The Portable MBA
Höfundur: Kenneth M. Eades, Timothy M. Laseter, Ian Skurnik, Peter L. Rodriguez, Lynn A. Isabella, Paul J. Sim
3.390 kr.
Lýsing:
The Portable MBA, Fifth Edition, delivers the cutting-edge business theory and practice now being taught at todays top MBA programs. Written by faculty members of the prestigious Darden School at the University of Virginia and structured around that schools world-renowned general management program, this thoroughly updated and revised edition reflects the most important trends in MBA education. Like its predecessors, this new edition delves into all the core topics covered in a typical MBA program: marketing, economics, business ethics, leadership, strategy, and human resources management, among others.
Annað
- Höfundur: Kenneth M. Eades, Timothy M. Laseter, Ian Skurnik, Peter L. Rodriguez, Lynn A. Isabella, Paul J. Sim
- Útgáfa:5
- Útgáfudagur: 2010-04-01
- Hægt að prenta út 2 bls.
- Hægt að afrita 10 bls.
- Format:ePub
- ISBN 13: 9780470627273
- Print ISBN: 9780470481295
- ISBN 10: 0470627271
Efnisyfirlit
- Cover
- Title
- Copyright
- List of Downloadable Materials
- Preface
- Note
- About the Authors
- Introduction: The MBA Degree Experience
- The Classroom
- The Community
- The Career Search
- Life Balance
- Notes
- 1: Accounting Principles
- The Framework of Accounting: The Balance Sheet Equation
- Accrual Accounting
- A Step-by-Step Guide to Reading Annual Reports
- Assessing the Financial Health of the Firm
- Managerial Accounting: Assessing Performance Against a Plan
- Accounting in MBA Curricula
- Concluding Remarks
- Notes
- 2: The Principles of Economics
- Microeconomics
- Macroeconomics
- Savings, Exports, and the Crisis of 2008–2009
- Appendix: Courses in Economics at Top Business Schools
- 3: Introduction to Business Ethics
- What Constitutes an Ethical Issue?
- Tools of Moral Reasoning
- A Method for Understanding Capitalism in Ethical Terms
- Ethical Challenges to Business
- Business Ethics in MBA Curricula
- Notes
- For Further Reading
- 4: Marketing Management
- Understanding Customers and the Market
- Developing a Specific Market Offering
- Delivering Customer Value
- Marketing in MBA Curricula
- Notes
- 5: Financial Management
- Principle #1: Think Like an Investor
- Principle #2: Invest When the Intrinsic Value of an Asset Equals or Exceeds its Cost
- Principle #3: Sell Securities (Raise Funds) When the Cash Received Equals or Exceeds the Value of Securities Sold
- Principle #4: Ignore Options at Your Peril: They Are Pervasive and Can Strongly Influence a Decision
- Conclusion: Principle #5 Says If You Get Confused, See Principle #1
- Financial Management in MBA Curricula
- MBA Careers in Finance
- Notes
- For Further Reading
- 6: Operations Management
- Defining Operations Effectiveness
- Principles of Operations Effectiveness
- Operations Strategy versus Effectiveness
- Operations Management in MBA Curricula
- Note
- For Further Reading
- 7: Managing People
- Introduction
- Understanding Ourselves and Others
- Engaging with Others One-on-One
- Collaborating with Others
- The Organizational Level
- Some Practical Principles
- MBA Concepts in Action
- Managing People in MBA Curricula
- MBA Careers in General Management
- Notes
- 8: Supply Chain Management
- Inventory: Root Causes
- Inventory: More versus Less
- Forecasts
- Bullwhip Effect
- Competitive Positioning
- Making Tactical Trade-Offs
- Balancing Cooperative Relationships with Competitive Pricing
- Global Outsourcing
- Managing a Global Supply Chain
- Supply Chain Management in MBA Curricula
- 9: Strategy—Defining and Developing Competitive Advantage
- What Is Strategy?
- The Strategy Development Process
- Strategy in MBA Curricula
- MBA Careers in Strategy
- Notes
- 10: Financial Analysis and Firm Valuation
- Part I: Historical Ratio Analysis
- Part II: Forecasting Financial Statements
- Part III: Firm Valuation
- Part IV: Other Critical Considerations in Financial Analysis
- MBA Concepts in Action
- Financial Analysis and Firm Valuation in MBA Curricula
- Notes
- 11: Consumer Behavior
- Culture
- Social Groups
- The Decision-Making Process
- Consumer Behavior in MBA Curricula
- Notes
- For Further Reading
- 12: New Product Creation
- Maintaining the Lifeblood
- New Product Creation in MBA Curricula
- 13: Entrepreneurship
- What Is an Entrepreneurial Opportunity and Where Does It Come From?
- Individuals and Macro Forces and Trends: The Nexus of Opportunity and the Individual
- Problems in Pursuing an Opportunity with Limited Resources
- Entrepreneurship in MBA Curricula
- Notes
- For Further Reading
- References
- 14: Emerging Markets and Development
- The New World Economy
- The Rise of the New Giants
- A Simple Accounting of Economic Growth
- Demographics
- The Employment Rate (1 Minus the Unemployment Rate)
- Average Worker Productivity
- An Example: Dell Tries Brazil
- Institutions and Emerging Economies
- Examples: Corruption and Bureaucratic Inefficiency
- Some Guiding Principles for Emerging Markets
- Courses on Development and International Business
- Notes
- 15: Enterprise Risk Management
- What Is Enterprise Risk Management?
- Hedging
- MBA Concepts in Action
- Notes
- 16: Leading from the Middle
- Caught in the Middle
- Middle Managers as Translators
- Thinking Like Designers
- Acting Like a Partner
- Be a Teacher
- Why Tools Aren’t Dropped and What to Do about It
- Notes
- 17: Managing Teams
- The Essence of Teamwork
- The Case for Strong Teamwork
- The Good, the Bad, and the Ugly Concerning Teams and Teamwork
- Different Teams, Same Teamwork Needed
- The Platform for Strong Teams and Teamwork
- Setting the Record Straight about Team Myths
- Great Teamwork or Not
- Improving Teamwork
- Summary
- MBA Concepts in Action
- Managing Teams in MBA Curricula
- Notes
- 18: Starting Your New Career with an MBA
- Self-Assessment
- Defining a Career Objective
- Researching the Market
- Preparing Marketing Materials
- Going to Market
- Tracking and Evaluating
- Landing the Job
- Getting Started
- Index
- End User License Agreement
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- Gerð : 208
- Höfundur : 12295
- Útgáfuár : 2010
- Leyfi : 379