Lýsing:
This book is about how great leaders can make purpose the beating heart of their organization and use it to power performance. Leaders who communicate a defined mission, alongside clear and genuine values, allow their employees to feel a sense of purpose in their roles and embody their company's vision. This inspires engagement, loyalty and higher performance. People with Purpose brings together a wide range of compelling research into how having a clearly defined purpose as part of business strategy is a vital element in business success, longevity and inspired teams.
People with Purpose shows leaders how to create a valuable framework that integrates purpose, values and goals on a single page in order to articulate their organization's unique vision to employees and stakeholders. Kevin Murray interviews top CEOs who have used purpose to transform performance, motivate their people, develop organizational resilience and deliver results - often from the very edge of disaster.
These leaders share how they have articulated their purpose, their values and their goals. People with Purpose also looks at the work of neuroscientists, brings together the evidence from around the world that proves purpose powers performance, and shows why purpose matters more in a digitally connected and transparent world. More than 30 case studies are explored from exclusive interviews with leaders from a range of organizations, including Odeon and UCI Cinemas, Healthcare at Home, Yodel, Moss Bros and Virgin Atlantic.
Annað
- Höfundur: Oh
- Útgáfa:1
- Útgáfudagur: 2017-02-03
- Engar takmarkanir á útprentun
- Engar takmarkanir afritun
- Format:ePub
- ISBN 13: 9780749476960
- Print ISBN: 9780749476953
- ISBN 10: 0749476966
Efnisyfirlit
- Cover
- Praise for People with Purpose
- Title Page
- Purpose
- Contents
- Preface
- Introduction: Lives transformed by purpose
- PART ONE Why purpose is central to performance
- 01 Effective leadership: It’s all in the mind
- Purpose changes your brain chemistry
- Purpose – values – goals
- Purpose also matters to the young
- Avoid threat, find reward
- Inside the brains of leaders
- How to build inspired motivation
- Words can change your brain
- 02 The purpose movement: A growing global conversation
- How purpose-led business can help restore trust
- Purpose: an underutilized asset
- Purpose brings wide-ranging benefits
- The gap between future leaders and current leaders
- Why leaders should focus on relationships, purpose and values
- More communication needed between leaders and investors
- The golden thread that delivers short- and long-term success
- Purpose, values and goals must be aligned
- 03 Purpose and employee engagement: Why giving employees a greater sense of purpose is every leader’s job
- Billions being lost globally
- Disengaged employees cause catastrophes
- How engagement helps you as a leader
- What are the attributes of an engaged employee?
- Willing to work does not necessarily mean able to work
- Wanted in leaders: purpose, vision, values and stretching goals
- The power of respect: the most important ingredient in leaders
- The 12 principles of inspiring leadership communication
- 04 How purpose powers better results… and the leadership behaviours that do most to unlock discretionary effort from employees
- How you need to behave as a leader to inspire more effort from your team
- Terrible listeners
- The important manager behaviours: as seen by employees
- The most important behaviours in a manager, according to research?
- The top eight behaviours of inspiring managers
- Managers tend to overrate their performance
- Two-thirds of employees say they regularly put in extra effort at work
- The inspiration gap that creates the productivity gap
- The secret to encouraging discretionary effort
- The four most important management behaviours
- 05 The value of values: How culture contributes to a sense of purpose and to better results
- Values are beliefs in action
- Global surveys show values are valued
- Four out of ten people believe business is unethical
- Values create more agile teams
- Embedding values is not easy to do, but it brings dividends
- Values should be liberating and measured
- Understand the different types of values
- 06 Measuring the value of purpose: Meeting the needs of customers and, in so doing, creating long-term value for all stakeholders
- Changing the way business thinks and acts
- Intangible assets – the real drivers of success
- Trust is an intangible asset of enormous worth
- Purpose delivers trust, and higher growth rates
- If purpose is about creating value for all, how do you best track long-term value creation?
- Your value-creation story = competitive edge
- Integrated reporting helps to account for purpose
- Integrated reporting enables better decisions
- 01 Effective leadership: It’s all in the mind
- 07 From surviving to thriving: The importance of a long-term vision
- Business is not investing for long-term growth
- Get value from shareholders, not just for them
- From surviving to thriving
- Sustainability versus thrivability
- Create an audacious 10- to 30-year vision
- The difference between a long-term vision and purpose
- When you achieve your long-term vision, set another one
- A qualitative long-term vision
- Changing the world
- 08 Authentic purpose: Start with the customer to truly engage with people inside and outside your organization
- Other than profit, what kind of purpose?
- Mission is different to purpose
- Companies with a customer purpose outperform
- Customers want to be respected
- An emotional bond is your Teflon layer
- Deliver the promise and respect the customer
- Making customer care your purpose
- Use language that resonates with customers
- You have to resonate with employees, too
- Give your customers an authentic experience
- Staying true to your purpose over decades
- What makes a corporate purpose authentic?
- Success from staying ruthlessly true to your purpose
- 09 Culture is your competitive edge: How leaders align purpose and values to create winning teams
- Middle managers bring the culture to life, or kill it
- Beware of barriers that prevent people from living the values
- If you have the wrong values, change them
- To understand culture, put your leaders in the front line
- Your values bond customers to the brand
- A strong set of values empowers and energizes people
- 10 A framework for success: How leaders create alignment by putting purpose, values, vision and goals on a single page
- Employees want to contribute to strategic goals
- How Monarch Airlines came back from the brink by aligning the company
- A framework for success
- How a new purpose vision and values framework turned around a critical health-care business
- Allow employees to translate the goals to their worlds
- How to cascade the goals so they create alignment
- 11 Purposeful conversations: How leaders embed their vision and values and align their organizations
- Alignment is a dynamic, ongoing process
- Encourage and enable managers to have purposeful conversations
- Purposeful conversations drive better business results
- Your managers have to live the purpose and values, and be models of the behaviours you require
- Hold up a mirror to encourage change
- 12 Define your own purpose: You can’t inspire your team if you are not inspired yourself
- Why you must liberate your passion through your values
- Start by finding your strengths
- In order to know others, you must first know yourself…
- Do a 360-degree strengths test
- Purpose gives you courage
- A starting place
- Bringing out your best
- Purpose makes you charismatic
- Be visible, be consistent and be true to your values
- The right values create value
- 13 The purpose framework: How to create the tool that gives everyone in your team a sense of purpose
- Be sure you all understand and agree the terminology
- Balancing people with purpose and profit
- How to balance a results focus with a relationships focus
- The purpose framework
- In summary
- Your guide to the purpose framework
- The questions that will help you to understand your own inspiration quotient
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- Gerð : 208
- Höfundur : 6357
- Útgáfuár : 2017
- Leyfi : 379