Lýsing:
Accurate bookkeeping is crucial to every business - but few people relish the task. This straight-talking guide simplifies every aspect of financial record keeping, walking you through all the basic skills you need. From tracking transactions and keeping ledgers to producing balance sheets and year-end reports, this book makes bookkeeping your best friend in business. The third edition of Bookkeeping For Dummies now contains a wealth of practical exercises and examples to hone your skills - plus, the bonus CD includes forms, checklists and templates for you to use.
Annað
- Höfundur: Colin Barrow
- Útgáfa:3
- Útgáfudagur: 2011-03-08
- Hægt að prenta út 2 bls.
- Hægt að afrita 10 bls.
- Format:Page Fidelity
- ISBN 13: 9780470979204
- Print ISBN: 9780470978108
- ISBN 10: 0470979208
Efnisyfirlit
- Starting a Business For Dummies
- About the Author
- Author’s Acknowledgments
- Contents at a Glance
- Table of Contents
- Introduction
- Why You Need This Book
- How to Use This Book
- How This Book Is Organised
- Part I: Getting Started
- Part II: Making and Funding Your Plan
- Part III: Staying in Business
- Part IV: Making the Business Grow
- Part V: The Part of Tens
- Icons Used in This Book
- Where to Go From Here
- Part I: Getting Started
- Chapter 1: Preparing for Business
- Understanding the Enduring Rules of Business Strategy
- Focus, focus, focus
- Appreciating the forces at work in your sector
- Recognising the first-to-market fallacy
- Getting in Shape to Start Up
- Assessing your abilities
- Discovering a real need
- Checking the fit of the business
- Confirming Viability
- Researching the market
- Doing the numbers
- Raising the money
- Writing up the business plan
- Going for Growth
- Gaining economies of scale
- Securing a competitive advantage
- Retaining key staff
- Gaining critical business mass
- Understanding the Enduring Rules of Business Strategy
- Chapter 1: Preparing for Business
- Chapter 2: Doing the Groundwork
- Understanding the Small Business Environment
- Defining Small Business
- Looking at the Types of People Who Start Businesses
- Making your age an asset
- Considering location
- Winning with women
- Being educated about education
- Coming Up with a Winning Idea
- Ranking popular start-up ideas
- Going with fast growth
- Spotting a gap in the market
- Revamping an old idea
- Using the Internet
- Solving customer problems
- Creating inventions and innovations
- Marketing other people’s ideas
- Being better or different
- Banning Bad Reasons to Start a Business
- Steering clear of bad assumptions
- Avoiding obvious mistakes
- Recognising that the Economy Matters
- Spotting cycles
- Preparing for the ups and downs
- Preparing to Recognise Success
- Measuring business success
- Exploring the myth and reality of business survival rates
- Deciding What You Want From a Business
- Gaining personal satisfaction (or, entrepreneurs just wanna have fun)
- Making money
- Saving the planet
- Exploring Different Types of Business
- Selling to other businesses
- Opening all hours
- Making products
- Servicing customers
- Working from Home
- Finding the space
- Checking out the rules
- Vanquishing visitors
- Assessing Yourself
- Discovering your entrepreneurial attributes
- Working out a business idea that’s right for you
- Figuring out what you’re willing to invest
- Weighting your preferences
- Finding Enough Product or People
- How much is enough?
