Efnisyfirlit

• Cover
• Introduction
  • About This Book
  • Foolish Assumptions
  • Icons Used in This Book
  • Beyond the Book
  • Where to Go from Here
• Part 1: Getting Started with Etsy
  • Chapter 1: Handmade for Each Other: Falling in Love with Etsy
    • Creative Crusade: Understanding Etsy’s Purpose and Business Model
    • World Up: Introducing the World of Etsy
    • Storefront and Center: Setting Up Your Storefront
    • Sell’s Angels: Surveying the Etsy Selling Process
    • Takin’ Care of Business: Handling Business Matters
    • Community Collage: Engaging in the Etsy Community
  • Chapter 2: Let’s Get This Party Started: Signing Up
    • Sign Me Up! Becoming a Registered User
    • It’s a Sign: Signing In
    • High Profile: Setting Up Your Public Profile
  • Chapter 3: There’s No Place Like Home: Discovering Etsy’s Home Page
    • Home Sweet Home: Etsy’s Home Page
    • Tonight’s Head(er)liner: Exploring the Header Bar
    • Category Eight: Browsing Etsy’s Category Links
    • But Wait! There’s More! Exploring More Ways to Shop from Etsy’s Home Page
    • The Velvet Blog: Reading Etsy Blog Posts
    • Campaign Promises: Tracking Etsy Campaigns
    • Say What? Discovering What Etsy Is
    • Playing Footsie: Exploring Footer Links
    • ’Appy Days: Exploring the Home Page on the Etsy App
  • Chapter 4: Account Trackula: Navigating Your Etsy Account and the Shop Manager
    • Hey You! Exploring the You Menu
    • Final Account-down: Managing Your Etsy Account
    • Shop Talk: Familiarizing Yourself with the Shop Manager
  • Chapter 5: Buy and Buy: Finding and Purchasing Items on Etsy
    • Gimme One Reason: Understanding Why You Should Buy on Etsy
    • Go Fish: Using Etsy’s Search Tool
    • Transaction Oriented: Delving into Transaction Details
    • A Review to a Kill: Leaving a Review After You Buy
    • Case in Point: Filing a Case Against a Seller
  • Chapter 6: Safe Word: Maintaining Privacy and Safety on Etsy
    • Oh, Behave! Adhering to Etsy’s House Rules
    • Private Party: Guarding Your Privacy on Etsy
    • Safe Passage: Keeping Yourself Safe on Etsy
    • Brooklyn, We Have a Problem: Reporting Issues to Etsy
• Part 2: If You Build It, They Will Come: Setting Up Your Etsy Shop
  • Chapter 7: Sell Coverage: Understanding What You Can and Can’t Sell on Etsy
    • Yes, We Can! Figuring Out What You Can Sell on Etsy
    • Just Say No! Understanding What’s Not Allowed on Etsy
    • Off with Their Heads! Knowing What Happens If You Break a Rule
  • Chapter 8: Come on In! Creating an Eye-Catching Storefront
    • Shop to It: Setting Up Your Etsy Shop
    • Picture This: Adding a Cover Photo and Shop Icon to Your Shop
    • Title Wave: Adding a Shop Title and Announcement
    • All about Me: Adding an About Section
    • Let’s See It! Viewing Your Shop
    • Team Edit-ward: Editing Your Shop Settings
  • Chapter 9: Policy Academy: Setting Your Shop’s Policies
    • Fair and Square: General Policy Tips
    • Policy Wonk: Using Etsy’s Shop Policies Template
  • Chapter 10: The Price Is Right! Pricing Your Pieces
    • Formulaic Plot: Breaking Down Your Pricing Formulas
    • Eyes on the Price: Evaluating Your Prices
    • Something Old: Pricing Vintage Items
    • How Low Can You Go? Pricing for Sales
• Part 3: She Sells Seashells (And More): Understanding the Etsy Selling Process
  • Chapter 11: Say Cheese! Photographing Your Wares
    • I’ll Take That-a-One! Choosing a Camera
    • In Style: Styling Your Photos
    • Lighting Bug: Lighting Your Shot
    • Compose Yourself: Composing Your Shot
    • Focus, People! Focusing Your Image
    • Shoot, Shoot, and Shoot Some More: Taking Lots of Pictures
    • Clean-Up on Image Five: Tidying Up Your Photos with Image-Editing Software
  • Chapter 12: Word Up: Composing Engaging Titles and Descriptions
    • Headline Muse: Writing Titillating Listing Titles
    • Story Time: Telling a Story with Your Listing Description
    • SEO Speedwagon: Using Search Engine Optimization to Drive Traffic
    • Proofread, Please! Proofreading Your Listing
  • Chapter 13: Selling Like Hotcakes: Listing Your Items
    • Lister, Lister: Listing a New Item
    • Ch-Ch-Ch-Ch-Changes: Editing a Listing
    • Copycat: Copying a Listing
    • Renewable Resources: Renewing a Listing
