Starting a Business All-in-One For Dummies

Höfundar: Bob Nelson, Eric Tyson
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Starting a Business All-in-One For Dummies

Rafræn sending. Upplýsingar verða sendar á netfangið þitt eftir kaup
Rafbók til eignar. Rafbók til eignar þarf að hlaða niður á þau tæki sem þú vilt nota innan eins árs frá því bókin er keypt. Útgáfa: 2

Efnisyfirlit

  • Cover
  • Introduction
    • About This Book
    • Foolish Assumptions
    • Icons Used in This Book
    • Where to Go from Here
  • Book 1: Moving from Idea to Reality
    • Chapter 1: Your Business in Context
      • An Overview of Feasibility Analysis
      • Understanding Your Industry
      • Researching an Industry
      • Defining Your Market Niche
      • Zeroing In on a Brand-New Product
    • Chapter 2: Refining and Defining Your Business Idea
      • Recognizing the Power of a Good Idea
      • Brainstorming New Business Ideas
      • Identifying Business Opportunities
      • Putting a Promising Idea to the Test
    • Chapter 3: Creating a Business Model
      • Identifying Who Needs a Business Model
      • Common Aspects of All Business Models
      • Business Models in Their Simplest Form
      • Examples of Business Models
      • Finding Success with a Business Model
    • Chapter 4: Finding Your Target Market
      • Gauging the Target Market
      • Determining Industry Attractiveness
      • Looking for Niche Attractiveness
      • Checking Out Customer Attractiveness
      • Finding Your Place on the Industry Value Chain
    • Chapter 5: Considering a Franchise
      • Understanding What a Franchise Is
      • Recognizing the Importance of Brands in Franchising
      • Identifying the Three Types of Franchising
      • Being Aware of the Roles and Goals of Franchisors and Franchisees
      • Reviewing Franchise Relationships
      • Nuances of the Franchisor/Franchisee Relationship
      • Considering the Pros and Cons of Franchising
  • Book 2: Planning for Your Business
    • Chapter 1: Writing a Business Plan
      • Selling Yourself on the Importance of Business Planning
      • The Anatomy of a Business Plan
      • Setting Out Your Planning Objectives
      • Identifying Your Business Plan Audiences and Key Messages
      • Establishing Your Plan’s Time Frame
      • Preparing for the Real World
    • Chapter 2: Finding the Funding
      • Starting with a Plan
      • Tapping Friends and Family
      • Finding an Angel
      • Daring to Use Venture Capital
      • Selling Stock to the Public: An IPO
      • Finding Other Ways to Finance Growth
      • Guarding Your Interests
    • Chapter 3: Setting Your Franchise’s Wheels in Motion
      • Surveying Your Options for Locale
      • Finding Your Franchise’s Habitat
      • Protected Areas, Exclusive Areas, and Encroachment Policies
      • Signing the Lease
      • Meeting Your Franchise’s Requirements
      • Getting the Goods: Merchandise and Supplies
      • Receiving Merchandise
      • Maintaining Inventory
      • Getting Good Training for Yourself and Your Management
    • Chapter 4: Starting a Home-Based Business
      • Looking at the Basics of Home-Based Business
      • Examining the Good News and the Bad
      • Taking the Home-Based Business Quiz
      • Starting Something from Scratch
      • Transitioning into Your Home-Based Business
    • Chapter 5: Creating an Online Presence for Your Business
      • Feng Shui-ing Your Website
      • Creating Content That Attracts Customers
      • Nip and Tuck: Establishing a Visual Identity
      • Inviting Comments from Customers
      • Moving from Website to Web Presence
    • Chapter 6: Starting with the Right Legal Structure
      • Introducing the Legal Business Classifications
      • Going It Alone: The Sole Proprietorship
      • Choosing a Partner: The Partnership
      • Going for the Gold: The Corporation
      • Offering Flexibility: The S Corporation, the LLC, and the Nonprofit Corporation
      • Benchmarking Your Best Choice
  • Book 3: Handling Your Finances
    • Chapter 1: Setting Up the Books
      • Bookkeepers: The Record Keepers of the Business World
      • Wading through Basic Bookkeeping Lingo
      • Pedaling through the Accounting Cycle
      • Tackling the Big Decision: Cash-Basis or Accrual Accounting
      • Seeing Double with Double-Entry Bookkeeping
      • Differentiating Debits and Credits
      • Outlining Your Financial Road Map with a Chart of Accounts
      • Starting with the Balance Sheet Accounts
      • Tracking the Income Statement Accounts
      • Setting Up Your Chart of Accounts
    • Chapter 2: Reporting Profit or Loss in the Income Statement
      • Presenting Typical Income Statements
      • Taking Care of Housekeeping Details
      • Being an Active Reader
      • Deconstructing Profit
      • Pinpointing the Assets and Liabilities Used to Record Revenue and Expenses
      • Reporting Unusual Gains and Losses
      • Watching for Misconceptions and Misleading Reports
    • Chapter 3: Showing Financial Condition in the Balance Sheet
      • Expanding the Accounting Equation
      • Presenting a Proper Balance Sheet
      • Judging Liquidity and Solvency
      • Understanding That Transactions Drive the Balance Sheet
