Efnisyfirlit

• Contents
• Preface
  • The Need for This Book
  • A Guide to Project ROI
  • Credibility Is Key
  • Audience
  • Target Areas for Projects
  • The Difference
  • Flow of the Book
• Acknowledgments
• About the Authors
• 1 Project Management Issues and Challenges
  • What Is Project Management?
  • Why Projects Fail
  • Project Leadership: Getting Results
  • Project Management Issues
  • Final Thoughts
• 2 The Project Management Lifecycle
  • The Project Management Steps
  • Project Management Solutions
  • Project Management Maturity Model
  • Final Thoughts
• 3 ROI Methodology Basics
  • Types of Data
  • The Initial Analysis
  • The ROI Process Model
  • Operating Standards and Philosophy
  • Implementing and Sustaining the Process
  • Benefits of This Approach
  • Final Thoughts
• 4 Achieving Business Alignment with the Project
  • Importance of Business Alignment
  • Determining the Potential Payoff
  • Determining Business Needs
  • Determining Performance Needs
  • Determining Learning Needs
  • Determining Preference Needs
  • Case Study: Southeast Corridor Bank
  • Developing Objectives for Projects
  • Final Thoughts
• 5 Measuring Reaction and Learning
  • The Importance of Reaction
  • The Importance of Learning
  • Sources of Data
  • Topics for Reaction Measures
  • Topics for Learning Measures
  • Data Collection Timing
  • The Challenges and Benefits of Measuring Learning
  • Data Collection Methods
  • Data Use
  • Final Thoughts
• 6 Measuring Application and Implementation
  • The Importance of Application and Implementation
  • Challenges
  • Measurement Issues
  • Data Collection Methods
  • Barriers to Application
  • Application Data Use
  • Final Thoughts
• 7 Measuring Business Impact
  • Project versus Project Management
  • The Importance of Business Impact
  • Collecting Effective Impact Measures
  • Business Performance Data Monitoring
  • Data Collection Methods
  • Measuring the Hard to Measure
  • Final Thoughts
• 8 Isolation of Project Impact
  • The Importance of This Issue
  • Preliminary Issues
  • Isolation Methods
  • Final Thoughts
• 9 Converting Data to Money
  • The Importance of Converting Data to Money
  • Key Steps in Converting Data to Money
  • Standard Monetary Values
  • When Standard Values Are Not Available
  • Technique Selection and Finalizing Value
  • Final Thoughts
• 10 Measuring the Intangibles
  • The Importance of Intangibles
  • Measuring and Analyzing Intangibles
  • Confronting Intangibles
  • Final Thoughts
• 11 Monitoring Project Costs and Calculating ROI
  • The Importance of Costs and ROI
  • Fundamental Cost Issues
  • Specific Costs to Include
  • Cost Classifications
  • The ROI Calculation
  • Other ROI Measures
  • Final Thoughts
• 12 Forecasting Value, Including ROI
  • The Importance of Forecasting
  • The Timing of Forecasting
  • Pre-Project ROI Forecasting
  • Forecasting with a Pilot Program
  • Forecasting ROI with Reaction Data
  • Forecasting ROI with Learning Data
  • Forecasting ROI with Application Data
  • Forecasting Guidelines
  • Final Thoughts
• 13 Reporting Results
  • The Importance of Communicating Results
  • Principles of Communicating Results
  • The Process for Communicating Results
  • The Need for Communication
  • The Communication Plan
  • The Audience for Communications
  • Information Development: The Impact Study
  • Media Selection
  • Reactions to Communication
  • Final Thoughts
• 14 Implementing and Sustaining ROI
  • The Importance of Sustaining the Use of ROI
  • Implementing the Process: Overcoming Resistance
  • Assessing the Climate
  • Developing Roles and Responsibilities
  • Establishing Goals and Plans
  • Revising or Developing Policies and Guidelines
  • Preparing the Project Team
  • Initiating ROI Studies
  • Preparing the Clients and Executives
  • Removing Obstacles
  • Monitoring Progress
  • Final Thoughts
• Endnotes
• Index

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