- Buying in equipment and supplies
- Hiring in help
- Sizing Up the Market
- Figuring out what you need to know
- Finding your segment of the market
- Budgeting for your research
- Doing the preliminary research
- Conducting the research
- Working Out Whether You Can Make Money
- Estimating start-up costs
- Forecasting sales
- Exceeding break even
- Chapter 5: Structuring Your Business
- Choosing the Right Structure
- Going into Business by Yourself
- Advantages
- Disadvantages
- Settling on sole-trader status
- Building up to Network Marketing
- Evaluating the pros and cons
- Distinguishing pyramids from network marketing
- Working with a Limited Number of Other People
- Taking on an existing business
- Forming a partnership
- Looking at limited partnerships
- Checking out co-operatives
- Finding Your Way to Franchising
- Looking at franchise types
- Defining a franchise
- Founding a Larger Company
- Opting for a limited company
- Buying out a business
- Looking at Legal Issues in Marketing
- Naming your business
- Looking at logos
- Protecting patents
- Registering a trademark
- Detailing your design
- Controlling a copyright
- Abiding by fair business rules
- Setting terms of trade
- Describing your goods
- Dealing with payment problems
- Finding a Reason to Write a Business Plan
- Building confidence
- Testing your ideas
- Showing how much money you need
- Providing planning experience
- Satisfying financiers’ concerns
- Writing Up Your Business Plan
- Defining your readership
- Choosing the right packaging
- Deciding on layout and content
- Writing and editing
- Maintaining confidentiality
- Doing due diligence
- Using Business Planning Software
- Recognising the limits of software
- Reviewing systems
- Presenting Your Plan
- Starring in showtime
- Making an elevator pitch
- Connecting with Government services
- Linking to Local Enterprise Agencies (LEAs)
- Choosing Small Business Associations
- The Federation of Small Businesses
- Forum of Private Business
- The British Chambers of Commerce
- A few more strings to your bow
- Universities and Colleges
- Entering an Incubator
- Finding the right type of incubator
- Getting into an incubator
- Assisting Inventors
- Helping Young Entrepreneurs
- Attracting Livewire
- Trusting the Prince’s Trust
- Learning by doing – the Young Enterprise motto
- Assessing How Much Money You Need
- Projecting receipts
- Estimating expenses
- Working out the closing cash balances
- Testing your assumptions
- Reviewing Your Financing Options
- Deciding between debt capital and equity capital
- Examining your own finances
- Determining the Best Source of Finance for You
- Considering the costs
- Sharing ownership and control
- Beating the clock
- Staying flexible
- Gaining security and certainty
- Limiting personal liability
- Going for Debt
- Borrowing from banks
- Financing cash flow
- Getting physical
- Uniting with a credit union
- Borrowing from family and friends
- Sharing Out the Spoils
- Benefiting by business angels
- Going for venture capital
- Looking to corporate venturing
- Finding Free Money
- Getting a grant
- Winning money
- Developing Your Concept
- Composing Your Mission Statement
- Thinking through your mission
- Seeing the Vision Thing
- Setting Objectives and Goals
- Making Up the Marketing Mix
- Defining Your Product or Service Parameters
- Using Advertising to Tell Your Story
- Considering the customer’s point of view
- Making an exhibition of yourself
- Setting advertising objectives
- Deciding the budget
- Defining the message
- Choosing the media
- Choosing the frequency
- Writing a leaflet
- Using the Internet for viral marketing
- Providing opportunities to see
- Figuring your bang-for-the-buck ratio
- Getting in the News
- Deciding who to contact
- Following through
- Using blogs and social networks
- Selling and Salesmanship
- Telling the difference between selling and marketing
- Selling yourself
- Outsourcing selling
- Measuring results
- Pricing for Profit
- Caring about business conditions
- Working to your capacity
- Understanding consumer perceptions
- Skimming versus penetrating
- Avoiding setting prices too low
- Pondering Place and Distribution
- Choosing a location
- Working from home
- Selecting a distribution channel
- Chapter 11: Employing People
- Finding Great Employees
- Deciding on full- or part-timers
- Recruiting and selecting
- Testing to find the best
- Exploring Other Ways of Recruiting
- Using agencies
- Using Job Centre Plus
- Recruiting over the Internet
- Outsourcing jobs
- Motivating and Rewarding Employees
- Getting the best out of employees
- Dealing with difficult or demotivated employees
- Keeping motivation in the family
- Rewarding achievements
- Staying on the Right Side of Employment Law
- Keeping employment records
- Preparing contracts of employment
- Working legal hours
- Granting leave
- Avoiding discrimination
- Keeping the work environment healthy and safe
- Finding Great Employees
- Proposing Premises
- Calculating requirements
- Finding the right premises
- Renting or owning?
