The Ernst & Young Business Plan Guide
2.390 kr.
Lýsing:
This practical guide leads students carefully through every aspect involved in planning and developmentillustrating each step with a realistic sample that shows them exactly what theyll need. They'll get the nuts-and-bolts of formatting and design--techniques on how to tailor their plan to the various people and institutions who will review it, new information on funding and financing methods, and special provisions for restructuring and bankruptcy.
Annað
- Höfundur: Brian R. Ford, Jay M. Bornstein, Patrick T. Pruitt
- Útgáfa:3
- Útgáfudagur: 5/18/07
- Hægt að prenta út 10 bls.
- Hægt að afrita 2 bls.
- Format:ePub
- ISBN 13: 9781118584507
- Print ISBN: 9780470112694
- ISBN 10: 1118584503
Efnisyfirlit
- Front Matter
- Acknowledgments
- SPECIAL THANKS
- Preface
- A DEDICATION TO ENTREPRENEURSHIP AND THE ENTREPRENEURS OF AMERICA
- ABOUT THE AUTHORS
- ABOUT ERNST & YOUNG'S STRATEGIC GROWTH MARKETS PRACTICE
- THE ERNST & YOUNG ENTREPRENEUR OF THE YEAR PROGRAM
- Who Is Eligible?
- Acknowledgments
- The Purpose of a Business Plan
- CHAPTER ONE The Business Plan
- SPECIAL EXHIBITS AT THE FRANKLIN INSTITUTE
- PLANNING NEEDS TO BE DYNAMIC
- LOOKING FORWARD—THE BUSINESS PLAN AS A PLANNING DOCUMENT
- SUCCEEDING BY SUCCEEDING, SUCCEEDING BY NOT FAILING
- LOOKING BACKWARD—THE BUSINESS PLAN AS A YARDSTICK
- Figure 1.1 Succeeding by Not Failing (Half of the Formula for Success)
- RAISING CASH—THE BUSINESS PLAN AS A FINANCING TOOL
- THE BUSINESS PLAN—A MORE GENERALIZED TOOL
- USING PROFESSIONALS
- THE ROLE OF THE PLAN IN RAISING MONEY
- CHAPTER TWO Who Reads the Business Plan?
- LENDING AND THE FOUR Cs
- Character
- Cash Flow
- Collateral
- Contribution
- TERMS OF DEBT
- Repayment Period
- Rates
- INVESTORS
- The Venture Capital Fund
- Other Financing Sources
- Self, Family, and Friends
- “Angels”
- Vendors
- Corporate Venture Capitalists
- Ad Hoc Venture Pools
- LENDING AND THE FOUR Cs
- BUSINESS FORMATION
- MAJOR VARIABLES
- Liability
- Control
- Ease of Admitting New Investors
- Taxes
- Sole Proprietorships
- Limited Liability Companies
- Partnerships
- S Corporations
- C Corporations
- Table 3.1 Key characteristics of alternative forms of legal organization
- RISK INVENTORY
- Financial Risks
- Operational Risks
- Business Risks
- Transaction Risk
- TRANSACTION RISK
- THE TRANSACTION SCORECARD
- WOULD THIS HAVE BEEN A DEAL BREAKER?
- An In-Depth Look at a Business Plan
- CHAPTER FIVE Contents
- I. GOOD FOODS, INCORPORATED BUSINESS PLAN
- Section
- CHAPTER SIX Executive Summary
- TEN LITTLE RULES THAT WILL SERVE YOU WELL!
