Lýsing:
Mobile Impact 101 is a practical guide for nonprofit professionals and decision makers that helps them take their cause mobile. Building on the success of the authors previous title, Nonprofit Management 101, Mobile Impact 101 takes readers deep into the specific applications of mobile technology one of the hottest topics for nonprofits. This this new book provides readers with practical tips and tools, as well as expert advice and insights from a variety of well-recognized industry experts, comprehensively addressing all areas a nonprofit can utilize mobile technology.
It expertly addresses how to use mobile to build and retain audiences, manage and promote content, recruit and utilize volunteers, fundraise more efficiently and effectively, and monitor organizations goals and key performance indicators, as well as offers specific mobile tools and applications that will meet each nonprofits needs. Readers of this book get a comprehensive look at a critical and emerging set of tools and practices, all designed to empower and enable them to use mobile technology to run their nonprofits more effectively and efficiently.
Also features a toolkit of resources, best practices, and practical tips to establish and maintain a robust mobile presence for their nonprofit. Mobile Impact 101 addresses the entire spectrum of mobile technology use for nonprofits, including information on topics ranging from organizational effectiveness, audience building and communications strategies, volunteer recruitment and management, as well as an overall guide to existing tools and applications.
Annað
- Höfundur: Darian Rodriguez Heyman
- Útgáfa:1
- Útgáfudagur: 2015-12-29
- Hægt að prenta út 2 bls.
- Hægt að afrita 10 bls.
- Format:Page Fidelity
- ISBN 13: 9781119100508
- Print ISBN: 9781119100461
- ISBN 10: 111910050X
Efnisyfirlit
- Nonprofit Fundraising 101
- Contents
- About the Book
- Acknowledgments
- Foreword: Discovering What It Means to Be a Fundraiser
- Part I Planning for Success and Preparing Your Team
- Chapter 1 Creating a Fundraising Plan
- Introduction
- Critical Skills and Competencies
- 1. Understand the Big Picture
- 2. Know Your Finances
- 3. Create a Process
- 4. Document the Plan
- 5. Gather Your Prospects
- 6. Keep It Alive
- Conclusion
- Do’s and Don’ts
- About the Expert
- Resource Review
- Chapter 2 Hiring and Training Development Staff
- Introduction
- Critical Skills and Competencies
- 1. Know Yourself and Your Needs
- 2. Create a Job Description
- 3. Select the Right Candidates
- 4. Conduct Interviews
- 5. Make an Offer
- 6. Onboard Over Time
- 7. Develop Your Team
- Conclusion
- Do’s and Don’ts
- About the Expert
- Resource Review
- Chapter 3 Engaging Your Board
- Introduction
- Critical Skills and Competencies
- 1. Know What You’re Looking For
- 2. Set Expectations
- 3. Provide Training and Support
- 4. Engage Each Board Member Individually
- 5. Let Your Board Lead
- 6. Maximize Board Meetings
- Conclusion
- Do’s and Don’ts
- About the Expert
- Resource Review
- Chapter 4 Volunteer Fundraising
- Introduction
- Critical Skills and Competencies
- 1. Dedicate Staff
- 2. Define Clear Roles
- 3. Create a Toolkit
- 4. Track Everything
- 5. Think Small, but Dream Big
- 6. Communicate Regularly
- 7. Never Say Goodbye
- 8. Invite Financial Support
- Examples of Volunteer Activities
- Conclusion
- Do’s and Don’ts
- About the Expert
- Note
- Resource Review
- Chapter 1 Creating a Fundraising Plan
- Chapter 5 Prospecting and Donor Research
- Introduction
- Critical Skills and Competencies
- 1. Assign the Right Staff
- 2. Start with Your Inner Circle
- 3. Support the Ask
- 4. Keep an Eye on Top Prospects
- 5. Expand Your Pipeline
- 6. Stay Informed
- Conclusion
- Do’s and Don’ts
- About the Expert
- Resource Review
- Chapter 6 Donor Databases and CRM