      • Sizing Up Assets and Liabilities
      • Financing a Business: Sources of Cash and Capital
      • Recognizing the Hodgepodge of Values Reported in a Balance Sheet
    • Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows
      • Meeting the Statement of Cash Flows
      • Explaining the Variance between Cash Flow and Net Income
      • Sailing through the Rest of the Statement of Cash Flows
      • Pinning Down “Free Cash Flow”
      • Looking at Limitations of the Statement of Cash Flows
    • Chapter 5: Controlling Costs and Budgeting
      • Getting in the Right Frame of Mind
      • Getting Down to Business
      • Looking into Cost of Goods Sold Expense
      • Focusing on Profit Centers
      • Reducing Your Costs
      • Deciding Where the Budgeting Process Starts
      • Homing In on Budgeting Tools
      • Preparing an Actual Budget or Forecast
      • Understanding Internal versus External Budgets
      • Creating a Living Budget
      • Using the Budget as a Business-Management Tool
      • Using Budgets in Other Ways
    • Chapter 6: Satisfying the Tax Man
      • Tax Reporting for Sole Proprietors
      • Filing Tax Forms for Partnerships
      • Paying Corporate Taxes
      • Taking Care of Sales Taxes Obligations
      • Keeping Up with and Researching Tax Strategies and Rules
      • Paying for Tax Help
  • Book 4: Managing Your Business
    • Chapter 1: Tackling the Hiring Process
      • Starting with a Clear Job Description
      • Defining the Characteristics of Desirable Candidates
      • Finding Good People
      • Becoming a Great Interviewer
      • Evaluating Your Candidates
      • Hiring the Best (and Leaving the Rest)
    • Chapter 2: Setting Goals
      • Knowing Where You’re Going
      • Identifying SMART Goals
      • Setting Goals: Less Is More
      • Communicating Your Vision and Goals to Your Team
      • Juggling Priorities: Keeping Your Eye on the Ball
      • Using Your Power for Good: Making Your Goals Reality
    • Chapter 3: Embracing Corporate Social Responsibility
      • Understanding Socially Responsible Practices
      • Developing a CSR Strategy for Implementation
      • Doing the Right Thing: Ethics and You
    • Chapter 4: Managing with Technology
      • Weighing the Benefits and Drawbacks of Technology in the Workplace
      • Using Technology to Your Advantage
      • Getting the Most Out of Company Networks
    • Chapter 5: Delegating to Get Things Done
      • Delegating: The Manager’s Best Tool
      • Debunking Myths about Delegation
      • Taking the Six Steps to Delegate
      • Sorting Out What to Delegate and What to Do Yourself
  • Book 5: Marketing and Promotion
    • Chapter 1: Optimizing Your Marketing Program
      • Know Yourself, Know Your Customer
      • Finding Your Marketing Formula
      • Controlling Your Marketing Program
      • Refining Your Marketing Expectations
      • Revealing More Ways to Maximize Your Marketing Impact
    • Chapter 2: Laying a Foundation for Growth
      • Measuring the Growth Rate of Your Market
      • Responding to a Flat or Shrinking Market
      • Finding Your Best Growth Strategies
      • Growing a Market Segmentation Strategy
      • Developing a Market Share Strategy
      • Designing a Positioning Strategy
      • Growth Hacking to Build Leads and Market Share
      • Selling Innovative Products
    • Chapter 3: Taking Stock of Your Business Image
      • Making First Impressions
      • Auditing the Impressions Your Business Makes
    • Chapter 4: Forging Your Brand
      • Recognizing What Brands Are and What They Do
      • Building a Powerful Brand
      • Your Market Position: The Birthplace of Your Brand
      • Conveying Your Position and Brand through Taglines
      • Balancing Personal and Business Brands
      • Maintaining and Protecting Your Brand
    • Chapter 5: Creating Marketing Communications That Work
      • Starting with Good Objectives
      • Developing Effective Marketing Communications
      • Making Media Selections
      • The Making of a Mass Media Schedule
      • Evaluating Your Efforts
    • Chapter 6: Social Marketing: Facebook, Twitter, Instagram, LinkedIn, and Pinterest
      • Using Facebook for Engagement That Builds Sales
      • Building Your Twitter Presence
      • Igniting Your Social Presence on Instagram
      • Expanding Your Network through LinkedIn
      • Promoting Your Brand with Pinterest
  • Book 6: Staying in Business
    • Chapter 1: Developing Employees Through Coaching and Mentoring
      • Understanding Why Employee Development Is Important
      • Getting Down to Employee Development
      • Coaching Employees to Career Growth and Success
      • Finding a Mentor, Being a Mentor
    • Chapter 2: Keeping Your Customers Loyal
      • Retaining Your Customer Base
      • Dealing with Dissatisfied Customers
    • Chapter 3: Cultivating a Growing Business
      • Recognizing Growth Stages
      • Resolving Human Resources Issues
      • Addressing Time-Management Issues
      • Choosing Your Management Tools
      • Troubleshooting Your Business Challenges
      • Redefining Your Role in an Evolving Business
  • Index
  • About the Authors
  • Connect with Dummies
  • End User License Agreement

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