Selling on Amazon For Dummies

Höfundar: Deniz Olmez, Joseph Kraynak
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Selling on Amazon For Dummies

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Rafbók til leigu í 120 daga. Útgáfa: 1

Efnisyfirlit

  • Cover
  • Introduction
    • About This Book
    • Foolish Assumptions
    • Icons Used in This Book
    • Where to Go from Here
  • Part 1: Getting Started with Selling on Amazon
    • Chapter 1: Laying the Groundwork
      • Getting the Lowdown on Selling Online
      • Exploring How Amazon Works
      • Comparing Amazon Business Types
      • Tabulating the Costs
      • Following Amazon’s Rules
    • Chapter 2: Selling on Amazon in a Nutshell
      • First Things First: Finding Products to Sell
      • Listing Products for Sale on Amazon
      • Prepping and Shipping Products to Customers
      • Boosting Sales with Advertising and Promotions
      • Providing Stellar Customer Service
    • Chapter 3: Setting Up Your Amazon Seller Account
      • Registering to Become an Amazon Seller
      • Completing Your Amazon Seller Business Profile
      • Checking and Adjusting Your Account Settings
      • Entering Shipping and Return Settings
      • Securing Your Amazon Seller Account
    • Chapter 4: Becoming Familiar with Seller Central
      • Finding Your Way around Seller Central
      • Accessing the Buyer-Seller Messaging Service
      • Getting Help and Information
  • Part 2: Procuring Products to Sell on Amazon
    • Chapter 5: Knowing What You Can and Can’t Sell on Amazon
      • Recognizing Products You Can Sell: Amazon’s Product Categories
      • Steering Clear of Restricted Products
      • Brushing Up on Food Safety Rules
    • Chapter 6: Finding Products with Profit Potential
      • Recognizing the Characteristics of Products with High Profit Potential
      • Steering Clear of Troublesome Products
      • Conducting Your Own Product Research
      • Validating or Rejecting Product Ideas
      • Focusing on Price and Sales Volume
    • Chapter 7: Exploring Your Product Sourcing Options
      • Mastering Retail Arbitrage
      • Sourcing Products at Auctions and Liquidation Sales
      • Weighing the Pros and Cons of Drop-Shipping
      • Buying from Manufacturers, Distributors, and Wholesalers
      • Sourcing Products from Alibaba
      • Finding Suppliers at Tradeshows
      • Making and Selling Your Own Products: Amazon Handmade and Custom
    • Chapter 8: Evaluating and Negotiating with Suppliers
      • Deciding Whether to Use Domestic or Foreign Suppliers or Both
      • Selecting Suppliers with the Right Stuff
      • Negotiating Prices and Terms
  • Part 3: Getting Down to the Business of Selling
    • Chapter 9: Listing Products for Sale on Amazon
      • Knowing What’s Required to Own the Buy Box
      • Obtaining High-Quality Product Photos
      • Creating a Product Listing
      • Increasing Your Product Search Ranking on Amazon
    • Chapter 10: Fulfilling Customer Orders
      • Choosing an Order Fulfillment Method
      • Using Fulfillment by Amazon (FBA)
      • Shipping Products Yourself: Fulfillment by Merchant (FBM)
    • Chapter 11: Helping Shoppers Find You and Your Products
      • Gaining Traction with Product and Seller Ratings and Feedback
      • Harnessing the Power of Search Engine Optimization (SEO)
      • Jazzing Up Your Listings with A+ Content
      • Driving Web Traffic from Outside Amazon to Your Product Listings
    • Chapter 12: Boosting Sales with Marketing and Advertising
      • Exploring Different Ad Types
      • Optimizing Your Search Rank with Sponsored Product Ads
      • Boosting Brand Awareness with Sponsored Brands
      • Giving Your Shoppers an Added Incentive to Buy: Deals and Coupons
      • Taking Advantage of External Marketing Options
      • Firing Up Your Email Marketing Machine
    • Chapter 13: Focusing on Customer Service
      • Understanding Why Customer Satisfaction Is So Important
      • Laying the Groundwork for Quality Customer Service
      • Managing and Shipping Orders
      • Responding to Customer Questions, Concerns, and Complaints
      • Processing Returns, Refunds, and Cancellations
      • Managing Seller Feedback and Product Reviews
      • Fielding A-to-Z Claims
    • Chapter 14: Building and Managing Your Own Webstore
      • Choosing Where to Build Your Webstore: Inside or Outside Amazon or Both
      • Laying the Groundwork for Your Webstore
      • Creating Your Amazon Store
      • Creating a Stand-Alone Webstore
    • Chapter 15: Managing Your Inventory
      • Grasping the Importance of Inventory Management
      • Managing Inventory via Amazon’s Manage Inventory Page
      • Maintaining Sufficient Stock
      • Getting Some Cash or Credit to Buy Inventory
  • Part 4: Taking Your Business to the Next Level
    • Chapter 16: Putting Additional Amazon Seller Tools to Work for You
      • Tracking Your Account’s Health and Performance
      • Dealing with Sales Tax
      • Generating Business and Inventory Reports
      • Managing Your Amazon Seller Account with the Mobile App
    • Chapter 17: Building Your Own Brand (or Not)
      • Deciding Whether Branding Is Right for You
      • Creating Your Own Brand
      • Trademarking Your Brand
      • Building a Brand with Private-Label Products
    • Chapter 18: Taking Advantage of Third-Party Tools and Service Providers
      • Taking Product Research to the Next Level
      • Managing the Backend of Your Ecommerce Business
      • Automating Feedback and Reviews
      • Finding Help through Amazon’s Service Provider Network
    • Chapter 19: Expanding Your Operations: B2B and Global Sales
      • Selling Products to Amazon as a Vendor
      • Selling to Other Businesses
      • Expanding Your Operations Globally
  • Part 5: The Part of Tens
    • Chapter 20: Top Ten Advertising Tips
      • Get to Know the Different Ad Types
      • Test the Market with Automatic Targeting
      • Make the Most of Manual Targeting
      • Find Your Long-Tail Search Terms
      • Research Your Competitor’s Search Terms
      • Write Copy Specific to Your Product
      • Avoid These Common Search Terms Mistakes
      • Specify Negative Search Terms
      • Always Test and Track
      • Don’t Rush! Good Advertising Takes Time
    • Chapter 21: Ten Tips to Deliver Awesome Customer Service
      • Follow Amazon’s Rules and Updates
      • Respond in a Timely Manner
      • Be Honest
      • Be Empathetic
      • Go the Extra Mile
      • Ask Questions
      • Personalize Your Responses
      • Stay Calm
      • Remain Positive
      • Think Long Term
    • Chapter 22: Ten (Plus One) Tips to Find Best-Selling Products
      • Recognize Key Product Selection Criteria
      • Find a Niche
      • Sell What You Know and Love
      • Do Your Own Thing
      • Don’t Expect Seasonal Products to Sell Year-Round
      • Decide Whether to Pursue Best Sellers
      • Capitalize on Low Competition
      • Focus on Products That Sell for More than 20 Bucks
      • Check Competitors’ Reviews
      • Reduce Returns
      • Avoid Legal Issues
  • Index
  • About the Authors
  • Advertisement Page
  • Connect with Dummies
  • End User License Agreement

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