- Introduction
- Critical Skills and Competencies
- 1. Pick the Right Platform
- 2. Identify an Owner
- 3. Find and Clean Your Data
- 4. Invest in Training and Documentation
- 5. Stay Current
- Conclusion
- Do’s and Don’ts
- About the Experts
- Resource Review
- Chapter 7 Measuring Impact: Data, Stories, and Organizational Dashboards
- Introduction
- Critical Skills and Competencies
- 1. Identify Key Performance Indicators and Secure Stories
- 2. Develop a Plan to Measure Progress
- 3. Integrate Your Evaluation and Strategic Plans
- 4. Tear Down the Walls
- 5. Look to the Past to See the Future
- 6. Benchmark Yourself
- 7. Rock the Dashboard
- Conclusion
- Do’s and Don’ts
- About the Expert
- Resource Review
- Chapter 8 Grassroots Fundraising: Building Your Donor Pyramid
- Introduction
- Critical Skills and Competencies
- 1. Have a Compelling Plan for Change
- 2. Set a Clear Goal
- 3. Ensure 100 Percent Board and Staff Participation
- 4. Invest in a Donor Database
- 5. Know Your Donors
- 6. Ask Regularly
- 7. Show Impact and Gratitude Often
- Conclusion
- Do’s and Don’ts
- About the Expert
- Resource Review
- Chapter 9 Major Donors: Building Relationships, Making the Ask, and Stewardship
- Introduction
- Critical Skills and Competencies
- 1. Prospect Constantly
- 2. Realize Your Organization Is a Means to an End
- 3. Prepare Your People
- 4. Master the Ask
- 5. Value Every Donor
- Conclusion
- Do’s and Don’ts
- About the Expert
- Resource Review
- Chapter 10 Direct Mail: The Ins and Outs
- Introduction
- Critical Skills and Competencies
- 1. Know Your Numbers
- 2. Prepare for the Long Haul
- 3. Grow Your List
- 4. Trust the Data, Not Your Gut
- 5. Know Your Donors
- 6. Focus, Focus, Focus
- 7. Create a Schedule . . . and Stick to It
- Conclusion
- Do’s and Don’ts
- About the Expert
- Resource Review
- Chapter 11 Year-End, Annual Appeals, and Membership Campaigns
- Introduction
- Critical Skills and Competencies
- 1. Find Your Passion
- 2. Understand Your Donors
- 3. Identify Membership Pricing and Benefits
- 4. Plan Campaigns Instead of One-Time Appeals
- 5. Schedule Appeals and Updates
- 6. Use Your Best Channels
- 7. Make Data Your Friend
- 8. Report Back
- Conclusion
- Do’s and Don’ts
- About the Expert
- Resource Review
- Chapter 12 Event-Based Fundraising
- Introduction
- Critical Skills and Competencies
- 1. Identify Specific Goals
- 2. Create a Calendar and a Budget
- 3. Recruit Key People
- 4. Secure Sponsors
- 5. Build a Strong Event Page
- 6. Promote Your Event
- 7. Understand the Ticketing Lifecycle
- 8. Create an Agenda
- 9. Maximize Your Ask
- 10. Follow Up and Debrief
- Conclusion
- Do’s and Don’ts
- About the Experts
- Resource Review
- Chapter 13 Runs, Walks, and Rides: Community-Based Fundraising
- Introduction
- Critical Skills and Competencies
- 1. Prioritize and Focus
- 2. Specify Your Audience
- 3. Ask Away
- 4. Separate Logistics and Fundraising
- 5. Provide Good Service
- 6. Capture Everything
- 7. Use Technology
- Conclusion
- Do’s and Don’ts
- About the Expert
- Resource Review
- Chapter 14 Fundraising Across the Generations: Millennials, Baby Boomers, and More
- Introduction
- Critical Skills and Competencies
- 1. Track the Age of Your Donors
- 2. Listen
- 3. Identify Goals for Each Generation
- 4. Diversify Your Giving Channels
- 5. Know What Your Donors Want
- 6. Recognize the Power of Peers
- 7. Create a Ladder of Engagement
- Conclusion
- Do’s and Don’ts
- About the Experts
- Resource Review
- Chapter 15 Maximizing Website Donations
- Introduction
- Critical Skills and Competencies
- 1. Stay on Message
- 2. Keep It Simple
- 3. Make It Easy to Donate
- 4. Suggest Gift Amounts
- 5. Optimize Your Presence
- Conclusion
- Do’s and Don’ts
- About the Expert
- Resource Review
- Chapter 16 Fundraising with Email
- Introduction
