann Meyers Drysdale
- 17. The Importance of Marketing in Deal Making
- Modern Sport Marketers Must Value the Experience, by Chris Lencheski
- The First Shoe Deal Came Naturally, by Sonny Vaccaro
- Globalization of the Sport Agency Business, by Philip D.M. de Picciotto
- 18. Operating Successfully in the Public and Private Domains: The Birth of MAPS and the Rebirth of Oklahoma City
- How Indy Used Sport to Build Civic Pride, by Greg Ballard
- Stadiums Are Easy to Build—It’s Only Money, by Maher Maso
- 19. Mastering Licensing Strategies as Part of Your Brand
- Global Sport Institute Researches Across Disciplines, by Kenneth L. Shropshire
- How to Handle the Complex Modern World of College Athletics, by Jack Swarbrick
- 20. Securing Strategic Sponsorships: The Sponsor’s Perspective
- Having a Purpose Gives You Perseverance, by Jamey Rootes
- Protecting Golf’s Image Required Facts, Plan, by Joe Steranka
- Role Reversal: Think About Your Check Writer’s Objectives Before You Think About Yours, by Michael Whan
- 21. Securing Strategic Sponsorships: The Rights Holder’s Perspective
- In the Right Place at the Right Time, by Dick Cass
- Be Willing to Blaze Your Own Trail—Just Don’t Forget to Bring Along Your Key Stakeholders, by Larry Scott
- The Jones Family: A Football Legacy, by Stephen Jones
- 22. Creating a Framework for Leadership
- Be Not Afraid of Greatness, by Frank Supovitz
- All I Know About Leadership I Learned as Senate Majority Leader, by Senator George Mitchell
- Defy Expectations … Prove Yourself, by Bryan R. Sperber
- 23. Operationalizing Philosophy and Values While Building a Culture of Integrity and Excellence
- Equal Pay Is a Better Business Model, by Butch Buchholz
- LeBron’s Value Is Chasing Excellence On and Off the Court, by Frederick R. Nance
- Process, People, Plan, and Careful Execution, by Nick Sakiewicz
- 24. Championing Equity, Diversity, and Inclusion in the Workplace
- More Sports = More Leadership Development Opportunities, by Ray Anderson
- Making a Difference Is a Kick, by Rolf Benirschke
- Ali Center Supports Athletes’ Push for Change, by Eli Wolff
- 25. Leadership Lessons Learned the Hard Way
- Opportunity Knocks When You Open Your Mouth, by Stan Kasten
- The Common Link Between Vegas Crooners and Hall of Famers, by Pete LaCock
- Problem Solvers Versus Problem Creators … Choose Wisely, by Pat Gallagher
- 26. Cultivating a Winning Edge
- From Athens to LA to Phoenix: Keep Chasing Your Dreams, by Derrick Hall
- The Lessons of Competitiveness, by Bob Griese
- How Orlando Used Sport to Get Out of a Rut, by Mayor Buddy Dyer
- 27. Sustaining Excellence: From Stadiums to Stewardship
- Learning From Others in LA, by Kevin Demoff
- Creating a Community Gathering Place: U.S. Bank Stadium, by Trip Boswell
- Observations From Years Working in “the Fun Business,” by Pat Gallagher
- NASCAR Whiz Kid Learns the Two Rs Early in His Career, by Michael Nichols II
- A Producer’s Perspective, by Tanner Simkins
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- Gerð : 208
- Höfundur : 13892
- Útgáfuár : 2019
- Leyfi : 379