Efnisyfirlit

• Cover
• Introduction
  • What Is Politics?
  • Why You Need This Book
  • How to Use This Book
  • How This Book Is Organized
  • Icons Used in This Book
  • Where to Go from Here
• Part 1: Politics and You
  • Chapter 1: It’s Politics, Baby!
    • Elected Politicians — a Quick Look
    • Politics versus Government
    • What Do You Want from Your Elected Officials?
  • Chapter 2: The Money-versus-Vote Analysis
    • The Factors behind Any Political Stance
    • Money Makes the World Go ’Round
    • Hatred Is a Greater Motivator than Love
    • Your Stake in the Election
• Part 2: Making Your Voice Heard
  • Chapter 3: Be a Part of the Solution — Vote!
    • Should You Register to Vote?
    • Why Vote in Primaries?
    • Do Elected Officials Care What You Think?
  • Chapter 4: Contributing Your Time or Money
    • Donating Your Time
    • Money Talks
    • Which Kind of Contributor Are You?
  • Chapter 5: Telling Politicians What’s on Your Mind
    • Reaching Out and Touching Your Representatives
    • Town Meetings
    • Putting It in Writing
    • Teamwork Is the Name of the Game
• Part 3: Politics is a Team Sport
  • Chapter 6: Partying with Politics
    • Why We Have Only Two Parties
    • Those Were the Days
    • Straight-Ticket Voting versus Ticket Splitting
    • Political Parties Serve a Purpose
    • Choosing the Candidates
  • Chapter 7: Taking Sides
    • Putting Parties in Their Place
    • Identifying by Political Party
    • Separating the Democrats from the Republicans
    • Making Your Own Choice
  • Chapter 8: Joining a Special Interest Group
    • Identifying Special Interest Groups
    • Enlisting Lobbyists
    • Making Political Contributions
    • Getting the Same Access as Special Interest Groups
    • Are Special Interest Groups Contributing Your Money?
  • Chapter 9: Getting Political Online
    • Understanding Politics on the Internet
    • Government Websites versus Campaign Websites
    • Engaging with Elected Officials and Candidates Online
• Part 4: It’s All Marketing
  • Chapter 10: Harry Handler Meets Carly Candidate
    • Handling a Campaign
    • Developing a Marketing Strategy
    • Responding to a Handler’s Controls
  • Chapter 11: Selling the Candidates, Warts and All
    • Fixing the Warts: A Nip Here, a Tuck There
    • Preparing for the Worst: Handlers Dig for Dirt
    • Beware of Your Opponent: Fending Off Attacks
    • Highlighting a Candidate’s Beauty Marks
  • Chapter 12: Truth in Advertising
    • Truth Plus Truth Doesn’t Always Equal Fact
    • The Media Can Help You
    • Whose Side Are the Media On, Anyway?
    • If You’re on Your Own
    • Don’t Let Either Side Manipulate You
    • It’s Go-Time: Demanding Answers to Your Questions from Candidates
  • Chapter 13: Casting That Vote!
    • Reach Out and Ask Someone: Others Can Help You Decide
    • Making Up Your Own Mind
• Part 5: Let the Campaigns Begin
  • Chapter 14: Who Says Talk Is Cheap? (Where Your Contribution Goes)
    • Campaigning at the Local Level
    • National and Statewide Campaigns
    • Getting Out the Vote: Just Do It!
    • Where Your Money Won’t Go
    • Campaigns Never Say, “Enough!”
  • Chapter 15: For Whom the Campaign Polls
    • The Role of Polls
    • Polls Are Expensive
    • Benchmark Polls
    • Is the Candidate’s Message Getting Through?
  • Chapter 16: Dodging the Issues: What You Can Do
    • Tough-versus-Trivial Issues in a Campaign
    • Using Diversions to Avoid Risks
    • Stick to Your Guns!
  • Chapter 17: Campaigning for Your Vote
    • Launching a Direct Mail Campaign
    • And Now a Word from Our Sponsors …
    • Attack of the Killer Phone Calls!
  • Chapter 18: Negative Campaigning: The Dark Side of Politics
    • The More Things Change …
    • Two Important Principles of Campaign Communications
    • Separating the Good from the Bad
    • Selling Negativity
    • Why Use Negative Advertising?
    • Countering Negative Campaigns
  • Chapter 19: The Money Thing: Is Reform Possible?
    • Campaigns Cost Too Much
    • Campaign Finance Reform
    • Getting More Good People Involved
    • You Can Improve the System
• Part 6: Presidential Politics
  • Chapter 20: Throwing Their Hats in the Ring
    • Welcome to Iowa
    • Welcome to New Hampshire
    • Staying in the Spotlight
    • Conducting Straw Polls
    • Introducing the Nominees
  • Chapter 21: Getting the Party Started: National Party Conventions
    • Sending Delegates to the National Convention
    • The Politics of the Conventions
    • Playing Your Role as a Voter
  • Chapter 22: The Electoral College and the 2000 and 2016 Presidential Elections
    • Explaining How the Electoral College Affected the 2000 and 2016 Elections
    • Examining the Electoral College's Messy History
    • Changing the Electoral College
  • Chapter 23: Filling Some Really Big Shoes: Electing a President
    • Contributing to the Nominee
    • Shaping a Candidate’s Message
    • Acquiring the Information You Need to Vote for President
    • The Electoral College and You
    • A Game of Strategy
• Part 7: The Part of Tens
  • Chapter 24: The Ten Commandments of Modern Politics
    • All Politics Is Local
    • You Can’t Beat Somebody with Nobody
    • Dance with the One That Brung Ya
    • Never Say Never
    • The Three Most Important Ingredients in Politics: Money, Money, and Money
    • It Ain’t Over ’til It’s Over
    • The Harder You Work, the Luckier You Get
    • The Best Defense Is a Good Offense
    • You’re Never Too Far Ahead
    • Most Political Wounds Are Self-Inflicted
  • Chapter 25: Ten Things to Teach Your Children About Politics
    • Voting Isn’t Only Your Right — It’s Your Duty
    • Public Service Is a Good and Honorable Profession
    • Never Pin Your Future to the Outcome of the Next Election
    • Never Trust Anyone Who Lies, Including a Politician
    • Democracy Is the Best System of Government
    • Avoiding Politics Makes You More to Blame for Its Failures, Not Less
    • Learn the Facts and Form Your Own Opinions
    • You Have to Wait ’til 18 to Vote, but You Don’t Have to Wait ’til 18 to Help Others Vote Wisely
    • Politicians Are Just Like the Rest of Us
    • When Politicians Make You Promises, Make Sure You Want What They’re Promising
  • Chapter 26: Ten Common Political Mistakes
    • Believing That Anything Is Secret
    • Giving a Reporter an Interview “Off the Record”
    • Failing to Answer an Opponent’s Attack
    • Promising Not to Run for Reelection
    • Not Taking a Poll
    • Taking a Poll and Ignoring the Results
    • Not Knowing When to Retire
    • Believing That Public Officials Can Have a Private Life
    • Thinking That the Federal Treasury Is Your Piggy Bank
    • Failing to Follow the Strict Letter of the Law
  • Chapter 27: Ten (or so) Quotable Quotes
    • On Politics
    • On Being President
    • Did I Really Say That?
    • On Participation
    • On the Press
• Appendix: State ID Voting Requirements
• Index
• About the Author
• Connect with Dummies
• End User License Agreement

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