Sport Public Relations
Lýsing:
Sport Public Relations, Third Edition With HKPropel Access , offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA).
The author team brings together significant professional and educational backgrounds in sport public relations to offer an engaging look at the full range of public relations functions. Readers will learn the importance of consistent brand communication and how to manage organizational relationships, both internal and external, to attain key strategic goals. The thorough coverage of the field is built around three common themes: Public relations is a managerial function focused on advancing the brand and engaging key stakeholders.
The communications environment is continuously evolving. Community relations, employee relations, and donor relations are as critical as media relations within the sport industry. Woven throughout these themes are public relations theories applied in sport-specific contexts to help students further understand the complexity of the sport communication ecosystem. Throughout the book, there is guidance for practical application, including samples of public relations materials such as news releases and employee newsletters.
Be Your Own Media sidebars highlight how sport organizations are proactively telling their stories across various media platforms. New to this edition, case studies and discussion questions serve as a foundation for additional learning. Other updates include the following: Discussion of engaging key publics through social media and other forms of digital media—such as blogs, podcasts, virtual fan communities, and video—as well as approaches to developing content, metrics for measuring success, and skills for managing media in sport An examination of customer experience (CX) and how to enhance those relationships by defining customer touch points and mapping the customer journey Considerations for social media usage during crisis communication, with modern examples of effective and ineffective ways prominent sport entities have managed recent crises Also new to the third edition are related online learning aids delivered through HKPropel and designed to generate discussion and highlight the opportunities and challenges that exist in sport public relations.
Commentary on current topics is accompanied by links to associated content, discussion questions, and applied learning activities to promote engaged student learning. A live Twitter feed for specific hashtags within HKPropel ensures regular updates. With Sport Public Relations, Third Edition , students will better understand the various demands of the field and learn to successfully and proactively develop consistent communication and stronger relationships between sport organizations and their key publics.
Annað
- Höfundar: G. Clayton Stoldt, Stephen W. Dittmore, Mike Ross, Scott E. Branvold
- Útgáfa:3
- Útgáfudagur: 2020-10-02
- Engar takmarkanir á útprentun
- Engar takmarkanir afritun
- Format:ePub
- ISBN 13: 9781492589396
- Print ISBN: 9781492589389
- ISBN 10: 149258939X
Efnisyfirlit
- Title Page
- Copyright
- Contents
- Preface
- Acknowledgments
- 1. Introducing Sport Public Relations
- Definition of Sport Public Relations
- Evolution of Sport Public Relations
- Sport Public Relations in Practice
- Public Relations Value
- 2. Integrating Public Relations With Strategic Management
- Public Relations as a Strategic Management Driver
- Organizational Stakeholders and Publics
- Stakeholder Communication
- Issues Management
- Reputation Management
- 3. Engaging Key Publics via Social Media
- Social Media Use in Public Relations
- Social Networking Sites
- Strategic Considerations for Social Media Use
- Careers in Social Media Management
- 4. Engaging Key Publics via Other Forms of Digital Media
- Digital Media Use in Sport Public Relations
- Website Development
- Websites for Specific Stakeholders
- Blogs
- Podcasts
- New Media Limitations and Problems
- 5. Engaging Key Publics via Legacy Media
- Media Guides
- Print Organizational Media
- Electronic Organizational Media
- Corporate Communications
- 6. Managing the Sport Organization–Media Relationship
- Definition of Mass Media
- Mass Media and Sport History
- Today’s MediaSport Environment
- Serving the Media at Organizational Events
- Reporting Statistics
- Reporting Play-by-Play Information
- 7. Employing News Media Tactics
- Media Policy Development
- News Releases
- Media Pitches
- Interviews
- Media Tours
- News Conferences
- Media Days
- 8. Communicating in Times of Crisis
- Nature of Crises and the Need to Plan for Them
- Preparing for a Crisis
- Managing a Crisis
- Assessing a Crisis Response
- Crisis Response Case Studies
- 9. Cultivating Positive Relationships in the Community
- Uniqueness of Sport Corporate Social Responsibility
- Evolution of Sport Social Responsibility
- Strategic Sport Corporate Social Responsibility
- Communication of Corporate Social Responsibility
- 10. Advancing Relationships With External and Internal Publics
- Customer and Member Relationships
- Sponsor Relationships
- Donor Relationships
- Government Relationships
- Employee Relationships
- Investor Relationships
- Appendix: Sample Crisis Communication Plan
- Glossary
- References
- Index
- About the Authors
UM RAFBÆKUR Á HEIMKAUP.IS
Bókahillan þín er þitt svæði og þar eru bækurnar þínar geymdar. Þú kemst í bókahilluna þína hvar og hvenær sem er í tölvu eða snjalltæki. Einfalt og þægilegt!Rafbók til eignar
Rafbók til eignar þarf að hlaða niður á þau tæki sem þú vilt nota innan eins árs frá því bókin er keypt.
Þú kemst í bækurnar hvar sem er
Þú getur nálgast allar raf(skóla)bækurnar þínar á einu augabragði, hvar og hvenær sem er í bókahillunni þinni. Engin taska, enginn kyndill og ekkert vesen (hvað þá yfirvigt).
Auðvelt að fletta og leita
Þú getur flakkað milli síðna og kafla eins og þér hentar best og farið beint í ákveðna kafla úr efnisyfirlitinu. Í leitinni finnur þú orð, kafla eða síður í einum smelli.
Glósur og yfirstrikanir
Þú getur auðkennt textabrot með mismunandi litum og skrifað glósur að vild í rafbókina. Þú getur jafnvel séð glósur og yfirstrikanir hjá bekkjarsystkinum og kennara ef þeir leyfa það. Allt á einum stað.
Hvað viltu sjá? / Þú ræður hvernig síðan lítur út
Þú lagar síðuna að þínum þörfum. Stækkaðu eða minnkaðu myndir og texta með multi-level zoom til að sjá síðuna eins og þér hentar best í þínu námi.
Fleiri góðir kostir
- Þú getur prentað síður úr bókinni (innan þeirra marka sem útgefandinn setur)
- Möguleiki á tengingu við annað stafrænt og gagnvirkt efni, svo sem myndbönd eða spurningar úr efninu
- Auðvelt að afrita og líma efni/texta fyrir t.d. heimaverkefni eða ritgerðir
- Styður tækni sem hjálpar nemendum með sjón- eða heyrnarskerðingu
- Gerð : 208
- Höfundur : 13943
- Útgáfuár : 2012
- Leyfi : 379