    • Pull the Plug: Deactivating a Listing
    • Rearrange Your Face: Rearranging the Listings in Your Etsy Shop
    • Feature Comforts: Featuring an Item in Your Etsy Shop
  • Chapter 14: Wrap It Up: Closing the Deal
    • You’ve Got Sale: Finding Out You Have a Sale
    • Baby Got Track: Keeping Track of Sales
    • Guided by Invoices: Handling Invoices
    • Show Me the Money: Receiving Payment
  • Chapter 15: The Ship Hits the Fan: Shipping Your Items
    • The Right (Packaging) Stuff: Obtaining Shipping Supplies
    • Package Deal: Showing Your Love and Care with Packaging
    • Ship Shop: Comparing Shipping Carriers
    • Crafters without Borders: Shipping Internationally
    • Ship Happens: Choosing Etsy Shipping Options
    • Profile Pick: Saving and Selecting a Shipping Profile
    • Print It to Win It: Printing Shipping Labels on Etsy
    • Deliverance: Sending Your Package on Its Merry Way
    • Marky Mark: Marking the Item as Shipped in Etsy
• Part 4: All Up in Your Bidness: Handling Business Matters
  • Chapter 16: High Exposure: Marketing Your Etsy Business
    • Brandy, You’re a Fine Girl: Building Your Brand
    • Poetry in Promotion: Using Etsy Tools to Promote Your Shop
    • Saving Facebook: Promoting Your Etsy Shop on Social Media
    • Go Postal: Sending an Email Newsletter
  • Chapter 17: You’ve Been Served: Providing Excellent Customer Service
    • Pros and Convos: Accessing Etsy Convos
    • Let’s Talk: Communicating with Buyers
    • Bungle Fever: Handling a Bungled Transaction and Other Tough Issues
  • Chapter 18: Business as Usual: Managing Your Etsy Store
    • Paradise by the Dashboard Light: Using the Shop Manager Dashboard
    • “I’m Just a Bill”: Paying Your Etsy Bill
    • Taxing Matters: Appeasing Uncle Sam
    • Recording Artist: Keeping Accurate Records
    • One Track Mind: Tracking and Analyzing Shop Stats
    • An App a Day: Using Etsy Apps to Run Your Store
    • Too Legit to Quit: Making Your Business Legit
    • The Artist Is Out: Switching to Vacation Mode
    • Hanging It Up: Closing Your Etsy Shop
  • Chapter 19: Growing Your Etsy Business
    • You Got the Whole(sale) World in Your Hands: Selling Wholesale on Etsy
    • Howdy Partner: Finding Shop Helpers and Production Partners
    • Pattern-Cake, Pattern-Cake: Building a Custom Shop with Pattern
    • Going Mobile: Taking Your Etsy Show on the Road
• Part 5: Commune System: Exploring the Etsy Community
  • Chapter 20: Community Building: Joining the Etsy Community
    • Talk among Yourselves: Using Etsy Forums
    • Go Team! Exploring Etsy Teams
    • Event Horizon: Staying Apprised of Etsy Events
    • Miss Manners: Respecting Community Etiquette
  • Chapter 21: OMG, Did You Hear? Keeping Up with Etsy News
    • All the News That’s Fit to Print: Exploring the Etsy Blog
    • Mail Bonding: Signing Up for Etsy Email Newsletters
    • Social Skills: Staying in Touch Using Social Media
    • Proto Baggins: Joining Etsy Prototypes
  • Chapter 22: A Love-Love Relationship: Showing Your Love for Other Etsy Sellers
    • Por Favorite: Favoriting on Etsy
    • Follow Me! Following Others on Etsy
  • Chapter 23: Help! Getting It When You Need It
    • Handy Dandy: Reading the Seller Handbook
    • Search and Rescue: Searching for Help on Etsy
    • People Person: Getting Personalized Help
• Part 6: The Part of Tens
  • Chapter 24: Ten Terrific Tips for Etsy Sellers
    • Have a Place for Everything
    • Save Time with Twosies
    • Organize Your Paperwork
    • Use What You Discover from Other Shops
    • Offer Service with a Smile
    • Network, Network, Network
    • Send an Email Newsletter
    • Learn to Say No
    • Never Give In
    • Have Fun!
  • Chapter 25: Ten Strategies for Marketing Your Etsy Shop
    • Offer Tiered Pricing
    • Understand That Giving Begets Giving
    • Provide a Guarantee
    • Consider a Loyalty Program
    • Impose a Deadline
    • Create a Great Email Signature
    • Connect with Social Media
    • Make Google Your Best Friend
    • Use Your Items in the Real World
    • Help Your Community
• About the Authors
• Advertisement Page
• Connect with Dummies
• End User License Agreement

UM RAFBÆKUR Á HEIMKAUP.IS

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