- II. EXECUTIVE SUMMARY
- The Company
- Market Potential
- Major Milestones
- Distinctive Competence
- Financial Summary
- COMMENT: EXECUTIVE SUMMARY
- CHAPTER SEVEN General Company Description
- III. GENERAL COMPANY DESCRIPTION
- COMMENT: GENERAL COMPANY DESCRIPTION
- CHAPTER EIGHT Products and Services
- IV. PRODUCTS AND SERVICES
- Child Foods
- Good Foods, Inc. Product Listing
- 6 to 12 Months
- 1 to 3 Years
- The Company's Services
- IV. PRODUCTS AND SERVICES
- COMMENT: PRODUCTS AND SERVICES
- MARKET DEFINITION AND OPPORTUNITY
- V. MARKETING PLAN
- Market Definition and Opportunity
- Traditional Children's Food Industry
- Children's Health Food Industry
- Target Markets
- Health Food Consumers
- Child Care Centers
- V. MARKETING PLAN
- COMMENT: MARKET DEFINITION AND OPPORTUNITY
- COMPETITION AND OTHER INFLUENCES
- Degree of Competition
- Future Sources of Competition
- Other Influences
- COMPETITION AND OTHER INFLUENCES
- Traditional Children's Food Industry
- Health Food Trade
- Competitive Analysis
- GFI's Competitive Edge
- Price Competition
- COMPETITION AND OTHER INFLUENCES
- Sales and Distribution Strategy
- Pricing Strategy
- Advertising, Public Relations, and Promotion
- Site Analysis
- Related Budgets
- Future Marketing Activities
- MARKETING STRATEGY
- Advertising, Public Relations, and Promotion
- Distribution
- MARKETING STRATEGY
- MARKET RESEARCH
- The Nature's Best, Incorporated® Store
- Other Market Research
- Reaction from Distributors and Retailers
- Susie's Produce Market, Sacramento, California
- Safemart Stores, Northern California Division
- Serlen & Sivin, Los Angeles, California
- Roberts Southwest Distributors, Tulsa, Oklahoma
- Well-Balanced Foods, Ridgefield, New Jersey
- Lynch Foods, Bronx, New York
- Sales by Period
- Sales by Product or Service
- Sales by Customer Group
- Market Share
- PRODUCT DEVELOPMENT
- VI. OPERATIONAL PLAN
- Product Development
- Current Product Development Status
- VI. OPERATIONAL PLAN
- MANUFACTURING
- Processing Techniques
- Planned Operations
- Production Costs
- Facilities and Properties
- Productive Resources
- Changing Technology
- Customers
- Regulation
- FDA REGULATION
- What Is Being Protected
- Impact of Protection
- Documentation
- PROTECTIONS
- THE SECOND ROW!
- TONE AT THE TOP, AND IN THE MIDDLE, TOO
- MANAGEMENT TEAM/PRINCIPALS
- Succession Planning
- Retention and Recognition
- MANAGEMENT AND ORGANIZATION
- Top Management
- Ownership
- Technical Advisory Board
- Otto Vladnick, PhD
- Mac Farland, PhD
- Margaret Valerum
- Zina Johnson, MD
- Donald Schatzbert, MD
- Mark Eichen, MD
- Business and Legal Advisers
- Marketing
- Legal
- Accounting and Finance
- Succession Planning
- ORGANIZATIONAL CHART
- Table 11.1 Anticipated Year of Initial Hirings
- MANAGEMENT RESUMES
- Judith M. Appel
- Organization and Membership
- Health-Related Education
- Academic Education
- Dr. George P. Knapp
- Currently
- Education
- Lectures
- Nutrition Papers Presented
- Papers Published
- Radio Programs
- Dr. Samuel Knapp
- Education
- Publications
- Lectures
- Radio Programs
- COMMENT: MAJOR MILESTONES
- KEEP YOUR NAME!
- STRUCTURING THE DEAL
- A WORD TO THE WISE...
- CAPITAL REQUIREMENTS
- SOURCES OF CAPITAL
- VIII. STRUCTURE AND CAPITALIZATION
- COMMENT: STRUCTURE AND CAPITALIZATION
- AN EXIT STRATEGY
- IX. FINANCIAL DATA
- NOTES AND ASSUMPTIONS FOR FINANCIAL PROJECTIONS
- NOTES AND ASSUMPTIONS FOR FINANCIAL PROJECTIONS
- Schedule 1: Projected Annual Income
- Net Sales
- Total Sales per Market
- Operating Expenses
- Year One
- Year Two
- Years Three through Five
- Interest Expense
- Income Tax Expense
- Schedule 4: Projected Annual Cash Flow
- Cash Receipts
- Cash Disbursements
- Short-Term Borrowing and Repayment
- Schedule 5: Projected Balance Sheet
- Assets
- Liabilities
- Owner's Equity
- Schedule 1: Projected Annual Income
- NOTES AND ASSUMPTIONS FOR FINANCIAL PROJECTIONS
- Table 14.1 Schedule 1: Good Foods, Incorporated Financial Projections (in thousands)
- Table 14.2 Schedule 2: Good Foods, Incorporated Summary of Historical Financial Data
- Table 14.3 Schedule 3: Good Foods, Incorporated Estimated Balance Sheet
- Table 14.4 Schedule 4: Good Foods, Incorporated Projected Annual Cash Flow (in thousands)
- Table 14.5 Schedule 5: Good Foods, Incorporated Projected Annual Balance Sheet (in thousands)
- Table 14.6 Good Foods, Incorporated Projected Annual Financial Ratios
- SAMPLE AGREEMENT OF CONFIDENTIALITY
- PEOPLE
- MONEY
- CASHING OUT
- WOMEN AND MINORITIES
- Other Resources for Entrepreneurs
- CHAPTER SEVENTEEN Resources for Entrepreneurs
- CHAPTER EIGHTEEN Conclusion
- Index
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