Effective HR Communication
Lýsing:
In today's competitive environment where we are doing everything we can to compete for talent, effective communication ensures we are showcasing our HR programmes in a way which will help us attract, retain and engage talent. Effective HR Communication is a practical guide to develop and deliver effective communication campaigns, ensuring that teams have the knowledge, skills and tools to achieve the desired objectives.
Whether introducing new HR programmes or re-launching existing ones, communications help us deliver the key messages so that employees understand, appreciate and action them to meet our HR and business objectives. Effective HR Communication introduces a six-step 'IMPACT' model to explain and demonstrate the critical steps to be followed when developing a communications campaign. This includes steps such as understanding the communication needs and requirements of employees, developing the most robust objectives, selecting and developing the appropriate medium, planning a campaign in an effective manner, leveraging the support of business partners, developing effective communications content, and measuring the success of the campaign.
Annað
- Höfundur: Debra Corey
- Útgáfa:1
- Útgáfudagur: 2016-03-03
- Hægt að prenta út 10 bls.
- Hægt að afrita 10 bls.
- Format:Page Fidelity
- ISBN 13: 9780749476199
- Print ISBN: 9780749476168
- ISBN 10: 0749476192
Efnisyfirlit
- Contents
- Introduction
- Why is communications important?
- What are the objectives of effective communications?
- What are the challenges of communication?
- What is the IMPACT communications model?
- Conclusion
- References
- 01 Investigation
- Introduction
- How to ask questions
- How to analyse data
- How to create objectives
- Conclusion
- References
- 02 Medium
- Introduction
- Different types of media
- Selecting the right medium
- Getting the right mix
- Conclusion
- References
- 03 Planning
- Introduction
- Why plan?
- How to plan
- Conclusion
- References
- 04 Allies
- Introduction
- What is an ally?
- Why do we need allies?
- How to identify and select allies
- How to work effectively with allies
- How to work with different types of allies
- How to work effectively with managers
- Conclusion
- 05 Content
- Introduction
- What is content?
- Why is content important?
- Some guiding principles
- How to create effective content
- Things to consider
- Conclusion
- References
- 06 Testing
- Introduction
- Why should we test?
- What to test
- When to test
- Methods for testing
- How to test
- Conclusion
- Reference
- 07 Case study: BT Group plc saveshare
- Who are they?
- What was the situation?
- What did they do?
- What did they achieve?
- What would they recommend?
- Author’s notes
- 08 Case study: LV= pensions
- Who are they?
- What was the situation?
- What did they do?
- What did they achieve?
- What would they recommend?
- Author’s notes
- 09 Case study: LV= !nnovate
- Who are they?
- What was the situation?
- What did they do?
- What did they achieve?
- What would they recommend?
- Author’s notes
- 10 Case study: Merlin Entertainments
- Who are they?
- What was the situation?
- What did they achieve?
- What would they recommend?
- Author’s notes
- 11 Case study: Reward Gateway Project Solar
- Who are they?
- What was the situation?
- What did they do?
- What did they achieve?
- What would they recommend?
- Author’s notes
- 12 Conclusion
- Summary of IMPACT model
- Winning attitude
- Final words of wisdom
- Happy ending
- Index
UM RAFBÆKUR Á HEIMKAUP.IS
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- Gerð : 208
- Höfundur : 6326
- Útgáfuár : 2016
- Leyfi : 379
