Efnisyfirlit

• Title Page
• Copyright
• Contents
• Preface
• Acknowledgments
• Part I. Introducing Sport Communication
  • Chapter 1. Study of Sport Communication: Revolutionary Change, Abundant Opportunities
    • Growth and Magnitude of the Sport Industry
    • Television Contracts and Growth in Sport Franchise Values
    • Segmentation of the Sport Industry
    • Role of Communication in the Sport Industry
    • Study of Sport Management
    • Study of Sport Communication
    • Preparing for a Career in Sport Communication
    • Chapter Wrap-Up
  • Chapter 2. Careers in Sport Communication
    • Careers in Management
    • Careers in Media
    • Careers in Support Services
    • Careers in Entertainment
    • Other Career Opportunities
    • Increasing Your Marketability Through Ancillary Activities
    • Your Keys to Entering the Field
    • Chapter Wrap-Up
  • Chapter 3. History and Growth of Sport Communication
    • Early Eras of Sport Journalism
    • Golden Age of Sport
    • Perspective Period
    • Transition Years
    • Pioneering Visions: Pete Rozelle and Roone Arledge
    • Contemporary Sport Communication and Digital Sport Communication
    • Chapter Wrap-Up
• Part II. Examining the Strategic Sport Communication Model (SSCM)
  • Chapter 4. Sport Communication and the SSCM
    • Definition of Sport Communication
    • Theoretical Framework of Sport Communication
    • Elements of Sport Communication
    • Popular Theories in Sport Communication
    • Strategic Sport Communication Model
    • Chapter Wrap-Up
  • Chapter 5. Personal Sport Communication
    • Forms of Personal Communication in Sport
    • Interpersonal Sport Communication
    • Elements of the Interpersonal Sport Communication Process
    • Nonverbal Communication in Sport
    • Verbal Communication in Sport
    • Effective Interpersonal Sport Communication: Skill Development
    • Chapter Wrap-Up
  • Chapter 6. Organizational and Leadership Communication in Sport
    • Organizational Sport Communication
    • Three Organizational Features That Affect Communication
    • Forms of Communication in Sport Organizations
    • Leadership Communication in Sport
    • Chapter Wrap-Up
  • Chapter 7. Sport Mass Media: Convergence and Shifting Roles
    • Twenty-First-Century Media Convergence and Corporate Consolidation
    • Sport Publishing and Print Sport Communication
    • Newspaper Sport Coverage
    • Wire Services and Technological Advancements
    • Web Sport Media
    • Sport Magazines
    • Sport Books
    • Electronic and Visual Communication
    • Chapter Wrap-Up
  • Chapter 8. Digital, Mobile, and Social Media in Sport
    • Digital Sport Media: Interactivity and the Internet
    • Internet Usage in Sport
    • Model for Online Sport Communication
    • Digital Sport Media Communication Channels
    • Chapter Wrap-Up
  • Chapter 9. Integrated Marketing Communication in Sport
    • Characteristics of the Sport Product
    • Advertising
    • Sponsorship
    • Use of Athlete Endorsers
    • Digital Media
    • Use of Data Analytics in IMC
    • Chapter Wrap-Up
  • Chapter 10. Public Relations and Crisis Communication in Sport
    • Historical Perspectives and Trends in Public Relations
    • Effective Public Relations
    • Media Relations
    • Digital Public Relations Tools
    • Community Relations
    • Communication During a Crisis
    • Chapter Wrap-Up
  • Chapter 11. Sport Communication Research
    • Practical Research in the Media Industry
    • Data, Technology, and Social Media
    • Academic Research in Sport Communication
    • Chapter Wrap-Up
• Part III. Addressing Issues in Sport Communication
  • Chapter 12. Sociological Aspects of Sport Communication
    • Race and Ethnicity
    • Mutual Influence of Sociocultural Issues and Sport
    • Gender and Sport Media
    • Nationalism and Sport Media
    • Current Sociological Issues Affecting Sport Media
    • Chapter Wrap-Up
  • Chapter 13. Legal Issues in Sport Communication
    • Constitutional Law Tension: Freedom of the Press Versus Privacy Rights
    • Constitutional Rights: Freedom of Speech
    • Rapidly Evolving Right of Publicity
    • Copyright and Trademark
    • Gender Issues in Sport Media
    • Chapter Wrap-Up
• Glossary
• Bibliography
• Index
• About the Authors

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