Lýsing:
Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The discussion also includes unique commentaries on seventy-four seminal articles published in the Harvard Business Review, the Sloan Management Review, and the California Management Review over the past four decades, demonstrating how the key insights can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets.
Annað
- Höfundar: Alain Verbeke, I. H. Ian Lee
- Útgáfa:3
- Útgáfudagur: 23-09-2021
- Engar takmarkanir á útprentun
- Engar takmarkanir afritun
- Format:Page Fidelity
- ISBN 13: 9781108858946
- Print ISBN: 9781108488037
- ISBN 10: 1108858945
Efnisyfirlit
- Half-title
- Title page
- Copyright information
- Contents
- List of Figures
- List of Tables
- About the Authors
- Alain Verbeke
- I. H. Ian Lee
- Foreword
- Acknowledgements
- List of Abbreviations
- Walkthrough
- Introduction and Overview of the Book's Framework
- Rethinking the Classics in International Business Strategy
- Five Changes in the Third Edition
- Definition of International Business Strategy
- The Seven Concepts of the Unifying Framework - a Brief Overview
- PART I Core Concepts
- 1 Conceptual Foundations of International Business Strategy
- Five Learning Objectives
- International Business, MNEs, and Their Activities in the Global Economy
- Internationally Transferable FSAs and the Four MNE Archetypes
- Non-Transferable (or Location-Bound) Firm-Specific Advantages
- Location Advantages
- Value Creation through Recombination
- Complementary Resources of External Actors
- Bounded Rationality
- Bounded Reliability
- Implications of International Business Strategy for MNE Performance
- Strategic Challenges in the New Economy
- International Business Strategy During Globally Disruptive Events
- Takeaway Messages for Managers: The Seven Key Questions in International Business Strategy
- 2 The Critical Role of Firm-Specific Advantages
- Five Learning Objectives
- Significance
- Context and Complementary Perspectives
- Strategic Challenges in the New Economy
- International Business Strategy During Globally Disruptive Events
- Five Management Takeaways
- 3 The Nature of Home Country Location Advantages
- Five Learning Objectives
- Significance
- Context and Complementary Perspectives
- Strategic Challenges in the New Economy
- International Business Strategy During Globally Disruptive Events
- Five Management Takeaways
- 4 The Problem with Host Country Location Advantages
- Five Learning Objectives
- Significance
- Context and Complementary Perspectives
- Strategic Challenges in the New Economy
- International Business Strategy During Globally Disruptive Events
- Five Management Takeaways
- 5 Combining Firm-Specific Advantages and Location Advantages in a Multinational Network
- Five Learning Objectives
- Significance
- Context and Complementary Perspectives
- Strategic Challenges in the New Economy
- International Business Strategy During Globally Disruptive Events
- Five Management Takeaways
- 1 Conceptual Foundations of International Business Strategy
- 6 International Innovation
- Five Learning Objectives
- Significance
- Context and Complementary Perspectives
- Strategic Challenges in the New Economy
- Five Management Takeaways
- 7 International Sourcing and Production
- Five Learning Objectives
- Significance
- Context and Complementary Perspectives
- Strategic Challenges in the New Economy
- Five Management Takeaways
- 8 International Finance
- Five Learning Objectives
- Significance
- Context and Complementary Perspectives
- Strategic Challenges in the New Economy
- Five Management Takeaways
- 9 International Marketing
- Five Learning Objectives
- Significance
- Context and Complementary Perspectives
- Strategic Challenges in the New Economy
- Five Management Takeaways
- 10 Managing Managers in the Multinational Enterprise
- Five Learning Objectives
- Significance
- Context and Complementary Perspectives
- Strategic Challenges in the New Economy