- Sorting out equipment
- Taking the Make-or-Buy Decision
- Making it yourself – pros and cons
- Outsourcing – a low investment option
- Setting quality standards
- Choosing a Supplier
- Evaluating trading terms
- Building a relationship
- Buying online
- Minimising Risk and Assessing Liability
- Protecting your employees
- Covering yourself against an employee suing
- Protecting assets
- Covering loss of profits
- Goods in transit
- Protecting yourself
- Guaranteeing goods and services
- Dissecting Directors
- Finding and Choosing Business Advisers
- Tallying up an accountant
- Investing in a bank
- Soliciting for a lawyer
- Managing a consultant
- Keeping the Books
- Recording financial information
- Starting simple with single entry
- Dealing with double entry
- Choosing the right accounting program
- Outsourcing bookkeeping
- Understanding Your Accounts
- Forecasting Cash Flow
- Reporting Your Profits
- Calculating gross profit
- Reckoning expenses
- Appreciating the different types of profit
- Accounting for Pricing
- Breaking even
- Pricing for profit
- Building in more products
- Handling price changes
- Balancing the Books
- A balance sheet
- Categorising assets
- Accounting for liabilities
- Understanding reserves
- Analysing Performance
- Using ratios
- Gearing down
- Keeping on the Right Side of the Law
- Carrying out an audit
- Filing your accounts
- Managing Your Accountant
- Tackling Taxes for Different Types of Businesses
- Figuring out sole traders and partnerships
- Looking at levies on companies
- Assessing the best legal structure
- Paying Taxes
- Valuing value-added tax
- Minimising taxes
- Handling Employment Taxes
- Paying PAYE
- Allocating national insurance
- Accounting for employment taxes
- Chapter 15: Doing Business Online
- Appreciating the Power of the Internet
- Richness versus reach
- Clicks and bricks
- Recognising the limits – there are none!
- What You Can Do Online
- Generating advertising revenue
- Recruiting staff
- Answering frequent questions
- Carrying out research
- Establishing an Internet Presence
- Deciding on content
- Designing the website
- Using a consultant
- Registering domains
- Selling Goods and Services
- Using third party websites
- Building a store front
- Getting paid online
- Fulfilling orders
- Gaining Visibility
- Understanding search engines
- Using a submissions service
- Paying for placement
- Checking out competitors
- Tracking traffic
- Appreciating the Power of the Internet
- Checking Your Internal Systems
- Keeping track of your routine
- Analysing market position
- Retaining Customers
- Realising why retaining customers matters
- Working to retain customers
- Improving Productivity
- Trimming expenses
- Increasing margins
- Working smarter
- Rewarding results
- Budgeting for Beginners
- Setting the guidelines
- Analysing the variances
- Flexing the figures
- Budgeting from zero
- Understanding the Importance of Growth
- Measuring market share
- Building a brand
- Increasing Sales
- Getting customers to buy more
- Encouraging referrals
- Entering new markets at home
- Selling overseas
- Adding new products or services
- Diversifying as a last resort
- Forming Alliances
- Going on the alliance trail
- Investigating and approaching
- Franchising Your Way to Growth
- Bolting on a franchise
- Weighing the advantages and disadvantages
- Doing the pilot
- Finding franchisees
- Rolling out the franchise
- Building a Team
- Founding principles
- Coaching and Training
- Appraising Performance
- Developing a Leadership Style
- Understanding leadership
- Delegating
- Evolving leadership styles for growth
- Managing change
- Measuring Morale
- Chapter 19: Ten Pitfalls to Avoid
- Knowing Too Little
- Being Overly Optimistic about the Market
- Underestimating Start-up Time
- Spending Too Much at the Start
- Mistaking Cash for Profit
- Choosing the Wrong Partner
- Ignoring Accounting
- Forgetting Working Capital
- Having No Clear Competitive Advantage
- Choosing the Wrong Location
- Chapter 20: Ten People to Talk to Before You Start
- Speaking with Your Spouse
- Making Use of Your Professional Network
- Benefiting from Entrepreneurs Who Started a Similar Business
- Spending Time with a Friendly Banker
- Tapping into Your Local Enterprise Agency Director
- Communicating with Your Current Boss
- Calling Your Colleagues
- Bringing in Your Best Friend
- Reporting to an Accountant
- Plugging into a Business Angel Network
- Chapter 21: Ten Ways to Cut Costs
- Using a Suggestion Scheme
- Forming Smart Circles
- Going Green
- Using Less Utilities
- Stripping Out Waste
- Reducing Shrinkage
- Negotiating with Suppliers
- Going In for Benchmarking
- Getting Kitted Out for Less
- Setting Cost-cutting Priorities
- Chapter 22: Ten Steps to Prepare to Move On
- Monitoring Market Prices
- Valuing Your Business
- Figuring Out Who to Sell To
- Dressing to Kill
- Finding Advisers
- Doing Due Diligence
- Earning Out Your Profits
- Starting Up Again
- Becoming a Business Angel
- Winding Up
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- Gerð : 208
- Höfundur : 7086
- Útgáfuár : 2011
- Leyfi : 379