Lýsing:
Make big sense of small business Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business. This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing, marketing, employing technology and management--and what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape.
Annað
- Höfundar: Eric Tyson, Jim Schell
- Útgáfa:5
- Útgáfudagur: 2018-07-06
- Hægt að prenta út 10 bls.
- Hægt að afrita 2 bls.
- Format:ePub
- ISBN 13: 9781119490449
- Print ISBN: 9781119490555
- ISBN 10: 1119490448
Efnisyfirlit
- Cover
- Introduction
- About This Book
- Foolish Assumptions
- Icons Used in This Book
- Beyond the Book
- Where to Go from Here
- Part 1: Getting Started with Small Business
- Chapter 1: Is Small Business for You?
- Defining Small Business
- Do You Have the Right Stuff?
- Identifying the Pros and Cons of Owning a Small Business
- Exploring Alternatives to Starting a Business
- Chapter 2: Laying Your Personal Financial Foundation
- Getting Your Financial Ducks in a Row
- Creating Your Money To-Do List
- Assessing and Replacing Benefits
- Managing Your Personal Finances Post-Launch
- Chapter 3: Finding Your Niche
- Why You Don’t Need a New Idea to Be Successful
- Choosing Your Business
- Inventing Something New
- Recognizing Your Number One Asset — You
- Chapter 4: First Things First: Crafting Your Business Plan
- Your Mission: Impossible If You Fail to Define It
- Your Business Plan: Don’t Start Up without It
- Writing Your Business Plan
- Keeping Your Plan Current
- Chapter 5: Making Financing, Ownership, and Organizational Decisions
- Determining Your Start-Up Cash Needs
- Using Your Own Money: Bootstrapping
- Outsourcing Your Capital Needs
- Exploring Ownership Options
- Deciding Whether to Incorporate
- Chapter 1: Is Small Business for You?
- Chapter 6: Exploring Buying a Business
- Understanding Why to Buy a Business
- Knowing When You Shouldn’t Buy
- Recognizing Prepurchase Prerequisites
- Chapter 7: Finding the Right Business to Buy
- Defining Your Business-Buying Appetite
- Generating Leads
- Considering a Franchise
- Evaluating Multilevel Marketing (MLM) Firms
- Checking Out Work-from-Home Opportunities
- Chapter 8: Evaluating a Business to Buy
- Kicking the Tires: Doing Your Due Diligence
- Evaluating Special Franchise Issues
- Chapter 9: Negotiating Terms and Sealing the Deal
- Valuing the Business
- Developing Purchase Offer Contingencies
- Allocating the Purchase Price
- Doing Due Diligence
- Moving Into Your Business
- Chapter 10: The Owner’s Responsibilities in the Start-Up and Beyond
- Dotting Your i’s and Crossing Your t’s: Start-Up Details
- Outsourcing: Focus on What You Do Best
- Simplifying Your Accounting
- Controlling Your Expenses
- Managing Vendor Relationships
- Dealing with Bankers, Lawyers, and Other Outsiders
- Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales
- Marketing in a Nutshell
- Tackling Product and Service Development
- Pricing: Cost and Value
- Distribution: Channeling to Customers
- Promotion: Spreading the Word
- Sales: Where the Rubber Hits the Road
- Chapter 12: Tapping Technology
- Making the Decision: Cloud-Based versus Internal Server
- Improving Your Business’s Efficiency
- Expanding Your Research Possibilities Online
- Chapter 13: Keeping Your Customers Loyal
- Retaining Your Customer Base
- Dealing with Dissatisfied Customers
- Chapter 14: Managing Profitability and Cash
- Cash Flow: The Fuel That Drives Your Business
- Making Sense of Financial Statements
- Turning the Numbers into Action
- Understanding Key Ratios and Percentages
- Managing Your Inventory
- Collecting Your Accounts Receivable
- The Three Ways to Improve Profits
- Chapter 15: Learning from the Experiences of Others
- Utilize Mentors
- Network with Peers
- Form a Board of Advisors
- Find a Partner
- Join a Trade Association
- Find a Business Incubator
- Locate a Small Business Development Center
- Give SCORE a Try
- Tap into Small-Business Information
- Chapter 16: Finding and Keeping Superstar Employees
- Assembling a Top Team
- Training: An Investment, Not an Expense
- Motivating: Pay and Performance Issues
- Parting Company: Firing an Employee
- Designing Flexible Organization Charts
- Valuing Employee Manuals
- Turning the Tables: Characterizing Successful Employers
- Chapter 17: Providing Employee Benefits
- Seeing the Real Value in Retirement Plans
- Deciding Whether to Share Equity
- Including Insurance and Other Benefits
- Chapter 18: Handling Regulatory and Legal Issues
- Navigating Small-Business Laws
- Suffering through Start-Up Regulations
- Laboring over Employee Costs and Laws
- Chapter 19: Mastering Small-Business Taxes
- Getting Smarter about Taxes
- Keeping Good Financial Records Leads to Tax Benefits
- Knowing (And Managing) Your Tax Bracket
- Staying on Top of Employment Taxes
- Spending Your Money Tax-Wisely
- Grasping the Tax Implications of Your Entity Selection
- Chapter 20: Cultivating a Growing Business
- Recognizing Growth Stages
- Resolving Human Resources Issues
- Addressing Time-Management Issues
- Choosing Your Management Tools
- Troubleshooting Your Business Challenges
- Redefining Your Role in an Evolving Business
- Chapter 21: Ten Mistakes You Don’t Want to Make
- Failing to Use Financial Statements to Manage Your Business
- Failing to Prepare an Annual Budget
- Failing to Utilize Your CPA
- Failing to Understand How Marketing Applies to Your Business
- Hiring Too Quickly
- Taking Too Long to Terminate Nonperforming Employees
- Assuming That Your Employees Are Motivated by the Same Things You Are
- Considering Training to Be an Expense and Not an Investment
- Failing to Take Advantage of Available Resources
- Failing to Maintain an Up-to-Date Organization Chart
- Chapter 22: Ten Tips for Small-Business Success
- Focus on the Execution
- Assemble a Team of Superstars in Game-Breaker Positions
- Work Hard, Get Lucky
- Realize the Difference between Profits and Cash
- Hire for Attitude, Teach Skills Later
- Create an Exit Strategy
- Grow or Die — There’s No In-Between
- Prepare for the Transition to Manager
- Develop an Insatiable Appetite to Learn
- Do What You Love
- Chapter 23: Ten Ways the 2017 Tax Reform Bill Benefits Small Business
- Corporate Income Tax Rate Reduction…
- …and (Some) Simplification
- Individual Income Tax Rates Reduced
- 20% Deduction for Pass-Through Entities
- Better Equipment Expensing Rules
- Increased Maximum Depreciation Deduction for Automobiles
- Limited Interest Deductions
- Reduced Meal and Entertainment Deductions
- Elimination of Health Insurance Mandate
- Revised Rules for Using Net Operating Losses
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- Gerð : 208
- Höfundur : 10520
- Útgáfuár : 2018
- Leyfi : 379