- Five Management Takeaways
- 11 Entry Mode Dynamics 1: Foreign Distributors
- Five Learning Objectives
- Significance
- Context and Complementary Perspectives
- Strategic Challenges in the New Economy
- Five Management Takeaways
- 12 Entry Mode Dynamics 2: Strategic Alliance Partners
- Five Learning Objectives
- Significance
- Context and Complementary Perspectives
- Strategic Challenges in the New Economy
- Five Management Takeaways
- 13 Entry Mode Dynamics 3: Mergers and Acquisitions
- Five Learning Objectives
- Significance
- Context and Complementary Perspectives
- Strategic Challenges in the New Economy
- Five Management Takeaways
- 14 The Role of Emerging Economies
- Five Learning Objectives
- Significance
- Context and Complementary Perspectives
- Strategic Challenges in the New Economy
- Five Management Takeaways
- 15 Emerging Economy Multinational Enterprises
- Five Learning Objectives
- Significance
- Context and Complementary Perspectives
- Strategic Challenges in the New Economy
- Five Management Takeaways
- 16 Multinational Entrepreneurship
- Five Learning Objectives
- Significance
- Context and Complementary Perspectives
- Strategic Challenges in the New Economy
- Five Management Takeaways
- 17A International Strategies of Corporate Social Responsibility
- Five Learning Objectives
- Significance
- Context and Complementary Perspectives
- Strategic Challenges in the New Economy
- Five Management Takeaways
- 17B International Strategies of Corporate Environmental Sustainability
- Five Learning Objectives
- Significance
- Context and Complementary Perspectives
- Strategic Challenges in the New Economy
- Five Management Takeaways
- Conclusion: The True Foundations of Global Corporate Success
- Dominance of Regional over Global Strategies
- The 'New Forms' of International Expansion
- The Tension between Radical Innovation and Internal Coherence
- The Tension between the MNE's 'Back Office' Activities and its 'Front Office' Needs
- The Need to Qualify the Importance of Recombination Capabilities
- The Move towards Private Equity
- The Dark Side of Digital Globalization
- Introduction
- Chapter 1
- Chapter 2
- Chapter 3
- Chapter 4
- Chapter 5
- Chapter 6
- Chapter 7
- Chapter 8
- Chapter 9
- Chapter 10
- Chapter 11
- Chapter 12
- Chapter 13
- Chapter 14
- Chapter 15
- Chapter 16
- Chapter 17A
- Chapter 17B
- Conclusion
UM RAFBÆKUR Á HEIMKAUP.IS
Bókahillan þín er þitt svæði og þar eru bækurnar þínar geymdar. Þú kemst í bókahilluna þína hvar og hvenær sem er í tölvu eða snjalltæki. Einfalt og þægilegt!Rafbók til eignar
Rafbók til eignar þarf að hlaða niður á þau tæki sem þú vilt nota innan eins árs frá því bókin er keypt.
Þú kemst í bækurnar hvar sem er
Þú getur nálgast allar raf(skóla)bækurnar þínar á einu augabragði, hvar og hvenær sem er í bókahillunni þinni. Engin taska, enginn kyndill og ekkert vesen (hvað þá yfirvigt).
Auðvelt að fletta og leita
Þú getur flakkað milli síðna og kafla eins og þér hentar best og farið beint í ákveðna kafla úr efnisyfirlitinu. Í leitinni finnur þú orð, kafla eða síður í einum smelli.
Glósur og yfirstrikanir
Þú getur auðkennt textabrot með mismunandi litum og skrifað glósur að vild í rafbókina. Þú getur jafnvel séð glósur og yfirstrikanir hjá bekkjarsystkinum og kennara ef þeir leyfa það. Allt á einum stað.
Hvað viltu sjá? / Þú ræður hvernig síðan lítur út
Þú lagar síðuna að þínum þörfum. Stækkaðu eða minnkaðu myndir og texta með multi-level zoom til að sjá síðuna eins og þér hentar best í þínu námi.
Fleiri góðir kostir
- Þú getur prentað síður úr bókinni (innan þeirra marka sem útgefandinn setur)
- Möguleiki á tengingu við annað stafrænt og gagnvirkt efni, svo sem myndbönd eða spurningar úr efninu
- Auðvelt að afrita og líma efni/texta fyrir t.d. heimaverkefni eða ritgerðir
- Styður tækni sem hjálpar nemendum með sjón- eða heyrnarskerðingu
- Gerð : 208
- Höfundur : 17685
- Útgáfuár : 2021
- Leyfi : 379