- Critical Skills and Competencies
- 1. Plan Ahead
- 2. Build Campaigns
- 3. Build Your List
- 4. Craft Killer Emails
- 5. Leverage Data with A/B Tests
- 6. Use Today’s Technology
- 7. Pay Attention to the Numbers
- Conclusion
- Do’s and Don’ts
- About the Expert
- Resource Review
- Chapter 17 Social Media and Crowdfunding for Your Cause
- Introduction
- Critical Skills and Competencies
- 1. Start with the Basics
- 2. Pick the Right Crowdfunding Platform
- 3. Become a Content Curator
- 4. Master Frequency and Timing
- 5. Test and Learn
- 6. Survey the Landscape
- Conclusion
- Do’s and Don’ts
- About the Experts
- Resource Review
- Appendix: Practical Tips for Key Social Media Platforms and Crowdfunding Case Study
- YouTube
- Chapter 18 Mobile Fundraising
- Introduction
- Critical Skills and Competencies
- 1. Optimize Your Website and Email
- 2. Optimize Your Donate Page
- 3. Tell Your Story Effectively
- 4. Mobilize Your Events
- 5. Get Social
- 6. Consider Building an App
- 7. Stay Current
- Conclusion
- Do’s and Don’ts
- About the Experts
- Resource Review
- Chapter 19 Research, Getting in the Door, and Securing an Invitation to Apply
- Introduction
- Critical Skills and Competencies
- 1. Secure Informational Interviews
- 2. Get Your House in Order
- 3. Prepare Your Pitch
- 4. Narrow Your Sights
- 5. Get in the Door
- 6. Maximize Your Meeting
- 7. Stay in Touch
- Conclusion
- Do’s and Don’ts
- About the Experts
- Resource Review
- Chapter 20 Government Grants
- Introduction
- Critical Skills and Competencies
- 1. Get Help
- 2. Don’t Apply Cold
- 3. Plan for Long Nights
- 4. Be Patient and Prepared
- 5. Stay in the Loop
- Conclusion
- Do’s and Don’ts
- About the Expert
- Resource Review
- Chapter 21 Writing a Winning LOI and Proposal
- Introduction
- Critical Skills and Competencies
- 1. Communicate Clearly and Follow Directions
- 2. Do Your Homework
- 3. Show Vision
- 4. Verify Facts and Math
- 5. Establish Credibility
- 6. Make It Easy to Read
- 7. Be Persistent
- Conclusion
- Do’s and Don’ts
- About the Experts
- Resource Review
- Chapter 22 Tracking Progress and Reporting Back
- Introduction
- Critical Skills and Competencies
- 1. Get SMART
- 2. Have an Evaluation Plan
- 3. Be Diligent
- 4. Recruit Expertise
- 5. Share Bad News Quickly
- Conclusion
- Do’s and Don’ts
- About the Expert
- Resource Review
- Chapter 23 Sponsorships
- Introduction
- Critical Skills and Competencies
- 1. Dedicate Personnel
- 2. Price Yourself Right
- 3. Create a Killer Deck
- 4. Fill the Pipeline
- 5. Be Flexible
- 6. Have a Conversation
- 7. Keep Your Sponsors Happy
- Conclusion
- Do’s and Don’ts
- About the Expert
- Resource Review
- Chapter 24 Cause Marketing Partnerships
- Introduction
- Critical Skills and Competencies
- 1. Think It Through
- 2. Do Your Homework
- 3. Get in the Door
- 4. Listen Up and Speak Their Language
- 5. Close the Deal
- 6. Keep Them Happy
- Conclusion
- Do’s and Don’ts
- About the Experts
- Resource Review
- Chapter 25 In-Kind Fundraising and Media Sponsorship
- Introduction
- Critical Skills and Competencies
- 1. Clarify Your Needs
- 2. Identify Your Prospects
- 3. Prepare Your Pitches and Materials
- 4. Make Your Pitch
- 5. Treat Them Like Royalty
- 6. Invest in the Relationship
- Conclusion
- Do’s and Don’ts
- About the Expert
- Resource Review
- Chapter 26 Earned Income Strategies
- Introduction
- Critical Skills and Competencies
- 1. Define the Terms
- 2. Ensure Support
- 3. Solidify Leadership
- 4. Understand Your Competitive Advantage
- 5. Secure Capital
- 6. Find Your Angel
- Conclusion
- Do’s and Don’ts
- About the Guest Contributor
- Resource Review
- Book Sponsors
- Publication Partner
- Book Partners
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- Gerð : 208
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